Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations. Robert shares insights on navigating crisis-driven decisions in memory care, the significance of prioritizing residents and families, and strategies for creating a positive culture within communities. The conversation emphasizes the necessity of experience-based care and the challenges of employee retention in a competitive market.
Learn More:
- Connect with Robert Jakini on LinkedIn
Takeaways
- Everyone in senior care has a personal motivation.
- Long-term plans can hurt residents and operators.
- The role of the executive director is crucial for care.
- Experience-based differentiation beats luxury amenities.
- Pre-planning for senior care is essential for families.
- The emotional burden on families is significant during transitions.
- Leadership requires physical presence in the community.
- Creating a positive culture is key to employee retention.
- Understanding individual resident needs is vital for care.
- Crisis-driven decisions in memory care require empathy and support.
Chapters
00:00 Welcome to From Leads to Leases - Senior Living Podcast
01:50 Robert's Personal Motivations in Senior Care
04:43 Navigating Difficult Family Decisions
05:44 Not all Business is Good Business
06:53 How Smaller Communities can Compete Against Larger Operators
09:47 Balancing Business and Ethical Care
13:22 Standing Out in a Hyper-Competitive Market
15:17 Acts of Kindness in Daily Life
17:29 Selling Life NOT Real Estate
21:32 Navigating Memory Care Challenges
25:25 The Power of Experience-Based Reassurance
27:20 The Importance of Leadership Presence
32:41 Leaving People Better Then You Found Them
34:57 Building a Caring Culture
38:07 Turning Around Distressed Communities
42:17 Staying Connected with Robert Jakini
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