In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.
Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.
But what, exactly, should you be measuring?
- Sales Revenue
- Cost Per Lead
- Customer Lifetime Value
- Traffic-to-Lead Ratio
- Lead-to-Customer Ratio
- Landing Page Conversion Rates
- Organic Traffic
- Social Media Traffic (and Conversion Rates)
- Mobile Traffic, Leads and Conversion Rates
Connect with Stacey Kehoe:
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Could your digital marketing perform better?
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