March 25, 2025 • 27 mins
What happens when potential customers reach out to your business after hours? For most small businesses, the answer is nothing—and it's costing them thousands in lost revenue.
Dean Steinman, founder of Presentation Multimedia, reveals the shocking truth about response time on this eye-opening episode. "If somebody fills out a form and you don't get back to them within eight minutes, they're going to somebody else," Dean explains, sharing how his agency has developed automation systems that have increased client sales by 30-40%.
Drawing from 25+ years of digital marketing expertise since building his first website in 1996, Dean breaks down the evolution of customer acquisition strategies that actually work in today's crowded marketplace. He dispels common misconceptions about digital advertising, explaining the critical differences between pay-per-click campaigns and impression-based marketing—and why most businesses need both.
The conversation takes a fascinating turn when Dean reveals how the traditional "rule of seven" marketing touches has now become the "rule of eighteen" due to increased digital noise. "The average person has to see your ad 18 times before it even resonates," he notes, explaining why so many businesses give up on marketing too soon.
Perhaps most valuable is Dean's breakdown of how businesses can leverage AI tools like ChatGPT to attract new customers—including how one NYC dental practice landed a $7,000 patient directly through an AI recommendation. From reputation management strategies to podcast marketing, this episode delivers actionable insights for any business owner feeling overwhelmed by today's complex marketing landscape.
Ready to stop leaving money on the table? Connect with Dean at presentationmultimedia.com to discover how automation and strategic marketing can transform your business growth.
Presentation Multimedia
Dean Steinman
Presentation Multimedia
8 John Walsh Blvd #323, Peekskill, NY 10566
(914) 788-1555
info@presentationmultimedia.com
presentationmultimedia.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Doug Drohan.
Speaker 2 (00:11):
Hey everybody, welcome to another podcast,
another episode of the GoodNeighbor Podcast brought to you
by the Bergen Neighbors MediaGroup.
And today I am joined by DeanSteinman.
Dean is the owner ofPresentation Multimedia.
Dean, welcome to the show.
Speaker 3 (00:27):
Thanks Doug, Appreciate it.
Speaker 2 (00:29):
So yeah, we're in similar spaces.
You know it's media, it'smarketing, but obviously you
guys do a lot more for yourclients.
Before we get into whatPresentation Multimedia is, tell
us a little bit about you, likewhat's your background?
You know how did you get intothis field and running a
business and an agency?
Speaker 3 (00:51):
Sure, I appreciate you having me on.
So yeah, my background is aborn and raised New Yorker.
What?
Speaker 2 (00:57):
part of New York.
Speaker 3 (00:58):
Born in New York, grew up out in Long Island,
massapequa.
Speaker 2 (01:02):
Okay, I'm from East Northport.
Speaker 3 (01:05):
Oh, okay, Cool.
I got relatives in that generalarea there, so I'm on the South
Shore, so always been anentrepreneurial spirit.
My father always ran his owncompany, so I always felt like I
was doing the same thing.
And when I graduated college,started working in the corporate
(01:25):
world, I'm like I'm notthinking this.
I like the fact that I gotsomebody looking over my
shoulder especially.
I was really good at what I do.
The guy was like let's go out,Let me see if I can make your
sales better.
I'm like man, look at the board.
I'm number one in salesperson,you don't need to make it better
.
So basically, the day I foundout that we're pregnant with our
(01:47):
son who's turning 30 next week,I'm like okay, time for me to
get on out of here.
So the day we found out is theday I quit my corporate sales
job and started my own agencyand I built my first website in
1996.
Just jumped right into thiscrazy thing called the internet
and fast forward.
(02:08):
25 years later a lot of thingshave changed, but my journey is
I just love helping businesses,love being creative, love
helping people expand, get morebusiness and just kind of
getting out there.
The background about me is I'ma huge, huge Jets fan.
Speaker 2 (02:29):
unfortunately, so am I, unfortunately.
I always apologize, me too.
Speaker 3 (02:36):
You probably lead the same Jets Mets like I do, and
it's terrible.
Speaker 2 (02:44):
Are you an Islander fan too?
Speaker 3 (02:45):
I grew up an Islander fan.
I think I still have my DwayneSutter jersey somewhere hanging
up in the closet.
Speaker 2 (02:52):
My sister had a jersey with all the Sutter
brothers' names on the back, ora shirt.
