Free Website Traffic SEO Best Practices & Optimization Strategies - Millionaire University Podcast - Get More Sales & Leads Using SEO by Brandon Leibowitz

Episode Transcript
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(00:00):
Hey what's going on?
Hey what's going on?
Fellow future millionaires,Fellow future millionaires,
welcome to the Millionairewelcome to the Millionaire
University podcast.
University podcast.
The only school where youThe only school where you
graduate rich, not broke.
graduate rich, not broke.
Today we are in for a treat.
Today we are in for a treat.
We are going to be talking aboutWe are going to be talking about
SEO search engine optimization.
SEO search engine optimization.
How do you get people searchingHow do you get people searching
on Google and other siteson Google and other sites
to come to you, to come to you,to come to your website so you
to come to your website so youcan get more business?

(00:21):
can get more business?
So recently, So recently,we have wanted to do more
we have wanted to do morecontent on Millionaire
content on MillionaireUniversity.
University.
More written content,More written content,
I should say.
I should say.
We're doing a lot of podcastsWe're doing a lot of podcasts
and we want to do more.
and we want to do more.
More articles, More articles,more written content for two
more written content for tworeasons. Number one,
reasons. Number one,to give you guys more value,
to give you guys more value,and number two, and number two,

(00:42):
to improve our SEO,to improve our SEO,
to improve and increase theto improve and increase the
amount of people that we haveamount of people that we have
coming to the Millionairecoming to the Millionaire
University website.
University website.
So we've been doing a lot ofSo we've been doing a lot of
research on the SEOresearch on the SEO
pros out there, pros out there,and there's this guy named
and there's this guy namedBrandon from SEO Optimizers who
Brandon from SEO Optimizers whois. I'm on his email list.
is. I'm on his email list.
He keeps coming across my desk.
He keeps coming across my desk.
I keep reading and seeingI keep reading and seeing

(01:03):
interesting things about him.
interesting things about him.
So we reached out to him lastSo we reached out to him last
week. We hopped on a call.
week. We hopped on a call.
Brandon really knows his stuff.
Brandon really knows his stuff.
And we talked and we're like,And we talked and we're like,
hey, hey,you gotta come on the podcast.
you gotta come on the podcast.
You gotta share some of thisYou gotta share some of this
stuff with our listeners.
stuff with our listeners.
It's incredibly valuable.
It's incredibly valuable.
So here we are, So here we are,ladies and gentlemen,
ladies and gentlemen,I present to you the one and
I present to you the one andonly Brandon Leibowitz.
only Brandon Leibowitz.

(01:23):
I know I said your name wrong.
I know I said your name wrong.
Brandon.
Brandon.
How do you say it again?
How do you say it again?
You got it right.
You got it right.
Brandon Leibowitz.
Brandon Leibowitz.
Thank you for having me.
Thank you for having me.
Yeah, welcome, Brandon.
Yeah, welcome, Brandon.
It's exciting to have you here,It's exciting to have you here,
man.
man.
I am excited to share some tipsI am excited to share some tips
with everybody about SEO andwith everybody about SEO and
help spread that knowledge sohelp spread that knowledge so
they can all get morethey can all get more
free traffic.
free traffic.
So let's start off.
So let's start off.
I always like to start byI always like to start by

(01:44):
hearing your background storyhearing your background story
because I feel like ourbecause I feel like our
listeners me especially,listeners me especially,
but our listeners,but our listeners,
we love hearing about how otherwe love hearing about how other
people got going on theirpeople got going on their
entrepreneurial journey.
entrepreneurial journey.
How did they go from working aHow did they go from working a
job or whatever it was they'rejob or whatever it was they're
doing to doing the thing thatdoing to doing the thing that
they. They love? I mean,they. They love? I mean,
don't get me wrong,don't get me wrong,
I don't think every partI don't think every part
of business is.
of business is.

(02:04):
You absolutely love it.
You absolutely love it.
That's not like I'm not thatThat's not like I'm not that
kind of guy. But I digress.
kind of guy. But I digress.
How did you go from doingHow did you go from doing
whatever you were doing towhatever you were doing to
becoming a full timebecoming a full time
entrepreneur?
entrepreneur?
How did you get into this?
How did you get into this?
Just kind of fell into thisJust kind of fell into this
digital marketing world.
digital marketing world.
Back in 2007, Back in 2007,I graduated from college,
I graduated from college,got my degree in business
got my degree in businessmarketing, marketing,

(02:24):
and one of the first jobs I gotand one of the first jobs I got
out of school was helping aout of school was helping a
company out with theircompany out with their
digital marketing,digital marketing,
which I didn't knowwhich I didn't know
much about it.
much about it.
They didn't really teach youThey didn't really teach you
that in school back in 2007.
that in school back in 2007.
Yep.
Yep.
And if they did,And if they did,
it just gets outdatedit just gets outdated
so quickly.
so quickly.
So the company was new to thisSo the company was new to this
as well and said, don't worry,as well and said, don't worry,
we're going to take you towe're going to take you to
workshops and classes andworkshops and classes and
seminars and learn with you.
seminars and learn with you.
And after doing thatAnd after doing that

(02:45):
for a few months,for a few months,
just realized everyone'sjust realized everyone's
probably going toprobably going to
have a website.
have a website.
There's lots of waysThere's lots of ways
to get traffic.
to get traffic.
Back then I was helping outBack then I was helping out
with their social media,with their social media,
doing paid ads, doing paid ads,doing email marketing,
doing email marketing,doing SEO, doing SEO,
which all works towhich all works to
get more traffic.
get more traffic.
But over the years I justBut over the years I just
focused more on SEOfocused more on SEO
because I thought,because I thought,
who doesn't want free traffic?
who doesn't want free traffic?
SEO is just a way toSEO is just a way to
get free traffic.
get free traffic.

(03:06):
And I worked at differentAnd I worked at different
advertising agencies over theadvertising agencies over the
years and before work and afteryears and before work and after
work and on my lunch breaks,work and on my lunch breaks,
I'd work on my own company andI'd work on my own company and
eventually built that up toeventually built that up to
where I was able to quit my jobwhere I was able to quit my job
and been doing this ever since,and been doing this ever since,
just helping peoplejust helping people
get that traffic.
get that traffic.
I love that.
I love that.
Getting paid to learn.
Getting paid to learn.
And that's what I'm alwaysAnd that's what I'm always
telling people, like,telling people, like,
if you can get paid to learn,if you can get paid to learn,

(03:27):
like, that's huge.
like, that's huge.
And that's what you did.
And that's what you did.
You went and worked for thisYou went and worked for this
company. You learn.
company. You learn.
And not just paid to learn,And not just paid to learn,
paid to learn a valuable skill.
paid to learn a valuable skill.
Like if you're gonna get paid toLike if you're gonna get paid to
learn how to dig a ditch andlearn how to dig a ditch and
then you dig ditchesthen you dig ditches
for five years, for five years,like probably not the most
like probably not the mostlucrative opportunity. Right.
lucrative opportunity. Right.
But getting paid to learn howBut getting paid to learn how
to do digital marketing,to do digital marketing,

(03:47):
that's golden, man.
that's golden, man.
If you can do that,If you can do that,
that's amazing. So good.
that's amazing. So good.
Good for you, man.
Good for you, man.
Yeah, I got lucky with that.
Yeah, I got lucky with that.
Definitely fell into itDefinitely fell into it
at the right time.
at the right time.
And one of the first workshopsAnd one of the first workshops
that we went to was this threethat we went to was this three
day seminar or weekend seminar.
day seminar or weekend seminar.
And the people that wouldAnd the people that would
speak there would say,speak there would say,
I have like 10 differentI have like 10 different
websites.
websites.
I do drop shipping and affiliateI do drop shipping and affiliate

(04:07):
marketing and all thismarketing and all this
other stuff.
other stuff.
And this is back in 2007 and theAnd this is back in 2007 and the
company I was workingcompany I was working
for made something,for made something,
a really niche product.
a really niche product.
They made 3D lenticularThey made 3D lenticular
products.
products.
They don't really haveThey don't really have
too much competition.
too much competition.
So I realized back then that ISo I realized back then that I
could just try to go tocould just try to go to
like a local business,like a local business,
restaurants or anybody that's arestaurants or anybody that's a
local business and try to justlocal business and try to just
see if they need help with SEO,see if they need help with SEO,

(04:27):
which back in 2007,which back in 2007,
nobody really understoodnobody really understood
what it was.
what it was.
Took a while for people toTook a while for people to
really understand thereally understand the
value of SEO.
value of SEO.
Now people are reallyNow people are really
understanding the value asunderstanding the value as
the past couple of years.
the past couple of years.
But before that it was reallyBut before that it was really
tough just to get people totough just to get people to
understand that websitesunderstand that websites
are the future.
are the future.
SEO is a free traffic source.
SEO is a free traffic source.
And you should try to get inAnd you should try to get in
sooner than later because thesooner than later because the

(04:48):
older your website is,older your website is,
the more trust Google isthe more trust Google is
going to give to you.
going to give to you.
Which we could talk all aboutWhich we could talk all about
that later as well.
that later as well.
I love it.
I love it.
Already diving into it.
Already diving into it.
So I wanted to break this downSo I wanted to break this down
into three different parts.
into three different parts.
As I've studied SEO andAs I've studied SEO and
as we talked to you,as we talked to you,
there's kind of three differentthere's kind of three different
categories that I came up with,categories that I came up with,
but we're going to go all over,but we're going to go all over,
we're going to go down rabbitwe're going to go down rabbit
holes. Brandon, holes. Brandon,if you have anything to that you
if you have anything to that youwant to add that I'm missing,

