Federated Co-operatives Director of Marketing Cameron Zimmer jumps on the podcast with Dan Gold to talk about the competitive advantages and challenges of co-ops’ bottom-up leadership model, including the tricky balance of establishing a strong central brand while staying true to its local roots.
Watch episode here.
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Produced by Dan Gold and hosted by Ayesha Lett.
Production and editing supported by Martin Charlton Communications
Music:
Opening: New World by TONEZPRO.
Closing: Sunkissed by IKSON.
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