I actually have the Newsday,all four Newsday covers still
from 80 to 83.
Dennis Potvin holding the cup.
Wayne Merrick holding the cup.
I have all those.
Speaker 3 (03:12):
Those were the Islanders growing up.
I mean they would go around theColiseum.
That was the parade.
Speaker 2 (03:18):
Yeah, I know, hempstead Turnpike.
Speaker 3 (03:20):
That was up in the parade.
Speaker 2 (03:21):
I know.
Speaker 3 (03:22):
It happens in the city, but yeah those were the
teams.
I grew up on watching them aswell, and you know,
unfortunately it's been a longjourney in New York here but
yeah.
So so basically at presentationmultimedia, where you know we
work with local businesses.
We're located up in WestchesterCounty in New York but we work
(03:45):
with the business all over theTri-State area and we help them
get more business.
Probably about more than halfof our clients are actually
dental practices, so we workwith a lot of dentists all over
the country actually, but a big,big majority are in Jersey,
Westchester, the city, Brooklyn,Queens, Long Island, so we just
(04:05):
kind of stepped into there.
Um, but love what we do.
You know things are alwayschanging and you know we're down
technologies and um, that'spretty much my story so it's
interesting.
Speaker 2 (04:16):
You know, I was working in the music industry
and I remember, um, we'reputting together, you know, cds
and we had to start puttingsomething called like
wwwcolumbiarecordscom and it'slike, what is that?
That was around the time yousaid you built your first
website.
So things have changed.
(04:38):
I'm in the marketing andadvertising field and you could
say, it's like what you know, Iwent from, uh, the music
business to then gettingreplaced by technology, to then
going into, uh, working fornickelodeon and viacom and
working in the homeentertainment, which was, uh,
another way of saying home videoand getting replaced by
(04:59):
technology, to then, for somereason, saying, well, I think
I'll start a magazine business.
And you know, you guys do a lotof, obviously, digital, seo,
social media, branding, well,branding.
We could talk about digitaladvertising, pay-per-click
reputation management.
Funny how, in 2025, there'sbeen an explosion of niche print
(05:33):
magazines in Bergen County,westchester, all over, while, at
the same time, there's stillthis development and evolution
of different ways of usingdigital marketing to reach your
ideal customer and to show up.
I guess you could say so whathave you seen?
Like you said, it changed sincelast week.
What is the?
You know algorithms change.
What are you seeing in the lastfive years in terms of what you
(05:55):
know?
Obviously you're working with alot of dentists.
So what's working for dentists?
What is?
What have you had to do topivot to?
Speaker 3 (06:03):
you know, keep your clientele happy have to do to
pivot, to um, you know keep yourclientele happy.
Speaker 2 (06:11):
Oops, what happened there?
I?
Speaker 3 (06:12):
don't know.
Okay, you're there.
Yeah, yeah, yeah, okay um yeah,so um you were saying about
your niche magazines well, ohyeah.
Speaker 2 (06:21):
So I was saying you know, things have, uh,
continuously changed.
You have a lot of, you said,dental clients, dentist
practices, so what's likechanging in terms of how you're
providing results for them inthe last five years, like what's
different if anything, or is it?
Speaker 3 (06:41):
So much has changed in dental as well as all across
the board, and you know thenumber one thing is being able
to adapt and change.
You know people are scared ofchange, as as you know, the one
fear anybody has is the unknown.
So the biggest hole in any smallbusiness is just their staff is
(07:02):
just overworked on, you know,and put way too much on the
plate.
So the biggest changes thatI've seen is what we do.
Is we actually handle allautomation and sales inbound
sales for our clients verydifferent?
So really, you know, thinkabout it.
(07:23):
If a dental practice or aretail places, so you restaurant
lawyer, whatever it is they'reopen 9 to 5.
That's eight hours a day in a24-hour day.
We're in a 24-hour world now.
So if somebody fills out a formon your website or calls up,
nobody ever leaves messages,ever.
If somebody fills out a form,if you don't get back to them
(07:45):
literally within eight minutes,they're going to somebody else.
Think about if you look, if youwant to go to look at a toyota
car tomorrow on the car and youfill out a form on a website,
how long you wait before theyget back to you before you you
call up the next one.
Or if you want to go to arestaurant tonight, how long you
gonna wait.
Find that if you could meetthem, if you go at 7.30 before
you go to the next one.
