Have you suffered from the highs and lows of unpredictable cash in your business? I call this the Cash Flow Rollercoaster! Learn how to go from a whiplash-inducing ride to one that runs as efficiently and abundantly as a smooth-sailing luxury cruise. No matter what storms come your way, you can navigate with tranquility. We're not talking about fancy software or spending hours alone designing your next big thing. I'm here to help you do things using your creativity! I'll help you implement easy methods that work for you!
In this episode, I reveal my 6-part framework using the acronym BLISSS (yes, the added S is intentional). To get more support, check out my membership, Get Radical Profit Growth Accelerator, which is a business incubator. Contact me to visit or become an official member of the Rad Pack!
Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Heather (00:05):
Hey Rad Pack.
This is Heather Zeitzwolfe andyou are listening to Get Radical
With Your Business.
Today we are talking about thehighs and lows of business.
Ah, yes.
The cashflow rollercoaster.
I want you to imagine.
That you just had your bestmonth ever.
(00:30):
Yahoo! You landed your VIPclients.
And you are a sales ninja andthe money is just come in
through.
Cha-ching! Cha-ching! Oh my God.
You are so excited.
You're like, woo-hoo! Best monthever!! So you DM your friends
(00:50):
and you're like, oh, I just hadmy best month ever.
you're like, I deserve a nighton the town.
You go with your girlfriends.
And you go have drinks andyou're like, whoa.
Yes.
And then the next day.
You come into your office.
And you're like, oh man, I wantto look at my bank account, all
(01:13):
the money.
You log into your bank account.
And you're suddenly confused.
Because., what happened to allthe money that was there.
You're scratching your head andyou're looking at your screen
(01:34):
and you see that you only havethree hundred dollars in the
bank.
What.
Panic sets in.
You feel all the blood in yourface completely drain away.
Wait a minute.
What's going on?
For a minute there you think.
Maybe someone stole my identityand took all my money.
(01:57):
And then you look at all thetransactions and oh, they're all
yours.
You're starting to have a panicattack because wait a minute,
you thought you had like thebest month ever, and now you
have$300, like what is going on?
So you start to look at thesetransactions.
(02:17):
Now, imagine this being you.
And we're like, okay, I spentsome money on some software or
was renewed.
Maybe you had a check that clearthat you forgot about all these
things are happening.
And you're like, Whoa, wait aminute.
Ah.
Rent is due in like two days.
(02:38):
And I got 300 bucks In the bank.
Yeah, this is what I call thecash flow rollercoaster.
You're on that high.
And then you're on that low.
I don't want this for you.
cause you know what happens whenyou're on the cash flow
rollercoaster.
Eventually you have to get offthat ride.
(02:59):
And get on the....Beep! Beep!Beep.
The bankruptcy bus.
I don't want you to get on thebankruptcy bus.
What I want you to do.
Is get on the luxury cruise.
Of business that is smoothsailing.
That you can set sail in anydirection you want.
(03:21):
And it is calm seas ahead.
Everything is running likeclockwork.
It is so efficient.
and you have the feeling ofabundance.
Smooth sailing.
I was just recently on a cruiseand I was so amazed how
efficient everything ran on thecruise.
(03:43):
That is exactly how I want yourbusiness to function.
Because when it does.
That means that you can take avacation.
And the money will still rollin.
And your clients will still beserved and everything will be
fine.
No matter what direction you go.
(04:04):
And no matter what storm thereis ahead.
But how do we get to this point?
Bliss is an acronym that I'mgoing to share with you that
will explain how you can go fromthe cashflow rollercoaster to
blissing financially in yourbusiness and setting sail on
those calm seas ahead all right.
(04:25):
Are we ready?
Okay.
Deep breath, because some ofthis stuff may sound a little
scary, but I got your back.
Okay.
Are you ready?
The first B in BLISS stands for.
Okay.
You sitting down.
Budgets and bookkeeping.
Okay, don't turn this show off.
Okay, please.
Don't do that.
(04:47):
I got ya.
I got you.
I promise.
I know budgets ewe, it sounds sorestrictive.
Oh my God.
It's like a diet.
And I ate a diet.
I don't know about you, but Ihate being on a diet.
Give me a cinnamon roll.
I'm thinking about cinnamonrolls because, I got some of
those Annie's uh, cinnamonrolls.
They came in a package fromCostco and they're sitting in my
(05:08):
refrigerator and man, I want toa cinnamon roll.
Okay.
Budgets, get back to that.
A budget is restrictive budgets,bookkeeping.
All these words really mean isit's a system to track your
transactions.
It doesn't have to be technical.
In fact, I believe it should beas simple as possible.
