Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Brenna Diede, an executive director at Cogir Senior Living Community. They discuss the critical connection between operations and occupancy in senior living, the importance of understanding grief in the context of care, and the necessity of building strong relationships within the community. Brenna shares her unique training exercise aimed at improving retention by keeping the 'back door' closed while simultaneously opening the 'front door' to new residents. The conversation emphasizes the need for a marketing mindset in operations and the value of community engagement in dispelling outdated narratives about senior living.
Learn More:
- Connect with Brenna Diede
- Learn more about Cogir Senior Living
Takeaways
- The connection between operations and occupancy is crucial.
- Understanding grief is essential in senior care.
- Building relationships, not just ad budgets, is key in smaller markets.
- Keeping the back door closed is as important as opening the front door.
- Team training exercises can illustrate the importance of retention.
- Marketing and operations should work hand in hand.
- Engaging with the community helps build trust and visibility.
- Changing the narrative around senior living is necessary for growth.
- Prioritizing fun and connection enhances the work environment.
- Everyone in the team should understand the value of their role in marketing.
Chapters
00:00 Introduction to Senior Living Insights
01:22 Brenna Diede's Journey in Senior Living
06:21 Understanding Grief in Senior Living
12:10 Keeping the Back Door Closed
19:21 Marketing in Senior Living Operations
25:45 Bridging Operations and Marketing in Senior Living
29:03 The Value of a Marketing Mindset in Leadership
34:06 Building Relationships in Small Communities
39:34 Changing Perceptions of Senior Living
50:57 Fostering Joy and Connection in Senior Living
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