Christian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.
00:00 Understanding Client Lifetime Value
08:29 Targeted and Broad SEO Strategy
12:42 "Building a Self-Sustaining Business"
18:37 Convenience vs. Personal Interaction
25:49 Unexpected Positive Impressions Matter
29:18 Pre-Digital Marketing: Mailers and Tracking
32:14 Optimizing Repair Specials Timing
42:12 Reducing Resistance Increases Success
47:03 "Finding the Right Customer Fit"
50:25 Prioritize Quality Over Marketing
54:48 Business Audit and Digital Review
58:44 Comprehensive Digital Marketing Solutions
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