(05:30):
So It's super easy for you touse and navigate.
And in fact, you can gamify it.
And make it into a dashboard.
So it's Completely visual.
I want you to find a system thatworks for you.
Some people are more visual.
Some people like spreadsheetslike me.
Let me give you an example of myclient, Jane.
(05:53):
When she looked at spreadsheets,oh my God.
Her head would spin around likethe Exorcist.
I may not be a priest, but Ibroke Jane free from that
demonic technology possession.
because I helped her set up anenvelope system.
It can be that easy.
Plus you don't need to do thisalone.
(06:14):
You didn't go to schoolnecessarily to be a bookkeeper.
Find a professional who can helpyou and explain it to you.
All right.
take a deep breath.
Are you ready to bliss more inyour business?
The next one is L.
L stands for.
Are you ready?
Look at your numbers.
Okay, breathe, breathe.
(06:35):
You're breathing.
Let's just take an a deepbreath.
Yes.
Look at your numbers.
Here's the reality.
If you keep your head in thesand.
You can't make informeddecisions.
I want you to take on thismantra.
What you track?
(06:56):
And look at.
You can impact.
I feel like Dr.
Seuss.
What you track and look at, youcan impact.
You reach out to you, say itwith me.
What you track and look at, youcan impact.
Now I want you to get radicalwith your numbers.
(07:19):
and when, I mean that I don'tmean.
Just financially.
What other key indicators?
Such as numbers around salesleads, marketing, labor, and
other expenses.
Do you remember the count fromSesame street?
Oh, oh, oh, oh, he countedeverything.
1, 2, 3.
(07:43):
I encourage you to be the Count.
Rather than Mr.
Snuffaluffagus rememberSnuffaluffagus he was always
hiding from things.
We don't want to be Mr.
Snuffaluffagus in our businesswe want to be the Count.
Oh, Let me give you a storyabout a client.
(08:06):
We're going to call her Sheila.
She hadn't looked at her numbersFor years and years.
Her anxiety was so high everytime she thought about.
Her numbers, her financials.
She had panic attacks.
Or would fall into a really deepdepression.
(08:28):
This is real.
This is happening a lot.
With people in business.
So when she came to me, shesaid, You know what?
It's time for me to put on mybig girl pants.
But I'm so scared.
So I helped her breathe.
Let's do it again.
Let's breathe.
And I designed a simple systemthat worked for her.
(08:53):
Once the numbers were compiled.
A story emerged.
All this time she was carryingaround this giant weight on her
shoulders.
She was feeling like a loser.
Oh, Depressed all the time.
But in reality.
Her business was actuallyperforming better than she
(09:16):
expected.
After looking at the numbers.
And seeing The story behind thenumbers.
I was able to find some tweaksthat she could make.
And then by the next year, Shedoubled her income.
This can be you.
So what you track and look at,you can impact.
(09:36):
When it comes to your numbers.
Don't be Mr.
Snuffaluffagus and hide fromyour numbers.
Instead.
Be the count.
Oh, oh, oh, oh.
All right.
Are we blissing?
Now let's go to I in theframework.
I stands for implement andinvest.
(09:59):
As entrepreneurs, we have somany ideas.
They are floating around in ourheads.
We're always starting newthings.
we have a tendency to have shinyobject syndrome.
And before we can actually rollout the thing that we've been
working on, we're onto the nextthing.
And a lot of time, we just kindof live in our head.
(10:21):
It's an easier, safer place tobe.
Because when you take action,you may fail.
But really to get to where youwant to go.
You need to take action.
Because otherwise nothinghappens.
have you heard that quote byTony Robbins?
If you talk about it, it's adream.
If you envision it.
(10:42):
It's possible.
If you schedule it.
It's real.
Well, I want you to take it onestep beyond scheduling.
I want you to actually do thething.
Because if you finally get outof your head and take action,
the more people you can serveand the greater your impact.
(11:02):
Both on the world andfinancially.
Now investing in yourself.
Investing in your business andinvesting in your personal
growth.
Is important.
I think as entrepreneurs, it is.
Key for us to invest back intoour business.
As long as we make the rightchoices.
Oftentimes, I see people.
(11:24):
You know, getting bogged down,thinking they need to get
certification aftercertification, before they take
action.
Now.
I love to learn.
And I've done the same kind ofthing.
I've gotten certified in manydifferent things.
But we want to get to a placewhere we believe in ourselves
and we don't need more of thosecertifications, but coaching is
(11:45):
something that you may reallyneed.
Investing in yourself.
Really can help now.
I've invested in severalprograms this year, I've got
different coaches.
They helped me with variousareas of my business.
