I Met with OpenAI. Here's What Business Leaders Need To Know Now (and what I'm skeptical about)

Will your business show-up in AI search? Here's the test...

AI is rewriting the rules of search — and business owners can’t afford to ignore it. Joe had a private meeting with execs from OpenAI (ChatGPT) and cuts through the noise to share how businesses need to adapt. From optimizing websites for AI engines to creating content that actually goes from discoverability to relevancy, we break down the shift from Google to ChatGPT, Claude, and beyond — and why it matters for your business right now.

5 Key Takeaways:

1. AI will be the new search engine — queries are increasingly starting in ChatGPT or Claude, not Google, and the difference in user experience should inform your business strategy.

2. Your website is (still) your foundation — clear, structured, modern sites rank better with AI-driven engines, so don't get cute with content.

3. Platforms matter — Shopify is building AI integrations; outdated systems could leave you invisible. (And this isn't just an e-commerce concern.)

4. Content wins — original, relevant writing will still drive organic traffic but will also create engagement WITHIN AI. (Hint: quality over quantity, but quantity too.)

5. Pro tip: Publishing directly within AI platforms like Claude is a current hack to boost visibility (and that's the low-friction way toward quantity).

Plus Joe leverages his expertise in SEO and digital marketing to assess the fast-moving impacts of AI search and offer actionable tactics to test go-to-market strategies right now.