November 14, 2025 • 43 mins
In this empowering episode of From Keywords to Connections, Mary and Winnie sit down with Jenna Nelson, founder of HerAIgency, an AI consultancy dedicated to helping women-led businesses and entrepreneurs work smarter, not harder.
Together, they explore how AI can simplify entrepreneurship without sacrificing authenticity, and how women can use automation to reclaim their time, amplify their message, and strengthen their brand voice. Jenna shares practical ways to make technology feel approachable instead of overwhelming, including real examples of how thoughtful automation and AI tools can transform daily business operations.
From building workflows that save hours to creating content that still sounds human, this conversation breaks down how small business owners can embrace AI as a creative partner, not a replacement.
💡 Key Takeaways:
- How to use AI to streamline your business without losing your personal touch
- Simple automation tools that make your workflow smoother and more intentional
- How to preserve your brand’s authentic voice in an AI-driven world
- Why human connection and creativity will always matter most
If you’ve ever wondered how to make AI work for you instead of overwhelming you, this episode will give you clarity, confidence, and actionable ideas to start today.
🔗 Explore Jenna’s work and resources:
- Visit HerAIgency.com
for tools, courses, and guidance on integrating AI into your business with intention. - Read Jenna’s insightful post, Will AI Replace Me?, a must-read for every entrepreneur navigating the balance between automation and authenticity.
🎧 And don’t forget to follow From Keywords to Connections for more conversations that bridge strategy with humanity — helping small business owners grow ethically, sustainably, and with purpose.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:06):
Hey there, you're listening to From Keywords to
Connections, where we talk aboutmore than just SEO.
We explore the real stories,strategies, and moments that
help people connect inmeaningful ways.
We're your hosts, Mary andWinnie, bringing you honest
conversations about strategy,growth, and the connections that
matter most.
We're so glad you're here.
SPEAKER_03 (00:55):
And today we're talking about something that so
many entrepreneurs are reallycurious about.
I know I'm curious about it.
I'm also a little intimidated byit sometimes.
It's, you know, how to use AIwithout losing your mind, your
humanity, yourself in theprocess.
SPEAKER_02 (01:11):
That is exactly right.
We've both seen how AI tools canbe game changers for small
business owners, but only ifthey're used intentionally and
correctly to help your business.
That's why we're thrilled towelcome today's guest, Jenna
Nelson, founder of her AIAgency, an AI consultancy
(01:31):
helping female founders andwomen-led businesses scale with
smart automation and authenticconnection.
SPEAKER_03 (01:38):
So Jenna's background blends strategy,
AI-driven marketing, and somebusiness process automation,
which I know we could all use inour lives, some organization and
some automation.
She's passionate about making AIfeel accessible instead of
overwhelming.
And I love that it's especiallyfor women, balancing family,
business, life, and everythingin between.
(01:59):
So why don't you tell us alittle bit about yourself?
What inspired you to start theagency?
Kind of what led you to downthis path that you're on right
now?
SPEAKER_00 (02:07):
Yeah, so I um, you know, my background is in
business automation, processes,systems, things of that nature.
Um, and I really didn't startout to start a tech company.
But, you know, as I was workingin my own business, as I was
helping clients, you know, adaptand scale, what I was finding
was there was kind of this gap,particularly for female
(02:29):
founders, for women-ledbusinesses, where, you know,
there was kind of a sphere oftechnology, of AI, where they
felt a lot like they were beingtalked down to or talked over,
um, you know, a little bit of abro culture, Silicon Valley kind
of male-led vibe.
Um, and so, you know, I kind ofjust made it my, you know,
(02:50):
personal mission to like figurethis out for women in general
and you know, try to offer somesolutions that didn't feel
scary, that don't feeloverwhelming, um, and that, you
know, can be reallyapproachable.
You know, I find more often thannot, I think women uh tend to
put a little bit more of likeemotional connection into their
(03:14):
business.
And so there's that fear, youknow, with AI and even tech in
general, that if you adopt toomuch of it, that you're gonna
lose that humanity, thatemotional connection, um, that
client relationship.
And so, really, what I try to dois balance those fears with
practical solutions that don't,you know, take away from what
(03:36):
you're trying to do.
I want AI to help you do morewith less, not takeover,
essentially.
That is awesome.
SPEAKER_03 (03:44):
And that kind of leads right into what I wanted
to talk about next, which isreally what you were just
saying, like making AIapproachable.
Because I know it can feelreally intimidating, especially
for a small business owner, andespecially if you're not tech
savvy and you don't have anyknowledge and you're just kind
of going in there and playingwith AI and trying to figure out
how do I apply this?
What do I do?
So, how do you start thatconversation with someone who
(04:05):
feels totally overwhelmed by allthe AI talk?
Like, what is where do you startthat conversation at?
SPEAKER_00 (04:11):
Um, so the the very first place I start is really
acknowledging that fear becauseit's real and it's legitimate.
There are 10,000 AI tools outthere, there are 10,000 AI gurus
out there.
Um, and it's hard, you know,even for me, I work in this
every day and it's impossible tokeep up with what's working,
what's not, what tools should Ihave.
(04:32):
So I really start with like, Iunderstand where you're coming
from.
I understand the fear of itletting, you know, a lot of you
know, founders come to me andthey're like, I don't want my
employees to feel like I'mimplementing AI to take their
jobs.
That's a big fear.
So I always acknowledge thattoo.
Like, that's not what we'retrying to do here.
What I'm trying to do is keepyou from having to hire more or
(04:54):
put more work in, right?
Like, I'm not trying to replaceyour staff.
So I think acknowledging thosefears is step one.
Um, I don't just want to likeglaze over that and be like, oh,
everything's fine.
AI is great.
Don't even worry about it,right?
There is bad AI out there, andthere absolutely is a way to use
it wrong, and you can ruin yourbusiness if you use it wrong.
I don't want that.
(05:14):
Um, so I think I start there,and then my next step is always
I I want to find one problem,one easy problem that we can
solve with an AI or an automatedsolution, right?
This is not like let me come inand take over your entire
business with AI.
This is let's start and buildfrom there.
(05:36):
Once we've got one working thingin place, let's build up from
there.
So I, you know, I find I cankind of bridge that fear gap um
by finding that one, that onetask that they're doing every
week that's just taking up toomuch time, that they're doing at
10 o'clock at night becausethere's nobody else to do it.
Uh let's fix that.
Let's take that off your plate.
Right.
Yeah, we all do.
(05:57):
Uh let's take that off yourplate.
And then when you're like, ohwow, look at that, then you
know, I kind of ease them in.
So uh that's kind of where Istart with everyone.
SPEAKER_02 (06:06):
I love that you address that fear first, because
that is that's a huge thing thatpeople are kind of facing.
And it's definitely that kind oflike fear paralysis of going on
to the next step, even when itcan help you.
Um, and I do also love that youmake AI feel human and not
robotic, because like you said,women, especially, you know,
they put emotion and a lot oftheir heart into their business,
(06:31):
and that it being human makes ita lot more, I think, attainable
than if it feels very robotic.
Um, one of some of the what aresome of the most common fears or
misconceptions that you hearfrom entrepreneurs specifically,
besides the, you know, takingover, you know, their worker,
the fear from their workers oftaking over their jobs.
(06:52):
What are the other main fearsthat you hear about?
SPEAKER_00 (06:55):
I think the the next biggest one is that it's gonna
sound like AI.
It's gonna sound robotic, it'snot gonna match my brand.
Um, I think that's a big one.
The second one is it's gonnascrew things up, right?
Like it's going to make me loseclients because it's gonna say
something wrong.
Or, you know, we all know thatAI can hallucinate and say
(07:16):
completely insane thingssometimes.
Um I think those are those arelike the big three right there
is like the fear that it's gonnamess up, the fear that it's
gonna sound like AI, and thenthe fear that it's gonna replace
them or their businessaltogether or their employees.
I think those are the core threethat I hear the most.
SPEAKER_02 (07:35):
I can definitely resonate with the sounding AI
because there's definitely beenlike emails and things like
that, like that, that I'm like,oh yeah, this is very no tone
behind it, just straight AIemail and things like that.
And we talk a lot about with ourteam about how important it is
for things to sound authenticand true to their tone of voice.
(07:58):
So that makes sense that that isone of the major fears.
Absolutely.
Yes.
SPEAKER_03 (08:03):
Yeah, and I like you know that you you're talking
about, you know, AI brandstrategy, but also keeping your
own voice at the same time.
So you're talking about likescaling your business, using AI
to help you accomplish thosegoals without losing that
uniqueness that makes your brandyou.
And I think that that'ssomething that people don't
understand that AI can help youdo.
(08:24):
Um, so what are your favoriteways to kind of help business
owners keep their voice whileusing AI for content marketing?
SPEAKER_00 (08:31):
Yeah, so the first thing I do with every client is
we train an AI brand manager forthem.
Um, trained AI is very differentthan your out-of-the-box chat
GPT.
It's honestly like pickingsomebody up off the street and
telling them nothing about yourbusiness and saying, write an
email newsletter, or taking anemployee that you've trained
(08:52):
that knows your business andsay, write an email newsletter.
AI works the same way.
Um I always say, you know, wetrain AI to be like a junior
team member.
I want it to have the founder'sbrain.
I want it to have all of thatinformation and that tone and
that understanding.
And what's really interestingtoo with these AI brand managers
(09:12):
is as they scale and as theygrow, that brand manager, when
it's kept up to date and whenit's it's retrained and
reinforcement training and stufflike that, it becomes the
central source of truth fortheir business.