(08:05):
So what we do is we kind oftake over that for our clients,
because we saw there's a hugehole.
When a client works with us,we'll answer the phones for them
.
We'll let people, when somebodyfills out the form on the
website, we'll automate it andsend out a text and an email
right away to get them to clickto call or to schedule a meeting
(08:27):
or consultation or whatever itis.
If they don't respond, we'll doit again and again for them.
You know, most small businessesit's really you know fill out a
phone, your website.
Well, don't go call them, leavea message and say, okay, that's
a bad lead, oh, you gotta keepon hitting them, you gotta reach
them.
You know the Imagine number iseight.
You got to reach somebodywithin eight minutes and they
(08:47):
have to reach out to them eighttimes in eight days in order to
do it and nobody has thebandwidth to do it.
So that's kind of what we do nowhere is, we handle it all for
our clients and we're seeinghuge results like a 30%, 40%
increase in sales, because,instead of doing it once, we
(09:08):
have the technology tocontinually automate it.
But you know, AI, using AI andusing chatbots on websites to
communicate with people you know, 24-7.
Speaker 2 (09:18):
I'll tell you a good vertical.
I know you work with homeimprovement guys but they are
the worst when it comes tocalling you back.
Terrible.
I mean.
They need your service likenobody I've ever known.
They never call you back.
I always say I'm not going tobeg somebody to take my money.
I got a referral, I saw yourtruck, whatever it is.
Incredibly, they just neverbothered to call me back.
(09:40):
I guess it's great to be sobusy that you don't care.
Speaker 3 (09:45):
It's amazing If I needed work done on my house
this last summer.
I did some stuff done for adeck.
Some people ran ads.
I'm like wait, why are yourunning advertising if you're
going to even get back to me?
I say that all the time I knowthey send a direct mailer for a
landscaper.
Speaker 2 (10:01):
You call them and they never call you.
Speaker 3 (10:05):
Exactly for a landscaper.
You call them and they nevercall you exactly.
It's crazy.
Yeah, that's something thatwe've.
That I found has been a hugehole in any small business is
the fact that they don't havethe bandwidth to do it, the
automation of the technology,and that's where we step in and
hand left.
Speaker 2 (10:16):
Well, nice, nice.
So I want to dig into a littlebit more about all the different
services that you provide,because I work with a lot of
clients who don't.
I work with small andmedium-sized businesses.
They don't have the time to doa lot of this themselves and a
lot of times they don't have thebudget.
But when somebody talks aboutPPC or pay-per-click, what's the
(10:39):
difference between running apay-per-click campaign versus
digital advertising or, like a,say, an impressions campaign?
Speaker 3 (10:50):
well, pay-per-click exactly that.
You pay every time somebodyclicks on your ad and you have
to put out a budget for it andhow much you want to spend for
the click.
So a small business.
You don't want to have somebodyspending, if you know, $100,
$200 and they click it.
You have to manage it there,otherwise it could go really
(11:11):
quick.
So a pay-per-click is Google,an ad on Google.
You pay every time somebodyclicks on your ad, which then
takes them to a landing page ortakes them to a website where
then they will be able to dosome type of call to action.
When you're doing digitaladvertising, like if you're
running ads on facebook, or ifyou do things like retargeting
(11:32):
or geo-targeting, um, then youpay for reach.
You pay how many people seeyour ad, um, so if you're in a
very rural area you don't haveto pay much because you know
there's not many people seeingit.
But if you're in new york city,you're in brooklyn, you're in
burton county with millions ofpeople.
The cost is basically calledCPM cost per thousand.
(11:52):
So how much you want to spendto reach every thousand people.
You can get by on some placesfor a few hundred bucks a month,
some in the bigger areas.
You've got to spend that in aweek or more, depending upon
your location.
We've dictated there.
Ideally, the best strategy andthe and the best recipe is
(12:14):
having a combination of acrossthe board.
Yeah, we run ad campaigns forclients we have.
We put money towards google, weput money towards retargeting
and we put money towards umsocial media advertising.
You know retargeting when weput money towards social media
advertising.
Speaker 2 (12:28):
You know, retargeting for me as a consumer like I
maybe.
I clicked on an ad.
I'll give you a great example.
So I play golf and I got thisInstagram post and it was
something called click it Allright, some kind of you know
swing aid.
It's going to change my game.
I'm going to be in the singledigit handicapper but what?
