April 2, 2025 • 26 mins
🚀 Want to get your podcast noticed by more listeners? You can’t just rely on people stumbling across it on Spotify or iTunes. That’s where SEO (Search Engine Optimization) comes in! In this episode, I sit down with [Podcast Name] to dive deep into podcasting SEO and how you can use it to grow your audience. 🎙️✨
🔎 What we cover:
 ✅ What SEO is and how it helps get more listeners
âś… The power of backlinks (and how to get them)
âś… Why your podcast needs a website & how to optimize it
✅ Smart social media promotion strategies 📲
âś… How to choose keywords for your titles & show notes
âś… Tracking website & podcast traffic like a pro đź“Š
If you haven’t thought much about getting your podcast ranked on Google, or you want to give it a serious SEO boost, this episode is packed with actionable insights! 🚀
💡 Pro tip: Stop just sending guests to YouTube or Spotify—learn how to get backlinks from your own podcast website to increase your authority in search rankings!
Don’t miss this game-changing conversation—hit play now! 🎧🔥 #PodcastSEO #PodcastMarketing #SEOtips
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Search engine optimization,or SEO, is a key way of getting
your podcast noticed.
You can't just rely onpeople searching.
For your podcast on Spotifyand itunes.
But getting your podcastepisodes and your podcast
website to show up in Googlesearch can be a challenge.
SEO expert Brandon Leibowitzjoins me in this episode for a
crash course on podcasting SEO.
(00:22):
In this episode,we cover what is SEO and how can
it help you get more listeners,why backlinks are essential
and how to get them,the benefits of having a website
for your own podcast,and how to get started.
Social media podcastpromotion tips,
how to choose keywords to use inyour titles and show notes
to get searched for,how to track traffic to your
website and podcast and more.
If you haven't spent much timeyet on how you can get your
(00:45):
podcast to show upin Google Search,
or you just want to give yourpodcast an SEO boost,
then this is the.
Perfect episode for you. Hi,Brandon.
Thank you for joining me onpodcasting Amplified.
How are you doing?
I'm doing well.
Thank you for havingme on today.
Good stuff.
So Brandon Leibowitz helpspeople who are.
Struggling to get more websitetraffic that converts into
sales and leads.
And he started podcasting nearlyfour years ago now,
(01:08):
and today we're going to focusspecifically on SEO search
engine optimization froma podcasting lens.
So you've been working in theSEO space for about 20 years
now, is that right?
Since 2007.
So almost there, yeah.
And about four years ago,you started podcasting,
(01:30):
and I can see that you also doa lot of podcast guesting.
So how has how has podcastinghelped move you forward
in your career?
It's just been another way toget my name out there as a
subject matter expert andtap into new audiences,
especially lately.
Podcasting becamereally popular,
especially during the 2020 wheneverything was shut down and
(01:53):
couldn't really go outside.
So I teach a lot of classes,and my classes were in person.
Couldn't do those inperson anymore,
so started doing them on Zoomand realized with Zoom,
it records the audio andvideo separately.
And the audio or the video Icould just throw up on YouTube
or throw up on different placesto get more exposure.
But also the audio,I use that to start podcasting
(02:15):
and distribute it on differentpodcast channels to just get
more. Get my name out there,get more visibility,
but also get some SEO backlinks.
So the way SEO works is the morewebsites that talk about you,
the more popular Googlesees you as,
and the higher they're gonnarank you in the search results.
And Podcasting is just anotherway to help tap into that SEO
(02:36):
and building more backlinks.
And when you talk about SEO,just in case anyone listening
is a complete beginner,and it's the first they've heard
of search engine optimization,or they haven't really
gone into it yet.
So you mentioned that backlinksare a way of getting you ranked
higher on Google.
So you show up in search,and then I know that keywords
(03:01):
are a big part of it as well.
Based on what peopleare searching,
can you give a brief overviewof the key components
of how someone, you know, whysomeone would show up or why
a website would show up in thesort of first, second,
or third place ona Google search?
Yeah.
The way Google works is they'regonna look at your website and
(03:23):
evaluate the codingon your website.
So what we see and what Googlesees is different.
Google looks at the code andthey're looking in the coding
for you to put keywords indifferent places so they could
better understand whatthat website's about.
But unfortunately,Google doesn't really care what
keywords you put on a websitebecause it's kind of easy
to manipulate that,and Google just doesn't
(03:44):
believe anybody.
And you have to build thattrust up with Google.
And the way to get Google totrust you is by getting other
websites to talk about you.
The more websites thattalk about you,
the more popular Googlesees you as.
And then they look at thosekeywords on your website.
But it doesn't work theother way around.
If you're not building whatare called backlinks,
Google's not going to trust you,and they're not going to rank a
(04:04):
website that they don't trust.
And what is a backlink?
A backlink is a clickable linkfrom another website that
points to yours.
So if you're reading an article,let's say,
on Forbes.com in there,it says Brandon Leibowitz,
you click on it,and it goes to my website.
I'd be getting a backlinkfrom Forbes.com.
So would you say that backlinksare far more important
(04:25):
than keywords, then?
Yep.
You could put keywords allover your website.
You could make your websiteload quickly.
You could do everything thatGoogle wants to make
a perfect website,but without those backlinks,
they're just not goingto trust you,
and they're not going to rank awebsite that they don't trust.
So backlinks,that's how Google's algorithm
became popular orbecame popular,
(04:45):
because people were using in thePast search engines would
look at keywords only, whichanybody could put keywords
on your website.
So I can put keywords abouttopics that I'm not really
relevant about and startranking for that.
And Google said it's not reallya good user experience.
We want to look attrust signals.
And the trust signals thatGoogle looked at were looking at
other websites that link out toyou as kind of like a
(05:06):
vote of confidence,like a popularity contest.
The more websites thatlinked out to you,
the more popular Google CD Scenethought you were and the higher
they're rank you in the searchresults. But nowadays, well,
in the past it was a numberof backlinks.
If I have a hundred backlinksand you have 200 backlinks,
you rank higher than me.
But there's lots of ways tomanipulate backlinks and build
(05:27):
what are called lowquality backlinks.
So Google now says we wantquality versus quantity.
So the more quality backlinksyou have, the higher they're
going to rank.
And what is a qualitybacklink to Google?
Quality backlink is from awebsite that's related
to what you're doing.
That's really important.
So relevancy and thenauthoritativeness. How popular,
how big is this website?
(05:47):
I gave you a backlink from mywebsite. It's a good backlink,
but it's not the same quality asWall Street Journal or New
York Times or Wikipedia.
So the bigger the website,the more SEO value and the more
relevant it is to your niche,the better off it's going to be.
So for podcasters, podcasts,it's quite hard to find.
Podcasts,like the discoverability isn't
(06:09):
particularly fantastic.
