Episode Transcript
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Speaker 1 (00:00):
All right, it's
another edition of the Final
Mile, our Q&A session.
We're answering all of yourquestions.
Most of our stuff, actually, Ithink all of it came from our
Facebook group today, so if youhaven't joined that, check out
the link in the description boxor the show notes.
There's about 100,000 of you inthere and there's some
interesting discussion, so we'regoing to pull our questions
(00:21):
from there today.
But if you're brand new, checkout all the other content.
You can check out the FreightBroker Basics course on our
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(00:42):
check out the sponsors of thisshow to help support the channel
.
Ben, let's get right into it.
This is I'm four weeks in andI'm having trouble landing a
client.
So a couple thoughts here.
My first one is expectationmanagement.
I wouldn't expect anybody who'sbrand new at anything to be
very good at it.
Four weeks in, you're still ina learning curve process and
(01:03):
even if you're a really goodfreight broker and prospecting
as a freight broker, four weeksis still not a very long time.
You know.
We talk about the amount oftouches it takes and
conversations it takes to buildrapport and knock down that
trust barrier.
Just, you know, and that's justto have those conversations.
You haven't even yet startedquoting this customer, yet
(01:25):
conversations.
You haven't even yet startedquoting this customer yet.
So what's your take onexpectation management for
somebody that's brand new at it?
One month in, you know, andthen we can kind of give some
tips on how to, you know,shorten that timeline as much as
they can.
Speaker 2 (01:38):
My brain went right
there.
Right Like expectations and howyou're approaching it and like
I'll just give you an example ofa lead I'm working on.
Right Like this was three.
You're approaching it and likeI'll just give you an example of
a lead I'm working on.
Right Like this was three weeksago now.
I had probably an over an hourconversation with somebody and I
mean it was probably one of thebetter calls I've had all year.
Like there were so many thingswe connected on hobbies,
(02:00):
interests, and like evenliterally at the end he's like
man, dude, you guys spent 35minutes talking to me.
I think it was about likefishing, right, and he's like
dude, yeah, I'll give you a shot, I'm going to try to help you
get worked in.
And like great call, like itwas as close to a 10 out of 10
as you can get Time rapport andalso the company is where I grew
(02:20):
up, so we had lots of things tobe able to like you know, chat
about and connect on.
And I spoke to him again likeprobably about 10 days later,
usually about like when I kindof do like my first follow up
another great call.
And like was very honest.
Like hey, look, man, Iabsolutely.
It's still on my to do list.
Did not forget about you.
I will help you guys out, I'llhelp you get in.
(02:40):
Just be a little patient withme.
So like I'll probably have mythird follow-up call like the
end of this week, which will befive weeks four or five weeks
probably since my first call,right, and I'm like that is like
a realistic expectation.
And the thing that I think ishard is when you're younger and
in your like 20s, I would getfrustrated because my perception
(03:01):
of the decision makers werelike, dude, you don't have 10
minutes to be able to do thisone thing.
So like I could get on boardand start working with you
because all I cared about waswhat I was trying to do, right,
but then once you get older andmore companies are selling me,
then I'm on the phone sellingtoo.
Like I have a lot of stuff todo and there are genuinely
people that I want to get backto on things that, like I just
(03:22):
can't do them all in one day.
And as you get moreresponsibilities and you get
older in your career, like youcan't do everything that you
need to or want to every day.
So like it just takes longer.
So like not only does yourpatience grow, but like
understanding why it takeslonger to get approved and
onboarded with a new companymakes a lot more sense the older
you get.
(03:43):
So like if I'm, if I was talkingto myself, it would just be
like one patience and don'tapproach it like you're selling
somebody or closing a deal, andthere's all these memes and
videos and books you can read onhow to close a deal and
negotiate, but like at the endof the day you're just trying to
get somebody to know you, trustyou and like you, and like that
takes time.
It takes time.
Any person you've ever met inyour life that you became
(04:04):
friends with.
It does not happen the firsttime you meet them.
You might like them and have agood time, but you're not like
texting each other and are likebonding and are very good
friends and doing things foreach other.
