As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby.
Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around the house.
There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels,1 440 million blogs,2 but just over 550,000 podcasts listed in Apple Podcasts.3 That means for every podcast there are 800 blogs and 90 YouTube channels.
Johnathan Merrifield joins Stacey Kehoe on this episode to discuss podcasting, and proving some incredible tips on how to get starting with podcasting.
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