In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, hosts Gail and Guy Goole explore one of the most important questions facing brand leaders today: how do you get AI to understand and recommend your brand?
With answer engines like ChatGPT, Google Gemini, and Bing Copilot now shaping customer journeys from awareness to purchase, traditional SEO isn’t enough. It’s no longer just about ranking—it’s about being recognized by machines as the trusted, authoritative solution.
That’s where two powerful frameworks come into play.
First: StoryBrand, a proven narrative strategy that makes your messaging resonate with human audiences by positioning your brand as the guide, not the hero.
Second: The Kalicube Process, the go-to framework for teaching machines how to understand, trust, and amplify your brand. This isn’t surface-level SEO—it’s deep-structure optimization for search and AI, with brand-first thinking and marketing baked into the foundations.
Gail and Guy unpack how these two frameworks work together across every stage of the buyer’s journey:
Awareness: StoryBrand says, “Be clear. Be helpful.” Kalicube makes sure the machines can find you and show you off with the Deliverability pillar.
Consideration: StoryBrand focuses on trust and authority. Kalicube’s Credibility pillar makes sure AI systems see your credibility in real data—trusted reviews, expert mentions, consistent signals.
Decision: StoryBrand guides the human. Kalicube’s Understandability ensures the machine gets a clear, consistent version of your brand—so it can support the conversion.
The result? Lower acquisition costs. Faster sales cycles. Bigger deals. And a brand that's built for both people and the AI that connects them.
If you’ve ever Googled your name and winced, or asked ChatGPT a question and watched it recommend your competitor, this episode is for you.
You’ll learn:
Why your brand needs to be readable and recommendable by AI
How StoryBrand gives your message emotional clarity—and Kalicube makes it machine-ready
Why search rankings are no longer the end goal
How brands can build long-term equity through Understandability, Credibility, and Deliverability
Why SEO 2.0 (generative Engine Optimization) is really about entity control, not keyword stuffing
Sponsored by Three Steps Digital Brand Management, this episode is your playbook for becoming irresistible to people—and undeniable to machines.
Search is changing. The funnel has moved. And the brands that win are the ones that know how to speak AI fluently.
Based on this article How StoryBrand + The Kalicube Process Unlock Revenue in an AI-Driven Funnel
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