And then when you hire in abrand new employee, or maybe
you're using an offshore VA whoknows nothing about your
(09:33):
business, um, you can reallyprotect your brand actually with
this AI tool now because it hasthe guardrails built in, it
understands your brand tone, itunderstands what words we use,
what words we don't use, andthings like that.
So training your AI is where westart.
And it's like the first thing Iwill tell anybody I meet on the
(09:55):
street who asks about AI islike, you have to train it.
You have to train it, you haveto go through that process and
you train it once and you trainit well, um, and then it removes
all of that really complicated.
I hear people get hung up a loton like prompt engineering, and
I don't know how to prompt it,and they're trying to create the
perfect prompt, and they'respending just as long trying to
(10:16):
create this like perfect promptwhen in fact it's meant to be
conversational with you.
By by the time I'm done withyour AI brand manager, I want
you to be able to talk to itjust like you would your
assistant, right?
Like it should be shorthand, itshould be very easy.
Now, the more context you giveit, the more instructions, just
like a human, the better outputyou're gonna get.
(10:37):
But you don't need to be worriedabout like 10-page prompts of
you know, making sure it's supergranular.
And you can save yourself somuch time by not having to give
it the same details over andover.
Um, you know, we train our brandmanagers to know your pricing
structure, your products, whoyou sell to, all of those
things.
So you don't have to go in andsay, write an email about this
(11:00):
product, it sells for this, youknow, it's got this in it.
It already knows that.
And and that speeds everythingup so much.
SPEAKER_02 (11:09):
That sounds amazing because I know there's been some
times where I feel like tryingto prompt AI is as much work as
just going and doing that task.
And it's like, okay, why am Iprompting AI to do it and
putting all of this like 10 to100?
SPEAKER_00 (11:23):
I could have just done it myself, yeah, in the
same amount of time.
Yeah.
And the thing I say to you islike, I don't want AI to replace
your brain or your uniqueperspective.
I want AI to sound like you onyour very best day.
And the combination of yourbrain and the trained AI
(11:44):
together is what creates thatmagical, wonderful content or
customer service interactions,whatever it might be, that
sounds like, hey, this is meperforming at my highest level,
essentially.
SPEAKER_02 (11:58):
That is a great way to think about that.
So as you're kind of trainingthat and using it to work with
people, what role do you see AIplaying in like that creative
brainstorming when you're tryingto brainstorm, especially things
that make connections, not justA do X, Y, Z.
(12:19):
When you're trying to brainstormthe connection piece, which is
huge for small businesses.
Absolutely.
What role do you think AI canplay in that when working,
especially looking at it from apoint of view of not replacing
someone's brain, but likeworking with someone's brain?
SPEAKER_00 (12:35):
Absolutely.
So, you know, for brainstorming,where I like to use it is as a
starting point.
I like to just say, hey, I'mthinking about this new project
or this new product.
Help me brainstorm ways to doblank or to market it.
Because what you get back ismaybe some ideas that never
would have crossed your mind,right?
(12:57):
Like we are who we are, and we,you know, kind of have our own
kind of processes.
And, you know, in in my creativeworld, I tend to do things a
certain way.
So I want that kind of differentopinion.
So use it that way.
And it's totally fine to belike, nope, that's not what I
want.
Don't like that direction atall.
But honestly, and I think we'veall experienced this.
(13:19):
You know, sometimes you maybeyou're designing something and
you're like, ooh, that's notwhat I want at all.
Or you get a design back from agraphic designer and you're
like, that's not it.
Sometimes using AI that way,being like, that is absolutely
the wrong direction, can be justas helpful as that is the right
direction, being like, nope,nope, don't like that at all.
That's not it.
That's not how I I want to goabout this.
(13:40):
So I like it from abrainstorming perspective.
And then I also like to use itto challenge me on things.
So, you know, I've got an idea,I think it's great, I'm putting
it into AI and saying, what am Imissing?
What am I not thinking about?
What can make this, you know,one of the things I use in my AI
is I always want it to go atleast 10% further.
(14:01):
Wherever we'd stop, 10% further.
That's something I bake into mysystem instructions.
And so, and I'll even go back toit again and say, how do I make
this better?
Like, this is great.
I want it better, I want itbetter.
And that's something that, youknow, you could use it to be
like, this felt like a finishedproduct before, but oh wait, now
we've added a set of FAQs, andthat's gonna perform really well
(14:23):
on search engines.
Let's do that, you know?
So I like it for just addingthose extra touches without
exhausting your brain.
And I think it's really greatfor decision fatigue too.
A lot of founders struggle withthis.
I'm one of the worst of it,where I've got 57 million ideas
bouncing through my head at anygiven moment.
And sometimes it's hard for meto be like, which one do I go
(14:46):
with, which direction?
And sometimes I can just kind oftake them all, give it to AI and
say, what makes the most sensehere?
What, you know, help me evaluatethe risk factors or the reward
factors.
Um, that risk versus reward, Iuse that a lot with AI.
And that decision fatigue justtakes, I bet I've saved weeks
and months of not getting aproduct out to launch because I
(15:09):
used to sit and analysisparalysis it to death and think
about it for 10 weeks.
And now AI is like, nope, dothat.
And I'm like, you know what?
You're right, let's do it.
You know, speed to market isreally important right now.
Everybody is getting things outfaster, doing things faster, and
you can really overcome a lot ofthat decision fatigue with AI.
(15:30):
And I think that's somethingelse I really encourage people
to use it for as well.
SPEAKER_03 (15:34):
I like that you mentioned that because I was
just doing that this morning.
I was using, I was brainstormingsome stuff, and I I have trained
my my chat GPT to know what Ilike and about the business and
all of the ins and outs of whatwe do.
And and so I was just having aconversation with it,
brainstorming some things, but Iwas asking it to give me that
different perspective, and itwas giving me ideas that I never
(15:55):
would have thought about on myown.
So I I love that because it islike bouncing ideas off of
somebody, and you get thatfeedback, and it's like light
bulb moments.
You're like, oh, I never thoughtabout it from that perspective
because I'm stuck in my littlebox and the way I think about
things.
So it gives you a whole newperspective.
I absolutely love that aspect ofhaving a conver a conversation
with uh AI.
(16:15):
Yeah.
Another question I had was a lotof our practices that we work
with are like solo practitionersor really small teams.
And a lot of people might think,uh, what is the point of AI for
me?
Can AI even help me?
I'm only a solo practitioner.
Is there really anything that Ineed to automate?
You know, you know, is it worththe time, effort, and energy to
(16:36):
put into it?
Because it's just me.
It's not like I have a grouppractice.
So, what do you have to say tosomeone who's just a solo
entrepreneur, a small team?
How do they identify like whatshould be automated versus what
still needs a personal touch, orif it's even worth the time,
effort, and energy to invest in?
SPEAKER_00 (16:52):
I honestly think those are probably some of the
best use cases for it rightthere.
Like you are already trying todo everything.
Let's not do everything.
For instance, if you're a solopractitioner, where I want you
is building those relationshipswith your clients.
I want you doing the actual workthat matters there and you know
(17:13):
making those emotionalconnections, not necessarily,
you know, writing social mediaposts all day long or, you know,
summarizing, you know,transcripts from, you know,
maybe a session that you had.
Maybe you need to summarize, youknow, some bullet point notes.
Like AI can do that kind ofstuff without you taking away
(17:33):
from the core of your business.
And so the place I always startis like, what is something that
is bogging you down that has nodirect impact on your clients or
your customers?
What is that that's not how youtalk to them, when you talk to
them?
What is something that is abackground task that you're
(17:54):
doing?
Maybe it's your billing, maybeit's you know, something that we
can speed up that process withAI and let's start there.
And and then as and you know,the thing about AI is the more
you use it, the smarter it gets.
And the more you train it, thebetter it gets.
So if you start small and buildon it, then by the time you're
(18:15):
ready to start, you know,letting it maybe draft your
emails and things like that,you've come a long way already
in that training andreinforcement learning process
to where you're not losing, youknow, that personal kind of
touch.
So I think, you know, solobusiness owners, I think this is
like this is how you actuallycan do it all without the
(18:37):
burnout, which is what I'malways trying to avoid for
people.
Is you know, when you startburning out, your clients
suffer, you know, your businesssuffers, you suffer.
Like, let's use AI in a way toavoid that as long as we can.
SPEAKER_02 (18:50):
I'm all for anything that helps with burnout.
Um, earlier you mentioned abouthelping with imposter syndrome
and not imposter syndrome, um,decision fatigue.
That's the word.
Yep, yeah.
Yeah.
And all I'm thinking is thatwould be so great if I had less
decision fatigue and had helpwith that at work.
Like even my personal life wouldbenefit from that because I'm
(19:13):
gonna be honest, at the end ofthe day, my husband would be
like, oh, dinner.
And I'm like, I need I need tonot make that decision.
That is not I I'm done.
I'm done with making decisions,figure that out.
So that could even benefit notonly your business, but at home
as well, which is one 100%.
SPEAKER_00 (19:31):
Real world example.
Um, over the summer, I did likea six-hour road trip.
I've got seven-year-old twins.
I did a six-hour road trip withthem, and I put into Chat GPT
like where we were starting,where we were finishing, and
like find me a kid-friendly,they can get out, run around
type of restaurant in betweenpoint A and point B.
(19:52):
List of options, right?
Like this one's three hours downyour route, this one's two hours
down your route, this has got aplayground.
This, and like I could havespent a ton of time on Google,
like looking at maps and tryingto figure out, like, okay, three
hours in, they're gonna behungry here.
And it just removed all of thatfor me.
I literally did it at astoplight while we were getting
on the road.
Um, and it was like done for me.
(20:13):
So there are such easy ways likethat where like I didn't have to
take time away or you know,spend more time doing that.
It was just kind of handed to meand it was great.