I find that Having coaches theycan help you get out of your
head and help you take action.
And Here's the key you want tobe able to implement and you
(12:08):
want to make sure that you havean ROI return on investment?
And that investment in yourself.
Should have a monetary return.
Implement.
Take action and invest inyourself.
so Remember what Tony Robbinssaid, schedule it it's real, but
I want you to take it one stepfurther and actually do it.
(12:31):
So I stands for implement inyour business and invest both in
yourself and your business.
Okay, next in the framework.
Is.
S.
The first S in the blissframework stands for systems and
strategies.
I know people are like, oh,systems and strategies.
It's like the budget's in thebookkeeping.
(12:53):
Oh my God, Heather, what are youtalking about?
I want you to find what worksfor you.
Keep it super simple.
In my business incubator.
I've created a warm place tohelp.
Entrepreneurs grow it's feelssafe.
It's supportive.
It's a community.
And in there, I give you toolsthat work for you.
(13:16):
It's not cookie cutter.
Because I don't believe that allbusinesses are the same, that
they can follow all the sametemplates.
and some people are just notinto spreadsheets versus people
that love sticky notes orwhiteboards.
I want you to use a system andstrategy that works for you.
That might look like stickynotes.
It might look like a whiteboard.
(13:37):
It could be a giant calendar onyour wall.
Paper organizer.
It could be a spreadsheet.
It could be anything.
Depends on how you like to work.
What types of systems work foryou?
It could be as easy as achecklist.
Now, why do you need thesesystems and strategies?
Well, because if you don't havesystems and strategies, Your
(14:00):
work can become veryinefficient.
Wasting time.
Money and effort.
I don't want that for you andyour business.
I want things to be smoothsailing.
I don't want inefficiencies.
I don't want you to waste time.
Uh, wasting money.
Oh my God.
No, none of those.
Now here's the thing.
If you can have systems andstrategies, what it will give
(14:23):
you is time.
Freedom.
Peace of mind.
More money.
Less time working and more timegoing on vacation.
And your business can functionwithout you and make more money.
And you can make, you can makemoney while you're lying on a
beach sipping out of a coconut.
(14:44):
Oh, my God.
So my sister.
She hates spreadsheets and she'snot really a technology kind of
person.
And she used to be in sales.
And so I would sometimes comeover and help her get things
organized because it was justlike, she'd be like, oh, I hate
this stuff.
And I loved that kind of stuff.
my sister was the type that Hermethod of organization was.
(15:07):
Scribbling on envelopes orrandom pieces of paper and her
email was never organized andshe was supposed to be using the
CRM and she hated it.
Oh my God.
Ah, she hated it.
And I figured out a system thatworked for her using paper
files.
(15:28):
You don't always have to usetechnology.
You can make it as easy.
As possible just find what worksfor you.
I want you to have systems andstrategies so that you can rinse
and repeat rather than reinventthe wheel.
this will give you time,freedom, peace of mind, more
money, and your business canfunction without you.
(15:52):
All right, the next S standsfor.
Sales.
Sales is something that.
Uh, you know, it's easier justto go on social media.
Now, this S does not stand forsocial media.
This S stands for sales.
Social media is important.
Yes, but it can also be adistraction.
Social media is marketing.
(16:13):
It's not sales.
We don't want to get those twothings confused.
We need to focus more on salesAnd I want you to get creative
and have fun with sales.
Don't overcomplicate it.
Make it easy.
Now here's the thing.
You got to make money to havemoney.
And we don't want to be alldepressed.
(16:34):
We want to be positive and thatway we can be creative.
years ago, I was a projectmanager in market research, and
then I went and worked forswatch for a few years.
Now.
I collected swatch watches.
I loved swatch.
And when I took over that store,It had gone from one of the best
(16:54):
performing stores in the countryto one of the worst performing
stores in the country.
And in that first year that Itook over the store.
We had the best year that storehas ever had.
How did I do it?
Well, I got creative.
I did a little market research.
(17:16):
I found out what the marketreally wanted.
They wanted retro watches.
And when I took over the store.
I interviewed my staff to get toknow them.
To build rapport.
And I changed the work culture.
I made things fun.
And I did it throughgamification.
(17:36):
We'd have all kinds of weird,fun things going on each day and
including this candy land type.
Game that I built to incentivizethem.
and put some positivecompetition with prizes and
games.
And help meet their quotas Havefun in sales.
(17:59):
I'm putting an extra bliss inthis bliss.
And the bliss in the last S isscrappy and serve.
I want you to be scrappy.
Imperfect action is better thanno action.
We don't need to be fancy.
We don't need to have expensive.
