Elevating Social Mobility in PR with Stephen and Sarah Waddington

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.  

Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged. 

Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR’s Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere.

In this episode, we explore:

• The PR Power Couple's individual career journeys and the dynamics of working together.

• Social Mobility and the birth of Socially Mobile.

•  Addressing diversity and inclusivity issues in PR.

• The intersection of AI and social mobility: 

• The pivotal role of PRCA and CIPR in advancing the PR industry and fostering social mobility.

Connect with the Waddington’s

Twitter: @wadds | @Mrs_Wadds

Website: www.wadds.co.uk | www.sociallymobile.org.uk/ 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide [e-mail]

Podcast Manager and Editor: Ikechukwu Mgbenwelu- [e-mail]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.