Build Email Flows that Unlock Value, Drive Sales & Create Relationships
The most undervalued resource of your business is your ability to contact customers directly so why would you spend money to drive people to your website or store if you can't stay in touch with them? In this episode Joe explains why you shouldn't spend money on ads until you build a system to earn customers' contact information and then send emails (or text messages) that will:
- turn visitors into customers
- create long-lasting customer relationships
- uncover customer insight that will help improve your product or service
- reduce your advertising costs
- develop social proof to validate your business
Joe shares a behind-the-curtain look at the automated email flows that he developed for Go Brewing and Easy Man, but these practical tips can apply to any business even ones that are not in e-commerce.
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