(05:09):
want to add that I'm missing,since you're the expert,
since you're the expert,feel free to jump in.
feel free to jump in.
So the first categorySo the first category
is your website.
is your website.
How do you optimize theHow do you optimize the
technical parts of your website?
technical parts of your website?
Number two is content.
Number two is content.
Creating the content and doingCreating the content and doing
like the keyword research,like the keyword research,
knowing what articles,knowing what articles,
what kind of blogs to post,what kind of blogs to post,

(05:29):
things to write aboutthings to write about
on your website.
on your website.
And number three is backlinksAnd number three is backlinks
and how to get that backlinkand how to get that backlink
juice where you should focus,juice where you should focus,
what matters, how it helps.
what matters, how it helps.
So those are the three areasSo those are the three areas
that we're going tothat we're going to
focus on today.
focus on today.
So let's start off withSo let's start off with
the first category,the first category,
just general website.
just general website.
What's like good general websiteWhat's like good general website
knowledge. What kinds of things?
knowledge. What kinds of things?
You went through our website andYou went through our website and

(05:50):
told us all kinds of thingstold us all kinds of things
that we could improve,that we could improve,
things that we, things that we,I don't know if we were
I don't know if we weredoing wrong per se,
doing wrong per se,but weren't best practices.
but weren't best practices.
What are some of those thingsWhat are some of those things
that business owners can do?
that business owners can do?
Because to me that's the lowestBecause to me that's the lowest
hanging fruit. Right.
hanging fruit. Right.
It's like may as well optimizeIt's like may as well optimize
your website.
your website.
So Google knows what to look forSo Google knows what to look for
so you have the best chance ofso you have the best chance of
getting the most viewers. Right.
getting the most viewers. Right.
So I'll quit rambling.
So I'll quit rambling.

(06:12):
Go for it.
Go for it.
Yeah, Yeah,most people aren't doing the
most people aren't doing thewrong thing with their website.
wrong thing with their website.
They're just not going in andThey're just not going in and
making the changes thatmaking the changes that
Google wants to see.
Google wants to see.
Because search engines,Because search engines,
when they look at a website,when they look at a website,
they don't see what we see.
they don't see what we see.
When we look at a website,When we look at a website,
we see the images, the videos,we see the images, the videos,
if there's podcasts, audio,if there's podcasts, audio,
all that stuff.
all that stuff.
But search engines,But search engines,

(06:32):
all they see is text code.
all they see is text code.
And basically they're justAnd basically they're just
looking through that code forlooking through that code for
you to put keywords, text,you to put keywords, text,
essentially the more text youessentially the more text you
have on your website,have on your website,
the easier it is for the searchthe easier it is for the search
engines to read through and knowengines to read through and know
what that page is about.
Because if you're just an eBecause if you're just an e
commerce website, for example,commerce website, for example,
and you just have a bunch ofand you just have a bunch of
product pictures, that's good.
product pictures, that's good.

(06:52):
But Google can't really read tooBut Google can't really read too
much with the images othermuch with the images other
than a file name.
than a file name.
But other than that theyBut other than that they
need more text.
need more text.
And the more text anybody putsAnd the more text anybody puts
on a website with will helpon a website with will help
Google just trust or I mean readGoogle just trust or I mean read
that page better and knowthat page better and know
But this doesn't require anyBut this doesn't require any
coding because it gets kind ofcoding because it gets kind of
technical with SEO changing thetechnical with SEO changing the

(07:13):
coding and putting keywords incoding and putting keywords in
all these different places likeall these different places like
a title tag or meta description.
a title tag or meta description.
But the most important placeBut the most important place
really is the content on everyreally is the content on every
single page on your website.
single page on your website.
Not just the homepage,Not just the homepage,
but every page that you wantbut every page that you want
to rank needs to have text.
to rank needs to have text.
The more text you putThe more text you put
on that page, on that page,the better off you're going
the better off you're goingto be. Just don't hide it.
to be. Just don't hide it.

(07:34):
A lot of people will be like,A lot of people will be like,
I don't want to put a bunchI don't want to put a bunch
of text on my website.
of text on my website.
It might clutter it up.
It might clutter it up.
It takes away from whatIt takes away from what
I want people to do.
I want people to do.
But basically you have to haveBut basically you have to have
that balance with SEO and forthat balance with SEO and for
Google where or for people whereGoogle where or for people where
people don't want topeople don't want to
read a lot of text.
read a lot of text.
So if you have that text at theSo if you have that text at the
very bottom of your page,very bottom of your page,
that's going to be betterthat's going to be better
because people.
because people.
So tangent spans nowadaysSo tangent spans nowadays

(07:55):
are really short.
are really short.
You can just have like bulletYou can just have like bullet
points or images or videos thatpoints or images or videos that
convey what that page is about.
convey what that page is about.
And then lower down that page,And then lower down that page,
you can put all this text toyou can put all this text to
help Google better understandhelp Google better understand
That alone will really help getThat alone will really help get
everybody more traffic.
everybody more traffic.
You just have to put on everyYou just have to put on every
single page on your website andsingle page on your website and
it has to be original content.
it has to be original content.

(08:15):
You can't copy it fromYou can't copy it from
one page to another.
one page to another.
You have to write uniqueYou have to write unique
content for each page.
content for each page.
Okay, Okay, so you want as muchso you want as much
text as possible,text as possible,
but obviously that's alsobut obviously that's also
informative and is in align withinformative and is in align with
what your topic is. The thing,what your topic is. The thing,
right?
right?
You don't want to justYou don't want to just
jibber jabber, right?
jibber jabber, right?
You want to make sure you'reYou want to make sure you're
covering the topic.
covering the topic.
It's got to make senseIt's got to make sense

(08:35):
to the listener.
to the listener.
But what you're saying is youBut what you're saying is you
can put all the most valuablecan put all the most valuable
information up top and then youinformation up top and then you
could add a bunch of additionalcould add a bunch of additional
text like to further down on thetext like to further down on the
website. Am I hearing you right?
website. Am I hearing you right?
Yep.
Yep.
That's more for conversionThat's more for conversion
rate optimization.
rate optimization.
Because once people getBecause once people get
to your website,to your website,

(08:56):
how do you keep them there tohow do you keep them there to
actually do what youactually do what you
want them to do?
want them to do?
And if they just get hit withAnd if they just get hit with
a big block of text,a big block of text,
especially on mobile,especially on mobile,
they're just gonna be like,they're just gonna be like,
this might be a little too much.
this might be a little too much.
I'm gonna hit that back.
I'm gonna hit that back.
But I didn't find anotherBut I didn't find another
website because there's 10 otherwebsite because there's 10 other
options on that first pageoptions on that first page
of Google. There's ads,of Google. There's ads,
there's a lot of options.
there's a lot of options.
Out there for people.
Out there for people.
If they don't find what they'reIf they don't find what they're
looking for right away,looking for right away,
they're going to hit that backthey're going to hit that back

(09:17):
button. And the more or yeah,button. And the more or yeah,
the more you're able to give tothe more you're able to give to
people right away in terms ofpeople right away in terms of
like a value proposition, like,like a value proposition, like,
what's in it for me fromwhat's in it for me from
going to this page,going to this page,
a couple bullet points,a couple bullet points,
maybe a video.
maybe a video.
And then lower down,And then lower down,
you can put all this text foryou can put all this text for
people that want to learnpeople that want to learn
more and read more.
more and read more.
But essentially you got toBut essentially you got to
capture their attentioncapture their attention
really fast.
really fast.
And that's where just gotta haveAnd that's where just gotta have

(09:38):
that balance for people and forthat balance for people and for
Google. Google wants that text.
Google. Google wants that text.
People don't want to readPeople don't want to read
hundreds of wordshundreds of words
of text anymore.
of text anymore.
Gotcha.
Gotcha.
And then the moreAnd then the more
they click back,they click back,
like that's an indication tolike that's an indication to
Google that we're not going toGoogle that we're not going to
rank this person very highrank this person very high
because they're not giving thebecause they're not giving the
reader what they want. Correct.
reader what they want. Correct.
Essentially, Essentially,Google looks at user experience.
Google looks at user experience.

