Get Online with Stacey Kehoe

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow.  #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.

Do you play it safe or take risks with d...

Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.

In late 2018 Marina founded The Real Life of Brands.  A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content ...

What is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.

You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.

Bette...

This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms.  It calls for an overhaul of big tech business models and ending online corporate surveillance. 

2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and ...

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).

1. Your target market is too broad
2. Failing to understand want vs. Need
3. Marketing on all the wrong channels 
4. allowing your competitors to lead 
5. Not tracking metrics
6. Confusing tactics with strategy
7. No compelling message

Previous Podcast Episodes Referenced in this recording:

• Which ...

Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora.

It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find ...

Description

Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day.  

Cheryl was awarded the ...

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

1. Sales Revenue
2. Cost Per Lead
3. Customer Lifetime Value
4. Traffic-...

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. 

He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.

He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on &a...

In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online. 

Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. 

🙋 This works to a point but what happens when your market becomes saturated? 

🙋 What does it mean for your business when you're forced into #lockdown an...

In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property. 

Simon, has been investing in property since 1995 and became financially independent at the age of 32.  He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking event in the UK.

We really get into how important it is to raise your profile...

As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby. 

Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcast...

We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.

Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:

• Why are companies using content marketing? What are the benefits?
• How do we convince the management team that content marketing works?
• What is The Content Waterfall process?
• Why ar...

Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth.

If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.

Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you...

Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs.

Resources:

Zapier - The Ultimate Automation Hack
Podio - Brandlective CRM
Wordpress - Website Software
Quickbooks Online - Accounting Software
Infusionsoft - Email Marketing

Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps before he decided that wasn’t painful enough and so moved into marketing where he soon g...

Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works.

Susan is also pleased to offer free access to her online training on the 7 steps to...

In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide.   
 
Sara Milne Rowe’s book, 'The SHED Method: Making Better Choices When It Matters' (Published by Penguin Jan 2018)...