In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, Gail Gould and Guy Gould dive into a foundational shift that’s redefining how experts get discovered: the rise of AI-curated “best-of” lists.
This isn’t traditional SEO anymore. It’s not about ranking your website for a handful of keywords. It’s about teaching machines like Google’s AI Mode and ChatGPT that you are the go-to expert in your space—so that when someone asks, “Who’s the best in this industry?”, your name is the one that shows up.
Gail and Guy break down how Jason Barnard (The Brand SERP Guy) ran real-world tests inside Google’s AI results and uncovered something game-changing:
- The AI pulled from 70 to 80 sources across the web—not just a single site
- Jason and Kalicube topped both AI-generated lists, dominating not just for their brand, but for the term itself
- It wasn’t luck—it was the result of a deliberate strategy built around credibility, consistency, and a whole new kind of visibility
If you're serious about becoming the trusted authority in your niche—whether you're a founder, marketer, consultant, or CEO—this episode is your playbook. You'll learn:
- Why your own website is no longer enough to win trust from AI
- How to earn top placement in “best-of” lists generated by Google Gemini and ChatGPT
- Why third-party validation is now mandatory for brand authority
- What it really takes to build the kind of digital reputation AI respects and reflects
- Why SEO 2.0 is all about ecosystem-wide credibility—not shortcuts or quick wins
To rise to the top today, you don’t just need to be the expert. You need to be recognized as the expert—by algorithms. That recognition is built, not bought.
This episode is proudly sponsored by Three Steps Digital Brand Management, a Kalicube Certified Agency.
This conversation is based on this video by Jason Barnard
Generative Engine Optimization is Here — And I’m Winning It: Dominating AI-Powered ‘Best of’ Lists
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