(12:50):
I learned not to do is buyanything from instagram, because
I've tried it a couple timesand and it just never showed up.
Oh, okay, but now I keep seeingthe click it ads or not ads,
their their content.
I keep seeing it on my feed.
I'm looking at it right now, um, and I think I'm seeing it
across different platforms.
I'll see it on facebook.
Obviously it's now, and I thinkI'm seeing it across different
(13:10):
platforms.
I'll see it on Facebook.
Obviously it's meta.
So I think it's effective.
I don't think it's intrusive.
It's kind of reminding me, youknow, and eventually I guess
it'll give up if I don't doanything with it.
But that, for me, is not.
I think that's smart marketing.
I'd say the part that issomewhat disturbing you
(13:30):
mentioned if I fill outsomething to call for a car
dealership, they may not call meback, but I'm going to get
phone calls from about 15 others.
You fill out an application toget a mortgage or an email.
Speaker 3 (13:46):
You don't take it off .
Of't get off of this.
Speaker 2 (13:48):
Forget it, my God.
And it's not emails, it's phonecalls.
No, no, it's not.
Speaker 3 (13:52):
Well, you've got to get a spam protector on your
phone and I've got a mortgage 10years ago and I'm still getting
calls from it.
You know every finance.
Speaker 2 (14:00):
You know yeah.
Speaker 3 (14:09):
Yeah, so you, what retargeting is you do?
Imagine you look at a golf cluband you don't buy it.
Well, now that golf clubfollows you everywhere you go.
It's by far the best type ofmarketing you can do, because
somebody already came to yourwebsite but they just didn't
follow through on buying orcontacting you.
So now you're going to remarketthem and follow them wherever
they go with your message andit's an incredible, incredible
(14:29):
technology and sales program,but it works only in conjunction
with other stuff.
You know, when we do marketingfor clients and we run Google
ads or other things, we includealways retargeting with it,
because it's the icing on top ofthe cake.
But you got to have the cakefirst.
Speaker 2 (14:43):
And I think I read a statistic that 90% of the time
we see an ad we're not in themarket for what they're selling.
Right, why do I see progressive, you know, insurance ads all
the time?
I mean insurance companies mustmake a ton of money because
they spend so much on TVadvertising.
Right Between State Farm andProgressive and all the others.
(15:05):
It's incredible what they spendon TV advertising alone.
But the point is is that pointis that I may not need insurance
today, but they're hoping whenI do.
Or if I'm watching a soccermatch or whatever and they've
got Chevy on their, or I'mwatching a golf match and
they've got MasterCard on theirshirt, I'm not running out and
(15:27):
changing my credit card.
But obviously it's aboutbranding and it's about building
awareness and a connotationthat they're marketing to
somebody who's watching golf orthey're marketing somebody who's
watching NASCAR.
That's the kind of customerthey want.
So hopefully, when they arelooking for motor oil or a car
or a financial advisor and theyGoogle it right and then they
(15:50):
recognize that name because theykeep seeing them over and over
again, even if it's subliminal.
But I guess you know.
So what do you find is thebiggest challenges to explaining
in a world of instantgratification.
I mean, the nice thing aboutwhat you do is you could always
show people how many clicks theygot, you could show them, how
many impressions you could showthem, how many impressions you
(16:10):
could show them likes and andthings like that.
But if you have clients thathave very short attention spans
and probably very short, um youknow, uh, you know tolerance, I
guess, for it not paying offright away.
So what are the biggest?
Do you find that as a bigchallenge or like, or do you
have the only the kind ofclients that get it?
Speaker 3 (16:30):
I wish yeah I have to educate them right away, and
there's no such thing as as asinstagramification of marketing
or seo.
It's a marathon, not a sprint.
Yeah, take your time, you haveto build in your brand out there
.
You've got to let people see it.
The average person has to seeyour ad 18 times before that
even resonates, you know so it'sfunny, you say 18.
Speaker 2 (16:51):
Right, it used to be the rule of seven, but now it's.
Speaker 3 (16:53):
Now it's 18 because of all the noise out there.
It's how much stuff is beingseen.
You know, right.
So now it's, you know.
You know two and a half timesthat, all right, so you know.
Typically I educate them thatthey have to have a budget.
Unfortunately, that the sameage.
