A Story About Sales, Service, Generosity and Being Open to the Unfamiliar
Joe shares how a small gesture from a customer early in his career—a box of CDs—shifted his entire mindset about success, leadership, and service. This story traces how a simple act of generosity helped shape the principles behind Go Brewing and the belief that helping others get what they want is the real key to getting ahead.
5 Takeaways:
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Accept the unexpected. The smallest gifts can hold the biggest lessons—if you’re open to them.
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Succeed by helping others. Success follows from making others' lives better.
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Connection beats persuasion. Great sales—and relationships—start with relatability.
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Ask boldly. Sometimes all it takes is the courage to simply ask for what you want.
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Pay it forward. When generosity shapes your actions, opportunity has a way of finding you again and again.
Shout-outs to Zig Ziglar, Ford and Alex Banayan.
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