E:31 Get more clients + more open rates with Jay Schwedelson

I am so EXCITED for you to listen to this, I sit down with email marketing genius Jay Schwedelson—founder of SubjectLine.com and host of the #1 marketing podcast Do This, Not That!—to break down what actually works in today’s marketing world.

Jay doesn’t hold back as he shares gold-level tips on crafting high-converting subject lines, smart calls-to-action, and how timing could be the secret weapon you’re ignoring in your email game. We also dive into how AI is changing marketing, the power of short-form video, and how free events can grow a community like wildfire.

Whether you're a total beginner or a marketing pro, Jay brings the energy, the stats, and the laughs in this must-listen episode.

🔑 Takeaways to Steal Today:

• Shorter emails = better for new subscribers

• Your email layout matters—don’t sleep on visuals

• CTA buttons should speak to what’s in it for them

• Subject lines aren’t guesswork—test them like crazy

• Small tweaks in your emails can = big wins

• Consistency in your marketing builds major trust

• Short-form video is 🔥—start using it

• Free events create connection and credibility

• AI is here to help—use it wisely

If you aren't using, or have never used, Subject Line to help with your email subject lines, get on it! This is what has helped me in my business to have loads more open rates. Plus, register for his upcoming free virtual events...from attending my first one last fall, I can honestly say this is EPIC and full of value.

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Check out Subjectline.com

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