In this episode, Joe explains what many startups fail to do before they spend their first dollar on ads. From crafting a clear value proposition to optimizing your website for the buyer's journey, you'll learn how to build a brand experience that converts. Using real examples—like the launch of Easy Man, a hemp-derived THC beverage—we explore the importance of testing, simple UX, lead capture, and focusing on one customer persona. Whether you're a first-time founder or scaling an e-commerce brand, this episode reveals the foundation you must build before launching any campaign. Get the infrastructure right—then go grow.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!