(09:59):
And if people search on Google,And if people search on Google,
go to your website,go to your website,
and then one second later theyand then one second later they
hit that back button and go backhit that back button and go back
to Google. That tells Google,to Google. That tells Google,
let's say, for example,let's say, for example,
you're ranked number oneyou're ranked number one
for that keyword.
for that keyword.
And Google sees that a lot ofAnd Google sees that a lot of
people that go to yourpeople that go to your
website are leaving.
website are leaving.
Google might drop you down toGoogle might drop you down to
number two and move numbernumber two and move number
two to number one.
two to number one.
And then they're going toAnd then they're going to
test and see, all right,test and see, all right,
now that we move numbernow that we move number

(10:19):
two to number one,two to number one,
do people stay on the website?
do people stay on the website?
And if so, then great,And if so, then great,
we're going to keepwe're going to keep
number two as now.
number two as now.
Now the number one positionNow the number one position
and move them up.
and move them up.
But a lot of people go thatBut a lot of people go that
number two and still hitnumber two and still hit
that back button.
that back button.
And then they're just goingAnd then they're just going
to keep going down.
to keep going down.
And they're always testing justAnd they're always testing just
to see what provides theto see what provides the
best user experience.
best user experience.
Because Google knows that it'sBecause Google knows that it's
all about a user experience.
all about a user experience.
Google wants to make money,Google wants to make money,

(10:41):
and Google only cares aboutand Google only cares about
really making money.
really making money.
You clicking on ads.
You clicking on ads.
And the best way to keep you onAnd the best way to keep you on
Google is by providing theGoogle is by providing the
best search results.
best search results.
If you provide low qualityIf you provide low quality
search results, search results,where people are going,
where people are going,searching on Google,
searching on Google,going to that website and then
going to that website and thenthey're hitting that
they're hitting thatback button, back button,
Google's probably notGoogle's probably not
doing a good job.
doing a good job.
And you're probably eventuallyAnd you're probably eventually
going to be like,going to be like,
I'm going to Bing or Yahoo orI'm going to Bing or Yahoo or
DuckDuckGo or some otherDuckDuckGo or some other

(11:02):
search engine.
search engine.
And Google doesn't wantAnd Google doesn't want
that to happen.
that to happen.
So they're constantly testingSo they're constantly testing
if everyone searches.
if everyone searches.
That's listening rightThat's listening right
now to this episode.
now to this episode.
For the same keyword,For the same keyword,
we're all going to get slightlywe're all going to get slightly
different results dependingdifferent results depending
on your geolocation,on your geolocation,
your search history.
your search history.
But also Google's just testingBut also Google's just testing
to see what gets the best userto see what gets the best user
experience and what's going toexperience and what's going to
keep people on thatkeep people on that
website longer.
website longer.
That way Google is providingThat way Google is providing

(11:24):
the best search results.
the best search results.
So we essentially wentSo we essentially went
straight to content,straight to content,
which I'm totally cool with.
which I'm totally cool with.
Like, I'm all about adapting,Like, I'm all about adapting,
right? So, right? So,so let's talk more
so let's talk moreabout content.
about content.
How does one determine where toHow does one determine where to
start with creating content forstart with creating content for
their website that will gettheir website that will get
ranked and also provide valueranked and also provide value

(11:44):
to their audience?
to their audience?
I would look at yourI would look at your
competition, competition,just see what your competitors
just see what your competitorsare doing. Because with SEO,
are doing. Because with SEO,the nice thing about it is I
the nice thing about it is Icould see what you're doing,
could see what you're doing,you could see what I'm doing.
you could see what I'm doing.
If you look in the right places.
If you look in the right places.
And an easy thing to do isAnd an easy thing to do is
just go into Google,just go into Google,
search for your keywords,search for your keywords,
see who's on that first page ofsee who's on that first page of

(12:05):
Google, skip over the ads.
Google, skip over the ads.
We're not going to look atWe're not going to look at
the ads, but just skip.
the ads, but just skip.
Search your keyword and look atSearch your keyword and look at
those 10 organic websites thatthose 10 organic websites that
are ranked on Google.
are ranked on Google.
Open them all up and you can seeOpen them all up and you can see
how much text everyone is using,how much text everyone is using,
how long everyone's writinghow long everyone's writing
their content, their content,because it's not really
because it's not reallya one size fits all.
a one size fits all.
A lot of people said in the pastA lot of people said in the past
you should write 400 words ofyou should write 400 words of

(12:25):
text, which is a good average.
text, which is a good average.
But it really depends on thatBut it really depends on that
search. If somebody,search. If somebody,
Google said, Google said,we want you to write
we want you to writefor the user, for the user,
and if somebody's searching forand if somebody's searching for
something really simple,something really simple,
really basic, really basic,that doesn't need a
that doesn't need abunch of words, bunch of words,
you don't need to write allyou don't need to write all
that extra filler content.
that extra filler content.
Like if someone isLike if someone is
just searching, just searching,like how do you tie your shoes?
like how do you tie your shoes?

(12:47):
Basically you can only write aBasically you can only write a
couple hundred words about that.
couple hundred words about that.
So you don't have toSo you don't have to
go too in depth.
go too in depth.
But if somebody's searching forBut if somebody's searching for
how to change my car engine,how to change my car engine,
you could probably write ayou could probably write a
couple thousand wordscouple thousand words
about that.
about that.
Basically you just haveBasically you just have
to write for the user.
to write for the user.
And the best way to see whatAnd the best way to see what
Google's looking for is searchGoogle's looking for is search
Google, see how much,Google, see how much,
how much text your competitionhow much text your competition
is using and kind ofis using and kind of
average it out.
average it out.

(13:08):
Everyone is writingEveryone is writing
a thousand words.
a thousand words.
You should write a thousandYou should write a thousand
and one hundred words.
and one hundred words.
Try to do a little bit moreTry to do a little bit more
than the competition.
than the competition.
If everyone's writing 200 words,If everyone's writing 200 words,
then you should only writethen you should only write
250 or 300 words.
250 or 300 words.
So just try and do a little bitSo just try and do a little bit
better than your competition.
better than your competition.
Okay, so go into Google,Okay, so go into Google,
search some what yousearch some what you
think are your key,think are your key,
best keywords you have.
best keywords you have.

(13:28):
See what your see what'sSee what your see what's
coming up essentially.
coming up essentially.
And those are basically theAnd those are basically the
people you're competing with.
people you're competing with.
Check out why you think they'reCheck out why you think they're
ranking or what the article,ranking or what the article,
what, what post came up,what, what post came up,
what article came up,what article came up,
what page came up and look atwhat page came up and look at
that and try to see howthat and try to see how
you can do better.
you can do better.
Or do you think it's a good ideaOr do you think it's a good idea
to maybe look at the top threeto maybe look at the top three

(13:49):
or four and get an idea of whator four and get an idea of what
they're all doing and try tothey're all doing and try to
come up with the best parts ofcome up with the best parts of
all of it and create your own,all of it and create your own,
but make it your ownbut make it your own
and make it better.
and make it better.
Is that kind of whatIs that kind of what
I'm hearing.
I'm hearing.
From you, From you,basically doing better
basically doing betterthan the competition?
than the competition?
But I would look at everyone onBut I would look at everyone on
that first page of Google.
that first page of Google.
So all top 10, So all top 10,all of them look at what they're
all of them look at what they'redoing and just get ideas because
doing and just get ideas becausesome of them might have a lot of

(14:09):
some of them might have a lot ofsimilarities where you're like,
similarities where you're like,all right, all right,
I have to talk about this.
I have to talk about this.
And then someone might talkAnd then someone might talk
about something different whereabout something different where
you're like maybe I should talkyou're like maybe I should talk
about it because it is goingabout it because it is going
to help my audience,to help my audience,
but only write for the user.
but only write for the user.
If you're just writing to throwIf you're just writing to throw
everything together,everything together,
one giant article,one giant article,
not going to be the best.
not going to be the best.
Totally write what makes senseTotally write what makes sense
to you and your expertise,to you and your expertise,
but also look at what otherbut also look at what other

(14:30):
people are writing about becausepeople are writing about because
they'll give you an idea of whatthey'll give you an idea of what
people are looking for,people are looking for,
what Google wants,what Google wants,
thinks people want. Right?
thinks people want. Right?
Tell me about search tools orTell me about search tools or
like keyword research tools.
like keyword research tools.
Do you use those?
Do you use those?
Do you recommend those?
Do you recommend those?
Which ones do you recommend?
Which ones do you recommend?
How would one go about usingHow would one go about using
those to help themthose to help them
create content?
create content?
You definitely want to lookYou definitely want to look

(14:51):
at search volume,at search volume,
how many people search for ahow many people search for a
keyword? Every single Month.
keyword? Every single Month.
And that is where you couldAnd that is where you could
use different tools.
use different tools.
There's free and paid tools thatThere's free and paid tools that
will help you do keywordwill help you do keyword
research and also help you comeresearch and also help you come
up with new keyword ideas.
up with new keyword ideas.
But really, But really,you want to look at
you want to look atthe search volume.
the search volume.
How many people search for thatHow many people search for that
keyword every single month.
keyword every single month.
Because little changesBecause little changes
have a big impact.
have a big impact.
Where you could use a singularWhere you could use a singular

(15:12):
versus a plural or a synonym,versus a plural or a synonym,
it's all going to get differentit's all going to get different
search volume.
search volume.
And sometimes it could be reallyAnd sometimes it could be really
big discrepancies.
big discrepancies.
One of my clients,One of my clients,
they're a personalthey're a personal
injury law firm,injury law firm,
which we want to rank forwhich we want to rank for
personal injury lawyers thatpersonal injury lawyers that
gets 20,000 searches a month.
gets 20,000 searches a month.
But personal injury lawyerBut personal injury lawyer
singular gets 200,000singular gets 200,000
searches a month.
searches a month.

(15:33):
Just by removing thatJust by removing that
one letter, one letter,you could get 10 times more
you could get 10 times moretraffic and you could guess at
traffic and you could guess atit and you might get it right.
it and you might get it right.
But doing keyword researchBut doing keyword research
doesn't really take too long.
doesn't really take too long.
I mean, I mean,I kind of showed you how to do
I kind of showed you how to doit a couple weeks ago where
it a couple weeks ago whereyou're just going into tools
you're just going into toolslike the Google Keyword Planner.
like the Google Keyword Planner.
You put your keyword in there,You put your keyword in there,
and it'll show you how manyand it'll show you how many
people search that keywordpeople search that keyword
every single month.
every single month.
And it doesn't take that long.
And it doesn't take that long.