SPEAKER_02 (20:23):
That is such an awesome example and idea.
SPEAKER_03 (20:26):
That is actually.
Uh, I'm planning a trip inApril.
I've been using AI to come upwith an itinerary.
Yeah.
SPEAKER_04 (20:32):
Yeah.
SPEAKER_03 (20:33):
So one of one of my favorite things about your
business is that you do focus onwomen because I think that, like
you said, in the tech world, inthe small business realm, it is
it is still kind of a men'smen's club, you know, there's
still not a lot of support forfemale business owners, you
know.
We kind of we get that feelingof just being brushed aside a
little bit or not being asrelevant because we're girls,
(20:56):
you know.
Um, so I love that your workcenters on empowering female
founders.
But do you think that womenapproach automation differently,
like more relationally orcreatively than men do?
Like, do men use it like tothink of it more like as a as a
tool, like for coding and andtasks?
And women think of it more asthat conversational piece.
Is that that trend that you see?
SPEAKER_00 (21:18):
I think so.
And I think that that's wherethe adoption of it sometimes
gets lost, is that for men, it'sa lot easier to adopt it for
data analysis, for you know,those kind of task type things.
But when women think about it,we're thinking about it on, you
know, content creation.
We're thinking about it increative aspects, and that's
(21:42):
there's a bigger fear there,right?
Of how do you get it to be likeI understand how it can analyze
a spreadsheet and come up with amath equation, but I don't
necessarily understand how itcan write in my tone.
Right.
Um, so I think the fear ofadoption is different for women
as well.
Um, and so that's that's reallywhat I focus on is it can do all
(22:05):
of those things.
You just have to, you have totrain it right and then apply it
in the right scenarios,essentially.
SPEAKER_02 (22:12):
I love that.
Absolutely.
Um, with that and the way thatwomen look at it differently, it
is not that uncommon that womencan not feel very confident in
the technology field because itis male kind of dominated a lot
of times.
SPEAKER_03 (22:29):
We're not hating we're not hating on males.
We're not hating on no meanshating on monies.
SPEAKER_02 (22:35):
No, absolutely not.
Just throw that out there sonobody listens against God.
These guys are women.
No, we're not.
Absolutely not.
I just know that kind of we'vebeen talking a lot, and I
accidentally mentioned itearlier, imposter syndrome.
Yeah.
And I, I mean, I can personallyrelate with imposter syndrome
around using AI.
(22:56):
Like, am I doing well enoughwith it?
Am I using it how I should be?
Does this content really reflectwell?
Am I, you know, doing things tothe best of the ability and
gaining that kind of confidencewith technology?
Is there any like tip or thingthat you would tell, you know,
(23:18):
women who are listening of howthey can kind of gain that
confidence in their use oftechnology and AI and kind of be
able to feel more confident andintegrating it into their lives,
both in personal for planningtrips and business into
automating processes.
SPEAKER_00 (23:39):
Yeah, you know, I think I think there's two
distinct answers there.
And the first one is anythingthat is going to improve your
processes is worth doing.
Um, even if it's not absolutelyperfect, even if it maybe gets
just a little off tone, but itenables you to get to a lead
(24:00):
within five minutes versus fivedays.
I still think that's worth it,right?
So really evaluate risk versusreward here.
And more often than not, I thinkthere's more in the reward
category there.
Like look at where you'reslipping, look at where you know
there are known problems in yourbusiness operations and see if
(24:21):
we can plug those holes.
And again, it doesn't, I thinkwe also, you know, as women
struggle with perfectionism andwanting it to be a thousand
percent all the time.
Um, but sometimes done is betterthan perfect.
And sometimes getting somethingto the lead or the inquiry
within five minutes is betterthan getting a 10-page email,
(24:45):
thorough email from you.
Just like, hey, this is I've gotthis, I'll get back to you, set
an expectation, something likethat.
I think that's really valuable.
Uh, the other thing I always saytoo is A B test it, just like
you would anything else, right?
So do a set of emails, writethem yourself, don't use AI, put
(25:07):
it out there, do the same thingwith your trained AI, do the
same thing, send them both andsee.
Like if you see a significantdrop off between one or the
other, then you know youranswer.
Um, if you don't, then maybe itit's working the way we want it
to.
So I do that, I do that all ofthe time with clients.
(25:28):
Um, and I think that A B kind oftesting gives you a little bit
of confidence because I rarelysee, rarely see the AI content
misperform or perform any worsethan something.
In fact, more often than not, Isee it perform better because
again, I want it to be like youon your very best day.
So I always think it when it'sfine-tuned and we've done it
(25:51):
right, it's better.
But you know, try those things.
And if that gives you thatlittle bit of confidence that,
oh, there wasn't a conversionrate difference.
My client didn't bail out whenthey got, you know, an AI
generated response.
I think that that is a great wayto help build your confidence
there.
SPEAKER_02 (26:09):
That is such a great idea and a great way to gain
confidence with AI.
SPEAKER_03 (26:13):
I love that.
And I and I I just this thoughtjust came to me and it's kind of
off topic.
But I think one of the things Inotice with women as well is
that that perfectionism that youtalked about, because I'm a
perfectionist, I want it to beperfect, and I'm like, AI is do
I trust AI to do it perfect?
Right.
And then I get into that mindsetalso of we have it's like we're
(26:34):
ingrained with this concept thatwe have to do everything, we
have to keep all the balls inthe air, we have to be
responsible for everything, wehave to be doing everything.
So then I use AI and I feelguilty because I've used AI to
simplify a task that I feel likeI should have been sweating away
(26:54):
on my keyboard doing myself.
So I feel guilty because I'mstreamlining my life and not
doing or keeping all the ballsin the air myself.
Like it's like asking for helpis almost uh a guilty pleasure,
you know, or like something thatto that we as women feel guilty
about a lot because we feel likewe should be doing all of those
things on our own.
So I think that it's thatsomething that kind of relates
(27:17):
to the AI about not about notwanting to implement that
feeling of guilt or feeling likeyou're giving up, you know,
you're not doing all the thingsyourself.
SPEAKER_00 (27:25):
Absolutely.
And I think you know, we feelthat too, even when you start to
hire real humans to do things.
You know, it's like thatoffloading of, oh, but they're
not.
I think that fear is real.
Um, and what I say on both endsof the spectrum, both with you
know, hiring human help orusing, you know, service or
something like that, or using AIis focus on your high value
(27:50):
tasks.
You know, the five dollar anhour tasks are not worth your
time as a business owner.
I would rather you be picking upthe phone and talking to your
customers, you know, buildingthat relationship with your
clients, giving yourself alittle bit of brain space to be
better at what you do, right?
Those breaks are important.
They're hard to take.
(28:11):
I know I struggle with that allthe time, right?
Like if I'm not beingproductive, I feel like
everything is falling apart.
Yeah, right.
Like that is that is importantto me.
Um, but I also know when I dotake a break and I do step away,
ultimately I come back better.
You know, my creativity is kindof regenerated and I I feel, you
know, ready to tackle stuffagain.
(28:32):
So, you know, I you know if youcan offload work that is not
mission critical to yourbusiness or extremely impactful
to your clients or customers, dothat and save yourself, your
brain, your budget for thethings that cannot be replaced
with someone else or AI or atool.
(28:56):
Because there are those things,right?
There are things that we justcan't ask AI to do or expect it
to do perfectly.
But let's find the things thatit can and then free ourselves
up for the things that can't.
That's a great point.
SPEAKER_02 (29:08):
I know it might seem silly, but I think I I just had
this realization that sometimeswhen I use AI to help me, I have
the same feeling as if like whenpeople offer to help and I don't
want to offload to them becauseI'm like, I know you're already
busy.
I know you have these things, Idon't want to add more to your
plate.
And like I'm just realizing thatwhen I use AI for bigger stuff
(29:30):
like that, I'm having that samefeeling of like, oh, but like
also AI doesn't have a fullplate.
I don't have to worry about itgetting burnt out by having too
large of a caseload or thingslike that.
Exactly.
And I it's it's silly to havethat feeling about AI, but like
it's so ingrained in that likeno, like I I I don't want to
(29:50):
make things harder for you, soI'm gonna just power through and
do the things.
And absolutely definitely haveto work on letting that feeling
go.
Yeah.
SPEAKER_00 (30:00):
Absolutely.
Yeah.
This is your team member thatnever needs a break, that
doesn't need to go on vacation,that doesn't have sick kids,
that, you know, can manage ahuge workload and use it that
way.
Like that's what's great aboutit.
And then take that work off ofyour real human teammates and
your real employees, right?
Like it's I, you know, I saythat a lot too to um to founders
(30:24):
that are worried about, youknow, their employees feeling
like they're being replaced ortheir jobs are being taken.
Like, reframe it.
Hey, I'm taking these things offyour plate because I want you to
be able to focus on blank sothat you can grow with this
company, or I want you to beable to take a weekend off.
So this is why we're puttingthis tool in place.
Absolutely.
I want you to stop responding tomy emails at 10 p.m.
(30:46):
Here's what we're doing aboutthat.
Reframe it to them as this is toempower you as an employee, not
to replace you.
And I think that uh tends toremove some fear and stigma as
well.
SPEAKER_02 (30:58):
Absolutely.
SPEAKER_03 (30:59):
So one question I have, and this is just like a
just a genie in a bottlequestion.
Yeah.
So, you know, we we are talkingabout the narrative that that
does exist.
It does exist, you know, withwomen in tech and keeping up and
doing all the things.
So, how can we as women supporteach other in business and kind
(31:20):
of change that narrative?
How how does your business helpsupport other women do that to
change that narrative?
So it's not about keeping up,but it's about working smarter.
I think we kind of touched onthat.
