In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, hosts Gail and Guy Goole unpack one of the most profound shifts in digital strategy we’ve seen in decades. As AI-driven answer engines like ChatGPT, Perplexity, Bing Copilot, and Google Gemini rise to prominence, the role of traditional SEO is fundamentally changing. It’s no longer just about climbing the search rankings—it’s about becoming the source that these engines trust.
They begin with a relatable scenario: a simple question from a musician turns into a full buying journey—all within an AI chat. No ten blue links. No tab-hopping. Just a fast, seamless, deeply personalized funnel that ends with a click—the perfect click—where the AI recommends a specific brand or product. That journey now lives entirely within the AI interface.
But here’s the kicker: if AI doesn’t understand your brand, it won’t include you in that journey. Worse, it might guide your ideal customers straight to your competitors. Gail and Guy explore how that shift changes the stakes for marketers, brand managers, and business leaders alike.
They introduce a powerful new framework emerging from the frontlines of digital brand strategy: optimization today means training AI to know, trust, and recommend you. That starts with Understandability—ensuring that your digital footprint tells a clear, consistent story that machines can digest. Then comes Credibility—building enough evidence and authority that AI believes you're the expert. And finally, Deliverability—making sure you’re visible at the right moments, in the right format, with the right message.
Together, these three pillars form the foundation of modern visibility—not just in search, but in AI-assisted discovery. It's a future-proof approach developed and refined over years by digital strategist Jason Barnard through his work at Kalicube.
If you’re a business leader, marketer, or entrepreneur wondering why your competitors are getting recommended—and you're not—this episode is your roadmap. Because in the AI era, being understood by the machine isn’t a technical detail. It’s your competitive edge.
Listen in to learn:
How AI now hosts the entire conversion funnel
Why “the perfect click” matters more than page one rankings
What brands need to become the source AI relies on
How to start building the kind of visibility machines reward
It’s not just a new SEO. It’s a new marketing paradigm.
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