Compared with otherforms of media,
YouTube and things like that,and podcasters, they try and,
you know,put their podcast in different
places on social media and ontheir own website to get
some copy on there.
But in terms of backlinks,how would you suggest that a
(06:33):
podcaster would go aboutfinding good backlinks
and do things like putting yourpodcast episodes on YouTube and
having links to your websitefrom your YouTube videos?
Does that kind of thinghelp as well?
Yep.
It would be good to put yourpodcast up on as many different
sites as possible.
The more the better.
Putting up on YouTube,on Spotify, on
(06:54):
Google podcasts everywhere.
The more places you put it,the better off it's going to be,
the more backlinks you'regoing to get.
But a lot of these sites don'tgive you backlinks,
or the backlinks from thesesites are no follow so Google
doesn't count these backlinks.
And if you're a podcasterand well,
there's lots of differentstrategies,
but if you have guestson your podcast,
(07:15):
then it's really easyto get backlinks.
Because what you should do iscreate a page about each podcast
episode and when the guesthas been on your podcast,
send them the linkto your website.
Don't send a link to YouTube orSpotify or any of these other
platforms because they're justgoing to promote that and
that's not yours.
You don't own any of that stuff.
You're just helping YouTube getmore traffic or Spotify or
(07:36):
whatever platform you're sharingwith your guest.
But if you create a page on yourwebsite and have the podcast on
there and give thatto the guest,
then they're going to share thatepisode or that URL
on social media.
They might share iton their websites.
You're going to get somebacklinks that way.
But if you're just sharingSpotify or YouTube,
then you're not really going tobe able to get those backlinks.
(07:57):
You're just helping these otherplatforms get backlinks because
you're just renting spaceoff these platforms.
You don't own any of that stuff.
Your content is thereand lives there,
but it's really their websitethat you're promoting. And also,
yeah, I think there's lots ofdistractions on these platforms.
Like YouTube has ads and theyrecommend other videos.
So if they did watch yourpodcast episode,
at the end of that episode,they're gonna recommend some
(08:18):
other videos or they might clickon some ads and get lost.
And doesn't necessarily meanthey're gonna go to your website
or wanna listen tomore episodes,
but sending them toyour website,
you get full control there.
And that's where you can reallydrive people to your website.
But another way to buildbacklinks if you don't have
guests on your podcastis by getting, well,
depending on what industryyou're in,
(08:39):
you want to get similar sitesto link out to you.
So if you're doing apodcast about food,
then you want to find otherwebsites about food to
link out to you.
And a great way to do that is byblogging on other people's
websites.
So you can find food blogs andreach out to them to see if you
could be a contributorto their website.
And then you're going to startgetting backlinks from sites
(09:01):
that related to whatyou're doing.
Because it's really importantto find relevant sites,
not Just find any random site.
But finding targeted sites and agood way is offering
something for free.
And usually websites are prettyreceptive to some free content.
Yeah, you touched on a really,a really good point
about websites,because I would probably say
most podcasts don't have adedicated website. Like,
(09:24):
they don't own their own URLunless it's of a certain size.
And yeah, like you say,they'll be on Spotify,
they'll be on, you know,Liby and Buzzsprout or wherever
they're hosting their podcast,but that's not their website.
And yeah,we do encourage podcasters to
put their episodes ontheir own website, like you say.
(09:49):
So, yeah, that's a really good.
That's a really good point.
Yeah I want to add somethingelse else to there, because
that is really important thata lot of podcasters miss.
Yeah, it's kind of like a blog.
Like,each episode could potentially
be a blog post that you post onyour website gives you more
(10:10):
content for your website,more con or new pages.
The more pages you have,the more keywords you could
target and the moreopportunities you have to rank
for new keywords and just drivemore traffic to your website.
So don't just throw your podcaston your website,
but make each episodeits own unique page,
because each episode is going tobe about a different topic.
Even if it's aboutsimilar topics,
(10:30):
it's still going to beslightly different.
So you could target differentkeywords and try to drive
traffic to your website throughthose episodes.
And also getting your guests toshare those episodes on their
social media platforms.
Maybe they might share it ontheir email newsletter and also
share it on their website toget that SEO backlink.
And in terms of the keywords.
So you're working hard getting,getting backlinks in terms
(10:54):
of the keywords.
I'm presuming each episode youwant to be targeting a specific
keyword or key phrase thatpeople might be searching for.
How would you recommendpodcasters choose what keyword
they're going to targetfor their episodes?
That depends what platformthey're trying to rank on,
because each platform,the keywords are going to
(11:16):
be slightly different.
Like for Google searchversus YouTube,
people are going to be searchingdifferent keywords,
slightly different keywords.
So a lot of tools out there thatwill do keyword research.
But one good one is a GoogleKeyword Planner.
It's from Google and it's free,and it'll let you see how many
people search for your keywordevery single month.
So you could pick a keywordthat you want to rank for.
Throw it in the Google KeywordPlanner and then see how many
(11:38):
people actually searchthat keyword.
And it's going to giveyou hundreds,
sometimes thousands ofvariations just off that one
keyword. So you could see,maybe I should use a plural.
Because sometimes going from asingular to a plural could have
a tenfold impact on yoursearch traffic.
And little changes like that,you're not going to be
able to just guess.
You have to really dothe research. Like,
(11:59):
I have a client that's a lawyerand their personal
injury lawyer,and we see that we would
do keyword research.
Personal injury lawyer forgothow many searches might
have gotten,like a thousand searches
a month.
But personal injury lawyers,I think,
got 10,000 searches everysingle month.
So just adding that s and makingit from a singular to plural has
a huge impact on search volume.
(12:20):
So doing the keyword researchis a first starting point.
There's lots of paid tools thatyou could use out there,
but most of these pay tools arejust getting their data from the
Google Keyword Planner and justmaking it look nicer and
prettier so it's easier tonavigate and read through.
But the Google Keyword Planneris from Google, and it's free,
so you can't really gowrong with that tool.
(12:41):
Okay,so Google Keyword Planner will
leave a link in the,in the in the show notes.
And I suppose there's a balanceto strike between
getting that keyword but alsoputting together an enticing
title that's going to getpeople to click through.
I guess sometimes it can be hardto sort of make some keywords
(13:04):
into an enticing title,if you know what I mean.
Yep.
That's where copywritingcomes into play.
And trying to get that balanceof putting your keywords in
there, making it catchy,trying to get people's
attention, trying to get themto click through,
but also making sure that'soptimized for search engines and
for people search engines.
So you get those keywords andyou rank for those new keywords,
and then for people to get themto want to click through and
(13:25):
listen or watch your episode.
Would you suggest thatpodcasters do research for
Google and what they're going touse for their audio podcast,
and then if they're putting theepisode separately on YouTube,
that they might considerchanging the name slightly to
fit a keyword that's targeteda lot on YouTube?
