In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.
Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.
But what, exactly, should you be measuring?
- Sales Revenue
- Cost Per Lead
- Customer Lifetime Value
- Traffic-to-Lead Ratio
- Lead-to-Customer Ratio
- Landing Page Conversion Rates
- Organic Traffic
- Social Media Traffic (and Conversion Rates)
- Mobile Traffic, Leads and Conversion Rates
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
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