(15:53):
But a lot of people skip thatBut a lot of people skip that
aspect of content creation,aspect of content creation,
whether it's writing articles,whether it's writing articles,
blogs, podcasts, press releases,blogs, podcasts, press releases,
even social media posts.
even social media posts.
Whatever content you'reWhatever content you're
putting out there.
putting out there.
If you're writing a book,If you're writing a book,
the title of a book,the title of a book,
the sim singular and plural,the sim singular and plural,
all going to have differentall going to have different
search volume because people aresearch volume because people are
searching and you want to try tosearching and you want to try to

(16:13):
capture as much traffic ascapture as much traffic as
possible that's relevant andpossible that's relevant and
just not too hyper competitive.
just not too hyper competitive.
Okay, great.
Okay, great.
So Google Keyword Planner.
So Google Keyword Planner.
Am I saying that right?
Am I saying that right?
Yep. The Google Keyword Planner.
Yep. The Google Keyword Planner.
Everyone can just go into GoogleEveryone can just go into Google
Search for Keyword Planner,Search for Keyword Planner,
Google Keyword Planner,Google Keyword Planner,
and it is a free tool.
and it is a free tool.
You have to sign up with GoogleYou have to sign up with Google
Ads because it's not reallyAds because it's not really
a tool for SEO.
a tool for SEO.

(16:34):
It's more for Google Ads.
It's more for Google Ads.
They'll show you a lot ofThey'll show you a lot of
information about ads,information about ads,
but they will show you one thingbut they will show you one thing
that helps with SEO,that helps with SEO,
which is the search volume.
which is the search volume.
There's paid tools.
There's paid tools.
If you want to buy a paid toolIf you want to buy a paid tool
like Ahrefs or Moz Semrush,like Ahrefs or Moz Semrush,
there's tons of other keywordthere's tons of other keyword
research tools out there.
research tools out there.
You mentioned SEO, Surfer.
You mentioned SEO, Surfer.
Is that what it's called?
Is that what it's called?
That's another tool that helpsThat's another tool that helps

(16:56):
with content creation. Okay,with content creation. Okay,
so Surfer SEO is a Yeah,so Surfer SEO is a Yeah,
there's so many tools out there.
there's so many tools out there.
And the tools are going to helpAnd the tools are going to help
make your life much easier.
make your life much easier.
Because if you try to do itBecause if you try to do it
manually or do it on your own,manually or do it on your own,
it will work.
it will work.
It's just these tools just helpIt's just these tools just help
speed things up aspeed things up a
little bit more.
little bit more.
So it's definitely beneficialSo it's definitely beneficial
to find a tool.
to find a tool.
And a lot of these tools areAnd a lot of these tools are
kind of like all in one toolskind of like all in one tools

(17:17):
like Ahrefs or Mods or Semrushlike Ahrefs or Mods or Semrush
will do a lot.
will do a lot.
They're like 15 tools in one.
They're like 15 tools in one.
So it helps out with a lot ofSo it helps out with a lot of
different aspects of SEOdifferent aspects of SEO
and digital marketing.
and digital marketing.
Okay, Okay, so you don't needso you don't need
all these tools.
all these tools.
Just like which one wouldJust like which one would
you recommend?
you recommend?
Like or which tools wouldLike or which tools would
you recommend?
you recommend?
It's up to you. Between Ahrefs,It's up to you. Between Ahrefs,
Moz and Semrush,Moz and Semrush,

(17:38):
those are the more popular onesthose are the more popular ones
that will do keyword research.
that will do keyword research.
They'll track backlinks,They'll track backlinks,
they'll track keyword rankings.
they'll track keyword rankings.
You can see what position you'reYou can see what position you're
in today versus next weekin today versus next week
versus next month.
versus next month.
And you can see am I improving?
And you can see am I improving?
Am I dropping what's going onAm I dropping what's going on
with my keyword rankings?
with my keyword rankings?
And does a ton of other toolsAnd does a ton of other tools
built into those tools,built into those tools,
but really just youbut really just you
need to pick one.
need to pick one.
They're all pretty similarThey're all pretty similar

(17:58):
for the most part.
for the most part.
You just don't needYou just don't need
to buy all three.
to buy all three.
Okay, Okay,you mentioned I was looking at
you mentioned I was looking atsome of the emails I got from
some of the emails I got fromyou in the past and one of them
you in the past and one of themwas how to check your
was how to check yourwebsite health.
website health.
I assume that's kind of relatedI assume that's kind of related
to what we're talking about,to what we're talking about,
right? To these websites.
right? To these websites.
How would one go about checkingHow would one go about checking

(18:18):
their website health and howtheir website health and how
they know like where they'rethey know like where they're
at what they need,at what they need,
what's the low hanging fruit,what's the low hanging fruit,
what they can improve on.
what they can improve on.
I actually have a tool onI actually have a tool on
my website that is a.
my website that is a.
Will give you a free websiteWill give you a free website
analysis. Okay.
analysis. Okay.
And it'll check outAnd it'll check out
your website, your website,the coding and give you
the coding and give youany issues or. Yeah,
any issues or. Yeah,any technical issues.
any technical issues.
It'll give you a report.
It'll give you a report.
If they just go to SEOIf they just go to SEO

(18:41):
optimizers.com forward/audit,optimizers.com forward/audit,
a U T I T and they can put theira U T I T and they can put their
website in there and getwebsite in there and get
a free website audit.
a free website audit.
And there's lots of other toolsAnd there's lots of other tools
out there like Ahrefsout there like Ahrefs
and Moz and Semrush,and Moz and Semrush,
those other tools we talkedthose other tools we talked
about will give you audits andabout will give you audits and
every tool is going to give youevery tool is going to give you
slightly different data points.
slightly different data points.
So and it's great to justSo and it's great to just
get some insights.
get some insights.

(19:01):
Also there's a tool from GoogleAlso there's a tool from Google
called Google Search Console.
called Google Search Console.
It's a free tool that will,It's a free tool that will,
it's like Google Analytics is ait's like Google Analytics is a
free tool that will trackfree tool that will track
your traffic.
your traffic.
Google Search Console is a freeGoogle Search Console is a free
tool that will track everythingtool that will track everything
about SEO and it will giveabout SEO and it will give
you somewhat of an audit.
you somewhat of an audit.
Doesn't really giveDoesn't really give
you a real audit,you a real audit,
but it'll show you any issuesbut it'll show you any issues
with site speed.
with site speed.

(19:22):
It'll show you any issues withIt'll show you any issues with
like how long pages take to loadlike how long pages take to load
if they don't lookif they don't look
good on mobile.
good on mobile.
Because Google said a while backBecause Google said a while back
that if your website'sthat if your website's
not mobile friendly,not mobile friendly,
we're not going to showwe're not going to show
you on mobile devices.
you on mobile devices.
I have had a client before whereI have had a client before where
they had a mobile friendlythey had a mobile friendly
website, website,but Google didn't think it was
but Google didn't think it wasmobile friendly because of the
mobile friendly because of thecolors were too close
colors were too closeto one another, to one another,
that we had to just change thesethat we had to just change these

(19:43):
colors up a little bit and thencolors up a little bit and then
they became mobile friendly.
they became mobile friendly.
And mobile brings over half theAnd mobile brings over half the
traffic nowadays totraffic nowadays to
most websites.
most websites.
And if you're not mobileAnd if you're not mobile
friendly, you're not gonna.
friendly, you're not gonna.
You're missing out on a lot ofYou're missing out on a lot of
low hanging fruit that'slow hanging fruit that's
quick and easy to fix.
quick and easy to fix.
So there's tools like that thatSo there's tools like that that
will help you out with that.
will help you out with that.
So the more places thatSo the more places that
you get these audits,you get these audits,
the better you're going to bethe better you're going to be
informed about your websiteinformed about your website

(20:04):
because they're all going tobecause they're all going to
show slightly different datashow slightly different data
points to look at.
points to look at.
Okay, Okay,so we kind of talked about some
so we kind of talked about someof the tools and different ways
of the tools and different waysyou can figure out what
you can figure out whatto write about.
to write about.
How I want to talk moreHow I want to talk more
about content.
about content.
I mean I've heard people talkI mean I've heard people talk
about like content clusters andabout like content clusters and
I know you were talking aboutI know you were talking about
like linking withinlike linking within
your website.
your website.
Like do you do any of that?
Like do you do any of that?

(20:25):
Like how would one go aboutLike how would one go about
creating a content strategy?
creating a content strategy?
Right.
Right.
Like I know you can doLike I know you can do
keyword research,keyword research,
but isn't it like where you wantbut isn't it like where you want
to make one overarching topicto make one overarching topic
and then a bunch ofand then a bunch of
interconnected.
interconnected.
Then talk to me aboutThen talk to me about
that a little more.
that a little more.
Yep.
Yep.
You want to establish what isYou want to establish what is
called topical relevancycalled topical relevancy
to Google.
to Google.
So if you're just posting onSo if you're just posting on

(20:48):
your website and you have ayour website and you have a
website and you list outwebsite and you list out
all your services.
all your services.
That's great.
That's great.
You have a page forYou have a page for
each service.
each service.
Google's going to be able toGoogle's going to be able to
read that and say, all right,read that and say, all right,
great, we see that.
great, we see that.
Let's say that you're offering,Let's say that you're offering,
like, hypnotherapy,like, hypnotherapy,
and you're hypnotherapist,and you're hypnotherapist,
and you have a page aboutand you have a page about
hypnotherapy. Google's like,hypnotherapy. Google's like,
great, great,we see that you have this page,
we see that you have this page,but we don't have enough content

(21:09):
but we don't have enough contenton this website to really make
on this website to really makeus think that you really
us think that you reallyare a hypnotherapist.
are a hypnotherapist.
And that's where bloggingAnd that's where blogging
became really popular.
became really popular.
His blogs are an easy way to addHis blogs are an easy way to add
more content to your website.
more content to your website.
And if you could add moreAnd if you could add more
pages to your website,pages to your website,
such as you write an article orsuch as you write an article or
someone might be saying, like,someone might be saying, like,
how can I reduce my.
how can I reduce my.