(13:46):
Yep. So each platform,you might want to customize it a
little bit. For the most part,it should be okay.
But search volume,or the way people search is
different on each platform fromGoogle, From Facebook,
from YouTube, from Spotify,all those places.
So just trying to dokeyword research.
And there's tools that would letyou do keyword research for
YouTube or any of theseother platforms,
(14:07):
and then you could reallyjust narrow it down.
But for the most part,if you do the keyword
research for Google,it should trickle down to
these other platforms.
But there might be just uniquecases where people just put
different keywords in YouTubeversus Google versus a
different channel.
Yeah,because sometimes I spend a lot
of time researching akeyword on YouTube,
(14:28):
and it's got so much competitionthat even though I've found
a popular key. Keyword,it doesn't really get picked up.
But then it might have lesscompetition through
Google search.
Or or I come up in like a.
One of those little previewvideo things in the
Google search,and then it ends up bringing
traffic from Google instead,even though it didn't really
(14:49):
take off on YouTube.
Yeah, Google owns YouTube.
So when you search on Google,if videos appear,
sometimes videos appearin search results.
The majority of the timeyou see those videos,
it's going to be a YouTube videobecause Google owns YouTube and,
and they're going to try topromote YouTube as much as they
can because they don't want tosend people to Facebook video or
Vimeo or some other platformbecause YouTube is one
(15:12):
of their websites.
And what's the first thing thatyou see when you search
on YouTube?
There's Or when you watcha video on YouTube,
there's always an advertisement.
So YouTube is making money,which is really Google
making money,and Google really only cares
about making money and they'rejust going to promote themselves
as much as they can.
But you should put yourvideo up everywhere.
I put the video up on YouTube,on Facebook, video on Instagram,
(15:34):
on Twitter, on LinkedIn,on maybe Pinterest,
you can put videos and justTikTok and just try and throw up
as many places as possible justto try to cast a wide net and
see if your audience is on theseplatforms and if so,
and I get some new viewers,some new.
Some new subscribers hopefullyto your. To your podcast.
So is there any of thoseparticular social media
(15:57):
platforms that you champion thatwork really well for you,
that you sort of prefer in termsof getting traffic for your
podcasts? Episodes?
Yeah, I mean every audienceis different.
So it's all about just knowingwho your audience is and where
they are. Like for myself,I do SEO,
so a lot of my audience is goingto be on LinkedIn primarily and
YouTube. But it just depends.
(16:18):
If you're doing like sportsand entertainment,
then TikTok and Instagram aregoing to probably
be more popular.
If you're doing morenews type of stuff,
Twitter is really popularfor that.
And just trying to takea step back and think,
if you're looking for yourproduct or service or your
podcast content,where would you go?
What platforms would you go on?
And it's really good.
Just test it out,throw it up everywhere
(16:38):
and see what sticks,and then try to push
more effort,more time into the ones that you
see you're getting a betterresponse with.
But still trying to catch thatwide net and try to
be everywhere.
Because if you alreadycreate the content.
That's the tough part.
Posting on these websites onlytakes a few minutes.
Creating that content is reallywhere it takes a lot of time.
But a lot of people getoverwhelmed and think it's going
(16:59):
to take forever posting it.
But there's tools like hootsuiteor Buffer that will let you post
on all these platforms And makesthings a little bit easier.
You could schedule it all out.
So you have to go in everysingle time you do a new
podcast episode.
You just have 10 podcasts thatyou've done and then go into
Hootsuite or some tool like thatand schedule them all out
for the next month or,or week or year or whatever
(17:20):
you want to do.
And I try to schedule them outas much as I can to really
automate your social mediastrategy and just try to have
one less thing that youhave to worry about.
Yeah, yeah.
I finally went for a yearsubscription of later,
which is very similar tool towhat you've just mentioned.
I've used Buffer as well andthat's good, I think. Yeah.
(17:41):
If anyone's still sort ofposting individually on all
the different socialmedia platforms,
then it'll be worth looking atone of those tools because it
saves you so much time.
And I also find that it saves metime because I don't have to go
onto the social media platformsand then end up getting
distracted with theendless scrolling.
Because you can look at youranalytics and that right from
(18:04):
Buffer or hootsuite or later,whichever tool you use as well.
Yeah,it's good not to get sucked into
their algorithm because it's waytoo easy once you go
on those websites.
So using a third party tool,a scheduling tool,
is a great investment and itwill save you a lot of time
and a lot of headaches.
So when you say you postepisodes across all social media
platforms are you posting thefull episode on Facebook video
(18:27):
or are you just linking toYouTube or wherever
else it's hosted?
Both.
Sometimes I'll posta whole episode.
Sometimes I'll just post alittle teaser and try to send
people back to my website,not to YouTube.
So trying to drive all thetraffic to my website because
I don't want peoplegoing to YouTube.
I'll put the episode on mywebsite and embed the
YouTube video there.
(18:48):
So you can watch the videoon YouTube on my website.
But I don't want to send peopleto YouTube or to any other
social media site.
I want some all to my website soI can get that traffic and
really customize the experiencethey're going to get with the,
with each episode,listening to it,
watching it on my website,then I could have
called Actions.
And there's no ads there,there's no distractions,
there's no noise,there's no algorithm to
(19:09):
get you sucked into.
And there are all sorts ofdifferent platforms that
podcasters can use to build awebsite like WordPress
or you know,something custom built or
PodPage, something like that.
What's your website built on?
And do you know if there's anykind of effect on the SEO in
(19:32):
terms of SEO of what yourwebsite's built on?
So for example,WordPress might be less or more
likely to be ranked oversomething else.
Yeah, the platforms don't reallymatter too much nowadays.
A few years ago they did likeShopify and WordPress are
probably the better ones.
Wix and Squarespace were kind oflimiting what you could
(19:53):
do for SEO,but nowadays they're all
pretty much similar.
I wouldn't worry too much ifyou already have a website,
but if you're building a newone or redesigning it,
I would definitely recommendWordPress because it's free and
it's easy to use and it letsyou customize everything.
But if you already havea WIX website,
I'm not going to say changeit From Wix to WordPress.
Five or ten years ago I wouldsay definitely change it because
(20:15):
it was so limiting.
But nowadays it's notthat big of a deal.
But it's just making sure nowonce you have a website that you
do all the right things.
So having a WordPress websitedoesn't mean you're going
to rank better,it just means that you have the
opportunity to put more keywordsin different places and
customize a code to make iteasier for Google to read.
But you still have to go in andput the keywords in the
correct places.
(20:36):
Make sure you have all thetechnical stuff like title tags
and meta descriptions andheaders and schema code and all
this really technicalstuff in place,
which WordPress lets you doanything you want to do.
Some other platforms don'tlet you do everything,
but for the most part it's notthat big of a deal nowadays.
