All Episodes

February 18, 2025 48 mins

I’m thrilled to have the brilliant and incredible Heather Udo on today’s episode of Getting Rich Together. Heather is not just an outstanding entrepreneur who’s been leading her business, Shoppable, for nearly 15 years; she also holds a U.S. patent and dedicates her time to coaching first-time founders. 

 

In this conversation, we journey through Heather’s life, starting from her formative years growing up in La Crosse, Wisconsin, as 1 of 8 children in her family, to her early entrepreneurial endeavors, and finally to her successful career in tech. Heather shares fascinating stories from her childhood, the influence of her parents on her financial mindset, and her early adventures with eBay arbitrage at only 12 years old. 

 

We also dive into her early experiences during university and starting out in the workforce, her strategic decisions in the early days of her career, and the financial moves that laid the foundation for starting her own business. Especially notable is how Heather always found a way around the frustrations of hitting artificial ceilings throughout her career and opened other paths to success despite the hurdles. 

 

Heather’s insights on managing personal and business finances, navigating entrepreneurial challenges, and balancing family life make this episode a goldmine of wisdom for aspiring entrepreneurs. 



Key Topics:

  1. The money stories Heather grew up with in her family
  2. What it was like growing up in a family of 8 kids
  3. Heather’s initiation into entrepreneurship with eBay arbitrage at 12 years old
  4. The first moments of freedom in her teenage years with her first jobs
  5. Navigating early career ceilings and arbitrary experience requirements
  6. Taking a risk to work with the founder of Military.com to help him launch another business
  7. Gaining the financial confidence to branch out on her own
  8. Heather’s early investing and saving strategies
  9. Preparing financially to make Shoppable® happen
  10. Learning the right and wrong ways to pay yourself as an entrepreneur
  11. Navigating money conversations at home and with kids
  12.  Learning you need to be financially successful on your own in order to make a broader impact on others

 

Join Frec to start getting more out of your investments today: https://frec.com/?utm_source=GRT&utm_medium=GRT&utm_id=GRT

 

 

Connect with Heather online: 

 

Website: https://www.heatherudo.com/

Shoppable: https://about.shoppable.com/

LinkedIn: https://www.linkedin.com/in/heatherudo/

Instagram: @heather__udo





Find more from Syama Bunten:

 

Instagram: @syama.co, @gettingrichpod

Website: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Therapy Gecko

Therapy Gecko

An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.