All Episodes

March 8, 2020 33 mins
主播 小果汁 (https://fom.fm/hosts/ijoy) 饭稀饭 (https://fom.fm/guests/fansy) Show Notes 互联网的浪潮是否让广告业也发生了变化 形式、媒介、内容以及供需关系发生了变化 品牌、平台、广告公司的角色发生变化 广告是通过内容传播以影响受众的消费决策 广告的媒介和形式 消费者眼中的广告业 广告是怎么被监管的 广告套路不是骗局 消费者、广告法与市场监督 做广告有哪些需要决策的环节? 消费者洞察 消费者的journey设计 品牌一致性 创造需求 广告投放的精准度 影响消费者决策的因素 主播带货是对品牌忠诚的颠覆吗 代言人与细分流量 降价是销售层面的影响因素 在生活方式上打动消费者 链接 联系我们 (mailto:hi@fom.fm) hi@fom.fm 订阅方式 (https://fom.fm/subscribe) Special Guest: 饭稀饭.
Mark as Played

Advertise With Us

Popular Podcasts

Bookmarked by Reese's Book Club

Bookmarked by Reese's Book Club

Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.