Cool. Yeah,it's really customizable,
isn't it as well,WordPress I use a tool
(20:58):
called Yoast,which you've probably heard of.
Just for anyone whodoesn't know,
it's plugin that you can use forWordPress which helps you sort
of pick keywords and goesthrough your copy and to tell
you if it's optimized for searchengines and things.
(21:18):
But by the sounds of it,backlinks are such a
huge part of it.
And Yoast and a lot of thesetools don't seem to really talk
about backlinks as muchas they do keywords.
So just to give clarityto people, if,
if there's one thing,if they haven't even thought
(21:42):
of SEO at all,if there's one thing that they
should be doing first,would you say backlinks is the
most important thing toget started with?
Oh, you want to do everything atonce. So SEO is like a puzzle.
There's a lot of piecesto that puzzle.
Some pieces are much biggerthan others. Like,
the content on your website is.
Is very important,and the backlinks are very,
very important.
But there's so many other littlethings that you need
(22:04):
to do as well.
But I would recommend buildingbacklinks right away. Like,
even before you even launchyour website.
Try to think of a strategy tostart building backlinks,
because backlinks are what takesthe most time to build,
and also takes the most time forGoogle to find the backlinks,
look at them,readjust their algorithm to
trust you more. But backlinks,you got to start doing
(22:25):
them right away.
And then content keywordson your website,
you should be doing thatright away as well,
because once Google startsseeing all these changes,
all these backlinks,they're going to look at the
keywords on your website.
And if you don't have anykeywords on your website,
they're not going to knowwhat to rank you for.
So you have to do both.
But backlinks just take probably80% of The day is, for me,
is building backlinks formyself and my clients.
(22:47):
And what seems to be maybeshrouded in secrecy a little bit
is how the algorithms workon the podcast platforms
themselves. So I know,obviously,
if you searched SEO podcaston Spotify,
it's going to come up with someSEO podcasts, but I guess it's.
It's nuanced.
It's not the same on everyplatform. You know,
(23:09):
you could search on Googlepodcasts the same exact keyword,
and different thingswould come up.
So is it worth considering allof these different platforms and
trying to figure out how they'reranking you and how you can
sort of work around that,or is it just a bit much to be
(23:31):
thinking about every singledifferent platform?
And should you just focus ongetting ranked on Google?
I mean,you want to be on as many
different places as possible.
If your audience is on Spotifyor Google Podcast and
all these platforms,you want to try to get that
visibility exposure.
But a lot of it comesdown to reviews.
So getting people to reviewyou helps out.
And if you're on 20 differentsocial or podcast platforms,
(23:54):
then it's going to be tough toget 20 different reviews on
each podcast platform.
So you might want topick and choose.
Like maybe I want to focus moreon Spotify or itunes
for the time being,and then you start branching
out these other ones.
But it does come down to a lotof promotion and getting reviews
with keywords in it.
Putting a title and adescription is good.
(24:17):
Making sure your file namebefore you upload it to these
platforms has keywords in it.
Don't just upload video mp4,put some keywords in that file
name before you upload it toyour platform to anywhere
on the Internet.
And that's going to helpout a little bit too.
But it does get a little trickywhen there's so many platforms.
That's where you got to pick andchoose and trying to figure out
where should I invest my time?
Because trying to rank on 20different platforms means you
(24:40):
have to give each platform 120th of your time versus just
picking one or two.
Then you can really go all in onit and hyper focus on those.
And obviously the resultsis what really matters.
So actually seeing the trafficto your website go up and then
hopefully seeing that convertinto new listeners.
Where can people start if,you know, if they've thought,
(25:03):
you know,I need to make a website and
I need to start building upbacklinks and getting
some traffic.
Where can they start in terms ofmonitoring the analytics and
actually measuring the growthbased off of this SEO work?
Yeah,there's a lot of tools you could
use and there's a lot offree tools out there.
Like Google Analytics is a freetool that will show you how much
(25:24):
traffic your website's getting.
So you can see where yourtraffic's coming from,
what pages they visit,or episodes of your podcast.
If you put each pageas an episode,
you can see how much trafficeach one gets.
See how long peoplestay on that page.
If they leave thatpage immediately,
you could see all that stuffthrough Google Analytics.
And then there's another toolcalled Google Search Console.
(25:45):
Both are free from Google andthey'll give you just a ton of
insights about your traffic,keywords you're ranking for,
and things like that.
So Google Analytics is justmore for general traffic,
where all your trafficcomes from.
Google Search Console ismore for SEO traffic,
saying what keywordsyou rank for,
and if there's any errors onyour website or technical
issues,Google's gonna show you in
(26:05):
Google Search Console.
And then I'm guessing that youcan monitor where people
are clicking as well.
So I know it's obviously gonnabe hard to maybe match up your
Spotify and your itunesand everything,
all those analyticswith your Google Analytics,
to try and get a really clearidea of your conversion rate.
(26:28):
But I guess you can track whatlinks people are clicking if
they're clicking through toSpotify and other links
on your page.
Yeah,you could track all that stuff
if you put UTM codes and youcould see where your traffic's
coming from.
Gets a little technical,but if you look up
UTM generator,there's tools that will generate
UTM codes and then you add theselittle codes to the URL
(26:50):
that you're promoting.
So if you're on Spotify,you could add a UGM code with
source as Spotify campaign couldbe the episode name,
and then you could track that inGoogle Analytics and see how
much traffic Spotifyis bringing you.
But most of these platformsdon't want to send you traffic.
They don't want you to leaveSpotify or leave YouTube or
leave any of these platforms.
So they don't really give youthat many places to put links
(27:12):
or clickable links.
So it's going to be tough.
Usually it's best if you justsay what your website is and
hopefully people will go to it.
But even then,the chances of that happening
are pretty low.
That's why it's great if youjust have everything
on your website,because then they're already
on your website.
They don't have to find yourwebsite and you get full
control there.
But the platforms are great forgetting new listeners and new
(27:33):
viewers to your website.
Thanks for that.
There's been a hugeamount of info.
There's definitely something toget started on for podcasters
who haven't been thinking abouttheir SEO or could do with
looking into it a bit more.
And as we wrap up,is there anywhere you've
you can share? Any,anything you can share that
(27:54):
people can learn a bit more ifthey want to dive deeper into
what you're teaching today.
So anyone that is stilllistening or watching,
I made a special gift for you.
If you go to mywebsite@seooptimizers.com,
that's S E O P T I I z ers.comforward/gift and you can find
(28:16):
that gift there along with mycontact information and a bunch
of classes I've doneover the years.
I've thrown them for free so youcan see step by step how to do
a lot of stuff thatwe talked about.
And also if you want a freewebsite analysis,
I'm happy to check out yourwebsite from an SEO point of
view and you can book some timeon my calendar there
as well for free.
