But what are you REALLY afraid of? What happens when you go towards what scares you.

Pulling a trailer, running a marathon, starting a business: how doing the thing exposes fear for what it really is.

Joe reflects on how fear shows up in both everyday challenges and defining moments—from business risks to personal tests of endurance and everyday fitness routines. He shares how discomfort and uncertainty are often part of the process of learning, not signals to stop. From anecdotes about nearly crashing a trailer while driving on the highway, to feeling like an imposter amongst marathon runners, to intimate observations as a parent watching his kids struggle, Joe shares hard-won stories and subtle realizations about how his relationship to fear guides his actions and motivates his "Go Mindset."

5 Key Takeaways

1. Action is the antidote to fear. You can’t think your way past it—you have to do the thing.

2. Don’t give fear a voice. The more you speak your doubts, the more they echo back.

3. Experience teaches what theory can’t. No book or video replaces what you learn by trying.

4. Curiosity beats perfection. Wondering “what if I could?” gets you moving faster than waiting until everything’s right.

5. Fear fades with familiarity. What once felt impossible becomes manageable once you’ve faced it—even if the trailer falls off twice.