(21:32):
Or have a better night's sleep?
Or have a better night's sleep?
And you can write an article onAnd you can write an article on
your blog about how hypnotherapyyour blog about how hypnotherapy
can improve someone's sleep.
can improve someone's sleep.
And you write thatAnd you write that
article about it.
article about it.
Somebody searches for howSomebody searches for how
to improve my sleep.
to improve my sleep.
That hypnotherapy article couldThat hypnotherapy article could
rank and bring peoplerank and bring people
into your website.
into your website.
But Google also sees that nowBut Google also sees that now
you have content about benefitsyou have content about benefits
of hypnotherapy that couldof hypnotherapy that could
help with sleep.
help with sleep.

(21:53):
Or you write an article aboutOr you write an article about
how it can help with anxiety orhow it can help with anxiety or
can help you stop smoking andcan help you stop smoking and
all these other benefits of it.
all these other benefits of it.
And you create all this contentAnd you create all this content
on your website.
on your website.
Now Google sees not that.
Now Google sees not that.
Not only that you have oneNot only that you have one
page about it that says,page about it that says,
I do hypnotherapy,I do hypnotherapy,
but now you have 10 other blogbut now you have 10 other blog
posts that all talk about theposts that all talk about the
different benefitsdifferent benefits
of hypnotherapy.
of hypnotherapy.
Google.
Google.
Google then thinks that you'reGoogle then thinks that you're

(22:13):
more or better could read thatmore or better could read that
website and better understandwebsite and better understand
that this whole websitethat this whole website
is about hypnotherapy.
is about hypnotherapy.
And then within allAnd then within all
that content, that content,you try to link those
you try to link thoseblogs together.
blogs together.
So one blog post is aboutSo one blog post is about
how to quit smoking.
how to quit smoking.
Another in that blog post,Another in that blog post,
you could say, you could say,and here's a list of other
and here's a list of otherbenefits of hypnotherapy.
benefits of hypnotherapy.

(22:34):
Then you can link to the sleepThen you can link to the sleep
page or to have good help withpage or to have good help with
whatever topics that theywhatever topics that they
want to talk about.
want to talk about.
So creating all these more like,So creating all these more like,
benefit type of pages where youbenefit type of pages where you
won't really list all that outwon't really list all that out
on your. The hypnotherapy page,on your. The hypnotherapy page,
service page, service page,because you don't want to just
because you don't want to justmake it really long.
make it really long.
You want to just kind of explainYou want to just kind of explain
what hypnotherapy is andwhat hypnotherapy is and
the benefits of it.
the benefits of it.
But then you have all theseBut then you have all these

(22:55):
other pages that go really inother pages that go really in
depth about other topics thatdepth about other topics that
are related to hypnotherapy.
are related to hypnotherapy.
And link it all together.
And link it all together.
Okay, Okay,so let's talk about content
so let's talk about contentcreation can take a long time,
creation can take a long time,right?
right?
So let's dive into a little moreSo let's dive into a little more
like what kind of tools and,like what kind of tools and,
or people can we use to helpor people can we use to help
us create this content?
us create this content?

(23:16):
And by tools, And by tools,I don't mean just to search
I don't mean just to searchfor it, but like, I mean,
for it, but like, I mean,are you using AI?
are you using AI?
When is it good to use AI?
When is it good to use AI?
When is it not good to use AI?
When is it not good to use AI?
And then how can, like,And then how can, like,
if we use, like,if we use, like,
content writers,content writers,
does that make sense?
does that make sense?
Where can we find that?
Where can we find that?
Anyway, Anyway,go ahead and we'll start with
go ahead and we'll start withthe AI and the tools and then
the AI and the tools and thenwe'll get into, like,
we'll get into, like,the people aspect of it.
the people aspect of it.
No, No,you should definitely get
you should definitely getwriters to write the content.
writers to write the content.

(23:37):
Unfortunately, Unfortunately,most writers are now going to
most writers are now going tosell writing or content,
sell writing or content,but using AI, but using AI,
there's still a lot of goodthere's still a lot of good
writers out there,writers out there,
but it's tough to find them.
but it's tough to find them.
I had a lot of writers thatI had a lot of writers that
would write content for me,would write content for me,
and now all of a sudden I seeand now all of a sudden I see
one writer that would writeone writer that would write
one article a week,one article a week,
now writing seven articles anow writing seven articles a

(23:57):
week, and I'm just like,week, and I'm just like,
all right, all right,something's a little off.
something's a little off.
And it's just, yeah,And it's just, yeah,
you got to be aware.
you got to be aware.
But most people are going to useBut most people are going to use
AI nowadays because Google saidAI nowadays because Google said
we don't care anymore who writeswe don't care anymore who writes
content as long ascontent as long as
it offers value.
it offers value.
If you're just having AIIf you're just having AI
write the content,write the content,
it's probably not going to offerit's probably not going to offer
value because AI doesvalue because AI does
AI hallucinations,AI hallucinations,

(24:18):
and if it doesn'tand if it doesn't
know the answer,know the answer,
it's going to make it up.
it's going to make it up.
But if you use AI as more ofBut if you use AI as more of
like a starting point to givelike a starting point to give
you, like, ideas like content,you, like, ideas like content,
or help you write an outline,or help you write an outline,
or if you did have it write youror if you did have it write your
whole service page forwhole service page for
that hippotherapist,that hippotherapist,
that's okay as long as you editthat's okay as long as you edit
it and double andit and double and
triple check it,triple check it,
because it's not goingbecause it's not going
to be accurate.
to be accurate.
If you just copy and paste it,If you just copy and paste it,
you're going to put incorrectyou're going to put incorrect

(24:39):
information and that'sinformation and that's
not going to be good.
not going to be good.
So you could use AISo you could use AI
to write content.
to write content.
I still prefer to use people,I still prefer to use people,
but it is tough to find people.
but it is tough to find people.
And yeah, it's really,And yeah, it's really,
really tough to find goodreally tough to find good
writers nowadays because AI,writers nowadays because AI,
it's just so quick and so easy.
it's just so quick and so easy.
And the more people that use it,And the more people that use it,
the more, the better it becomes.
the more, the better it becomes.
I mean, I mean,right now it's pretty good.
right now it's pretty good.

(24:59):
It's just not perfect. So it's.
It's just not perfect. So it's.
Can't rely on it solely.
Can't rely on it solely.
What do you recommend? I mean,What do you recommend? I mean,
if someone.
if someone.
You said you don't recommendYou said you don't recommend
people write the contentpeople write the content
themselves, right?
themselves, right?
Do you recommend that theyDo you recommend that they
use AI and What kind of.
use AI and What kind of.
If. Yes.
If. Yes.
What kind of tips do youWhat kind of tips do you
have for using AI?
have for using AI?
Or do you think they should getOr do you think they should get
writers? And if they do,writers? And if they do,
how do you know how tohow do you know how to

(25:20):
find the good ones?
find the good ones?
Yeah, I mean, Yeah, I mean,if you can find writers,
if you can find writers,that would be great that are not
that would be great that are notusing AI, but fortunately,
using AI, but fortunately,most writers that people are
most writers that people aregoing to find are going
going to find are goingto be using AI.
to be using AI.
If you're just finding someoneIf you're just finding someone
off freelancer.com or someoff freelancer.com or some
website like that,website like that,
or if you're goingor if you're going
on like a fiverr,on like a fiverr,
probably going to beprobably going to be
AI running content.
AI running content.
But I thought you saidBut I thought you said
AI was okay, AI was okay,so I'm just trying to help.

(25:40):
so I'm just trying to help.
Im trying to understand. It's.
Im trying to understand. It's.
It's okay if it's good isIt's okay if it's good is
what it comes down to.
what it comes down to.
Yep, it's fine.
Yep, it's fine.
As long as the contentAs long as the content
offers value.
offers value.
Doesn't matter who writes theDoesn't matter who writes the
content, humans or AI.
content, humans or AI.
As long as the contentAs long as the content
offers value, offers value,that's all that matters
that's all that mattersto Google.
to Google.
So you don't need to go paySo you don't need to go pay
someone to use AI for you.
someone to use AI for you.
As I was saying,As I was saying,
you could just do it yourselfyou could just do it yourself
and go to ChatGPT and put someand go to ChatGPT and put some

(26:02):
prompts in there and get someprompts in there and get some
good written content.
good written content.
So if you want to use AI,So if you want to use AI,
you just do it yourself.
you just do it yourself.
You don't need to payYou don't need to pay
someone to do it.
someone to do it.
Okay, I hear what you're saying.
Okay, I hear what you're saying.
You're just saying,You're just saying,
why pay to use AI when youwhy pay to use AI when you
could do it yourself?
could do it yourself?
Yeah.
Yeah.
Unless you can find goodUnless you can find good
writers, that's great.
writers, that's great.
But it doesn't matter who writesBut it doesn't matter who writes
the content as long asthe content as long as
it offers value.
it offers value.
So whether you use writers orSo whether you use writers or
AI, Google doesn't care anymore.
AI, Google doesn't care anymore.