Thanks Brandon.
That's really helpful.
I mean there's definitely acouple of things that even I
(28:38):
need to need to think about aswell in terms of backlinks.
I really appreciateyour time today.
Thank you for havingme on today.
Thanks for listening toPodcasting Amplified.
If you enjoyed today's episode,don't forget to follow or
subscribe on your favoritepodcast platform.
We'll be back next time withanother conversation offering
more insights to take yourpodcast to the next level and
(28:58):
help you to achieve success.
Happy Podcasting.
Search engine optimization,or SEO, is a key way of getting
your podcast noticed.
You can't just rely onpeople searching.
For your podcast on Spotifyand itunes.
But getting your podcastepisodes and your podcast
website to show up in Googlesearch can be a challenge.
SEO expert Brandon Leibowitzjoins me in this episode for a
crash course on podcasting SEO.
(00:22):
In this episode,we cover what is SEO and how can
it help you get more listeners,why backlinks are essential
and how to get them,the benefits of having a website
for your own podcast,and how to get started.
Social media podcastpromotion tips,
how to choose keywords to use inyour titles and show notes
to get searched for,how to track traffic to your
website and podcast and more.
If you haven't spent much timeyet on how you can get your
(00:45):
podcast to show upin Google Search,
or you just want to give yourpodcast an SEO boost,
then this is the.
Perfect episode for you. Hi,Brandon.
Thank you for joining me onpodcasting Amplified.
How are you doing?
I'm doing well.
Thank you for havingme on today.
Good stuff.
So Brandon Leibowitz helpspeople who are.
Struggling to get more websitetraffic that converts into
sales and leads.
And he started podcasting nearlyfour years ago now,
(01:08):
and today we're going to focusspecifically on SEO search
engine optimization froma podcasting lens.
So you've been working in theSEO space for about 20 years
now, is that right?
Since 2007.
So almost there, yeah.
And about four years ago,you started podcasting,
(01:30):
and I can see that you also doa lot of podcast guesting.
So how has how has podcastinghelped move you forward
in your career?
It's just been another way toget my name out there as a
subject matter expert andtap into new audiences,
especially lately.
Podcasting becamereally popular,
especially during the 2020 wheneverything was shut down and
(01:53):
couldn't really go outside.
So I teach a lot of classes,and my classes were in person.
Couldn't do those inperson anymore,
so started doing them on Zoomand realized with Zoom,
it records the audio andvideo separately.
And the audio or the video Icould just throw up on YouTube
or throw up on different placesto get more exposure.
But also the audio,I use that to start podcasting
(02:15):
and distribute it on differentpodcast channels to just get
more. Get my name out there,get more visibility,
but also get some SEO backlinks.
So the way SEO works is the morewebsites that talk about you,
the more popular Googlesees you as,
and the higher they're gonnarank you in the search results.
And Podcasting is just anotherway to help tap into that SEO
(02:36):
and building more backlinks.
And when you talk about SEO,just in case anyone listening
is a complete beginner,and it's the first they've heard
of search engine optimization,or they haven't really
gone into it yet.
So you mentioned that backlinksare a way of getting you ranked
higher on Google.
So you show up in search,and then I know that keywords
(03:01):
are a big part of it as well.
Based on what peopleare searching,
can you give a brief overviewof the key components
of how someone, you know, whysomeone would show up or why
a website would show up in thesort of first, second,
or third place ona Google search?
Yeah.
The way Google works is they'regonna look at your website and
(03:23):
evaluate the codingon your website.
So what we see and what Googlesees is different.
Google looks at the code andthey're looking in the coding
for you to put keywords indifferent places so they could
better understand whatthat website's about.
But unfortunately,Google doesn't really care what
keywords you put on a websitebecause it's kind of easy
to manipulate that,and Google just doesn't
(03:44):
believe anybody.
And you have to build thattrust up with Google.
And the way to get Google totrust you is by getting other
websites to talk about you.
The more websites thattalk about you,
the more popular Googlesees you as.
And then they look at thosekeywords on your website.
But it doesn't work theother way around.
If you're not building whatare called backlinks,
Google's not going to trust you,and they're not going to rank a
(04:04):
website that they don't trust.
And what is a backlink?
A backlink is a clickable linkfrom another website that
points to yours.
So if you're reading an article,let's say,
on Forbes.com in there,it says Brandon Leibowitz,
you click on it,and it goes to my website.
I'd be getting a backlinkfrom Forbes.com.
So would you say that backlinksare far more important
(04:25):
than keywords, then?
Yep.
You could put keywords allover your website.
You could make your websiteload quickly.
You could do everything thatGoogle wants to make
a perfect website,but without those backlinks,
they're just not goingto trust you,
and they're not going to rank awebsite that they don't trust.
So backlinks,that's how Google's algorithm
became popular orbecame popular,
(04:45):
because people were using in thePast search engines would
look at keywords only, whichanybody could put keywords
on your website.
So I can put keywords abouttopics that I'm not really
relevant about and startranking for that.
And Google said it's not reallya good user experience.
We want to look attrust signals.
And the trust signals thatGoogle looked at were looking at
other websites that link out toyou as kind of like a
(05:06):
vote of confidence,like a popularity contest.
The more websites thatlinked out to you,
the more popular Google CD Scenethought you were and the higher
they're rank you in the searchresults. But nowadays, well,
in the past it was a numberof backlinks.
If I have a hundred backlinksand you have 200 backlinks,
you rank higher than me.
But there's lots of ways tomanipulate backlinks and build
(05:27):
what are called lowquality backlinks.
So Google now says we wantquality versus quantity.
So the more quality backlinksyou have, the higher they're
going to rank.
And what is a qualitybacklink to Google?
Quality backlink is from awebsite that's related
to what you're doing.
That's really important.
So relevancy and thenauthoritativeness. How popular,
how big is this website?
(05:47):
I gave you a backlink from mywebsite. It's a good backlink,
but it's not the same quality asWall Street Journal or New
York Times or Wikipedia.
So the bigger the website,the more SEO value and the more
relevant it is to your niche,the better off it's going to be.
So for podcasters, podcasts,it's quite hard to find.
Podcasts,like the discoverability isn't
(06:09):
particularly fantastic.
Compared with otherforms of media,
YouTube and things like that,and podcasters, they try and,
you know,put their podcast in different
places on social media and ontheir own website to get
some copy on there.
But in terms of backlinks,how would you suggest that a
(06:33):
podcaster would go aboutfinding good backlinks
and do things like putting yourpodcast episodes on YouTube and
having links to your websitefrom your YouTube videos?
Does that kind of thinghelp as well?
Yep.
It would be good to put yourpodcast up on as many different
sites as possible.
The more the better.
Putting up on YouTube,on Spotify, on
(06:54):
Google podcasts everywhere.
