FROG TALK

FROG TALK

Welcome to Frog Talk, where we discuss Branding and the Modern Workplace. During this series we will cover stories and concepts surrounding company culture, employee engagement, how it’s all changed over the last few years, and how branding and communications can help mitigate these current and future shifts. Presented by Blackribbit

Episodes

June 10, 2025 53 mins

How do you build a high-performing team—without burning people out?


In this episode of Frog Talk, Nader Safinya sits down with Sean Barnes to talk through the mindset shifts leaders need to make if they want their teams to evolve, adapt, and actually trust each other. From the patterns that show up in dysfunctional cultures to the importance of psychological safety, Sean brings a blend of executive experience and coaching clarit...

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What do you do when life hands you six months to live—not once, but three times?


In this episode, Tom LeNoble joins Frog Talk to talk about what it really means to lead with clarity, serve with humility, and live with intent. From the early days at Facebook (back when there were just 40 employees) to his current role leading the Academy for Coaching Excellence, Tom’s story is one of constant reinvention.


We dig into:

• Why coa...

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Episode Guest Details: Ben Ortlip is the author of Culture Is the New Leadership and the creator of The Culture MRI®—a framework used by organizations like UPS, Chick-fil-A, Salesforce, and Delta to measure and repair the cultural cracks that leaders often miss. With three decades of insight, Ben brings both precision and heart to one of the most misunderstood dynamics in business: how culture actually works. 

We get into:Let’s get...

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May 6, 2025 40 mins

Most companies don’t fail because of bad strategy—they fail because they ignore culture. In this episode of Frog Talk, Nader Safinya sits down with organizational alignment expert Tammy Fitzpatrick to explore why culture isn't an add-on—it's the foundation. From her childhood on a working farm to her leadership consulting today, Tammy shares how identity, leadership alignment, and employee experience shape everything. They ...

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April 15, 2025 41 mins

Guest Details: Tammy Fitzpatrick, Founder & CEO of The Fitzpatrick Collective. Tammy is an organizational alignment expert who helps businesses navigate transformative change, optimize team performance, and guide leaders toward sustainable success through human-centered approaches.

Description: In this episode of Frog Talk, Nader Safinya interviews EOS Implementer Kristina Toung, who brings a lived-in perspective to what it tak...

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April 1, 2025 46 mins

Retail managers aren’t just running stores—they’re shaping company culture at the customer level. In this episode of Frog Talk, I sit down with Nathaniel Robinson, a veteran retail leader who shares his Three I’s Leadership Framework: Invest, Inspire, Innovate—a method for developing employees, engaging customers, and driving business success. We discuss how leadership styles must evolve with generational shifts, why high turnover ...

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Change is hard—but managing it doesn’t have to feel like a constant battle. In this episode of Frog Talk, I sit down with Bryan Burkholder, Lead Consultant at Cadence Consulting, to unpack the complexities of organizational change management. Bryan shares insights from his dual experience in corporate transformations and pastoral leadership, revealing why people resist change, how leaders can navigate resistance, and what companies...

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November 19, 2024 41 mins

Can workplace stress spill over into your personal life and relationships? In this thought-provoking episode of Frog Talk, host Nader Safinya engages with clinical psychologist Dr. Laura Spiller to examine how work stress — especially in high-demand or toxic environments — affects our closest relationships. They explore the importance of compartmentalizing stress, creating rituals of connection, and building emotional resilience. D...

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October 24, 2024 46 mins

In this episode of Frog Talk, host Nader Safinya sits down with Desiree Goldie, Director of Marketing and Culture at ZRG Partners, to discuss the transformative role of Diversity, Equity, Inclusion, and Belonging (DEIB) in the workplace. Drawing from her personal experiences and professional journey, Desiree highlights the critical importance of aligning internal culture with external brand perception and explains how companies can...

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October 3, 2024 42 mins

In this episode of Frog Talk, host Nader Safinya interviews business strategist and leadership coach Heidi Schalk about the power of discovering your why and adopting an entrepreneurial mindset. Heidi shares her personal journey of transitioning from stay-at-home mom to successful entrepreneur, driven by her deep connection to her children. She discusses the importance of finding a purpose that emotionally resonates and offers advi...

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September 12, 2024 52 mins

Ever wondered how a leader's financial behavior can make or break a company? In this episode of Frog Talk, host Nader Safinya sits down with Hugh Massie, a pioneer in behavioral finance and a Titan 100 CEO, to uncover how understanding financial behavior revolutionizes businesses and impacts company culture, leadership, and brand identity. Hugh, the founder and executive chairman of DNA Behavior International, brings decades of...

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August 29, 2024 34 mins

In this episode of Frog Talk, host Nader Safinya engages with Dr. Ron Stotts, a renowned psychology and conscious leadership expert, to explore how leaders can transform their organizations by embracing emotional intelligence. The discussion delves into the shift from authoritarian leadership to a more inclusive, empathetic approach, highlighting the impact this can have on both productivity and personal well-being. Dr. Stotts shar...

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Join host Nader and guest Lisa Prusak, an organizational psychologist and CEO of Redstone Business Consulting Group, in this enlightening "Frog Talk" episode as they explore the transformative power of understanding employee personas to revolutionize company culture. Discover how recognizing the diverse psyches of a multi-generational workforce and using behavioral assessments can enhance intrinsic motivation and engagement. Learn ...
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July 2, 2024 45 mins
In this conversation, Nader Safinya and Malcolm Pease discuss company culture and leadership in acquiring blue-collar and industrial businesses. Malcolm shares his philosophy of managing company culture and ensuring employee ownership in their roles. They discuss the importance of shifting the culture from a centralized business around the owner to a more decentralized structure. Malcolm emphasizes the need to understand the curren...
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Is AI an enhancement tool or a threat? Join us for an enlightening conversation with Chris Dyer, an international keynote speaker and renowned expert on company culture, employee engagement, and remote work. Chris highlights the transformative power of AI in various job sectors, from Amazon warehouses to copywriting, showing how AI shifts job roles rather than outright replacing them. We share practical strategies to alleviate empl...
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Today's guest speaker:Name: Dan WalshLinkedin: linkedin.com/in/danwalshx/BIO: Dan Walsh is the Head of Growth at Tightrope Interactive and brings 20 years of marketing expertise to his unique "holistic growth" approach. By focusing on nurturing the individuals driving key business metrics, Dan has successfully guided his company through challenging markets while encouraging a culture of continuous improvement and deep engagement.Ov...
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Unlock the secrets of thriving workplace culture as we delve into employee engagement and leadership influence intricacies. This episode promises to equip you with the strategies for embodying your company's brand from the hiring process and beyond, even amidst the trials of remote work and the pandemic. Together, we examine the phenomenon of 'quiet quitting' and how it may signal a deeper call for empathetic leadership and strateg...
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Have you ever been "ghosted" after a promising job interview, or left to wonder why a potential employee vanished without a trace? This episode peels back the layers of this maddening trend, mirroring the unpredictability of modern dating, as we charge through the flawed interview process and the rise of 'selfish care' culture post-COVID. We're joined by workplace experts who bring their personal stories and professional insights t...
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