(18:20):
Software to get going.
Just be scrappy so that we canserve, because the longer we
wait, the less of an impact wecan make.
Perfect is boring.
It's like the stuck up.
Cheerleader chick in high schoollike us doing so perfect.
Ah, Uh, who want to be likethat?
It doesn't help anybody to beperfect, waiting and waiting to
(18:43):
be perfect.
And what is perfect anyways,there's no such thing as
perfect.
Just get going.
Because here's the reality.
You're in a business you need tomake money.
And to make money.
You have to just get out there.
When I started my membership, mybusiness incubator.
I just started totally scrappy.
I didn't use any kind of fancymembership platform.
(19:06):
I just started with the freeslack channel and.
Uh, Google drive and everybodywas super happy to get in there
and start learning And start acommunity together and have some
accountability.
And if I had kept waiting to getstarted with a fancy Kajabi or
whatever it was, I wouldn't havebeen able to help the people
(19:28):
that I was able to help in thattime period.
And in fact.
When I asked my group, if theywanted the fancy software, they
said, no.
Uh, we like the free slack andwe liked the Google drive.
It just makes it super, supereasy.
You don't necessarily have touse the fanciest stuff.
Just do it scrappy.
(19:49):
Uh, give you an example when Iwas working for swatch.
And I was doing things scrappy,trying to bring in more
business.
To the store.
We just w we had trouble withjust foot traffic.
I had to use my creativity.
I had to get creative.
We had all these catalogs thatwere sent to the store and for
the most part, we just waitedfor people to come into the
(20:11):
store.
And if they wanted a catalog,they could take a catalog.
But what I did with all thecatalogs, it was, I put stickers
on it with our address and Iwent around to different hair
salons and ask them if I couldleave a catalog, you know, in
the area where they hadmagazines.
And they said yes.
And it brought foot traffic intothe store.
We put on all kinds of eventsand parties.
(20:34):
And I had no budget.
This store I took over wasfailing and there was no way
they were going to give me moneyto put on parties.
So we did it scrappy.
We dressed up in costumes.
I brought in things for us towear.
We have fun days like we did,there was a watch that was like
a beach watch, a summer watch.
(20:54):
And so we did displays allaround summer watches and
beaches.
We had beach balls in the store.
And you know, every time someonecame into the store, we wanted
them to be part of the party.
We welcomed them into the storeimmediately and we brought them
into the party.
That's what I want to do with myclients.
I want to bring them into myparty.
(21:16):
Because business.
Doesn't it have to be boring?
Finances sales.
Doesn't have to be stressful andboring.
We can make these things fun.
And part of that fun is justbringing our authenticity.
Which means just doing thingsscrappy.
We don't have to be fancy.
to wrap things up.
(21:37):
Let's go over the blissframework again, because I want
to make sure that you are not onthat rollercoaster.
That woo.
The cashflow will rollercoaster.
Instead That you are.
smooth sailing on the luxurycruise that you deserve.
All right.
B.
Budgets.
And bookkeeping.
(21:58):
Remember, keep it simple.
L.
Look at your numbers.
Again, Make it simple and easyfor you to do this and get help
if you need it.
That's what my incubator is for,for people to come in and ask me
questions.
I would love to have you there.
Okay.
So we got B L I implement andinvest.
(22:21):
got to Take action.
You got to Keep growing as anentrepreneur.
And part of that is coaching andgetting some guidance.
S.
The first S is systems andstrategies.
it doesn't have to becomplicated.
Do what works for you?
You like flowcharts useflowcharts.
You like checklists usechecklists.
(22:42):
It doesn't have to becomplicated.
We want to make videos of yourprocess, do it that way.
Keep it simple.
The next one.
S sales.
Again, make it fun.
You don't have to be the usedcar salesman.
Make it fun.
And remember that you are hereto serve.
(23:04):
That is so important.
Uh, sales means serving.
And then we got that extra S inthere.
It's a bliss.
And that is scrappy.
We are doing things scrappy sowe can serve now.
My friends.
If you are interested in playingwith me.
(23:24):
I would love to have you checkout my incubator.
Please, let me know if you wantto.
Come in, hang out with us.
All you have to do is go to getGetRadBiz.Com/Membership there's
also links in the show notes Iwould love to be able to serve
you in the group and you canjust come check it out for free.
(23:47):
All.
Well, you have to do is justcontact me.
You can even drop me an email atheather@getradbiz.com.
Come check it out.
see what our community is allabout.
It's supportive.
It's a great environment for youto grow your business with
guidance, support, and otherpeers that really care.
About you and that you canbounce ideas off of.
(24:09):
You know, we shouldn't live in asilo as entrepreneurs.