The more places you put it,the better off it's going to be,
the more backlinks you'regoing to get.
But a lot of these sites don'tgive you backlinks,
or the backlinks from thesesites are no follow so Google
doesn't count these backlinks.
And if you're a podcasterand well,
there's lots of differentstrategies,
but if you have guestson your podcast,
(07:15):
then it's really easyto get backlinks.
Because what you should do iscreate a page about each podcast
episode and when the guesthas been on your podcast,
send them the linkto your website.
Don't send a link to YouTube orSpotify or any of these other
platforms because they're justgoing to promote that and
that's not yours.
You don't own any of that stuff.
You're just helping YouTube getmore traffic or Spotify or
(07:36):
whatever platform you're sharingwith your guest.
But if you create a page on yourwebsite and have the podcast on
there and give thatto the guest,
then they're going to share thatepisode or that URL
on social media.
They might share iton their websites.
You're going to get somebacklinks that way.
But if you're just sharingSpotify or YouTube,
then you're not really going tobe able to get those backlinks.
(07:57):
You're just helping these otherplatforms get backlinks because
you're just renting spaceoff these platforms.
You don't own any of that stuff.
Your content is thereand lives there,
but it's really their websitethat you're promoting. And also,
yeah, I think there's lots ofdistractions on these platforms.
Like YouTube has ads and theyrecommend other videos.
So if they did watch yourpodcast episode,
at the end of that episode,they're gonna recommend some
(08:18):
other videos or they might clickon some ads and get lost.
And doesn't necessarily meanthey're gonna go to your website
or wanna listen tomore episodes,
but sending them toyour website,
you get full control there.
And that's where you can reallydrive people to your website.
But another way to buildbacklinks if you don't have
guests on your podcastis by getting, well,
depending on what industryyou're in,
(08:39):
you want to get similar sitesto link out to you.
So if you're doing apodcast about food,
then you want to find otherwebsites about food to
link out to you.
And a great way to do that is byblogging on other people's
websites.
So you can find food blogs andreach out to them to see if you
could be a contributorto their website.
And then you're going to startgetting backlinks from sites
(09:01):
that related to whatyou're doing.
Because it's really importantto find relevant sites,
not Just find any random site.
But finding targeted sites and agood way is offering
something for free.
And usually websites are prettyreceptive to some free content.
Yeah, you touched on a really,a really good point
about websites,because I would probably say
most podcasts don't have adedicated website. Like,
(09:24):
they don't own their own URLunless it's of a certain size.
And yeah, like you say,they'll be on Spotify,
they'll be on, you know,Liby and Buzzsprout or wherever
they're hosting their podcast,but that's not their website.
And yeah,we do encourage podcasters to
put their episodes ontheir own website, like you say.
(09:49):
So, yeah, that's a really good.
That's a really good point.
Yeah I want to add somethingelse else to there, because
that is really important thata lot of podcasters miss.
Yeah, it's kind of like a blog.
Like,each episode could potentially
be a blog post that you post onyour website gives you more
(10:10):
content for your website,more con or new pages.
The more pages you have,the more keywords you could
target and the moreopportunities you have to rank
for new keywords and just drivemore traffic to your website.
So don't just throw your podcaston your website,
but make each episodeits own unique page,
because each episode is going tobe about a different topic.
Even if it's aboutsimilar topics,
(10:30):
it's still going to beslightly different.
So you could target differentkeywords and try to drive
traffic to your website throughthose episodes.
And also getting your guests toshare those episodes on their
social media platforms.
Maybe they might share it ontheir email newsletter and also
share it on their website toget that SEO backlink.
And in terms of the keywords.
So you're working hard getting,getting backlinks in terms
(10:54):
of the keywords.
I'm presuming each episode youwant to be targeting a specific
keyword or key phrase thatpeople might be searching for.
How would you recommendpodcasters choose what keyword
they're going to targetfor their episodes?
That depends what platformthey're trying to rank on,
because each platform,the keywords are going to
(11:16):
be slightly different.
Like for Google searchversus YouTube,
people are going to be searchingdifferent keywords,
slightly different keywords.
So a lot of tools out there thatwill do keyword research.
But one good one is a GoogleKeyword Planner.
It's from Google and it's free,and it'll let you see how many
people search for your keywordevery single month.
So you could pick a keywordthat you want to rank for.
Throw it in the Google KeywordPlanner and then see how many
(11:38):
people actually searchthat keyword.
And it's going to giveyou hundreds,
sometimes thousands ofvariations just off that one
keyword. So you could see,maybe I should use a plural.
Because sometimes going from asingular to a plural could have
a tenfold impact on yoursearch traffic.
And little changes like that,you're not going to be
able to just guess.
You have to really dothe research. Like,
(11:59):
I have a client that's a lawyerand their personal
injury lawyer,and we see that we would
do keyword research.
Personal injury lawyer forgothow many searches might
have gotten,like a thousand searches
a month.
But personal injury lawyers,I think,
got 10,000 searches everysingle month.
So just adding that s and makingit from a singular to plural has
a huge impact on search volume.
(12:20):
So doing the keyword researchis a first starting point.
There's lots of paid tools thatyou could use out there,
but most of these pay tools arejust getting their data from the
Google Keyword Planner and justmaking it look nicer and
prettier so it's easier tonavigate and read through.
But the Google Keyword Planneris from Google, and it's free,
so you can't really gowrong with that tool.
(12:41):
Okay,so Google Keyword Planner will
leave a link in the,in the in the show notes.
And I suppose there's a balanceto strike between
getting that keyword but alsoputting together an enticing
title that's going to getpeople to click through.
I guess sometimes it can be hardto sort of make some keywords
(13:04):
into an enticing title,if you know what I mean.
Yep.
That's where copywritingcomes into play.
And trying to get that balanceof putting your keywords in
there, making it catchy,trying to get people's
attention, trying to get themto click through,
but also making sure that'soptimized for search engines and
for people search engines.
So you get those keywords andyou rank for those new keywords,
and then for people to get themto want to click through and
(13:25):
listen or watch your episode.
Would you suggest thatpodcasters do research for
Google and what they're going touse for their audio podcast,
and then if they're putting theepisode separately on YouTube,
that they might considerchanging the name slightly to
fit a keyword that's targeteda lot on YouTube?
(13:46):
Yep. So each platform,you might want to customize it a
little bit. For the most part,it should be okay.
But search volume,or the way people search is
different on each platform fromGoogle, From Facebook,
from YouTube, from Spotify,all those places.
So just trying to dokeyword research.
And there's tools that would letyou do keyword research for
YouTube or any of theseother platforms,
(14:07):
and then you could reallyjust narrow it down.
But for the most part,if you do the keyword
research for Google,it should trickle down to
these other platforms.