(26:24):
But a lot of people stillBut a lot of people still
want to use people.
want to use people.
So if you can find good writers,So if you can find good writers,
definitely hold on to them.
definitely hold on to them.
I have a writer,I have a writer,
she's an English teacher,she's an English teacher,
she loves, she loves,prides herself on content,
prides herself on content,hates AI.
hates AI.
I know she's not using AI,I know she's not using AI,
but unfortunately withbut unfortunately with
a lot of my writers,a lot of my writers,
I have to still check almost allI have to still check almost all
their articles every once in atheir articles every once in a
while just to see and especiallywhile just to see and especially
once their frequencyonce their frequency

(26:44):
goes up to writing.
goes up to writing.
Like when writers startLike when writers start
writing three a day,writing three a day,
where they would write one orwhere they would write one or
a day at max. So just like,a day at max. So just like,
all right, all right,doesn't really align what's
doesn't really align what'sgoing on and everyone
going on and everyoneis using it.
is using it.
So as long as you use it andSo as long as you use it and
just make sure it's accurate andjust make sure it's accurate and
read through that content,read through that content,
you should be good to go.
you should be good to go.
And I think, like,And I think, like,
as long if they use it and theas long if they use it and the

(27:05):
content is still good,content is still good,
but then also knowing, like,but then also knowing, like,
hey, like, hey, like,maybe we can get a better price
maybe we can get a better pricefor this because they're able
for this because they're ableto produce more. Right.
to produce more. Right.
Is that is that accurate?
Is that is that accurate?
Would you say most people areWould you say most people are
still going to charge fullstill going to charge full
price and not tell you?
price and not tell you?
So, okay with that?
So, okay with that?
What do most writers charge?
What do most writers charge?
Obviously I know there's there'sObviously I know there's there's
levels depending on,levels depending on, you know,

(27:26):
you know, if they're foreign orif they're foreign or
how good they are.
how good they are.
But what do we look at?
But what do we look at?
I mean, I mean,I think most people charge like
I think most people charge likeper minute or, or per article.
per minute or, or per article.
Like how, Like how,how would I know how to find
how would I know how to finda good writer? Like,
a good writer? Like,where would I, where would I,
where would I look?
where would I look?
Would I go to upwork?
Would I go to upwork?
Like, what are your thoughts?
Like, what are your thoughts?
No, No,the best way to find writers is
the best way to find writers isgo on like local websites.
go on like local websites.

(27:48):
Like Craigslist is pretty good.
Like Craigslist is pretty good.
You can find local writers thatYou can find local writers that
are based in the United States.
are based in the United States.
You don't want to outsource itYou don't want to outsource it
to another country becauseto another country because
probably going to get someprobably going to get some
content that doesn't really readcontent that doesn't really read
properly. Sometimes it's good,properly. Sometimes it's good,
but most of the time you'rebut most of the time you're
going to have to go in and editgoing to have to go in and edit
it and it's just moreit and it's just more
work on your end.
work on your end.
So if you can findSo if you can find
something that's.
something that's.
And usually it's per word.
And usually it's per word.

(28:09):
Usually in the past when I'dUsually in the past when I'd
have writers or I stillhave writers or I still
offer it as a service.
offer it as a service.
If people need content,If people need content,
my writers charge $50 formy writers charge $50 for
400 words of text.
400 words of text.
Okay.
Okay.
So yeah they can eitherSo yeah they can either
go through, go through,they can try to find their own
they can try to find their ownwriters or they can go through
writers or they can go throughsomeone like you and you can
someone like you and you canhelp kind of manage that.
help kind of manage that.
And do you help make sure thatAnd do you help make sure that

(28:30):
they have good like contentthey have good like content
and stuff like that,and stuff like that,
or do you just introduce them toor do you just introduce them to
the writer and then they workthe writer and then they work
with the writer directly?
with the writer directly?
No, No,we make sure that they get
we make sure that they getSEO friendly content.
SEO friendly content.
So content that's got itSo content that's got it
optimized for people writtenoptimized for people written
well with all the content andwell with all the content and
then it also has those keywordsthen it also has those keywords
sprinkled in.
sprinkled in.
That way we could try toThat way we could try to
maximize that reach of thatmaximize that reach of that

(28:51):
article to get as manyarticle to get as many
eyeballs as possible.
eyeballs as possible.
Okay, awesome.
Okay, awesome.
So let's talk about linkSo let's talk about link
building. Right? I mean,building. Right? I mean,
you said it.
you said it.
I've heard it timeI've heard it time
and time again.
and time again.
It's very difficult to rank highIt's very difficult to rank high
if you don't have other peopleif you don't have other people
saying, hey, this is the guy,saying, hey, this is the guy,
this is the girl,this is the girl,
this is the website. Right.
this is the website. Right.
These are the peopleThese are the people
you want to go to.
you want to go to.

(29:11):
So other people linkingSo other people linking
on their website.
on their website.
Other people linking yourOther people linking your
website on their website,website on their website,
essentially. Correct.
essentially. Correct.
What does that look like?
What does that look like?
What? I mean, What? I mean,there's like white hat
there's like white hatand black hat.
and black hat.
Like what is a good way to buildLike what is a good way to build
links? What's not a good way?
links? What's not a good way?
What kind of links areWhat kind of links are
you looking to build?
you looking to build?
What can you share withWhat can you share with
us in that regard?
us in that regard?
Basically, Basically,you want other websites
you want other websitesto talk about you.

(29:32):
to talk about you.
The more third party sites thatThe more third party sites that
talk about you and mention youtalk about you and mention you
with a clickable link,with a clickable link,
more popular, more popular,the more trust Google's going to
the more trust Google's going togive to you and the higher
give to you and the higherthey're going to rank you in
they're going to rank you inthose search results. Basically,
those search results. Basically,it's all about just trying to
it's all about just trying tofigure out how can I get other
figure out how can I get otherpeople to talk about me?
people to talk about me?
Which is not easy to do.
Which is not easy to do.
And there's lots of ways toAnd there's lots of ways to

(29:54):
build backlinks using tools.
build backlinks using tools.
The ones that we talked aboutThe ones that we talked about
earlier like Ahrefs,earlier like Ahrefs,
Moz or Semrush are all reallyMoz or Semrush are all really
backlink checking tools.
backlink checking tools.
They have all these other toolsThey have all these other tools
like keyword research andlike keyword research and
things like that,things like that,
but they're really to checkbut they're really to check
backlinks because I could seebacklinks because I could see
what your backlinks are andwhat your backlinks are and
you can see what mine are.
you can see what mine are.
If I go into Google,If I go into Google,
search my keywords and see thatsearch my keywords and see that
you're ranked for my keywords,you're ranked for my keywords,

(30:14):
I'm going to throw your websiteI'm going to throw your website
into these tools,into these tools,
look at your backlinks and thenlook at your backlinks and then
one by one reach out to theone by one reach out to the
sites that make sense.
sites that make sense.
I'm not going to go after everyI'm not going to go after every
website because you might bewebsite because you might be
getting some weird ones orgetting some weird ones or
sketchy ones, which is natural.
sketchy ones, which is natural.
There's always going to beThere's always going to be
some weird backlinks.
some weird backlinks.
You can't control whoYou can't control who
links out to you.
links out to you.
But when I am doing thatBut when I am doing that
outreach and trying tooutreach and trying to
build backlinks,build backlinks,
I'm going to find sites that areI'm going to find sites that are
related to what you're relatedrelated to what you're related

(30:35):
to what I'm doing andto what I'm doing and
have some authority.
have some authority.
You don't want to justYou don't want to just
go after any website.
go after any website.
You want to go for sites thatYou want to go for sites that
are at least somewhat relatedare at least somewhat related
to what you're doing.
to what you're doing.
Doesn't have to be exactlyDoesn't have to be exactly
what you're doing.
what you're doing.
Like I'm doing SEO,Like I'm doing SEO,
you're not doing SEO,you're not doing SEO,
you're doing the Millionaireyou're doing the Millionaire
University, University,which has some similarities,
which has some similarities,but it has overall similarities
but it has overall similaritieswhere it's like about business,
where it's like about business,about entrepreneurship.
about entrepreneurship.

(30:56):
So it's similar to what I'mSo it's similar to what I'm
doing and that's gooddoing and that's good
enough to Google.
enough to Google.
I don't have to reach out toI don't have to reach out to
other SEO companies becauseother SEO companies because
they're not really goingthey're not really going
to give me a backlink.
to give me a backlink.
They're going to be like, no,They're going to be like, no,
we don't want to help you.
we don't want to help you.
Yeah, yeah, yeah, totally.
Yeah, yeah, yeah, totally.
But it's relevant,But it's relevant,
it makes sense.
it makes sense.
Like Millionaire UniversityLike Millionaire University
giving a backlink to SEOgiving a backlink to SEO
optimizers makes senseoptimizers makes sense
because that, because that,that's part of what we talk
that's part of what we talkabout. Right? But yeah,
about. Right? But yeah,your direct competition, like.
your direct competition, like.

(31:18):
Isn't going to give you aIsn't going to give you a
backlink. So nor should they.
backlink. So nor should they.
It doesn't really make a lot ofIt doesn't really make a lot of
sense in that regard. Okay,sense in that regard. Okay,
so you talked aboutso you talked about
like authority.
like authority.
How do we know what aHow do we know what a
site's authority is?
site's authority is?
Is that also something youIs that also something you
find on these tools?
find on these tools?
All these tools have their ownAll these tools have their own
arbitrary ranking system ofarbitrary ranking system of
what they try to emulate,what they try to emulate,
which is Google's page rank.
which is Google's page rank.