But, you know, what would beyour like genie in a bottle
moment or comment there abouthow to support women and change
that narrative for not onlywomen, but for men so they
(31:42):
understand, you know, theperspective that we have about
the AI and having to do all thethings all the time.
SPEAKER_00 (31:49):
Yeah, I think you know, the biggest thing is like
support other women, supportthose businesses.
You know, to to date, women-ledbusinesses get like five percent
of funding.
Um, and that's it, right?
Most of that funding goes tomale-led businesses.
That's crazy.
It is, and you know, andparticularly any kind of tech
(32:10):
funding, it's very, verydifficult.
So I'm all about, you know,supporting other women-led
businesses, and that's not totake away from male-led
businesses, it's not to takeaway from you know what they do.
It's it's important as well.
It's just that we have adifferent set of parameters.
Um, we often are, you know,taking care of children and our
(32:33):
homes and families and things ofthat nature.
And there's a statistic tooabout like the amount of hours
per week that men work versuswomen.
And women are it's like fivehours less a week that women
have to work because of otherresponsibilities.
So I think acknowledging thatand understanding that are it's
just different.
(32:54):
Um it unfortunately, I wish itwas apples to apples, men versus
women-led businesses, but it'snot.
But it's just not.
And maybe with AI, this issomething I tell you know,
women-led businesses a lot too,is you know, for years, the
question for women has been, howdo we do it all?
Like, how do we raise ourchildren and work and run a
business and all of those thingsthat it's been like, well, you
(33:14):
can't.
Something's gonna probably haveto suffer, right?
You're gonna have to outsourceyour laundry or send your kids
to daycare or whatever it is todo it all.
And I think that maybe AIactually finally is going to
level that playing field just alittle bit.
If we start adopting it andusing it, um, maybe this is
(33:35):
where we actually can do it allwithout, you know, the burnout
or not seeing our kids at nightor, you know, whatever it may
be.
So I I really like that thismight be a little bit of the
tipping point for that, where wecan really use it to our
advantage, you know, to answeryour question.
I think support those otherwomen-led businesses, understand
(33:57):
the impact that your businesshas on other women-led
businesses.
And and that's true for men too.
Um, you know, it we're nottrying to take away from what
they do, but we are trying tosupport, you know, what we are
trying to grow.
And I think that's reallyimportant.
SPEAKER_02 (34:15):
We're talking a lot about how the AI can enhance,
you know, the human side and thehumanity part of it, all of
that, instead of replacing it,which is exactly the direction
that makes AI make sense in mybrain, at least.
So, what does that look like inyour day?
Do you have an example of howthat looks in your day-to-day
life?
SPEAKER_00 (34:35):
And like what piece of the AI automation has them
made the biggest change, whetherin your personal life or even I
think the most impactful thingthat I always tell people to
maybe start with is your leadintake and filtering for
businesses.
Getting back to people fast ishow we're losing the lead, it's
(34:59):
how we're losing the sale.
So even if it's an automatic,you know, response after they
fill out a form that just says,thank you so much.
Here's, you know, maybe a littlebit of an FAQ, drop like, you
know, five of your most commonlyasked questions, something that
you might always get asked whenyou get on the phone with a
potential client.
Uh, just something to getsomething in their hands, or
(35:20):
maybe your sales packet, or ablog race, something.
I think that's a great place tostart.
It gives a good brandimpression.
The speed builds trust that, youknow, there's a real business
here, there's somebody that'sgoing to get back to me.
And it buys you a little bit oftime to work the lead, then
(35:41):
however you might want to workit.
And whether that's, you know,when you have time to pick up
the phone and call themdirectly, whether it's reaching
out personally.
Um, I think putting those intakeautomations in place are a place
I would recommend almost anyonestart.
Um, it's just a good brandimpression.
If you are running ads on anykind of platform, they look at
(36:06):
those signals that come backinto how you react or interact
with a lead.
So if yeah, so if you don't getto a lead with something and
your Metapixel or your G tag istracking that, it it can impact
the result of your ad.
So just that like immediate, youknow, email, text message,
(36:29):
something in their hands, Ithink is super helpful.
You know, on my end, that's youknow, I get an email back to
someone, it's got a couple ofresources, I filter it by, you
know, what they've asked for.
So it's like, hey, I saw you'reinquiring about ads management.
Here's a couple, here's my youknow, readiness advisor bot that
(36:49):
can answer some questions aboutyou know what you might be ready
for or not ready for.
Here's a blog I did a, you know,just some resources.
Um, and then here's my calendarlink if you'd like to go ahead
and schedule.
And then, you know, when I can,when I can get a personal email
out to them, then I do.
But just getting that kind ofout, I think, is really
(37:11):
important.
So that's where I would alwaysrecommend anybody start is make
sure we're we're kind of closingthat gap with lead uh follow-up.
SPEAKER_03 (37:21):
That is a great suggestion because I feel like I
know with me personally, I'mobsessive about answering
emails, so I feel like I'm tiedto my inbox all the time.
So they don't have to be staringat my inbox, waiting for that
number to pop up so I canimmediately answer so the client
feels like they're being seen.
And so I to get away from thatwould be extremely refreshing.
SPEAKER_02 (37:42):
And I'm the opposite inbox anxiety, email anxiety,
and I hate looking at my inboxand I'll like psych myself up to
it, get in there and be like,okay, I have to answer as many
as I can without payingattention to what's all in
there.
SPEAKER_00 (37:56):
Yeah, I think it gives you that freedom too, to
like, you know, personally, likeI've put in a place where I'm
only checking email, you know,once in the morning and once in
the afternoon because I wasgetting lost in productivity
going back and forth withemails.
But now that I know that they'regetting, you know, that
immediate brand impression fromme, um, you know, I I can walk
(38:17):
away from that for a little bitand know that, you know, because
I'm working on a three-hourproject and coming back to my
email inbox that everythinghasn't fallen apart.
And I think those automationsare really, really important.
SPEAKER_03 (38:29):
So I think this has been a really great
conversation.
Um, I think that you the way youtalk about AI really makes it
feel less intimidating more.
And I love how you say it's likeyou showing up as you on your
best day.
I love that because it doesn'thave the emotional outside
external things going on.
So it can always be on its bestgame for you.
(38:49):
So I really love the way youexplain that.
I think that is reallyempowering for women who wear so
many hats in today's, you know,business world.
So I love that you shared that.
Um, and I love that you make itfeel human, like you still have
that human connection.
It's not about giving up yourhumanity, letting the computer
do all the work for you.
It's really about finding waysto utilize the technology to
(39:13):
still connect with the human,you know, do the human things
that you need to do, and itgives you the time to accomplish
that.
So that's that's perfect.
Absolutely.
SPEAKER_02 (39:22):
Yes, and I love that how easily you can express the
importance and that AI is notjust there to take away your
voice, that it can actually likestrengthen your voice,
strengthen your messaging, andjust made it really relatable,
not just only to businesses, butalso to personal life, you know,
(39:45):
hot topics of you know, burnout,decision fatigue, and how that
can even help with those things,um, which are things that we
talk about a lot.
Um, I think that's a reallypowerful way to make it.
SPEAKER_03 (39:58):
I know, because it's it's like it's helping you, it's
actually helping you show upmore authentically.
That's what it's a that's whatit's allowing you to do.
And that I don't think peoplemake that connection when they
think about AI, but it, youknow, that's what it's freeing
you up to make those authenticconnections.
So I think that's great.
Um, the great way to look at itfor, especially for women who
(40:18):
want that emotional connectionand that emotional um feedback
that you get.
So um, do you have any closingthoughts or anything that off
the top of your head that you'dlike to share with us?
SPEAKER_00 (40:28):
No, I think truly, you know, my my biggest takeaway
is always like, don't fear it.
Honestly, the biggest fear Iwant you to have is that if you
don't start implementing it inyour business, you're gonna lose
out to the competitors that aregoing to implement it because
you're gonna burn out or you'renot gonna get back to leads fast
enough.
(40:49):
It and also, you know, withhiring new employees, you know,
everybody coming out of collegenow is expecting to use AI
tools, right?
In the same way that we usedcalculators, this is an
expectation.
So, like you, if you're gonnahire, you know, staff coming,
you know, up-and-coming staff,they're gonna want to use these
tools, they're gonna expect touse these tools.
Yeah, not going to know how todo it without these tools.
(41:11):
Yeah.
Um so you've got to you have tostart embracing AI, even if it
feels a little scary, even ifit's like, you know, you're
like, I'm not techie, I don'twant that.
I get it, I hear you, but I ambegging you to just start small,
start slow, because AI is comingfor your business, whether you
(41:32):
like it or not, and it is kindof changing the way things work.
Um and really the biggest fearis if you don't adapt to it, you
are gonna get left behind.
So that's that's kind of myclosing thought is um try to try
to start working it in, even ifit's slow, take that first step
and um get get up to speedbecause those that do and get
(41:56):
ahead of it now, we're in likethe the AI gold rush right now,
truly.
Like it is, it is still, eventhough it feels big and it feels
like it's everywhere right now.
Brand new, really.
We're nowhere near it, right?
So now's the time to kind of getyour feet wet.
You may feel okay right now,today, not having AI in your
business.
You will not feel that way intwo years, I promise.
(42:18):
Yeah, and so now's the time.
SPEAKER_03 (42:22):
Absolutely.
Well, thank you for joining us,Jenna.
It was great to meet you.
It's great to talk to anotherwoman who has a different
perspective about technology.
I love that.
We're gonna share links to herAI agency and resources and our
notes.
And uh, just encourage ourlisteners to just remember that
you know, technology is notalways have to be, it doesn't
(42:42):
always have to be scary, it canbe helpful and it can give you
time back for what really isimportant to you and your life.