Like 48 hours later you got tosee them a couple of times.
It takes some time to getcomfortable.
It happens in every aspect oflife and I think, like to your
point, like that is probably themost important thing.
(04:25):
I wish I was better at.
Speaker 1 (04:27):
Then I would have put
less pressure on the people I
talked to and probably closedmore deals no-transcript,
(04:56):
depending on the size companyand what the role of that person
is and just put yourself inthat person's shoes and to give
you an example, like I had, oneof the guys in our company is I
think I was telling you aboutthis was like looking at a
prospecting tool and it'sbasically like they're trying to
leverage AI to do voice callsand email campaigns and they got
(05:20):
a call center to try.
They're basically trying topresent you with some warm leads
, um, you know, and then youknow the broker takes over and
tries to your get on the call.
You know you're basicallyyou're paying to get past the
gatekeeper and have warm leadsand then you still gotta go and
close them.
So, um, I he's like, hey, Iwanted to show this to you.
Um, and I was like, cool, I'llhop on a meeting with them,
(05:43):
hopped on a meeting with themand it was a terrible sales
presentation.
But then we did a follow-up thisweek and this guy he
understands that like I'm a busyperson and I've got like 150
people under my umbrella that Imanage and that I oversee and
(06:04):
they all have needs all day long.
So when I'm in a meeting with acompany trying to sell to me
it's taking away time from myday to help focus on our
business.
Business and this guy Iliterally, for like an hour, was
the owner of the company waslike high pressure sales, you
know, like literally like I gavehim every reason in the world.
Speaker 2 (06:26):
Why so much aversion
to that now as I'm older?
I'm just like yeah, I gave him.
Speaker 1 (06:30):
Every reason why I
wasn't interested in, um you
know, doing something bigpicture with this company at the
time, just based on the needsand desires of the company,
didn't make sense.
Yeah, he did not want to take nofor an answer did not listen,
probably I got to a point whereI was like I was like, and even
like the, the guy on our teamthat, like, first reached out to
(06:50):
them.
He even said like when I'm onhere talking to you, I can't be
out there making money right now, like, uh, and I had basically
the same thing to say to him.
It's like there's a very quickway to lose a potential
customer's business forever andit's if you not only do you
catch them at a bad time orbother them, but if you go so
(07:12):
far as to offend them and not,you know, not listen to what
they're blatantly telling you.
So, understand that not everyprospect is the same.
More so, no prospect is exactlythe same, because they might
work at the same company or sellthe same or ship the same kind
of commodity, but eachindividual person is different
from one another.
And understanding that it takestime to to understand, all
(07:35):
right, this role at this companyis in charge of this and, like
you said, right, it takes, youknow, if it takes weeks for
someone to get back to you onsomething, um, they're a busy
person, right.
So that's, and I'll kind ofwind up on a tangent there, but
just situational awareness iswhat I would call it.
When it comes to like therapport building and
understanding, like, if you kindof get the gut feeling that the
(07:56):
conversation is not goinganywhere, probably take an exit
ramp and get out of thatconversation and maybe try again
another day.
Rapport building andunderstanding, Like, if you kind
of get the gut feeling that theconversation is not going
anywhere, probably take an exitramp and get out of that
conversation and maybe try againon our day.
Don't force it to a point whereyou're going to flip the, flip
the car over.
So that's my take on it.
Yeah, but yeah, expectationmanagement, it doesn't happen
fast.
Those first.
You know 500,000 calls aregetting better at making the
(08:18):
calls.
That's what you should befocusing on for yourself.
All right, next question Doesanybody know where I can get
hands-on training as a freightagent?
You know it's funny.
I deal with this question superoften because our brokerage,
pierceville-wide, is agent-based.
(08:39):
We're always looking for topquality brokers that want to be
an agent for our company.
We see if they're a good fit,but there's so many unqualified
people that reach out to us.
They're always like where do Igo and get started as an agent?
The reason that they want to bean agent is because they want
that remote work they don't wantto be an agent is because they
want that remote work, the theydon't want to.
