In this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance of building a founder brand, where storytelling and personal narratives become key differentiators in a crowded market. He recounts how Drift's success was rooted in creating genuine content that resonated with audiences, rather than focusing solely on product promotion. The conversation also touches on the challenges of measuring marketing ROI and the need for a holistic approach to partnerships and marketing strategies. Dave's insights offer a fresh perspective on how businesses can thrive by prioritizing relationships and authentic engagement.
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