So just keep that in mind, takebaby steps.
Don't you don't have to diveinto the 12 foot deep side of
the pool yet.
Just kind of wade in a littlebit at a time.
And I think that if people takethe time to do that and um
(43:06):
follow some of the guidelinesand steps you've given us, I
think that AI can be really uh areally productive tool,
especially for womenentrepreneurs.
So thank you so much for joiningus.
Absolutely.
Thank you for having me.
No problem.
SPEAKER_02 (43:18):
Thank you all for listening.
Let us know if you have anythoughts or comments, and we'll
talk to you next time.
SPEAKER_03 (43:52):
Produced by Rational Designs.
SPEAKER_01 (43:53):
Your online journey starts here.
Hey there, you're listening to From Keywords to
Connections, where we talk aboutmore than just SEO.
We explore the real stories,strategies, and moments that
help people connect inmeaningful ways.
We're your hosts, Mary andWinnie, bringing you honest
conversations about strategy,growth, and the connections that
matter most.
We're so glad you're here.
SPEAKER_03 (00:55):
And today we're talking about something that so
many entrepreneurs are reallycurious about.
I know I'm curious about it.
I'm also a little intimidated byit sometimes.
It's, you know, how to use AIwithout losing your mind, your
humanity, yourself in theprocess.
SPEAKER_02 (01:11):
That is exactly right.
We've both seen how AI tools canbe game changers for small
business owners, but only ifthey're used intentionally and
correctly to help your business.
That's why we're thrilled towelcome today's guest, Jenna
Nelson, founder of her AIAgency, an AI consultancy
(01:31):
helping female founders andwomen-led businesses scale with
smart automation and authenticconnection.
SPEAKER_03 (01:38):
So Jenna's background blends strategy,
AI-driven marketing, and somebusiness process automation,
which I know we could all use inour lives, some organization and
some automation.
She's passionate about making AIfeel accessible instead of
overwhelming.
And I love that it's especiallyfor women, balancing family,
business, life, and everythingin between.
(01:59):
So why don't you tell us alittle bit about yourself?
What inspired you to start theagency?
Kind of what led you to downthis path that you're on right
now?
SPEAKER_00 (02:07):
Yeah, so I um, you know, my background is in
business automation, processes,systems, things of that nature.
Um, and I really didn't startout to start a tech company.
But, you know, as I was workingin my own business, as I was
helping clients, you know, adaptand scale, what I was finding
was there was kind of this gap,particularly for female
(02:29):
founders, for women-ledbusinesses, where, you know,
there was kind of a sphere oftechnology, of AI, where they
felt a lot like they were beingtalked down to or talked over,
um, you know, a little bit of abro culture, Silicon Valley kind
of male-led vibe.
Um, and so, you know, I kind ofjust made it my, you know,
(02:50):
personal mission to like figurethis out for women in general
and you know, try to offer somesolutions that didn't feel
scary, that don't feeloverwhelming, um, and that, you
know, can be reallyapproachable.
You know, I find more often thannot, I think women uh tend to
put a little bit more of likeemotional connection into their
(03:14):
business.
And so there's that fear, youknow, with AI and even tech in
general, that if you adopt toomuch of it, that you're gonna
lose that humanity, thatemotional connection, um, that
client relationship.
And so, really, what I try to dois balance those fears with
practical solutions that don't,you know, take away from what
(03:36):
you're trying to do.
I want AI to help you do morewith less, not takeover,
essentially.
That is awesome.
SPEAKER_03 (03:44):
And that kind of leads right into what I wanted
to talk about next, which isreally what you were just
saying, like making AIapproachable.
Because I know it can feelreally intimidating, especially
for a small business owner, andespecially if you're not tech
savvy and you don't have anyknowledge and you're just kind
of going in there and playingwith AI and trying to figure out
how do I apply this?
What do I do?
So, how do you start thatconversation with someone who
(04:05):
feels totally overwhelmed by allthe AI talk?
Like, what is where do you startthat conversation at?
SPEAKER_00 (04:11):
Um, so the the very first place I start is really
acknowledging that fear becauseit's real and it's legitimate.
There are 10,000 AI tools outthere, there are 10,000 AI gurus
out there.
Um, and it's hard, you know,even for me, I work in this
every day and it's impossible tokeep up with what's working,
what's not, what tools should Ihave.
(04:32):
So I really start with like, Iunderstand where you're coming
from.
I understand the fear of itletting, you know, a lot of you
know, founders come to me andthey're like, I don't want my
employees to feel like I'mimplementing AI to take their
jobs.
That's a big fear.
So I always acknowledge thattoo.
Like, that's not what we'retrying to do here.
What I'm trying to do is keepyou from having to hire more or
(04:54):
put more work in, right?
Like, I'm not trying to replaceyour staff.
So I think acknowledging thosefears is step one.
Um, I don't just want to likeglaze over that and be like, oh,
everything's fine.
AI is great.
Don't even worry about it,right?
There is bad AI out there, andthere absolutely is a way to use
it wrong, and you can ruin yourbusiness if you use it wrong.
I don't want that.
(05:14):
Um, so I think I start there,and then my next step is always
I I want to find one problem,one easy problem that we can
solve with an AI or an automatedsolution, right?
This is not like let me come inand take over your entire
business with AI.
This is let's start and buildfrom there.
(05:36):
Once we've got one working thingin place, let's build up from
there.
So I, you know, I find I cankind of bridge that fear gap um
by finding that one, that onetask that they're doing every
week that's just taking up toomuch time, that they're doing at
10 o'clock at night becausethere's nobody else to do it.
Uh let's fix that.
Let's take that off your plate.
Right.
Yeah, we all do.
(05:57):
Uh let's take that off yourplate.
And then when you're like, ohwow, look at that, then you
know, I kind of ease them in.
So uh that's kind of where Istart with everyone.
SPEAKER_02 (06:06):
I love that you address that fear first, because
that is that's a huge thing thatpeople are kind of facing.
And it's definitely that kind oflike fear paralysis of going on
to the next step, even when itcan help you.
Um, and I do also love that youmake AI feel human and not
robotic, because like you said,women, especially, you know,
they put emotion and a lot oftheir heart into their business,
(06:31):
and that it being human makes ita lot more, I think, attainable
than if it feels very robotic.
Um, one of some of the what aresome of the most common fears or
misconceptions that you hearfrom entrepreneurs specifically,
besides the, you know, takingover, you know, their worker,
the fear from their workers oftaking over their jobs.
(06:52):
What are the other main fearsthat you hear about?
SPEAKER_00 (06:55):
I think the the next biggest one is that it's gonna
sound like AI.
It's gonna sound robotic, it'snot gonna match my brand.
Um, I think that's a big one.
The second one is it's gonnascrew things up, right?
Like it's going to make me loseclients because it's gonna say
something wrong.
Or, you know, we all know thatAI can hallucinate and say
(07:16):
completely insane thingssometimes.
Um I think those are those arelike the big three right there
is like the fear that it's gonnamess up, the fear that it's
gonna sound like AI, and thenthe fear that it's gonna replace
them or their businessaltogether or their employees.
I think those are the core threethat I hear the most.
SPEAKER_02 (07:35):
I can definitely resonate with the sounding AI
because there's definitely beenlike emails and things like
that, like that, that I'm like,oh yeah, this is very no tone
behind it, just straight AIemail and things like that.
And we talk a lot about with ourteam about how important it is
for things to sound authenticand true to their tone of voice.
(07:58):
So that makes sense that that isone of the major fears.
Absolutely.
Yes.
SPEAKER_03 (08:03):
Yeah, and I like you know that you you're talking
about, you know, AI brandstrategy, but also keeping your
own voice at the same time.
So you're talking about likescaling your business, using AI
to help you accomplish thosegoals without losing that
uniqueness that makes your brandyou.
And I think that that'ssomething that people don't
understand that AI can help youdo.
(08:24):
Um, so what are your favoriteways to kind of help business
owners keep their voice whileusing AI for content marketing?
SPEAKER_00 (08:31):
Yeah, so the first thing I do with every client is
we train an AI brand manager forthem.
Um, trained AI is very differentthan your out-of-the-box chat
GPT.
It's honestly like pickingsomebody up off the street and
telling them nothing about yourbusiness and saying, write an
email newsletter, or taking anemployee that you've trained
(08:52):
that knows your business andsay, write an email newsletter.
AI works the same way.
Um I always say, you know, wetrain AI to be like a junior
team member.
I want it to have the founder'sbrain.
I want it to have all of thatinformation and that tone and
that understanding.
And what's really interestingtoo with these AI brand managers
(09:12):
is as they scale and as theygrow, that brand manager, when
it's kept up to date and whenit's it's retrained and
reinforcement training and stufflike that, it becomes the
central source of truth fortheir business.
And then when you hire in abrand new employee, or maybe
you're using an offshore VA whoknows nothing about your
(09:33):
business, um, you can reallyprotect your brand actually with
this AI tool now because it hasthe guardrails built in, it
understands your brand tone, itunderstands what words we use,
what words we don't use, andthings like that.
So training your AI is where westart.
And it's like the first thing Iwill tell anybody I meet on the
(09:55):
street who asks about AI islike, you have to train it.
You have to train it, you haveto go through that process and
you train it once and you trainit well, um, and then it removes
all of that really complicated.
I hear people get hung up a loton like prompt engineering, and
I don't know how to prompt it,and they're trying to create the
perfect prompt, and they'respending just as long trying to
(10:16):
create this like perfect promptwhen in fact it's meant to be
conversational with you.
By by the time I'm done withyour AI brand manager, I want
you to be able to talk to itjust like you would your
assistant, right?
