Welcome to Generative Engine Optimization in the AI Era: Decoding SEO 2.0, proudly sponsored by Three Steps Digital Brand Management, a Kalicube Certified Agency.
In this episode, Guy and Gail Goole unpack 13 essential truths about the dramatic evolution of SEO in the age of AI. If you’re still optimizing for keywords and backlinks the way we did five years ago, this is your wake-up call. The rules have changed—and the search landscape is no longer just about Google’s 10 blue links.
Today, visibility in search is governed by entities, credibility signals, and AI trust frameworks. From Google's SGE to Bing's CoPilot to ChatGPT and Perplexity, generative engines are guiding the user journey, deciding what gets surfaced, summarized, and recommended.
We cover:
🔹 The shift from content-only SEO to a layered approach
It’s no longer enough to just optimize your page. Search engines now evaluate the content, the creator, and the publisher. That means your brand, your authors, and your domain all need credibility.
🔹 Entity-based understanding is the new SEO foundation
Google and AI engines rely on entities—people, places, brands, products—to assess relevance and authority. Building a trusted digital identity is essential to be included in AI-generated answers.
🔹 Keywords are dead; vocabulary and context are king
We explore how AI interprets user intent, not keywords. It's about matching the meaning behind the query using topical authority, semantic relationships, and natural language.
🔹 Goodbye E-A-T, hello N-E-E-A-T-T
That’s Notability, Experience, Expertise, Authoritativeness, Trustworthiness, and Transparency. These signals now apply across your content, your brand, and your publishing platform.
🔹 Your Brand SERP is your AI résumé
We explain how your search results—especially for your name or company—are a direct reflection of how AI systems understand and value you. Want to be the answer? Start with your Brand SERP.
🔹 Visibility is now omnichannel
Being findable means showing up not just on your website, but in podcasts, videos, social media, reviews, directories, and third-party sources. Your digital footprint must be consistent and corroborated.
🔹 Conversational, assistive search is the future
AI tools like ChatGPT, Google’s AI Overviews, and Bing’s Copilot don’t just serve results—they deliver answers. That means your content and brand must be optimized to be quoted, not just linked.
🔹 Google isn’t your only algorithm anymore
We emphasize the importance of optimizing for Bing, Perplexity, and other LLMs that power modern discovery. The future is multi-engine, multi-format, and multi-surface.
This isn’t optional. It’s not a trend. It’s the new reality of SEO in 2025.
Whether you're a business owner, CMO, agency lead, or SEO professional, this episode is packed with practical, actionable insights to help you evolve your strategy, align with AI, and own your brand narrative in every digital environment.
Don’t just chase rankings. Earn trust. Get recommended.
🎧 Listen now to get ahead, stay visible, and thrive in the age of generative engines.
Sponsored by Three Steps Digital Brand Management, implementing the Kalicube Process to give businesses clarity, credibility, and control in search and AI.
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