THC drinks: 1 year till prohibition?
A provision in the legislation that ended the federal government shutdown will close the loophole in the 2018 Farm Bill that allowed for hemp-derived THC and CBD products to become a $30 billion industry. This could destroy businesses like Easy Man, one of the very first non-alcoholic beers that is micro-dosed with THC and CBD, and Craftsmith, a contract beverage manufacturer that serves this growing industry. But the threat of prohibition is actually an opportunity for regulation that would supercharge the industry.
Whether you're one of the tens of millions of Americans who use hemp-derived THC-CBD products, or a business operating in the space, this timely episode gives critical perspective to this sudden change from an industry insider, including:
- the health benefits of CBD
- the market differentiation between kinds of cannabis and hemp customers
- the motivations and needs of major businesses within the industry, including distributors who control how alcohol and THC/CBD beverages get to the market
- why alcohol sales are declining and the investor demands to offset those losses
- easy-to-understand benefits of government regulation
- why innovative entrepreneurs have an opportunity to drive change now
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