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March 26, 2025 70 mins

Chris LeBeau is the owner of Decoding Cocktails, a cocktail education business.  In this episode, he talks about being a dreamer, doing it for yourself, big thoughts, the understanding of motivation, and knowing your pain thresholds.

I’m Chris LeBeau and I run a cocktail education business. I didn’t enter this industry until I was 38. Before that, I spent years in jobs that involved suits, PowerPoints, and too many meetings. I was good at wearing suits. The rest? Debatable.


I’m am an intensely passionate person who takes both learning and fun very seriously. This has, at times, made me an odd fit in corporate settings. Turns out, enthusiasm and curiosity don’t always pair well with boardrooms. But they do go well with entertaining and teaching.


I got into cocktails because a book showed me how simple they can be to make, and I wanted to share that with my friends. One thing led to another, and somehow, this became a business.


For all the romanticization of entrepreneurship, Marc Andreessen sums it up best: "Entrepreneurs only ever experience two emotions: euphoria and terror." I’ve found that to be viscerally true. The upside? These are also the moments when you feel most alive.


To balance this boozy rollercoaster, I have a never miss morning coffee routine, meditate and swim (sometimes), cook, and send my friends a mix of absurd and heartfelt messages.

Website: decodingcocktails.com
Podcast: Decoding Cocktails Podcast
LinkedIn: linkedin.com/in/clebeau/
Contact: info@decodingcocktails.com


To learn more, visit:

linkedin.com/in/jason-Shupp-18b4619b


Listen to more episodes on Mission Matters:

https://missionmatters.com/author/Jason-Shupp/

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