If you're going to market yourbusiness, you have to have a
secondary, you have to have abudget and, depending upon what
(17:13):
niche you're in, you've got tospend anywhere from 5% to 15% of
your gross sales on advertisingmarketing.
Speaker 2 (17:23):
Let me ask.
Sorry to interrupt.
So what do you say to theperson?
Hey, dean, I just opened mydoors.
I don't know what my grossrevenue is.
How can I spend any money onmarketing?
Speaker 3 (17:33):
Then you've got to do some projections and if you
open up your doors, hopefullyyou put together a business plan
and you projected your salesfor the first year or two and
whatever your projection is,that's what you have to have in
it If you open up your doors.
Speaker 2 (17:44):
How can I spend if I don't have any money yet?
Speaker 3 (17:52):
I.
How could I spend if I don'thave any money?
Yet I don't have any customerscoming through the door.
Don't open your doors if youdon't have the money to
advertise and get your name outthere.
Speaker 2 (18:01):
Unfortunately, the competition is so fierce in
every industry that if you don'thave the money behind it,
you're not going to get there.
You'll build it very, veryslowly, but I have a social
media page.
That's all I need.
Speaker 3 (18:09):
I think I'm going to get referrals word of mouth, you
know and then I wish you allthe luck, and here's my card,
and when you're ready, pleaselet me know and I'm glad to help
you.
Speaker 2 (18:19):
Yeah, yeah.
So speaking of glad to help you.
So what are some examples ofsome of the clients like some
case studies, what?
What are some examples of someof the clients like some case
studies?
What are some of your favoritestories of people that you help?
Because you mentioned youdidn't start this business just
to make money.
You said you, you enjoy helpingpeople right and helping their
(18:42):
business grow, helping themachieve whatever their business
goals are.
It could be just brandawareness, but for the most part
people want to see, theyadvertise, they spend money on
marketing because they want todrive more revenue, more clients
.
So what are some of theexamples of like, if you can,
I'll put you on the spot like acase study of a client that gave
(19:04):
you, like the greatsatisfaction of being able to
help them I got perfect example.
Speaker 3 (19:08):
I have one client in um, north jersey.
He's in orthodontics practicecame to me about 70 years ago
with one office um, just greatguys.
Another jet fan who's that?
His name is rod larino, a greatguy.
He he's in North Jersey.
He's got about seven.
So he started off with us withone location.
(19:29):
Fast forward, 70 years later hehas six locations now.
Wow, due to the marketing thatwe've done for him, he's
expanded and grown.
We have billboards all overRoute 287, up and down, all over
the area, up and out there inWayne.
So he's doing great Lovetalking to him, great guy and
just a great case study there.
(19:49):
He started off with one officeeight, nine years ago and now I
think he's up to six.
Speaker 2 (19:56):
What did you do initially, when he had the one
office?
Speaker 3 (19:59):
You know we just added SEO.
Ran his website paid throughGoogle Ads.
Helped him get more referrers,them get more referrals, so we
basically block one just runningads.
More of a consultant as well,so we help them come up with
strategies to you know, you knowmost people don't see the
forest through the trees ofsmall businesses.
You know you're kept.
You have a captive audiencethat you need to get referrals
from and have them tell alltheir friends about how great
(20:21):
you are.
You know, when it comes tosocial media I mentioned that
before you could crow the cowscome home how great you are.
But if your customers do it foryou, that's what moves the
needle.
We have to help educate themand so if they listen to the
expert, we help them get morereferrals, get more referrals
from patients, more referralsfrom other doctors and just room
.
Then you open another officeand then another and another.
(20:42):
Um, so it's all you know,because people that that get
involved and muck it up, you'regonna, you're gonna keep going
in circles you know, imagine ifyou went to.
You know you're an attorney or adentist.
Then you tell them what to do.
No, that you're the expert.
That's why you're hiring theexpert right, right, right, yeah
.
Speaker 2 (21:00):
that's what they expert.
Right, right, right yeah.
They're the experts at whatthey do.
Speaker 3 (21:02):
Listen to us and, you know, respect us, the ones that
get the best results.
Focus on what you do best.
Speaker 2 (21:07):
Yeah.
Speaker 3 (21:07):
That's from.
There.
Speaker 2 (21:09):
So you mentioned reviews.
So is that what reputationmanagement helps people do is
manage their reviews and getmore reviews?
Speaker 3 (21:15):
Everybody looks at Google reviews.
They don't read the amount.
