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April 23, 2025 20 mins

Send Me A Message or Question About This Episode

Trying to be everything to everyone? 😬 That might be the very thing holding your business back.

In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁‍♀️).


Inside you’ll learn:

🎯 Why “generic” doesn’t convert

💡 How to define and embrace your brand voice

📣 What to do when you’re scared to repel people

🚨 Real-life signs you’re attracting the wrong audience


Spoiler alert: being YOU is your superpower. Let’s lean into that.

Tune in now and learn how to attract dream clients just by being unapologetically yourself. 💕

Support the show

Join The Marketing Collective FREE Facebook Group for Photographers

https://www.facebook.com/share/g/1Bt71yqEg4/

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Got a burning biz question?
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

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💡 Let’s Grow Your Business (The Easy Way!):

Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

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🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

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Let’s Be Business Besties!

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

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