In a special extended edition, Dan Gold takes a deep-dive into the ever changing world of the automobile and commercial vehicles with McLaren Vice President of Communications in North America, Roger Ormisher, former CNH Industrial Global Corporate Communications Vice President Richard Gadeselli, and Ford Communications Manager and Motor Industry Communications Association’s Oliver Rowe.
The crew discuss the challenges in communicating electrification in different global markets, working with motorsport influencers, harnessing new communication tools and platforms to connect with car buyers, and so much more.
Find out more about MICA here.
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Produced and hosted by Dan Gold.
Production and editing supported by Martin Charlton Communications
Music:
Opening: New World by TONEZPRO.
Closing: Sunkissed by IKSON.
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