(31:38):
Google page Rank was fromGoogle page Rank was from
0 to 10. 0 is the worst,0 to 10. 0 is the worst,
10 is the highest.
10 is the highest.
And the higher the number,And the higher the number,
the more trust Googlethe more trust Google
gives to you.
gives to you.
But Google stopped showing thatBut Google stopped showing that
a while back. Like by 13,a while back. Like by 13,
14 years ago, 14 years ago,they stopped showing page rank.
they stopped showing page rank.
And so all these tools said,And so all these tools said,
all right, all right,we're just going to try
we're just going to tryto guess at it.
to guess at it.
And Moz has like domainAnd Moz has like domain

(31:59):
authority and page authority.
authority and page authority.
Ahrefs has domain rank and allAhrefs has domain rank and all
these other third party toolsthese other third party tools
have their own rankings.
have their own rankings.
So you just go.
So you just go.
And when you're in these tools,And when you're in these tools,
they'll kind of sort it fromthey'll kind of sort it from
highest to lowest.
highest to lowest.
So you could try to go forSo you could try to go for
the bigger sites first,the bigger sites first,
which also I are probably gonnawhich also I are probably gonna
be the tougher ones because itbe the tougher ones because it
might be like a New Yorkmight be like a New York
Times or Wikipedia,Times or Wikipedia,
which are tough to get a hold ofwhich are tough to get a hold of

(32:20):
people there to try to includepeople there to try to include
you into a New York Timesyou into a New York Times
article or changing a Wikipediaarticle or changing a Wikipedia
page. Things are,page. Things are,
things like that canthings like that can
be a little tricky.
be a little tricky.
Okay, Okay,but what is the best way to go
but what is the best way to goabout like reaching
about like reachingout to these guys?
out to these guys?
I love what you said aboutI love what you said about
finding your competitors,finding your competitors,
seeing what backlinks they have.
seeing what backlinks they have.
And you could probablyAnd you could probably
go on their website,go on their website,
seeing how they have thoseseeing how they have those

(32:42):
backlinks. Like is it a blog,backlinks. Like is it a blog,
like a guest blog post?
like a guest blog post?
Or like did they guess blogOr like did they guess blog
post on that website?
post on that website?
Is it a podcast interview?
Is it a podcast interview?
Did they write some kind ofDid they write some kind of
article where they interviewed,article where they interviewed,
like things like that. Right?
like things like that. Right?
Like if you can see whatLike if you can see what
they're doing, they're doing,then maybe you can do
then maybe you can dosomething similar,
something similar,like kind of reverse
like kind of reverseengineer it.

(33:02):
engineer it.
Is that kind of the gistIs that kind of the gist
of how that would work?
of how that would work?
Yep. 100.
Yep. 100.
If you're a local business,If you're a local business,
you could put other.
you could put other.
If you're a restaurant,If you're a restaurant,
you can put other restaurants inyou can put other restaurants in
there and see where they've beenthere and see where they've been
reviewed. Like are they on Yelp,reviewed. Like are they on Yelp,
on OpenTable, on Google Maps?
on OpenTable, on Google Maps?
But also like are they onBut also like are they on
MapQuest and Apple Maps andMapQuest and Apple Maps and
all these other websites,all these other websites,
do they join like theirdo they join like their

(33:23):
chamber of commerce?
chamber of commerce?
And you can pretty much seeAnd you can pretty much see
their entire strategy and seetheir entire strategy and see
they do a lot of press releasesthey do a lot of press releases
or do they do podcasts, blogs,or do they do podcasts, blogs,
doing whatever it is.
doing whatever it is.
You could see exactly how they,You could see exactly how they,
how other websites are linkinghow other websites are linking
out to them and just try to comeout to them and just try to come
up with your Own strategy andup with your Own strategy and
try just like with the content,try just like with the content,

(33:43):
do a little bit betterdo a little bit better
job of them.
job of them.
So try and build a littleSo try and build a little
bit more backlinks,bit more backlinks,
trying to write a littletrying to write a little
bit more content.
bit more content.
So basically with SEO,So basically with SEO,
we're not trying to beat Google.
we're not trying to beat Google.
Google changes theirGoogle changes their
algorithm daily.
algorithm daily.
Nobody knows how it works.
Nobody knows how it works.
If you didn't know how it works,If you didn't know how it works,
tomorrow it's going to changetomorrow it's going to change
and the next day it'sand the next day it's
going to change.
going to change.
But what we can do is see who'sBut what we can do is see who's
on that first page of Google,on that first page of Google,
how much SEO have they done,how much SEO have they done,

(34:04):
and how can we just doand how can we just do
a better job of it?
a better job of it?
Okay, Okay,you showed us some way to reach
you showed us some way to reachout to people that are looking
out to people that are lookingfor people to write for them.
for people to write for them.
What did, what did we do?
What did, what did we do?
You went.
You went.
We went on Google and weWe went on Google and we
searched writer. I don't know,searched writer. I don't know,
what did we search for?
what did we search for?
You could just really justYou could just really just
search for your keyword.
search for your keyword.
So if you're like a personalSo if you're like a personal
trainer, you just say, like,trainer, you just say, like,
go into Google and typego into Google and type

(34:25):
in fitness blogs and,in fitness blogs and,
and you'll get tons of websitesand you'll get tons of websites
that are all blogs that youthat are all blogs that you
could potentially reachcould potentially reach
out to them.
out to them.
But you can also do advancedBut you can also do advanced
search operators where you justsearch operators where you just
get a little bit more specific.
get a little bit more specific.
And you can put something likeAnd you can put something like
in URL and then colon and thenin URL and then colon and then
in quotation marks. Right.
in quotation marks. Right.
For us.
For us.
And then you put your keyword atAnd then you put your keyword at
the end and it'll show you blogsthe end and it'll show you blogs

(34:46):
that are looking for writers.
that are looking for writers.
Because if you just searchBecause if you just search
for fitness blogs,for fitness blogs,
not all of them are going tonot all of them are going to
be looking for writers,be looking for writers,
but using these advanced searchbut using these advanced search
operators that could help youoperators that could help you
hone in a little bit more andhone in a little bit more and
find exactly what you're lookingfind exactly what you're looking
for when you're searchingfor when you're searching
on Google.
on Google.
Okay, I love it.
Okay, I love it.
And then you guys have a serviceAnd then you guys have a service
for that as well. Correct.
for that as well. Correct.

(35:07):
For helping create backlinks.
For helping create backlinks.
Help out with everythingHelp out with everything
with SEO, with SEO,because SEO is like a puzzle and
because SEO is like a puzzle andyou have to put all those
you have to put all thosepieces together.
pieces together.
If you just write content,If you just write content,
but you're not buildingbut you're not building
backlinks, backlinks,Google's not going to trust you.
Google's not going to trust you.
If you're just buildingIf you're just building
backlinks, backlinks,but you're not putting the
but you're not putting thekeywords on your website,
keywords on your website,Google's not going to know what
Google's not going to know whatkeywords to rank you for.
keywords to rank you for.
So you have to.
So you have to.
And there's lots of other littleAnd there's lots of other little

(35:27):
pieces like speed and mobile andpieces like speed and mobile and
stuff that we talked aboutstuff that we talked about
that go into it.
that go into it.
But if you're not building orBut if you're not building or
doing everything thatdoing everything that
Google wants, Google wants,Google's not going to trust you.
Google's not going to trust you.
And we want Google to trust youAnd we want Google to trust you
and rank you for thoseand rank you for those
correct keywords.
correct keywords.
So trying to do thatSo trying to do that
full service.
full service.
I love it.
I love it.
So you guys obviously do SEO.
So you guys obviously do SEO.
There's Lots of other companiesThere's Lots of other companies
that do SEO.
that do SEO.
What are some of the things ifWhat are some of the things if
someone's looking for a goodsomeone's looking for a good

(35:50):
company to help themcompany to help them
with their SEO, with their SEO,what are some of the things
what are some of the thingsthey want to like,
they want to like,look for and what are the some
look for and what are the someof the things they want to watch
of the things they want to watchout for? Right, like be aware,
out for? Right, like be aware,be wary of.
be wary of.
When you're lookingWhen you're looking
for help with SEO,for help with SEO,
you just got to make sure thatyou just got to make sure that
whoever you're working with iswhoever you're working with is
going to build backlinks.
going to build backlinks.
I get a lot of clients that comeI get a lot of clients that come
to me and paid companies forto me and paid companies for
years and they only have fiveyears and they only have five

(36:11):
backlinks. And I'm just like,backlinks. And I'm just like,
I'm not sure what this SEOI'm not sure what this SEO
company was doing becausecompany was doing because
without backlinks it's notwithout backlinks it's not
really possible toreally possible to
rank on Google.
rank on Google.
I've never really seen a websiteI've never really seen a website
rank for competitive keywordsrank for competitive keywords
that didn't have backlinks.
that didn't have backlinks.
Google's whole algorithm isGoogle's whole algorithm is
based off backlinks and stillbased off backlinks and still
heavily based off backlinksheavily based off backlinks
to this day.
to this day.
Changed a lot how they look atChanged a lot how they look at
them, but it still really needs,them, but it still really needs,