But there might be just uniquecases where people just put
different keywords in YouTubeversus Google versus a
different channel.
Yeah,because sometimes I spend a lot
of time researching akeyword on YouTube,
(14:28):
and it's got so much competitionthat even though I've found
a popular key. Keyword,it doesn't really get picked up.
But then it might have lesscompetition through
Google search.
Or or I come up in like a.
One of those little previewvideo things in the
Google search,and then it ends up bringing
traffic from Google instead,even though it didn't really
(14:49):
take off on YouTube.
Yeah, Google owns YouTube.
So when you search on Google,if videos appear,
sometimes videos appearin search results.
The majority of the timeyou see those videos,
it's going to be a YouTube videobecause Google owns YouTube and,
and they're going to try topromote YouTube as much as they
can because they don't want tosend people to Facebook video or
Vimeo or some other platformbecause YouTube is one
(15:12):
of their websites.
And what's the first thing thatyou see when you search
on YouTube?
There's Or when you watcha video on YouTube,
there's always an advertisement.
So YouTube is making money,which is really Google
making money,and Google really only cares
about making money and they'rejust going to promote themselves
as much as they can.
But you should put yourvideo up everywhere.
I put the video up on YouTube,on Facebook, video on Instagram,
(15:34):
on Twitter, on LinkedIn,on maybe Pinterest,
you can put videos and justTikTok and just try and throw up
as many places as possible justto try to cast a wide net and
see if your audience is on theseplatforms and if so,
and I get some new viewers,some new.
Some new subscribers hopefullyto your. To your podcast.
So is there any of thoseparticular social media
(15:57):
platforms that you champion thatwork really well for you,
that you sort of prefer in termsof getting traffic for your
podcasts? Episodes?
Yeah, I mean every audienceis different.
So it's all about just knowingwho your audience is and where
they are. Like for myself,I do SEO,
so a lot of my audience is goingto be on LinkedIn primarily and
YouTube. But it just depends.
(16:18):
If you're doing like sportsand entertainment,
then TikTok and Instagram aregoing to probably
be more popular.
If you're doing morenews type of stuff,
Twitter is really popularfor that.
And just trying to takea step back and think,
if you're looking for yourproduct or service or your
podcast content,where would you go?
What platforms would you go on?
And it's really good.
Just test it out,throw it up everywhere
(16:38):
and see what sticks,and then try to push
more effort,more time into the ones that you
see you're getting a betterresponse with.
But still trying to catch thatwide net and try to
be everywhere.
Because if you alreadycreate the content.
That's the tough part.
Posting on these websites onlytakes a few minutes.
Creating that content is reallywhere it takes a lot of time.
But a lot of people getoverwhelmed and think it's going
(16:59):
to take forever posting it.
But there's tools like hootsuiteor Buffer that will let you post
on all these platforms And makesthings a little bit easier.
You could schedule it all out.
So you have to go in everysingle time you do a new
podcast episode.
You just have 10 podcasts thatyou've done and then go into
Hootsuite or some tool like thatand schedule them all out
for the next month or,or week or year or whatever
(17:20):
you want to do.
And I try to schedule them outas much as I can to really
automate your social mediastrategy and just try to have
one less thing that youhave to worry about.
Yeah, yeah.
I finally went for a yearsubscription of later,
which is very similar tool towhat you've just mentioned.
I've used Buffer as well andthat's good, I think. Yeah.
(17:41):
If anyone's still sort ofposting individually on all
the different socialmedia platforms,
then it'll be worth looking atone of those tools because it
saves you so much time.
And I also find that it saves metime because I don't have to go
onto the social media platformsand then end up getting
distracted with theendless scrolling.
Because you can look at youranalytics and that right from
(18:04):
Buffer or hootsuite or later,whichever tool you use as well.
Yeah,it's good not to get sucked into
their algorithm because it's waytoo easy once you go
on those websites.
So using a third party tool,a scheduling tool,
is a great investment and itwill save you a lot of time
and a lot of headaches.
So when you say you postepisodes across all social media
platforms are you posting thefull episode on Facebook video
(18:27):
or are you just linking toYouTube or wherever
else it's hosted?
Both.
Sometimes I'll posta whole episode.
Sometimes I'll just post alittle teaser and try to send
people back to my website,not to YouTube.
So trying to drive all thetraffic to my website because
I don't want peoplegoing to YouTube.
I'll put the episode on mywebsite and embed the
YouTube video there.
(18:48):
So you can watch the videoon YouTube on my website.
But I don't want to send peopleto YouTube or to any other
social media site.
I want some all to my website soI can get that traffic and
really customize the experiencethey're going to get with the,
with each episode,listening to it,
watching it on my website,then I could have
called Actions.
And there's no ads there,there's no distractions,
there's no noise,there's no algorithm to
(19:09):
get you sucked into.
And there are all sorts ofdifferent platforms that
podcasters can use to build awebsite like WordPress
or you know,something custom built or
PodPage, something like that.
What's your website built on?
And do you know if there's anykind of effect on the SEO in
(19:32):
terms of SEO of what yourwebsite's built on?
So for example,WordPress might be less or more
likely to be ranked oversomething else.
Yeah, the platforms don't reallymatter too much nowadays.
A few years ago they did likeShopify and WordPress are
probably the better ones.
Wix and Squarespace were kind oflimiting what you could
(19:53):
do for SEO,but nowadays they're all
pretty much similar.
I wouldn't worry too much ifyou already have a website,
but if you're building a newone or redesigning it,
I would definitely recommendWordPress because it's free and
it's easy to use and it letsyou customize everything.
But if you already havea WIX website,
I'm not going to say changeit From Wix to WordPress.
Five or ten years ago I wouldsay definitely change it because
(20:15):
it was so limiting.
But nowadays it's notthat big of a deal.
But it's just making sure nowonce you have a website that you
do all the right things.
So having a WordPress websitedoesn't mean you're going
to rank better,it just means that you have the
opportunity to put more keywordsin different places and
customize a code to make iteasier for Google to read.
But you still have to go in andput the keywords in the
correct places.
(20:36):
Make sure you have all thetechnical stuff like title tags
and meta descriptions andheaders and schema code and all
this really technicalstuff in place,
which WordPress lets you doanything you want to do.
Some other platforms don'tlet you do everything,
but for the most part it's notthat big of a deal nowadays.
Cool. Yeah,it's really customizable,
isn't it as well,WordPress I use a tool
(20:58):
called Yoast,which you've probably heard of.
Just for anyone whodoesn't know,
it's plugin that you can use forWordPress which helps you sort
of pick keywords and goesthrough your copy and to tell
you if it's optimized for searchengines and things.
(21:18):
But by the sounds of it,backlinks are such a
huge part of it.
And Yoast and a lot of thesetools don't seem to really talk
about backlinks as muchas they do keywords.
