How IKEA Connects 150 Million Members (and Counting)

Every hour, more than 1,800 people join IKEA Family, one of the world's largest brand loyalty programs. Find out how it's strengthening those customer relationships in this podcast with Aaron Mitchell, IKEA’s Global VP of Customer Engagement and Loyalty, and Rebecca Bezzina, SVP and Managing Director of R/GA London. Song: “City Hideout” by Julien Rimailho For more, visit: rga.com/futurevision