Fuse - The PR, Marketing and Communications Podcast

Fuse - The PR, Marketing and Communications Podcast

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

Episodes

November 4, 2024 71 mins

In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with maj...

Mark as Played

In this episode of PRCA Fuse, host Farzana Baduel is joined by one of the UK's most renowned mergers and acquisitions specialists, Mark Madsen. With a track record of over 86 successful transactions across the PR, public affairs, and wider marketing communications sectors, Mark offers invaluable insights for agency owners looking to sell their business or plan for future growth.

Drawing on his extensive career—ranging from building...

Mark as Played
September 24, 2024 58 mins

In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands.

Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive t...

Mark as Played

 In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.

Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leade...

Mark as Played

In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business. 

Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integri...

Mark as Played

In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.

Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Phi...

Mark as Played

In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy.


Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaig...

Mark as Played

In this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs.

John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a ...

Mark as Played

In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding.

Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiqui...

Mark as Played

In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.

Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-a...

Mark as Played

Welcome to Fuse, the global podcast for PRCA, where we explore the evolving landscape of global communications. In this episode, host Dan Gold engages in an insightful conversation with Iain Anderson, Co-Founder & Executive Chairman of Cicero Group, and prominent advocate for workplace diversity and LGBTQ+ rights.

Iain is a founding shareholder and Executive Chairman of Cicero Group, boasting over 30 years of experience as a ...

Mark as Played

In this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges. Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisat...

Mark as Played

Join us for an enlightening episode of Fuse as host Dan Gold sits down with Richard Bagnall, global co-managing partner and CEO of Europe and the Americas at CARMA, to explore the intricate world of PR, communication measurement, and the future of the industry.

With over three decades of experience in advising international clients and shaping the PR measurement landscape, Richard brings a lot of depth to the conversation. From hi...

Mark as Played

Join us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth.

With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indel...

Mark as Played

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs.

With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's ...

Mark as Played

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.  

Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practic...

Mark as Played
January 23, 2024 49 mins

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre.  His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy.  Tom examines how professional service firms can act as enablers. 

In this episode, we explore:

  • The Chatham House K...

Mark as Played

Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business. In this episode, we explore: The dynamics of public affairs and public relati...

Mark as Played

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology.


Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography.But that's not all! Srin's impac...

Mark as Played

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group.

Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 E...

Mark as Played

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