So just to give clarityto people, if,
if there's one thing,if they haven't even thought
(21:42):
of SEO at all,if there's one thing that they
should be doing first,would you say backlinks is the
most important thing toget started with?
Oh, you want to do everything atonce. So SEO is like a puzzle.
There's a lot of piecesto that puzzle.
Some pieces are much biggerthan others. Like,
the content on your website is.
Is very important,and the backlinks are very,
very important.
But there's so many other littlethings that you need
(22:04):
to do as well.
But I would recommend buildingbacklinks right away. Like,
even before you even launchyour website.
Try to think of a strategy tostart building backlinks,
because backlinks are what takesthe most time to build,
and also takes the most time forGoogle to find the backlinks,
look at them,readjust their algorithm to
trust you more. But backlinks,you got to start doing
(22:25):
them right away.
And then content keywordson your website,
you should be doing thatright away as well,
because once Google startsseeing all these changes,
all these backlinks,they're going to look at the
keywords on your website.
And if you don't have anykeywords on your website,
they're not going to knowwhat to rank you for.
So you have to do both.
But backlinks just take probably80% of The day is, for me,
is building backlinks formyself and my clients.
(22:47):
And what seems to be maybeshrouded in secrecy a little bit
is how the algorithms workon the podcast platforms
themselves. So I know,obviously,
if you searched SEO podcaston Spotify,
it's going to come up with someSEO podcasts, but I guess it's.
It's nuanced.
It's not the same on everyplatform. You know,
(23:09):
you could search on Googlepodcasts the same exact keyword,
and different thingswould come up.
So is it worth considering allof these different platforms and
trying to figure out how they'reranking you and how you can
sort of work around that,or is it just a bit much to be
(23:31):
thinking about every singledifferent platform?
And should you just focus ongetting ranked on Google?
I mean,you want to be on as many
different places as possible.
If your audience is on Spotifyor Google Podcast and
all these platforms,you want to try to get that
visibility exposure.
But a lot of it comesdown to reviews.
So getting people to reviewyou helps out.
And if you're on 20 differentsocial or podcast platforms,
(23:54):
then it's going to be tough toget 20 different reviews on
each podcast platform.
So you might want topick and choose.
Like maybe I want to focus moreon Spotify or itunes
for the time being,and then you start branching
out these other ones.
But it does come down to a lotof promotion and getting reviews
with keywords in it.
Putting a title and adescription is good.
(24:17):
Making sure your file namebefore you upload it to these
platforms has keywords in it.
Don't just upload video mp4,put some keywords in that file
name before you upload it toyour platform to anywhere
on the Internet.
And that's going to helpout a little bit too.
But it does get a little trickywhen there's so many platforms.
That's where you got to pick andchoose and trying to figure out
where should I invest my time?
Because trying to rank on 20different platforms means you
(24:40):
have to give each platform 120th of your time versus just
picking one or two.
Then you can really go all in onit and hyper focus on those.
And obviously the resultsis what really matters.
So actually seeing the trafficto your website go up and then
hopefully seeing that convertinto new listeners.
Where can people start if,you know, if they've thought,
(25:03):
you know,I need to make a website and
I need to start building upbacklinks and getting
some traffic.
Where can they start in terms ofmonitoring the analytics and
actually measuring the growthbased off of this SEO work?
Yeah,there's a lot of tools you could
use and there's a lot offree tools out there.
Like Google Analytics is a freetool that will show you how much
(25:24):
traffic your website's getting.
So you can see where yourtraffic's coming from,
what pages they visit,or episodes of your podcast.
If you put each pageas an episode,
you can see how much trafficeach one gets.
See how long peoplestay on that page.
If they leave thatpage immediately,
you could see all that stuffthrough Google Analytics.
And then there's another toolcalled Google Search Console.
(25:45):
Both are free from Google andthey'll give you just a ton of
insights about your traffic,keywords you're ranking for,
and things like that.
So Google Analytics is justmore for general traffic,
where all your trafficcomes from.
Google Search Console ismore for SEO traffic,
saying what keywordsyou rank for,
and if there's any errors onyour website or technical
issues,Google's gonna show you in
(26:05):
Google Search Console.
And then I'm guessing that youcan monitor where people
are clicking as well.
So I know it's obviously gonnabe hard to maybe match up your
Spotify and your itunesand everything,
all those analyticswith your Google Analytics,
to try and get a really clearidea of your conversion rate.
(26:28):
But I guess you can track whatlinks people are clicking if
they're clicking through toSpotify and other links
on your page.
Yeah,you could track all that stuff
if you put UTM codes and youcould see where your traffic's
coming from.
Gets a little technical,but if you look up
UTM generator,there's tools that will generate
UTM codes and then you add theselittle codes to the URL
(26:50):
that you're promoting.
So if you're on Spotify,you could add a UGM code with
source as Spotify campaign couldbe the episode name,
and then you could track that inGoogle Analytics and see how
much traffic Spotifyis bringing you.
But most of these platformsdon't want to send you traffic.
They don't want you to leaveSpotify or leave YouTube or
leave any of these platforms.
So they don't really give youthat many places to put links
(27:12):
or clickable links.
So it's going to be tough.
Usually it's best if you justsay what your website is and
hopefully people will go to it.
But even then,the chances of that happening
are pretty low.
That's why it's great if youjust have everything
on your website,because then they're already
on your website.
They don't have to find yourwebsite and you get full
control there.
But the platforms are great forgetting new listeners and new
(27:33):
viewers to your website.
Thanks for that.
There's been a hugeamount of info.
There's definitely something toget started on for podcasters
who haven't been thinking abouttheir SEO or could do with
looking into it a bit more.
And as we wrap up,is there anywhere you've
you can share? Any,anything you can share that
(27:54):
people can learn a bit more ifthey want to dive deeper into
what you're teaching today.
So anyone that is stilllistening or watching,
I made a special gift for you.
If you go to mywebsite@seooptimizers.com,
that's S E O P T I I z ers.comforward/gift and you can find
(28:16):
that gift there along with mycontact information and a bunch
of classes I've doneover the years.
I've thrown them for free so youcan see step by step how to do
a lot of stuff thatwe talked about.
And also if you want a freewebsite analysis,
I'm happy to check out yourwebsite from an SEO point of
view and you can book some timeon my calendar there
as well for free.
Thanks Brandon.
That's really helpful.
I mean there's definitely acouple of things that even I
(28:38):
need to need to think about aswell in terms of backlinks.
I really appreciateyour time today.
Thank you for havingme on today.
Thanks for listening toPodcasting Amplified.
If you enjoyed today's episode,don't forget to follow or
subscribe on your favoritepodcast platform.
We'll be back next time withanother conversation offering
more insights to take yourpodcast to the next level and
(28:58):
help you to achieve success.
Happy Podcasting.
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