Aerodynamic Imaginaries with Hugo Eccles and Andrea Hiott

Hugo Eccles, co-founder of Untitled Motorcycles and designer of the XP Zero and the Hyper Scrambler, discusses the imaginaries of industrial design and how they might take flight, if only we can unleash ourselves from past constraints and open to new relations with what we use and make. Our objects should not be one-night-stands, Hugo says; they should change together through space and time. Quite often we build first and write the script after the fact, but as Hugo explains, the real job is "to write the play, then build the props".

Hugo and Andrea also talk about the addiction of torque, why electric designs don't need to look like petrol, exploding B2B (business to business) and B2C (business to consumer) models, the conceit of gravity feed, and why using old methodologies to create something new may not be beneficial. 

Hugo gives us some insight about what forever, sustainable motoring might mean-- “You can’t build for where they are now, you have to build for where they're going to be.”

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Untitled Motorcycles
Hugo's Instagram
UMC's Instagram

The blog post we discuss, first published in Meta Magazine and 'reprinted' here:
https://www.advrider.com/electric-dreams/

The XP Zero:
https://www.untitledmotorcycles.com/umc063-zero-xp-experimental

The Hyper Scrambler on Jay Leno's Garage.

More cool videos:
https://vimeo.com/hugoeccles

The art of Marcello Gandini.

Cover photo @ErikJutras

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