(09:00):
They don't want to be someone'semployee, they want to.
It's almost like theentrepreneurial franchise
business model, um, but theywant to like how do I get
trained on how to do this?
And there's not, like an easyanswer to it.
Um, there are people out therewho have created brokerages that
have a training like separatetraining entity, where they'll
try to feed you into theirbrokerage upon completion of the
(09:21):
training, and I think theturnover is just so high.
What I would recommend forsomebody, though, is that, if
you know it, it's going to allcome down to like networking
personally with someone for themto give you a shot, right, and
I always tell people, like go toour Facebook group, introduce
yourself, just kind of hang out,observe, look for people that
are offering training and thingslike that, and I would find
(09:45):
someone that is willing to letyou either shadow them or just
kind of learn the ropes, andexpect a very low commission
split, because they're taking ahuge risk on you, and there's
probably someone out therethat's willing to do that.
Expect a very low commissionsplit because they're taking a
huge risk on you and thatthere's probably someone out
there that's willing to do that.
But companies that have verystructured agent programs aren't
(10:05):
going to take you if you don'thave experience.
So it's, you know, find someone, network and, you know, offer
to do it at a very, very reducedcommission rate or no
commission rate for the first Xamount of days, right, something
like that.
What would you add in Someonewho's looking for like just the
training in general?
(10:26):
Because I mean, our course isgreat if you want to learn how
to start your own business, butto be an agent, someone else is
trusting you to represent theirbrand, so it's a very different
situation there.
Speaker 2 (10:37):
Yeah, so, like I
would probably network and reach
out to other agents to see ifyou could start working with
them.
Right, and by working like Iwouldn't expect commission and I
would expect maybe like asalary or maybe some commission
for what you do for them.
Whatever that compensation isRight, because if you are new
and you're expecting somebody totrain you, that is a cost that
(11:00):
the person you're asking has topay.
Like, if I go to you and I needyou to train me, nate, you are
paying me right With your timeto train me.
So, like you now can't do otherthings, so I have to give you
something in return, right, Ieither got to work for you for
free, or work for you to reducerate to make it worth your while
, just for the training hours,or work for you to reduce rate
to make it worth your while justfor the training hours and time
(11:21):
for you to do that.
Then the second thing is, everymistake I make is a risk to
jeopardizing everything youbuilt, which is the second thing
you're asking from this person.
So you need to look at this aslike, hey, I know you want to
get something from someone else,which is training and
experience you need to thinkabout what can you provide to
them that makes it worth theirwhile?
Again, it's the same as theother question Think about it
(11:43):
from their perspective and it'shey, I either can work for you
for a reduced commission, I canwork and help you cover freight
for free for a period of time.
What is it?
And what I would do is I wouldreach out to a bunch of agents
and say I'm looking forexperience, I'm willing to help
on whatever you need.
I'm willing to work on eitherreduced pay or even free for
some period of time.
You let me know what you needhelp with so that I can give you
(12:06):
something in return to learnfrom your experience.
And then, little by little, dayafter day, week after week, you
could grow from there intorunning your own freight, doing
more responsible tasks, but outof the gate, like you're
basically asking somebody togive you a whole bunch of things
that they don't get anything inreturn from.
So you got to figure out andit's different for every person,
like you said.
That's why you got to networkand talk to lots of other agents
(12:28):
and find out, like what doesthat agent specifically need
right now?
Maybe it's doing lead research,maybe it's lead generation,
maybe it's organizing BOLs,maybe it's going through
accounting stuff.
Who knows what that agent needs.
But I'm like, hey, I will helpyou a couple hours a day for
free or some reduced rate for aperiod of time.
If we trust each other and itworks out, maybe we can talk
about learning some more fromyou and I can start upping my
(12:49):
responsibilities.
Speaker 1 (12:50):
Yeah, here here's an
example of one, and I've seen
this and I've done this beforewith folks is like I've had
owner operator come to us thiscustomer that I hauled direct
for I don't have a brokerageauthority, but I would love to
come be an agent for yourcompany and broker that
(13:11):
customer's freight through youguys.