We need to be able tocollaborate with others.
So I encourage you to check itout.
Remember, get off that cashflowrollercoaster because we don't
want you on the beep beep.
Bankruptcy bus, no way we wantyou on that smooth sailing
(24:30):
luxury cruise.
That's super efficient.
And full of abundance.
All right, I'll see you nexttime.
Hey Rad Pack.
This is Heather Zeitzwolfe andyou are listening to Get Radical
With Your Business.
Today we are talking about thehighs and lows of business.
Ah, yes.
The cashflow rollercoaster.
I want you to imagine.
That you just had your bestmonth ever.
(00:30):
Yahoo! You landed your VIPclients.
And you are a sales ninja andthe money is just come in
through.
Cha-ching! Cha-ching! Oh my God.
You are so excited.
You're like, woo-hoo! Best monthever!! So you DM your friends
(00:50):
and you're like, oh, I just hadmy best month ever.
you're like, I deserve a nighton the town.
You go with your girlfriends.
And you go have drinks andyou're like, whoa.
Yes.
And then the next day.
You come into your office.
And you're like, oh man, I wantto look at my bank account, all
(01:13):
the money.
You log into your bank account.
And you're suddenly confused.
Because., what happened to allthe money that was there.
You're scratching your head andyou're looking at your screen
(01:34):
and you see that you only havethree hundred dollars in the
bank.
What.
Panic sets in.
You feel all the blood in yourface completely drain away.
Wait a minute.
What's going on?
For a minute there you think.
Maybe someone stole my identityand took all my money.
(01:57):
And then you look at all thetransactions and oh, they're all
yours.
You're starting to have a panicattack because wait a minute,
you thought you had like thebest month ever, and now you
have$300, like what is going on?
So you start to look at thesetransactions.
(02:17):
Now, imagine this being you.
And we're like, okay, I spentsome money on some software or
was renewed.
Maybe you had a check that clearthat you forgot about all these
things are happening.
And you're like, Whoa, wait aminute.
Ah.
Rent is due in like two days.
(02:38):
And I got 300 bucks In the bank.
Yeah, this is what I call thecash flow rollercoaster.
You're on that high.
And then you're on that low.
I don't want this for you.
cause you know what happens whenyou're on the cash flow
rollercoaster.
Eventually you have to get offthat ride.
(02:59):
And get on the....Beep! Beep!Beep.
The bankruptcy bus.
I don't want you to get on thebankruptcy bus.
What I want you to do.
Is get on the luxury cruise.
Of business that is smoothsailing.
That you can set sail in anydirection you want.
(03:21):
And it is calm seas ahead.
Everything is running likeclockwork.
It is so efficient.
and you have the feeling ofabundance.
Smooth sailing.
I was just recently on a cruiseand I was so amazed how
efficient everything ran on thecruise.
(03:43):
That is exactly how I want yourbusiness to function.
Because when it does.
That means that you can take avacation.
And the money will still rollin.
And your clients will still beserved and everything will be
fine.
No matter what direction you go.
(04:04):
And no matter what storm thereis ahead.
But how do we get to this point?
Bliss is an acronym that I'mgoing to share with you that
will explain how you can go fromthe cashflow rollercoaster to
blissing financially in yourbusiness and setting sail on
those calm seas ahead all right.
(04:25):
Are we ready?
Okay.
Deep breath, because some ofthis stuff may sound a little
scary, but I got your back.
Okay.
Are you ready?
The first B in BLISS stands for.
Okay.
You sitting down.
Budgets and bookkeeping.
Okay, don't turn this show off.
Okay, please.
Don't do that.
(04:47):
I got ya.
I got you.
I promise.
I know budgets ewe, it sounds sorestrictive.
Oh my God.
It's like a diet.
And I ate a diet.
I don't know about you, but Ihate being on a diet.
Give me a cinnamon roll.
I'm thinking about cinnamonrolls because, I got some of
those Annie's uh, cinnamonrolls.
They came in a package fromCostco and they're sitting in my
(05:08):
refrigerator and man, I want toa cinnamon roll.
Okay.
Budgets, get back to that.
A budget is restrictive budgets,bookkeeping.
All these words really mean isit's a system to track your
transactions.
It doesn't have to be technical.
In fact, I believe it should beas simple as possible.
(05:30):
So It's super easy for you touse and navigate.
And in fact, you can gamify it.
And make it into a dashboard.
So it's Completely visual.
I want you to find a system thatworks for you.
Some people are more visual.
Some people like spreadsheetslike me.
Let me give you an example of myclient, Jane.
(05:53):
When she looked at spreadsheets,oh my God.