Like it should be shorthand, itshould be very easy.
Now, the more context you giveit, the more instructions, just
like a human, the better outputyou're gonna get.
(10:37):
But you don't need to be worriedabout like 10-page prompts of
you know, making sure it's supergranular.
And you can save yourself somuch time by not having to give
it the same details over andover.
Um, you know, we train our brandmanagers to know your pricing
structure, your products, whoyou sell to, all of those
things.
So you don't have to go in andsay, write an email about this
(11:00):
product, it sells for this, youknow, it's got this in it.
It already knows that.
And and that speeds everythingup so much.
SPEAKER_02 (11:09):
That sounds amazing because I know there's been some
times where I feel like tryingto prompt AI is as much work as
just going and doing that task.
And it's like, okay, why am Iprompting AI to do it and
putting all of this like 10 to100?
SPEAKER_00 (11:23):
I could have just done it myself, yeah, in the
same amount of time.
Yeah.
And the thing I say to you islike, I don't want AI to replace
your brain or your uniqueperspective.
I want AI to sound like you onyour very best day.
And the combination of yourbrain and the trained AI
(11:44):
together is what creates thatmagical, wonderful content or
customer service interactions,whatever it might be, that
sounds like, hey, this is meperforming at my highest level,
essentially.
SPEAKER_02 (11:58):
That is a great way to think about that.
So as you're kind of trainingthat and using it to work with
people, what role do you see AIplaying in like that creative
brainstorming when you're tryingto brainstorm, especially things
that make connections, not justA do X, Y, Z.
(12:19):
When you're trying to brainstormthe connection piece, which is
huge for small businesses.
Absolutely.
What role do you think AI canplay in that when working,
especially looking at it from apoint of view of not replacing
someone's brain, but likeworking with someone's brain?
SPEAKER_00 (12:35):
Absolutely.
So, you know, for brainstorming,where I like to use it is as a
starting point.
I like to just say, hey, I'mthinking about this new project
or this new product.
Help me brainstorm ways to doblank or to market it.
Because what you get back ismaybe some ideas that never
would have crossed your mind,right?
(12:57):
Like we are who we are, and we,you know, kind of have our own
kind of processes.
And, you know, in in my creativeworld, I tend to do things a
certain way.
So I want that kind of differentopinion.
So use it that way.
And it's totally fine to belike, nope, that's not what I
want.
Don't like that direction atall.
But honestly, and I think we'veall experienced this.
(13:19):
You know, sometimes you maybeyou're designing something and
you're like, ooh, that's notwhat I want at all.
Or you get a design back from agraphic designer and you're
like, that's not it.
Sometimes using AI that way,being like, that is absolutely
the wrong direction, can be justas helpful as that is the right
direction, being like, nope,nope, don't like that at all.
That's not it.
That's not how I I want to goabout this.
(13:40):
So I like it from abrainstorming perspective.
And then I also like to use itto challenge me on things.
So, you know, I've got an idea,I think it's great, I'm putting
it into AI and saying, what am Imissing?
What am I not thinking about?
What can make this, you know,one of the things I use in my AI
is I always want it to go atleast 10% further.
(14:01):
Wherever we'd stop, 10% further.
That's something I bake into mysystem instructions.
And so, and I'll even go back toit again and say, how do I make
this better?
Like, this is great.
I want it better, I want itbetter.
And that's something that, youknow, you could use it to be
like, this felt like a finishedproduct before, but oh wait, now
we've added a set of FAQs, andthat's gonna perform really well
(14:23):
on search engines.
Let's do that, you know?
So I like it for just addingthose extra touches without
exhausting your brain.
And I think it's really greatfor decision fatigue too.
A lot of founders struggle withthis.
I'm one of the worst of it,where I've got 57 million ideas
bouncing through my head at anygiven moment.
And sometimes it's hard for meto be like, which one do I go
(14:46):
with, which direction?
And sometimes I can just kind oftake them all, give it to AI and
say, what makes the most sensehere?
What, you know, help me evaluatethe risk factors or the reward
factors.
Um, that risk versus reward, Iuse that a lot with AI.
And that decision fatigue justtakes, I bet I've saved weeks
and months of not getting aproduct out to launch because I
(15:09):
used to sit and analysisparalysis it to death and think
about it for 10 weeks.
And now AI is like, nope, dothat.
And I'm like, you know what?
You're right, let's do it.
You know, speed to market isreally important right now.
Everybody is getting things outfaster, doing things faster, and
you can really overcome a lot ofthat decision fatigue with AI.
(15:30):
And I think that's somethingelse I really encourage people
to use it for as well.
SPEAKER_03 (15:34):
I like that you mentioned that because I was
just doing that this morning.
I was using, I was brainstormingsome stuff, and I I have trained
my my chat GPT to know what Ilike and about the business and
all of the ins and outs of whatwe do.
And and so I was just having aconversation with it,
brainstorming some things, but Iwas asking it to give me that
different perspective, and itwas giving me ideas that I never
(15:55):
would have thought about on myown.
So I I love that because it islike bouncing ideas off of
somebody, and you get thatfeedback, and it's like light
bulb moments.
You're like, oh, I never thoughtabout it from that perspective
because I'm stuck in my littlebox and the way I think about
things.
So it gives you a whole newperspective.
I absolutely love that aspect ofhaving a conver a conversation
with uh AI.
(16:15):
Yeah.
Another question I had was a lotof our practices that we work
with are like solo practitionersor really small teams.
And a lot of people might think,uh, what is the point of AI for
me?
Can AI even help me?
I'm only a solo practitioner.
Is there really anything that Ineed to automate?
You know, you know, is it worththe time, effort, and energy to
(16:36):
put into it?
Because it's just me.
It's not like I have a grouppractice.
So, what do you have to say tosomeone who's just a solo
entrepreneur, a small team?
How do they identify like whatshould be automated versus what
still needs a personal touch, orif it's even worth the time,
effort, and energy to invest in?
SPEAKER_00 (16:52):
I honestly think those are probably some of the
best use cases for it rightthere.
Like you are already trying todo everything.
Let's not do everything.
For instance, if you're a solopractitioner, where I want you
is building those relationshipswith your clients.
I want you doing the actual workthat matters there and you know
(17:13):
making those emotionalconnections, not necessarily,
you know, writing social mediaposts all day long or, you know,
summarizing, you know,transcripts from, you know,
maybe a session that you had.
Maybe you need to summarize, youknow, some bullet point notes.
Like AI can do that kind ofstuff without you taking away
(17:33):
from the core of your business.
And so the place I always startis like, what is something that
is bogging you down that has nodirect impact on your clients or
your customers?
What is that that's not how youtalk to them, when you talk to
them?
What is something that is abackground task that you're
(17:54):
doing?
Maybe it's your billing, maybeit's you know, something that we
can speed up that process withAI and let's start there.
And and then as and you know,the thing about AI is the more
you use it, the smarter it gets.
And the more you train it, thebetter it gets.
So if you start small and buildon it, then by the time you're
(18:15):
ready to start, you know,letting it maybe draft your
emails and things like that,you've come a long way already
in that training andreinforcement learning process
to where you're not losing, youknow, that personal kind of
touch.
So I think, you know, solobusiness owners, I think this is
like this is how you actuallycan do it all without the
(18:37):
burnout, which is what I'malways trying to avoid for
people.
Is you know, when you startburning out, your clients
suffer, you know, your businesssuffers, you suffer.
Like, let's use AI in a way toavoid that as long as we can.
SPEAKER_02 (18:50):
I'm all for anything that helps with burnout.
Um, earlier you mentioned abouthelping with imposter syndrome
and not imposter syndrome, um,decision fatigue.
That's the word.
Yep, yeah.
Yeah.
And all I'm thinking is thatwould be so great if I had less
decision fatigue and had helpwith that at work.
Like even my personal life wouldbenefit from that because I'm
(19:13):
gonna be honest, at the end ofthe day, my husband would be
like, oh, dinner.
And I'm like, I need I need tonot make that decision.
That is not I I'm done.
I'm done with making decisions,figure that out.
So that could even benefit notonly your business, but at home
as well, which is one 100%.
SPEAKER_00 (19:31):
Real world example.
Um, over the summer, I did likea six-hour road trip.
I've got seven-year-old twins.
I did a six-hour road trip withthem, and I put into Chat GPT
like where we were starting,where we were finishing, and
like find me a kid-friendly,they can get out, run around
type of restaurant in betweenpoint A and point B.
(19:52):
List of options, right?
Like this one's three hours downyour route, this one's two hours
down your route, this has got aplayground.
This, and like I could havespent a ton of time on Google,
like looking at maps and tryingto figure out, like, okay, three
hours in, they're gonna behungry here.
And it just removed all of thatfor me.
I literally did it at astoplight while we were getting
on the road.
Um, and it was like done for me.
(20:13):
So there are such easy ways likethat where like I didn't have to
take time away or you know,spend more time doing that.
It was just kind of handed to meand it was great.
SPEAKER_02 (20:23):
That is such an awesome example and idea.
SPEAKER_03 (20:26):
That is actually.
Uh, I'm planning a trip inApril.
I've been using AI to come upwith an itinerary.
Yeah.
SPEAKER_04 (20:32):
Yeah.
SPEAKER_03 (20:33):
So one of one of my favorite things about your
business is that you do focus onwomen because I think that, like
you said, in the tech world, inthe small business realm, it is
it is still kind of a men'smen's club, you know, there's
still not a lot of support forfemale business owners, you
know.
We kind of we get that feelingof just being brushed aside a
little bit or not being asrelevant because we're girls,
(20:56):
you know.
Um, so I love that your workcenters on empowering female
founders.
But do you think that womenapproach automation differently,
like more relationally orcreatively than men do?
