GenNext: Brand Strategy
A podcast that explores brand culture and marketing from the eyes of your newest consumer, 22 year old host and producer Bryn Hexemer.
Episodes
SHOW NOTES
This week on GenNext: Brand Strategy, host Bryn Hexemer explores the intricate world of Skims by Kim Kardashian, a company that since its launch in June 2019 has completely changed the fashion business. Bryn examines Skims' dedication to body positivity and inclusion, emphasizing the company's wide selection of sizes as well as its representation of many body shapes and ethnicities in its marketing initiatives.
T...
SHOW NOTES
In the second episode of the "GenNext: Brand Strategy," podcast hosted by Bryn Hexemer, listeners are introduced to the world of brand culture and marketing through the perspective of the newest consumer generation. The episode dives into Rhode's origins and Hailey Beiber's experience as a "skincare junkie". Rhode prides themselves in maintaining their essential principles of effectiveness, si...
SHOWNOTES
The "GenNext: Brand Strategy" podcast looks deeper into the complexities of marketing to Generation Z by dissecting the strategies employed by today's most popular brands. Hosted by Bryn Hexemer, a marketing enthusiast and MIT student at Western University, the podcast explores various aspects of Gen Z consumer behaviour and the challenges faced by marketers in catering to this demographic.
Hexemer begins by...
Host Bryn Hexemer takes a critical look into today’s most influential brands and their marketing tactics. Bi-weekly episodes spotlight a new brand with guest appearances including the brand ambassadors and influencers, experts in the marketing field, and academic professionals.
This podcast will analyze the strategies today’s most popular brands are using to entice Gen Z as consumers. In season 1, Bryn will explore brands in the...
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