Her head would spin around likethe Exorcist.
I may not be a priest, but Ibroke Jane free from that
demonic technology possession.
because I helped her set up anenvelope system.
It can be that easy.
Plus you don't need to do thisalone.
(06:14):
You didn't go to schoolnecessarily to be a bookkeeper.
Find a professional who can helpyou and explain it to you.
All right.
take a deep breath.
Are you ready to bliss more inyour business?
The next one is L.
L stands for.
Are you ready?
Look at your numbers.
Okay, breathe, breathe.
(06:35):
You're breathing.
Let's just take an a deepbreath.
Yes.
Look at your numbers.
Here's the reality.
If you keep your head in thesand.
You can't make informeddecisions.
I want you to take on thismantra.
What you track?
(06:56):
And look at.
You can impact.
I feel like Dr.
Seuss.
What you track and look at, youcan impact.
You reach out to you, say itwith me.
What you track and look at, youcan impact.
Now I want you to get radicalwith your numbers.
(07:19):
and when, I mean that I don'tmean.
Just financially.
What other key indicators?
Such as numbers around salesleads, marketing, labor, and
other expenses.
Do you remember the count fromSesame street?
Oh, oh, oh, oh, he countedeverything.
1, 2, 3.
(07:43):
I encourage you to be the Count.
Rather than Mr.
Snuffaluffagus rememberSnuffaluffagus he was always
hiding from things.
We don't want to be Mr.
Snuffaluffagus in our businesswe want to be the Count.
Oh, Let me give you a storyabout a client.
(08:06):
We're going to call her Sheila.
She hadn't looked at her numbersFor years and years.
Her anxiety was so high everytime she thought about.
Her numbers, her financials.
She had panic attacks.
Or would fall into a really deepdepression.
(08:28):
This is real.
This is happening a lot.
With people in business.
So when she came to me, shesaid, You know what?
It's time for me to put on mybig girl pants.
But I'm so scared.
So I helped her breathe.
Let's do it again.
Let's breathe.
And I designed a simple systemthat worked for her.
(08:53):
Once the numbers were compiled.
A story emerged.
All this time she was carryingaround this giant weight on her
shoulders.
She was feeling like a loser.
Oh, Depressed all the time.
But in reality.
Her business was actuallyperforming better than she
(09:16):
expected.
After looking at the numbers.
And seeing The story behind thenumbers.
I was able to find some tweaksthat she could make.
And then by the next year, Shedoubled her income.
This can be you.
So what you track and look at,you can impact.
(09:36):
When it comes to your numbers.
Don't be Mr.
Snuffaluffagus and hide fromyour numbers.
Instead.
Be the count.
Oh, oh, oh, oh.
All right.
Are we blissing?
Now let's go to I in theframework.
I stands for implement andinvest.
(09:59):
As entrepreneurs, we have somany ideas.
They are floating around in ourheads.
We're always starting newthings.
we have a tendency to have shinyobject syndrome.
And before we can actually rollout the thing that we've been
working on, we're onto the nextthing.
And a lot of time, we just kindof live in our head.
(10:21):
It's an easier, safer place tobe.
Because when you take action,you may fail.
But really to get to where youwant to go.
You need to take action.
Because otherwise nothinghappens.
have you heard that quote byTony Robbins?
If you talk about it, it's adream.
If you envision it.
(10:42):
It's possible.
If you schedule it.
It's real.
Well, I want you to take it onestep beyond scheduling.
I want you to actually do thething.
Because if you finally get outof your head and take action,
the more people you can serveand the greater your impact.
(11:02):
Both on the world andfinancially.
Now investing in yourself.
Investing in your business andinvesting in your personal
growth.
Is important.
I think as entrepreneurs, it is.
Key for us to invest back intoour business.
As long as we make the rightchoices.
Oftentimes, I see people.
(11:24):
You know, getting bogged down,thinking they need to get
certification aftercertification, before they take
action.
Now.
I love to learn.
And I've done the same kind ofthing.
I've gotten certified in manydifferent things.
But we want to get to a placewhere we believe in ourselves
and we don't need more of thosecertifications, but coaching is
(11:45):
something that you may reallyneed.
Investing in yourself.
Really can help now.
I've invested in severalprograms this year, I've got
different coaches.
They helped me with variousareas of my business.
I find that Having coaches theycan help you get out of your
head and help you take action.
And Here's the key you want tobe able to implement and you
(12:08):
want to make sure that you havean ROI return on investment?
And that investment in yourself.
Should have a monetary return.
Implement.
Take action and invest inyourself.
so Remember what Tony Robbinssaid, schedule it it's real, but
I want you to take it one stepfurther and actually do it.