Like, do men use it like tothink of it more like as a as a
tool, like for coding and andtasks?
And women think of it more asthat conversational piece.
Is that that trend that you see?
SPEAKER_00 (21:18):
I think so.
And I think that that's wherethe adoption of it sometimes
gets lost, is that for men, it'sa lot easier to adopt it for
data analysis, for you know,those kind of task type things.
But when women think about it,we're thinking about it on, you
know, content creation.
We're thinking about it increative aspects, and that's
(21:42):
there's a bigger fear there,right?
Of how do you get it to be likeI understand how it can analyze
a spreadsheet and come up with amath equation, but I don't
necessarily understand how itcan write in my tone.
Right.
Um, so I think the fear ofadoption is different for women
as well.
Um, and so that's that's reallywhat I focus on is it can do all
(22:05):
of those things.
You just have to, you have totrain it right and then apply it
in the right scenarios,essentially.
SPEAKER_02 (22:12):
I love that.
Absolutely.
Um, with that and the way thatwomen look at it differently, it
is not that uncommon that womencan not feel very confident in
the technology field because itis male kind of dominated a lot
of times.
SPEAKER_03 (22:29):
We're not hating we're not hating on males.
We're not hating on no meanshating on monies.
SPEAKER_02 (22:35):
No, absolutely not.
Just throw that out there sonobody listens against God.
These guys are women.
No, we're not.
Absolutely not.
I just know that kind of we'vebeen talking a lot, and I
accidentally mentioned itearlier, imposter syndrome.
Yeah.
And I, I mean, I can personallyrelate with imposter syndrome
around using AI.
(22:56):
Like, am I doing well enoughwith it?
Am I using it how I should be?
Does this content really reflectwell?
Am I, you know, doing things tothe best of the ability and
gaining that kind of confidencewith technology?
Is there any like tip or thingthat you would tell, you know,
(23:18):
women who are listening of howthey can kind of gain that
confidence in their use oftechnology and AI and kind of be
able to feel more confident andintegrating it into their lives,
both in personal for planningtrips and business into
automating processes.
SPEAKER_00 (23:39):
Yeah, you know, I think I think there's two
distinct answers there.
And the first one is anythingthat is going to improve your
processes is worth doing.
Um, even if it's not absolutelyperfect, even if it maybe gets
just a little off tone, but itenables you to get to a lead
(24:00):
within five minutes versus fivedays.
I still think that's worth it,right?
So really evaluate risk versusreward here.
And more often than not, I thinkthere's more in the reward
category there.
Like look at where you'reslipping, look at where you know
there are known problems in yourbusiness operations and see if
(24:21):
we can plug those holes.
And again, it doesn't, I thinkwe also, you know, as women
struggle with perfectionism andwanting it to be a thousand
percent all the time.
Um, but sometimes done is betterthan perfect.
And sometimes getting somethingto the lead or the inquiry
within five minutes is betterthan getting a 10-page email,
(24:45):
thorough email from you.
Just like, hey, this is I've gotthis, I'll get back to you, set
an expectation, something likethat.
I think that's really valuable.
Uh, the other thing I always saytoo is A B test it, just like
you would anything else, right?
So do a set of emails, writethem yourself, don't use AI, put
(25:07):
it out there, do the same thingwith your trained AI, do the
same thing, send them both andsee.
Like if you see a significantdrop off between one or the
other, then you know youranswer.
Um, if you don't, then maybe itit's working the way we want it
to.
So I do that, I do that all ofthe time with clients.
(25:28):
Um, and I think that A B kind oftesting gives you a little bit
of confidence because I rarelysee, rarely see the AI content
misperform or perform any worsethan something.
In fact, more often than not, Isee it perform better because
again, I want it to be like youon your very best day.
So I always think it when it'sfine-tuned and we've done it
(25:51):
right, it's better.
But you know, try those things.
And if that gives you thatlittle bit of confidence that,
oh, there wasn't a conversionrate difference.
My client didn't bail out whenthey got, you know, an AI
generated response.
I think that that is a great wayto help build your confidence
there.
SPEAKER_02 (26:09):
That is such a great idea and a great way to gain
confidence with AI.
SPEAKER_03 (26:13):
I love that.
And I and I I just this thoughtjust came to me and it's kind of
off topic.
But I think one of the things Inotice with women as well is
that that perfectionism that youtalked about, because I'm a
perfectionist, I want it to beperfect, and I'm like, AI is do
I trust AI to do it perfect?
Right.
And then I get into that mindsetalso of we have it's like we're
(26:34):
ingrained with this concept thatwe have to do everything, we
have to keep all the balls inthe air, we have to be
responsible for everything, wehave to be doing everything.
So then I use AI and I feelguilty because I've used AI to
simplify a task that I feel likeI should have been sweating away
(26:54):
on my keyboard doing myself.
So I feel guilty because I'mstreamlining my life and not
doing or keeping all the ballsin the air myself.
Like it's like asking for helpis almost uh a guilty pleasure,
you know, or like something thatto that we as women feel guilty
about a lot because we feel likewe should be doing all of those
things on our own.
So I think that it's thatsomething that kind of relates
(27:17):
to the AI about not about notwanting to implement that
feeling of guilt or feeling likeyou're giving up, you know,
you're not doing all the thingsyourself.
SPEAKER_00 (27:25):
Absolutely.
And I think you know, we feelthat too, even when you start to
hire real humans to do things.
You know, it's like thatoffloading of, oh, but they're
not.
I think that fear is real.
Um, and what I say on both endsof the spectrum, both with you
know, hiring human help orusing, you know, service or
something like that, or using AIis focus on your high value
(27:50):
tasks.
You know, the five dollar anhour tasks are not worth your
time as a business owner.
I would rather you be picking upthe phone and talking to your
customers, you know, buildingthat relationship with your
clients, giving yourself alittle bit of brain space to be
better at what you do, right?
Those breaks are important.
They're hard to take.
(28:11):
I know I struggle with that allthe time, right?
Like if I'm not beingproductive, I feel like
everything is falling apart.
Yeah, right.
Like that is that is importantto me.
Um, but I also know when I dotake a break and I do step away,
ultimately I come back better.
You know, my creativity is kindof regenerated and I I feel, you
know, ready to tackle stuffagain.
(28:32):
So, you know, I you know if youcan offload work that is not
mission critical to yourbusiness or extremely impactful
to your clients or customers, dothat and save yourself, your
brain, your budget for thethings that cannot be replaced
with someone else or AI or atool.
(28:56):
Because there are those things,right?
There are things that we justcan't ask AI to do or expect it
to do perfectly.
But let's find the things thatit can and then free ourselves
up for the things that can't.
That's a great point.
SPEAKER_02 (29:08):
I know it might seem silly, but I think I I just had
this realization that sometimeswhen I use AI to help me, I have
the same feeling as if like whenpeople offer to help and I don't
want to offload to them becauseI'm like, I know you're already
busy.
I know you have these things, Idon't want to add more to your
plate.
And like I'm just realizing thatwhen I use AI for bigger stuff
(29:30):
like that, I'm having that samefeeling of like, oh, but like
also AI doesn't have a fullplate.
I don't have to worry about itgetting burnt out by having too
large of a caseload or thingslike that.
Exactly.
And I it's it's silly to havethat feeling about AI, but like
it's so ingrained in that likeno, like I I I don't want to
(29:50):
make things harder for you, soI'm gonna just power through and
do the things.
And absolutely definitely haveto work on letting that feeling
go.
Yeah.
SPEAKER_00 (30:00):
Absolutely.
Yeah.
This is your team member thatnever needs a break, that
doesn't need to go on vacation,that doesn't have sick kids,
that, you know, can manage ahuge workload and use it that
way.
Like that's what's great aboutit.
And then take that work off ofyour real human teammates and
your real employees, right?
Like it's I, you know, I saythat a lot too to um to founders
(30:24):
that are worried about, youknow, their employees feeling
like they're being replaced ortheir jobs are being taken.
Like, reframe it.
Hey, I'm taking these things offyour plate because I want you to
be able to focus on blank sothat you can grow with this
company, or I want you to beable to take a weekend off.
So this is why we're puttingthis tool in place.
Absolutely.
I want you to stop responding tomy emails at 10 p.m.
(30:46):
Here's what we're doing aboutthat.
Reframe it to them as this is toempower you as an employee, not
to replace you.
And I think that uh tends toremove some fear and stigma as
well.
SPEAKER_02 (30:58):
Absolutely.
SPEAKER_03 (30:59):
So one question I have, and this is just like a
just a genie in a bottlequestion.
Yeah.
So, you know, we we are talkingabout the narrative that that
does exist.
It does exist, you know, withwomen in tech and keeping up and
doing all the things.
So, how can we as women supporteach other in business and kind
(31:20):
of change that narrative?
How how does your business helpsupport other women do that to
change that narrative?
So it's not about keeping up,but it's about working smarter.
I think we kind of touched onthat.
But, you know, what would beyour like genie in a bottle
moment or comment there abouthow to support women and change
that narrative for not onlywomen, but for men so they
(31:42):
understand, you know, theperspective that we have about
the AI and having to do all thethings all the time.
SPEAKER_00 (31:49):
Yeah, I think you know, the biggest thing is like
support other women, supportthose businesses.
You know, to to date, women-ledbusinesses get like five percent
of funding.
Um, and that's it, right?
Most of that funding goes tomale-led businesses.
That's crazy.
It is, and you know, andparticularly any kind of tech
(32:10):
funding, it's very, verydifficult.
So I'm all about, you know,supporting other women-led
businesses, and that's not totake away from male-led
businesses, it's not to takeaway from you know what they do.
It's it's important as well.