I mean they don't read thecontent.
They look at the amount, likeif you are looking for you know
you want to get a landscaper,you can do a landscaper near me,
a landscaper in Bergen County,and one guy comes up with 11
reviews and one has 700.
Which one are you calling?
Speaker 2 (21:33):
Yeah.
Speaker 3 (21:34):
Yeah, so, but the app , the business has to have a
review program in place.
Program in place, so in one wayto get a review, ask can ask.
If you don't ask you'll get, soif you ask your customers for
it 90.
I'll say yeah, of course I'll doit for you, but make it easy
for them.
Give them a qr code they couldscan, you know, on a little
postcard and they can scan itright then give you a review.
(21:56):
Um, you know, want it.
You know, unfortunately we'rein the kind of you know
narcissistic world and you know,and they can.
People only the kind of youknow narcissistic world and you
know, and they're going topeople only really give reviews.
Is it a bad experience?
Speaker 2 (22:06):
Yeah.
Speaker 3 (22:07):
Last interesting statistic the average person who
has a bad experience tells 20people Good experience.
Speaker 2 (22:17):
One Yep.
Speaker 3 (22:19):
Think about it.
When was the last time?
If you went to a restaurant andyou had a bad meal, how many
people did you tell about A lot,I know, that's why when.
Speaker 2 (22:25):
I'm looking at hotel reviews.
I'm always careful.
Speaker 3 (22:28):
I don't tell anybody, but the ones that were terrible
.
We have to get out of thatmindset there.
That's important to have areview program in place as well.
Speaker 2 (22:41):
That's great.
Obviously, we've touched on alot of those.
Have a review program in placeas well.
Yeah, that's great.
Yeah, so what else?
I mean?
Obviously we've touched on alot of those.
What else have you like?
What you're offering to yourclients or recommending that
they do?
From a marketing perspective,that might be different from a
few years ago.
Like I see, you know, funnyenough, we're on a podcast right
now, right?
So where do podcasts fall intoa marketing mix?
Speaker 3 (23:06):
big.
You know I'm in my you knowdental part.
That my business.
I run a podcast and Iinterviewed orthodontists and
dental practices.
I have my then you mentionedbefore you there are a lot of
magazines that are niches.
I also under under mypresentation multimedia.
I also have a company calledOrtho Marketing and we market
orthodontics for dentalpractices.
(23:27):
We help dentists getorthodontic practices.
Speaker 2 (23:29):
Okay.
Speaker 3 (23:31):
And I run a podcast and it's very well received.
I get two, three calls a weekfrom people who heard my podcast
and want to talk to me abouthelping them out.
Podcasts are great also.
Another great thing now is towhat is to make your your
marketing go across the boardand use ai.
I've got a client um in thecity who got a patient came in
(23:55):
as a dental practice from chatgpt wow so somebody went to it
and asked for a question.
Asked a question about, you know, invisalign and new york city
and boom.
Speaker 2 (24:04):
And so here a question, asked a question about
you know Invisalign and NewYork city and boom and they said
, here's an example of a greatpractice to go to and the
practice got a $7,000 patientout of it because of chat GP.
Speaker 3 (24:11):
So you gotta you know .
So using AI, using technology,using automation is really a
game changer these days, and youhave to adapt you know.
Speaker 2 (24:30):
So how do you make sure you show up on chat gbt?
Uh, because, um, you know, andI'll give you full disclosure.
So when I'm, when I'm meetingwith a client, I'll ask the
question like, should a localpool business, um you know,
market locally, uh, usingmagazines or what's what's put
together a marketing plan for alocal landscaper in Bergen
County?
And when they've mentionedmagazines, my company comes up.
(24:50):
So I'm like now, is that justbecause I'm typing it in, or
because I have some good organicpresence out there?
Is that why I'm coming up?
It's interesting.
So how does your client makesure that they show up on chat,
gpt or other AIs?
Speaker 3 (25:06):
You know there are some tools and technologies that
we use, that you know that getthem there.
We have a lot of differentsubmissions.
You know SEO search engineoptimization has changed a lot,
a lot, over the last five, sixyears, especially the last six
months.
You know.
So when you just it's not justhaving a website and just adding
(25:26):
keywords to it anymore, youknow there's a lot of stuff that
needs to be done.
You need to have a lot of linkscoming in and you have to
basically let ChatGPT and otherAI programs know that you exist.
