Episode 34: How To Captivate Gen Z Through Your Marketing (Without The Cringe) With Celine Chai

Let's hear from the Gen Z in this NEW episode of the G.E.M. Series Podcast! This time, we have Celine Chai, the co-founder of NinetyEight, a Gen Z Marketing Agency making waves in the business industry. Celine takes us on an inspiring journey of how she and her friends embarked on the entrepreneurial path during the pandemic. Starting as a small business project right from the bat, NinetyEight grew into a successful company within 3 whole years, having the principle of being tiny but MIGHTY. Join us as she sheds light on the unique aspects of Gen Z Marketing and why this generation is so different from its predecessors, providing valuable insights for anyone looking to tap into this market. If you're an entrepreneur who wants to understand how the minds of the younger generation work and how to successfully communicate and relate to them as a brand or business, you're in for a treat. Don't wait, hit that play button now! Key Takeaways 00:00:00 What is The G.E.M. Series 00:00:52 Who is Celine Chai 00:03:28 Having a passion for dancing 00:04:56 Going into marketing and advertising 00:06:29 Starting a business with friends 00:07:34 Keeping strict boundaries 00:09:27 Company growth during pandemic 00:11:58 NinetyEight in project mode 00:13:14 The fake it/make it moment 00:14:18 First pitch experience 00:16:00 What is Gen Z Marketing 00:19:09 For Gen Z or By Gen Z 00:19:42 The Koi Pond: A Gen Z Collective 00:23:11 Still pursuing a passion for dancing 00:25:20 Celine’s senior year in college 00:27:23 Working with Paul Frank 00:29:54 Talking about her dream client 00:31:25 What keeps her motivated 00:32:06 Leadership and company culture 00:33:47 Celine as a team mom 00:36:55 Why people generalize Gen Z 00:39:08 Gen Z's superpower in the workforce 00:40:31 About the no-BS radar 00:41:42 Advice for aspiring entrepreneurs 00:43:04 Where to keep up with Celine Quotes 00:05:50 “It all came down to discipline. How do I do both things and excel at them while maintaining a social life? I feel like I have definitely achieved all three.” - Celine Chai 00:08:11 “As long as you have boundaries, it won't affect your friendship.” - Celine Chai 00:20:27 “It is a product of Gen Z sounding boards in order to hit the right notes for their target Gen Z audience.” - Celine Chai 00:24:06 “I think everyone has their own niche of some capacity.” - Celine Chai 00:24:47 “Sometimes it's important for people to have that balance of something else that they care about.” - Blake Chapman 00:26:35 “Sometimes you just won't get the time back to try things.” - Celine Chai 00:35:10 “I think it just comes down to structure, making sure that we're all communicating well.” - Celine Chai 00:42:20 “Not knowing something is not a good enough reason to not try.” - Celine Chai Resources and Links Slack https://slack.com/ Zoom https://zoom.us/ NinetyEight Website https://www.ninetyeightla.com/ The Koi Pond https://www.ninetyeightla.com/koi-pond-gen-z The Koi Pond Discord https://discord.com/invite/eEuzjjaGY5 Connect with Celine https://www.linkedin.com/in/celine-chai https://www.instagram.com/celinecxx/ https://www.instagram.com/genzkoipond/ https://www.youtube.com/@celinecxx NinetyEight Website and Social Media Platforms https://www.ninetyeightla.com/home-gen-z https://www.linkedin.com/company/ninetyeightla https://www.instagram.com/ninetyeight.ab/ https://www.facebook.com/ninetyeightla/ https://www.tiktok.com/@ninetyeightla https://twitter.com/ninetyeightla Learn more about RocketLevel 🚀 What’s New? Check out below: https://www.partners.rocketlevel.com/affiliates/ https://rocketlevel.com/request-demo/ WEBSITE: https://rocketlevel.com CAREER: https://radius.theresumator.com LINKEDIN: https://www.linkedin.com/company/rocketlevel INSTAGRAM: https://www.instagram.com/rocketlevel/ FACEBOOK: https://www.facebook.com/RocketLevel/