The Box Music Network was the interactive TV channel that let viewers pick the music videos — years before YouTube and streaming. Launched in Miami in 1985, The Box gave communities real control over what played next, from underground hip-hop to banned Madonna videos. By the mid-1990s it was reaching 30 million homes and even beating MTV in viewership. So why did MTV buy it in 1999 and shut it down?
In this episode of Fully Modulated, we dive into the rise and fall of The Box, the business model that pioneered on-demand television, and the legacy it left in today’s streaming world.
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