Otherwise they don't.
So you've got to actuallysubmit yourself to these
programs and it's not easy, youknow.
You know to go through hoopsfor it.
But if they know you're there,you'll be found.
Speaker 2 (25:48):
And where you come in is like you're a dentist,
you're running a dental practice, you don't have time to do this
stuff yourself.
Right, you know you're acontractor, you're up on a roof
all day, you don't have time todo this yourself, exactly.
And the list goes on and on.
So this is great, dean.
I mean there's so much more wecould talk about.
I'd love to talk more about theresults that you've had.
I mean, you shared one, butthere's so many different things
(26:11):
and so many different ways thatyou've used social media, that
you've used pay-per-click andother.
Maybe we could save that foranother one.
Sure, let's do it, but howwould people find you?
What's the best way?
And you know to be clear, youknow the name of my podcast is
Good Neighbor Podcast, bergen,Bergen County.
You did mention you have a lotof Bergen and North Jersey
(26:33):
clients, so let's make sure thatthey understand that right.
Just because you're based inWestchester doesn't mean that
you don't serve and help a lotof businesses here.
So what's the best way for themto reach you?
Speaker 3 (26:46):
I'm all over the social media, but if it's going
to presentation multimedia.
com, just fill out the formphone numbers there.
You can email me.
Dean@ presentation multimedia.
com.
Follow us on LinkedIn,instagram, facebook all of our
social media.
You can find us on any of themthere and I'd love to hear if
(27:07):
anybody has any questions orthey're interested in learning
more how to help your business.
Just please reach out.
I really appreciate having youon.
Speaker 2 (27:14):
Yeah, no, thank you very much.
We're going to have Chuck takeus out and then you and I will
be right back.
Thanks, Thank you.
Speaker 1 (27:21):
Thank you for listening to the Good Neighbor
podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpbergen.
com.
That's gnpbergen.
com, or call 201-298-8325.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Doug Drohan.
Speaker 2 (00:11):
Hey everybody, welcome to another podcast,
another episode of the GoodNeighbor Podcast brought to you
by the Bergen Neighbors MediaGroup.
And today I am joined by DeanSteinman.
Dean is the owner ofPresentation Multimedia.
Dean, welcome to the show.
Speaker 3 (00:27):
Thanks Doug, Appreciate it.
Speaker 2 (00:29):
So yeah, we're in similar spaces.
You know it's media, it'smarketing, but obviously you
guys do a lot more for yourclients.
Before we get into whatPresentation Multimedia is, tell
us a little bit about you, likewhat's your background?
You know how did you get intothis field and running a
business and an agency?
Speaker 3 (00:51):
Sure, I appreciate you having me on.
So yeah, my background is aborn and raised New Yorker.
What?
Speaker 2 (00:57):
part of New York.
Speaker 3 (00:58):
Born in New York, grew up out in Long Island,
massapequa.
Speaker 2 (01:02):
Okay, I'm from East Northport.
Speaker 3 (01:05):
Oh, okay, Cool.
I got relatives in that generalarea there, so I'm on the South
Shore, so always been anentrepreneurial spirit.
My father always ran his owncompany, so I always felt like I
was doing the same thing.
And when I graduated college,started working in the corporate
(01:25):
world, I'm like I'm notthinking this.
I like the fact that I gotsomebody looking over my
shoulder especially.
I was really good at what I do.
The guy was like let's go out,Let me see if I can make your
sales better.
I'm like man, look at the board.
I'm number one in salesperson,you don't need to make it better
.
So basically, the day I foundout that we're pregnant with our
(01:47):
son who's turning 30 next week,I'm like okay, time for me to
get on out of here.
So the day we found out is theday I quit my corporate sales
job and started my own agencyand I built my first website in
1996.
Just jumped right into thiscrazy thing called the internet
and fast forward.
(02:08):
25 years later a lot of thingshave changed, but my journey is
I just love helping businesses,love being creative, love
helping people expand, get morebusiness and just kind of
getting out there.
The background about me is I'ma huge, huge Jets fan.
Speaker 2 (02:29):
unfortunately, so am I, unfortunately.
I always apologize, me too.
Speaker 3 (02:36):
You probably lead the same Jets Mets like I do, and
it's terrible.
Speaker 2 (02:44):
Are you an Islander fan too?
Speaker 3 (02:45):
I grew up an Islander fan.