(36:31):
you need to have good qualityyou need to have good quality
backlinks or they're buildingbacklinks or they're building
low quality backlinkslow quality backlinks
and just buildingand just building
thousands of spammy backlinks.
thousands of spammy backlinks.
And basically what you want isAnd basically what you want is
quality over quantity and couplequality over quantity and couple
good backlinks every singlegood backlinks every single
month is really whatmonth is really what
you need to go for.
you need to go for.
You don't need to build hundredsYou don't need to build hundreds
of backlinks every single monthof backlinks every single month
unless you're like a bigunless you're like a big
corporation like Target,corporation like Target,
Walmart.
Walmart.
That's fine for these bigThat's fine for these big

(36:52):
corporations to be gettingcorporations to be getting
hundreds of backlinks dailyhundreds of backlinks daily
essentially, but small,essentially, but small,
medium sized business shouldmedium sized business should
only get a couple backlinksonly get a couple backlinks
every single month.
every single month.
And it's got to keep buildingAnd it's got to keep building
up over time.
up over time.
And that's what GoogleAnd that's what Google
wants to see.
wants to see.
But a lot of people just don'tBut a lot of people just don't
know to look at backlinks orknow to look at backlinks or
don't know what they are whendon't know what they are when
they're going to lookthey're going to look
for SEO companies.
for SEO companies.
And if you want to make sureAnd if you want to make sure

(37:13):
this company's goingthis company's going
to do a good job,to do a good job,
you can even look at theiryou can even look at their
backlinks using tools likebacklinks using tools like
Ahrefs or Moz or Semrush I thinkAhrefs or Moz or Semrush I think
might give out like onemight give out like one
or two free searches.
or two free searches.
So if you are lookingSo if you are looking
at an SEO company,at an SEO company,
you could look at theiryou could look at their
backlinks and make sure at leastbacklinks and make sure at least
they have some backlinksthey have some backlinks
built to their website.
built to their website.
Or even look at their backlinksOr even look at their backlinks
if you see they're all comingif you see they're all coming
from like foreign websites andfrom like foreign websites and

(37:33):
weird sketchy sites and maybeweird sketchy sites and maybe
you should just steer clearyou should just steer clear
of that company.
of that company.
Okay, Okay,so just like common sense stuff,
so just like common sense stuff,like if his company is getting
like if his company is gettingyou backlinks that are Ghetto?
you backlinks that are Ghetto?
They're not ghetto,They're not ghetto,
like from like janky,like from like janky,
like sketchy websites.
like sketchy websites.
Like you don't want to work withLike you don't want to work with
those guys and you kind ofthose guys and you kind of
confirm that ahead of time.
confirm that ahead of time.
How long does this usually take,How long does this usually take,

(37:54):
like to get like results?
like to get like results?
If I'm starting today notIf I'm starting today not
getting any very muchgetting any very much
traffic from SEO,traffic from SEO,
I know this is a longerI know this is a longer
term game.
term game.
It doesn't happen overnight.
It doesn't happen overnight.
How long can I expect till IHow long can I expect till I
start ranking somewhere onstart ranking somewhere on
Google and start gettingGoogle and start getting
some traffic from that?
some traffic from that?
It really comes down to theIt really comes down to the

(38:14):
competitiveness of thosecompetitiveness of those
keywords and how much SEO you'vekeywords and how much SEO you've
done to your own website versusdone to your own website versus
your competition.
your competition.
If you're a brand new website,If you're a brand new website,
Google's just not goingGoogle's just not going
to trust you.
to trust you.
But if you've been aroundBut if you've been around
for five, 10 years,for five, 10 years,
have a lot of good backlinks,have a lot of good backlinks,
and all of a sudden you just fixand all of a sudden you just fix
your keywords on your website,your keywords on your website,
you'll just move up muchyou'll just move up much
quicker and faster.
quicker and faster.

(38:35):
On average it takesOn average it takes
about six months,about six months,
but it could be shorter and itbut it could be shorter and it
could be longer just dependingcould be longer just depending
on how old, on how old,how much trust Google has given
how much trust Google has givento your website versus your
to your website versus yourcompetitors based.
competitors based.
On what you've done.
On what you've done.
Now there's been a recent like,Now there's been a recent like,
update that I know has a lot ofupdate that I know has a lot of
like bloggers and SEO peoplelike bloggers and SEO people
kind of in an uproar.
kind of in an uproar.
What's it called?
What's it called?

(38:55):
The Google Friendly ContentThe Google Friendly Content
Friendly Helpful update orFriendly Helpful update or
something like that.
something like that.
What's the name of it?
What's the name of it?
Yep, that's the one.
Yep, that's the one.
But Google has these updates allBut Google has these updates all
the time and anytime they do anthe time and anytime they do an
update, people are happy or sad.
update, people are happy or sad.
But this one's just really AIBut this one's just really AI
and just making sure you don'tand just making sure you don't
just use AI to pump outjust use AI to pump out
thousands of articles everythousands of articles every
minute and just throw itminute and just throw it
up on your website.
up on your website.
Because once people realized howBecause once people realized how

(39:16):
easy it is to createeasy it is to create
content with AI,content with AI,
people went a little crazy andpeople went a little crazy and
didn't realize that AIdidn't realize that AI
is not accurate.
is not accurate.
And if you're just throwing upAnd if you're just throwing up
all this content justall this content just
to throw it up, to throw it up,it's not helpful and it's not
it's not helpful and it's notbeneficial to the reader.
beneficial to the reader.
Something I've noticed a lotSomething I've noticed a lot
recently on searches,recently on searches,
I think since this update isI think since this update is
I'm seeing a lot of like,I'm seeing a lot of like,
forums like Rank,forums like Rank,
a lot more than I used to likea lot more than I used to like

(39:38):
Reddit and Quora and thingsReddit and Quora and things
like that. Is, like that. Is,are you familiar with that?
are you familiar with that?
Is that something you're seeing?
Is that something you're seeing?
Like, is this a good strategy?
Like, is this a good strategy?
Do you want to try to getDo you want to try to get
into these forums?
into these forums?
Or is that somethingOr is that something
you just would say,you just would say,
don't really worrydon't really worry
too much about, too much about,just try to create the
just try to create thebest content you can.
best content you can.
And And I don't know, am I just.
I don't know, am I just.
This is just me or,This is just me or,
or is this something you'veor is this something you've
noticed at all.
noticed at all.
If you could be active in forumsIf you could be active in forums

(39:59):
and build trust there andand build trust there and
answer questions.
answer questions.
But that takes months toBut that takes months to
build that trust up.
build that trust up.
You can't just go in a forum andYou can't just go in a forum and
answer a question and putanswer a question and put
your link in there.
your link in there.
They're going to kick you offThey're going to kick you off
instantly, especially on Reddit.
instantly, especially on Reddit.
But if you could build it upBut if you could build it up
over months and yearsover months and years
and then have like,and then have like,
your username as your companyyour username as your company
or having your.
or having your.
Or just slightly subtlyOr just slightly subtly
putting it in there,putting it in there,

(40:19):
but it's tough to promotebut it's tough to promote
yourself in those forums.
yourself in those forums.
Yeah.
Yeah.
Okay.
Okay.
All right. Well,All right. Well,
this has been awesome.
this has been awesome.
Any final parting words on SEOAny final parting words on SEO
or anything you would recommendor anything you would recommend
to anyone out there who'sto anyone out there who's
looking to grow their business?
looking to grow their business?
So I create a specialSo I create a special
gift for everybody.
gift for everybody.
If they go to my website at s eIf they go to my website at s e
o optimizers.com that's s e o Oo optimizers.com that's s e o O

(40:44):
P T I I z e r s.com gift andP T I I z e r s.com gift and
they can find that gift there,they can find that gift there,
along with my contactalong with my contact
information and classes I'veinformation and classes I've
done over the years.
done over the years.
I've thrown up for free so theyI've thrown up for free so they
could see step by step how to docould see step by step how to do
a lot of stuff thata lot of stuff that
we talked about.
we talked about.
And also if they want aAnd also if they want a
free website analysis,free website analysis,
they could book some timethey could book some time
on my calendar.
on my calendar.
And I'm happy to check out theirAnd I'm happy to check out their

(41:05):
website from an SEO point ofwebsite from an SEO point of
view for free there as well.
view for free there as well.
Awesome. Well, Awesome. Well,I can attest that Brandon is
I can attest that Brandon isawesome. He knows his stuff.
awesome. He knows his stuff.
I've seen a lot of greatI've seen a lot of great
content from you.
content from you.
And then you talked to me thatAnd then you talked to me that
one day and just gave me a bunchone day and just gave me a bunch
of free info and then Iof free info and then I
had a lot going on.
had a lot going on.
I didn't get back to you.
I didn't get back to you.
You followed up with weYou followed up with we
got on another call.
got on another call.
We paid you for your timeWe paid you for your time
this time and yeah,this time and yeah,

(41:26):
you just gave a tonyou just gave a ton
of great info.
of great info.
So highly recommend anyone who'sSo highly recommend anyone who's
interested in growing with SEOinterested in growing with SEO
to check out seooptimizers.comto check out seooptimizers.com
gift. Thanks, Brandon.
gift. Thanks, Brandon.
This has been awesome.
This has been awesome.
We really appreciate everythingWe really appreciate everything
you've shared with us.
you've shared with us.
Thank you for havingThank you for having
me on today.
me on today.

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Free Website Traffic SEO Best Practices & Optimization Strategies - Millionaire University Podcast

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Free Website Traffic SEO Best Practices & Optimization Strategies - Millionaire University Podcast