And we look at those and we'relike, yeah, well, there's no
guarantee that they're going togive you business to run
brokerage wise.
So I've been able to pair folkslike that up in the past
successfully with an agent ofours where they offer, like the,
the driver basically says likehey, you know, here's what's in
it for you.
I will introduce my customer toyou and, um, get some loads to
(13:36):
run through you to prove thatthe business is there.
If I can do that for a littlebit of time, will you then bring
me on under your agency to be asub agent for you?
And I've seen it work greatbecause it helps both parties.
Like the agent gets to makeextra money and then the driver
who's now a sub agent, they'vegot a second stream of income
(13:59):
Plus if they're driving and busy, they've got someone that can
be another point of contact forthe customer.
I've seen that work twice atour company, but that person has
a leg up on someone that has noexperience because they're
already a driver who has acustomer that they haul direct
for.
But here's what's in it for youas well, instead of what can
you give just to me?
(14:20):
Last one is does anyone have anidea how to get a false report
removed from carrier 411?
It's really starting to affectgetting my driver's brokered
loads to come home, so I'llexpand this out to beyond just
carrier 411.
I've dealt with this withHighway TIA, watchdog, google,
(14:44):
dat, all right, when it comes toa report, depending on the
platform, there's usually adispute option.
That's in there.
Ok, and I know that are mybrokerage that I work for, we
have had to go through the stepsto have false reports removed.
(15:04):
If it's like Google orsomething like that, but just a
review, you don't get themremoved but you can respond to
them.
Right, google and DAT we alwaysrespond.
But if it's a false report likewe've had someone report to us
that we did something bad as abroker but someone had tried to
steal our identity and gotcaught so it's like well, we're
(15:25):
not, you know, flag us for ouridentity and got caught.
So it's like well, we're not,you know, flag us for our
identity being stolen, don'tflag us for holding a load
hostage or whatever it was.
So what you need to do is justgo talk to the company.
So in this case, go to 411.
I don't want to use them, butgo to 411 and say, hey, like
there's a false freight guard onme, false report on me, do I
(15:47):
have the ability to eitherrespond to it or dispute it
because it's not accurate?
I would do that versus going toa Facebook group.
But by going to a Facebookgroup you did get us to answer
it on our show, so hopefullythat helps.
Have you ever had to deal withthat or any stories on what's
worked for you?
I?
haven't Doing nothing is notgoing to help you, I can, at
least you know.
Speaker 2 (16:06):
Definitely would be
nothing.
I would have done exactly whatyou said, like I would reach out
to care for one.
I would first call, I wouldsend an email and I would
probably, in that email, copyand paste you know the false
report and I would explainpolitely, right Like you're not
going to get somebody to helpyou by yelling at them and say,
hey, this is the situation, thisis what occurred, what steps or
(16:27):
is there anything we can dobecause it's adversely affecting
my business?
See what they respond.
If they don't respond, thencall again.
Right, like I would just keepfollowing up to see what I can
do.
Speaker 1 (16:38):
Yeah, Very good.
Yeah, another thing too is, ifyou're able to see or contact
whoever posted a negative reviewor report against you, like you
just said, great way to goabout resolving the issue or
clarifying it.
I've had a bunch of those toowhere it's like, you know,
there's a little bit of a grayarea, and maybe it's about
(16:59):
detention or toning or somethinglike that, and we're like, hey,
even if our customer's notgoing to approve this, we see
your side in it, we'll get youpaid.
Would you mind taking thatreview down?
And they're just like yeah, ofcourse.
Speaker 2 (17:12):
So yeah, and again
that's the other way is going to
KR411, but also like going tothe broker that did it in the
first place and trying to getthem to take it down.
Like, hey, man, again ithappens in the first place
usually because two folksdisagree for whatever reason.
But, like your, fastest pointof getting this resolved is the
person that actually put thereport who can take it down
(17:33):
immediately 100% Good stuff.
Final thoughts Whether youbelieve you can or believe you
can't, you're right.
Speaker 1 (17:41):
And until next time
go Bills.