(12:31):
So I stands for implement inyour business and invest both in
yourself and your business.
Okay, next in the framework.
Is.
S.
The first S in the blissframework stands for systems and
strategies.
I know people are like, oh,systems and strategies.
It's like the budget's in thebookkeeping.
(12:53):
Oh my God, Heather, what are youtalking about?
I want you to find what worksfor you.
Keep it super simple.
In my business incubator.
I've created a warm place tohelp.
Entrepreneurs grow it's feelssafe.
It's supportive.
It's a community.
And in there, I give you toolsthat work for you.
(13:16):
It's not cookie cutter.
Because I don't believe that allbusinesses are the same, that
they can follow all the sametemplates.
and some people are just notinto spreadsheets versus people
that love sticky notes orwhiteboards.
I want you to use a system andstrategy that works for you.
That might look like stickynotes.
It might look like a whiteboard.
(13:37):
It could be a giant calendar onyour wall.
Paper organizer.
It could be a spreadsheet.
It could be anything.
Depends on how you like to work.
What types of systems work foryou?
It could be as easy as achecklist.
Now, why do you need thesesystems and strategies?
Well, because if you don't havesystems and strategies, Your
(14:00):
work can become veryinefficient.
Wasting time.
Money and effort.
I don't want that for you andyour business.
I want things to be smoothsailing.
I don't want inefficiencies.
I don't want you to waste time.
Uh, wasting money.
Oh my God.
No, none of those.
Now here's the thing.
If you can have systems andstrategies, what it will give
(14:23):
you is time.
Freedom.
Peace of mind.
More money.
Less time working and more timegoing on vacation.
And your business can functionwithout you and make more money.
And you can make, you can makemoney while you're lying on a
beach sipping out of a coconut.
(14:44):
Oh, my God.
So my sister.
She hates spreadsheets and she'snot really a technology kind of
person.
And she used to be in sales.
And so I would sometimes comeover and help her get things
organized because it was justlike, she'd be like, oh, I hate
this stuff.
And I loved that kind of stuff.
my sister was the type that Hermethod of organization was.
(15:07):
Scribbling on envelopes orrandom pieces of paper and her
email was never organized andshe was supposed to be using the
CRM and she hated it.
Oh my God.
Ah, she hated it.
And I figured out a system thatworked for her using paper
files.
(15:28):
You don't always have to usetechnology.
You can make it as easy.
As possible just find what worksfor you.
I want you to have systems andstrategies so that you can rinse
and repeat rather than reinventthe wheel.
this will give you time,freedom, peace of mind, more
money, and your business canfunction without you.
(15:52):
All right, the next S standsfor.
Sales.
Sales is something that.
Uh, you know, it's easier justto go on social media.
Now, this S does not stand forsocial media.
This S stands for sales.
Social media is important.
Yes, but it can also be adistraction.
Social media is marketing.
(16:13):
It's not sales.
We don't want to get those twothings confused.
We need to focus more on salesAnd I want you to get creative
and have fun with sales.
Don't overcomplicate it.
Make it easy.
Now here's the thing.
You got to make money to havemoney.
And we don't want to be alldepressed.
(16:34):
We want to be positive and thatway we can be creative.
years ago, I was a projectmanager in market research, and
then I went and worked forswatch for a few years.
Now.
I collected swatch watches.
I loved swatch.
And when I took over that store,It had gone from one of the best
(16:54):
performing stores in the countryto one of the worst performing
stores in the country.
And in that first year that Itook over the store.
We had the best year that storehas ever had.
How did I do it?
Well, I got creative.
I did a little market research.
(17:16):
I found out what the marketreally wanted.
They wanted retro watches.
And when I took over the store.
I interviewed my staff to get toknow them.
To build rapport.
And I changed the work culture.
I made things fun.
And I did it throughgamification.
(17:36):
We'd have all kinds of weird,fun things going on each day and
including this candy land type.
Game that I built to incentivizethem.
and put some positivecompetition with prizes and
games.
And help meet their quotas Havefun in sales.
(17:59):
I'm putting an extra bliss inthis bliss.
And the bliss in the last S isscrappy and serve.
I want you to be scrappy.
Imperfect action is better thanno action.
We don't need to be fancy.
We don't need to have expensive.
(18:20):
Software to get going.
Just be scrappy so that we canserve, because the longer we
wait, the less of an impact wecan make.
Perfect is boring.
It's like the stuck up.
Cheerleader chick in high schoollike us doing so perfect.
Ah, Uh, who want to be likethat?
It doesn't help anybody to beperfect, waiting and waiting to
(18:43):
be perfect.
