'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse
In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR. The Academy, co-founded by Mitch in 2014, has quickly ri...
In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades...
In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, ...
In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Is...
In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with maj...
In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands.
Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive t...
In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.
Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leaders...
In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business.
Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integri...
In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.
Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philoso...
In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy.
Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that ...
In this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs.
John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a f...
In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding.
Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiquities...
In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.
Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authori...
Welcome to Fuse, the global podcast for PRCA, where we explore the evolving landscape of global communications. In this episode, host Dan Gold engages in an insightful conversation with Iain Anderson, Co-Founder & Executive Chairman of Cicero Group, and prominent advocate for workplace diversity and LGBTQ+ rights.
Iain is a founding shareholder and Executive Chairman of Cicero Group, boasting over 30 years of experience as a ...
In this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges. Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisations. Re...
Join us for an enlightening episode of Fuse as host Dan Gold sits down with Richard Bagnall, global co-managing partner and CEO of Europe and the Americas at CARMA, to explore the intricate world of PR, communication measurement, and the future of the industry.
With over three decades of experience in advising international clients and shaping the PR measurement landscape, Richard brings a lot of depth to the conversation. From hi...
Join us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth.
With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indel...
Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs.
With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's jour...
Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.
Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practic...
Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre. His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy. Tom examines how professional service firms can act as enablers.
In this episode, we explore:
The Chatham House K...
'Monster: BTK', the newest installment in the 'Monster' franchise, reveals the true story of the Wichita, Kansas serial killer who murdered at least 10 people between 1974 and 1991. Known by the moniker, BTK – Bind Torture Kill, his notoriety was bolstered by the taunting letters he sent to police, and the chilling phone calls he made to media outlets. BTK's identity was finally revealed in 2005 to the shock of his family, his community, and the world. He was the serial killer next door. From Tenderfoot TV & iHeartPodcasts, this is 'Monster: BTK'.
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