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September 24, 2025 40 mins

On this episode, I'm joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people.

We dig into what it takes to build a winning team, why people are the biggest challenge and the greatest asset in any organization, and how leadership at scale always circles back to developing and empowering your team. Whether you're running a small crew or eyeing a massive operation, this conversation will help you rethink how you lead and grow through people.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with:
🎤 An All-Star Speaker Lineup
📈 Proven Business Growth Tactics
🤝 Networking with Industry Leaders
🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don't wait!
👉 Get your ticket now at LawntrepreneurAcademy.com

This isn't just a conference — it's your next level.


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Be part of a community where your success isn't diminished by helping others succeed.
Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.
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