And what is perfect anyways,there's no such thing as
perfect.
Just get going.
Because here's the reality.
You're in a business you need tomake money.
And to make money.
You have to just get out there.
When I started my membership, mybusiness incubator.
I just started totally scrappy.
I didn't use any kind of fancymembership platform.
(19:06):
I just started with the freeslack channel and.
Uh, Google drive and everybodywas super happy to get in there
and start learning And start acommunity together and have some
accountability.
And if I had kept waiting to getstarted with a fancy Kajabi or
whatever it was, I wouldn't havebeen able to help the people
(19:28):
that I was able to help in thattime period.
And in fact.
When I asked my group, if theywanted the fancy software, they
said, no.
Uh, we like the free slack andwe liked the Google drive.
It just makes it super, supereasy.
You don't necessarily have touse the fanciest stuff.
Just do it scrappy.
(19:49):
Uh, give you an example when Iwas working for swatch.
And I was doing things scrappy,trying to bring in more
business.
To the store.
We just w we had trouble withjust foot traffic.
I had to use my creativity.
I had to get creative.
We had all these catalogs thatwere sent to the store and for
the most part, we just waitedfor people to come into the
(20:11):
store.
And if they wanted a catalog,they could take a catalog.
But what I did with all thecatalogs, it was, I put stickers
on it with our address and Iwent around to different hair
salons and ask them if I couldleave a catalog, you know, in
the area where they hadmagazines.
And they said yes.
And it brought foot traffic intothe store.
We put on all kinds of eventsand parties.
(20:34):
And I had no budget.
This store I took over wasfailing and there was no way
they were going to give me moneyto put on parties.
So we did it scrappy.
We dressed up in costumes.
I brought in things for us towear.
We have fun days like we did,there was a watch that was like
a beach watch, a summer watch.
(20:54):
And so we did displays allaround summer watches and
beaches.
We had beach balls in the store.
And you know, every time someonecame into the store, we wanted
them to be part of the party.
We welcomed them into the storeimmediately and we brought them
into the party.
That's what I want to do with myclients.
I want to bring them into myparty.
(21:16):
Because business.
Doesn't it have to be boring?
Finances sales.
Doesn't have to be stressful andboring.
We can make these things fun.
And part of that fun is justbringing our authenticity.
Which means just doing thingsscrappy.
We don't have to be fancy.
to wrap things up.
(21:37):
Let's go over the blissframework again, because I want
to make sure that you are not onthat rollercoaster.
That woo.
The cashflow will rollercoaster.
Instead That you are.
smooth sailing on the luxurycruise that you deserve.
All right.
B.
Budgets.
And bookkeeping.
(21:58):
Remember, keep it simple.
L.
Look at your numbers.
Again, Make it simple and easyfor you to do this and get help
if you need it.
That's what my incubator is for,for people to come in and ask me
questions.
I would love to have you there.
Okay.
So we got B L I implement andinvest.
(22:21):
got to Take action.
You got to Keep growing as anentrepreneur.
And part of that is coaching andgetting some guidance.
S.
The first S is systems andstrategies.
it doesn't have to becomplicated.
Do what works for you?
You like flowcharts useflowcharts.
You like checklists usechecklists.
(22:42):
It doesn't have to becomplicated.
We want to make videos of yourprocess, do it that way.
Keep it simple.
The next one.
S sales.
Again, make it fun.
You don't have to be the usedcar salesman.
Make it fun.
And remember that you are hereto serve.
(23:04):
That is so important.
Uh, sales means serving.
And then we got that extra S inthere.
It's a bliss.
And that is scrappy.
We are doing things scrappy sowe can serve now.
My friends.
If you are interested in playingwith me.
(23:24):
I would love to have you checkout my incubator.
Please, let me know if you wantto.
Come in, hang out with us.
All you have to do is go to getGetRadBiz.Com/Membership there's
also links in the show notes Iwould love to be able to serve
you in the group and you canjust come check it out for free.
(23:47):
All.
Well, you have to do is justcontact me.
You can even drop me an email atheather@getradbiz.com.
Come check it out.
see what our community is allabout.
It's supportive.
It's a great environment for youto grow your business with
guidance, support, and otherpeers that really care.
About you and that you canbounce ideas off of.
(24:09):
You know, we shouldn't live in asilo as entrepreneurs.
We need to be able tocollaborate with others.
So I encourage you to check itout.
Remember, get off that cashflowrollercoaster because we don't
want you on the beep beep.
Bankruptcy bus, no way we wantyou on that smooth sailing
(24:30):
luxury cruise.
That's super efficient.
And full of abundance.
All right, I'll see you nexttime.
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