It's just that we have adifferent set of parameters.
Um, we often are, you know,taking care of children and our
(32:33):
homes and families and things ofthat nature.
And there's a statistic tooabout like the amount of hours
per week that men work versuswomen.
And women are it's like fivehours less a week that women
have to work because of otherresponsibilities.
So I think acknowledging thatand understanding that are it's
just different.
(32:54):
Um it unfortunately, I wish itwas apples to apples, men versus
women-led businesses, but it'snot.
But it's just not.
And maybe with AI, this issomething I tell you know,
women-led businesses a lot too,is you know, for years, the
question for women has been, howdo we do it all?
Like, how do we raise ourchildren and work and run a
business and all of those thingsthat it's been like, well, you
(33:14):
can't.
Something's gonna probably haveto suffer, right?
You're gonna have to outsourceyour laundry or send your kids
to daycare or whatever it is todo it all.
And I think that maybe AIactually finally is going to
level that playing field just alittle bit.
If we start adopting it andusing it, um, maybe this is
(33:35):
where we actually can do it allwithout, you know, the burnout
or not seeing our kids at nightor, you know, whatever it may
be.
So I I really like that thismight be a little bit of the
tipping point for that, where wecan really use it to our
advantage, you know, to answeryour question.
I think support those otherwomen-led businesses, understand
(33:57):
the impact that your businesshas on other women-led
businesses.
And and that's true for men too.
Um, you know, it we're nottrying to take away from what
they do, but we are trying tosupport, you know, what we are
trying to grow.
And I think that's reallyimportant.
SPEAKER_02 (34:15):
We're talking a lot about how the AI can enhance,
you know, the human side and thehumanity part of it, all of
that, instead of replacing it,which is exactly the direction
that makes AI make sense in mybrain, at least.
So, what does that look like inyour day?
Do you have an example of howthat looks in your day-to-day
life?
SPEAKER_00 (34:35):
And like what piece of the AI automation has them
made the biggest change, whetherin your personal life or even I
think the most impactful thingthat I always tell people to
maybe start with is your leadintake and filtering for
businesses.
Getting back to people fast ishow we're losing the lead, it's
(34:59):
how we're losing the sale.
So even if it's an automatic,you know, response after they
fill out a form that just says,thank you so much.
Here's, you know, maybe a littlebit of an FAQ, drop like, you
know, five of your most commonlyasked questions, something that
you might always get asked whenyou get on the phone with a
potential client.
Uh, just something to getsomething in their hands, or
(35:20):
maybe your sales packet, or ablog race, something.
I think that's a great place tostart.
It gives a good brandimpression.
The speed builds trust that, youknow, there's a real business
here, there's somebody that'sgoing to get back to me.
And it buys you a little bit oftime to work the lead, then
(35:41):
however you might want to workit.
And whether that's, you know,when you have time to pick up
the phone and call themdirectly, whether it's reaching
out personally.
Um, I think putting those intakeautomations in place are a place
I would recommend almost anyonestart.
Um, it's just a good brandimpression.
If you are running ads on anykind of platform, they look at
(36:06):
those signals that come backinto how you react or interact
with a lead.
So if yeah, so if you don't getto a lead with something and
your Metapixel or your G tag istracking that, it it can impact
the result of your ad.
So just that like immediate, youknow, email, text message,
(36:29):
something in their hands, Ithink is super helpful.
You know, on my end, that's youknow, I get an email back to
someone, it's got a couple ofresources, I filter it by, you
know, what they've asked for.
So it's like, hey, I saw you'reinquiring about ads management.
Here's a couple, here's my youknow, readiness advisor bot that
(36:49):
can answer some questions aboutyou know what you might be ready
for or not ready for.
Here's a blog I did a, you know,just some resources.
Um, and then here's my calendarlink if you'd like to go ahead
and schedule.
And then, you know, when I can,when I can get a personal email
out to them, then I do.
But just getting that kind ofout, I think, is really
(37:11):
important.
So that's where I would alwaysrecommend anybody start is make
sure we're we're kind of closingthat gap with lead uh follow-up.
SPEAKER_03 (37:21):
That is a great suggestion because I feel like I
know with me personally, I'mobsessive about answering
emails, so I feel like I'm tiedto my inbox all the time.
So they don't have to be staringat my inbox, waiting for that
number to pop up so I canimmediately answer so the client
feels like they're being seen.
And so I to get away from thatwould be extremely refreshing.
SPEAKER_02 (37:42):
And I'm the opposite inbox anxiety, email anxiety,
and I hate looking at my inboxand I'll like psych myself up to
it, get in there and be like,okay, I have to answer as many
as I can without payingattention to what's all in
there.
SPEAKER_00 (37:56):
Yeah, I think it gives you that freedom too, to
like, you know, personally, likeI've put in a place where I'm
only checking email, you know,once in the morning and once in
the afternoon because I wasgetting lost in productivity
going back and forth withemails.
But now that I know that they'regetting, you know, that
immediate brand impression fromme, um, you know, I I can walk
(38:17):
away from that for a little bitand know that, you know, because
I'm working on a three-hourproject and coming back to my
email inbox that everythinghasn't fallen apart.
And I think those automationsare really, really important.
SPEAKER_03 (38:29):
So I think this has been a really great
conversation.
Um, I think that you the way youtalk about AI really makes it
feel less intimidating more.
And I love how you say it's likeyou showing up as you on your
best day.
I love that because it doesn'thave the emotional outside
external things going on.
So it can always be on its bestgame for you.
(38:49):
So I really love the way youexplain that.
I think that is reallyempowering for women who wear so
many hats in today's, you know,business world.
So I love that you shared that.
Um, and I love that you make itfeel human, like you still have
that human connection.
It's not about giving up yourhumanity, letting the computer
do all the work for you.
It's really about finding waysto utilize the technology to
(39:13):
still connect with the human,you know, do the human things
that you need to do, and itgives you the time to accomplish
that.
So that's that's perfect.
Absolutely.
SPEAKER_02 (39:22):
Yes, and I love that how easily you can express the
importance and that AI is notjust there to take away your
voice, that it can actually likestrengthen your voice,
strengthen your messaging, andjust made it really relatable,
not just only to businesses, butalso to personal life, you know,
(39:45):
hot topics of you know, burnout,decision fatigue, and how that
can even help with those things,um, which are things that we
talk about a lot.
Um, I think that's a reallypowerful way to make it.
SPEAKER_03 (39:58):
I know, because it's it's like it's helping you, it's
actually helping you show upmore authentically.
That's what it's a that's whatit's allowing you to do.
And that I don't think peoplemake that connection when they
think about AI, but it, youknow, that's what it's freeing
you up to make those authenticconnections.
So I think that's great.
Um, the great way to look at itfor, especially for women who
(40:18):
want that emotional connectionand that emotional um feedback
that you get.
So um, do you have any closingthoughts or anything that off
the top of your head that you'dlike to share with us?
SPEAKER_00 (40:28):
No, I think truly, you know, my my biggest takeaway
is always like, don't fear it.
Honestly, the biggest fear Iwant you to have is that if you
don't start implementing it inyour business, you're gonna lose
out to the competitors that aregoing to implement it because
you're gonna burn out or you'renot gonna get back to leads fast
enough.
(40:49):
It and also, you know, withhiring new employees, you know,
everybody coming out of collegenow is expecting to use AI
tools, right?
In the same way that we usedcalculators, this is an
expectation.
So, like you, if you're gonnahire, you know, staff coming,
you know, up-and-coming staff,they're gonna want to use these
tools, they're gonna expect touse these tools.
Yeah, not going to know how todo it without these tools.
(41:11):
Yeah.
Um so you've got to you have tostart embracing AI, even if it
feels a little scary, even ifit's like, you know, you're
like, I'm not techie, I don'twant that.
I get it, I hear you, but I ambegging you to just start small,
start slow, because AI is comingfor your business, whether you
(41:32):
like it or not, and it is kindof changing the way things work.
Um and really the biggest fearis if you don't adapt to it, you
are gonna get left behind.
So that's that's kind of myclosing thought is um try to try
to start working it in, even ifit's slow, take that first step
and um get get up to speedbecause those that do and get
(41:56):
ahead of it now, we're in likethe the AI gold rush right now,
truly.
Like it is, it is still, eventhough it feels big and it feels
like it's everywhere right now.
Brand new, really.
We're nowhere near it, right?
So now's the time to kind of getyour feet wet.
You may feel okay right now,today, not having AI in your
business.
You will not feel that way intwo years, I promise.
(42:18):
Yeah, and so now's the time.
SPEAKER_03 (42:22):
Absolutely.
Well, thank you for joining us,Jenna.
It was great to meet you.
It's great to talk to anotherwoman who has a different
perspective about technology.
I love that.
We're gonna share links to herAI agency and resources and our
notes.
And uh, just encourage ourlisteners to just remember that
you know, technology is notalways have to be, it doesn't
(42:42):
always have to be scary, it canbe helpful and it can give you
time back for what really isimportant to you and your life.
So just keep that in mind, takebaby steps.
Don't you don't have to diveinto the 12 foot deep side of
the pool yet.
Just kind of wade in a littlebit at a time.
And I think that if people takethe time to do that and um
(43:06):
follow some of the guidelinesand steps you've given us, I
think that AI can be really uh areally productive tool,
especially for womenentrepreneurs.
So thank you so much for joiningus.
Absolutely.
Thank you for having me.
No problem.
SPEAKER_02 (43:18):
Thank you all for listening.
Let us know if you have anythoughts or comments, and we'll
talk to you next time.
SPEAKER_03 (43:52):
Produced by Rational Designs.
SPEAKER_01 (43:53):
Your online journey starts here.
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