I think I still have my DwayneSutter jersey somewhere hanging
up in the closet.
Speaker 2 (02:52):
My sister had a jersey with all the Sutter
brothers' names on the back, ora shirt.
I actually have the Newsday,all four Newsday covers still
from 80 to 83.
Dennis Potvin holding the cup.
Wayne Merrick holding the cup.
I have all those.
Speaker 3 (03:12):
Those were the Islanders growing up.
I mean they would go around theColiseum.
That was the parade.
Speaker 2 (03:18):
Yeah, I know, hempstead Turnpike.
Speaker 3 (03:20):
That was up in the parade.
Speaker 2 (03:21):
I know.
Speaker 3 (03:22):
It happens in the city, but yeah those were the
teams.
I grew up on watching them aswell, and you know,
unfortunately it's been a longjourney in New York here but
yeah.
So so basically at presentationmultimedia, where you know we
work with local businesses.
We're located up in WestchesterCounty in New York but we work
(03:45):
with the business all over theTri-State area and we help them
get more business.
Probably about more than halfof our clients are actually
dental practices, so we workwith a lot of dentists all over
the country actually, but a big,big majority are in Jersey,
Westchester, the city, Brooklyn,Queens, Long Island, so we just
(04:05):
kind of stepped into there.
Um, but love what we do.
You know things are alwayschanging and you know we're down
technologies and um, that'spretty much my story so it's
interesting.
Speaker 2 (04:16):
You know, I was working in the music industry
and I remember, um, we'reputting together, you know, cds
and we had to start puttingsomething called like
wwwcolumbiarecordscom and it'slike, what is that?
That was around the time yousaid you built your first
website.
So things have changed.
(04:38):
I'm in the marketing andadvertising field and you could
say, it's like what you know, Iwent from, uh, the music
business to then gettingreplaced by technology, to then
going into, uh, working fornickelodeon and viacom and
working in the homeentertainment, which was, uh,
another way of saying home videoand getting replaced by
(04:59):
technology, to then, for somereason, saying, well, I think
I'll start a magazine business.
And you know, you guys do a lotof, obviously, digital, seo,
social media, branding, well,branding.
We could talk about digitaladvertising, pay-per-click
reputation management.
Funny how, in 2025, there'sbeen an explosion of niche print
(05:33):
magazines in Bergen County,westchester, all over, while, at
the same time, there's stillthis development and evolution
of different ways of usingdigital marketing to reach your
ideal customer and to show up.
I guess you could say so whathave you seen?
Like you said, it changed sincelast week.
What is the?
You know algorithms change.
What are you seeing in the lastfive years in terms of what you
(05:55):
know?
Obviously you're working with alot of dentists.
So what's working for dentists?
What is?
What have you had to do topivot to?
Speaker 3 (06:03):
you know, keep your clientele happy have to do to
pivot, to um, you know keep yourclientele happy.
Speaker 2 (06:11):
Oops, what happened there?
I?
Speaker 3 (06:12):
don't know.
Okay, you're there.
Yeah, yeah, yeah, okay um yeah,so um you were saying about
your niche magazines well, ohyeah.
Speaker 2 (06:21):
So I was saying you know, things have, uh,
continuously changed.
You have a lot of, you said,dental clients, dentist
practices, so what's likechanging in terms of how you're
providing results for them inthe last five years, like what's
different if anything, or is it?
Speaker 3 (06:41):
So much has changed in dental as well as all across
the board, and you know thenumber one thing is being able
to adapt and change.
You know people are scared ofchange, as as you know, the one
fear anybody has is the unknown.
So the biggest hole in any smallbusiness is just their staff is
(07:02):
just overworked on, you know,and put way too much on the
plate.
So the biggest changes thatI've seen is what we do.
Is we actually handle allautomation and sales inbound
sales for our clients verydifferent?
So really, you know, thinkabout it.
(07:23):
If a dental practice or aretail places, so you restaurant
lawyer, whatever it is they'reopen 9 to 5.
That's eight hours a day in a24-hour day.
We're in a 24-hour world now.
So if somebody fills out a formon your website or calls up,
nobody ever leaves messages,ever.
If somebody fills out a form,if you don't get back to them
(07:45):
literally within eight minutes,they're going to somebody else.
Think about if you look, if youwant to go to look at a toyota
car tomorrow on the car and youfill out a form on a website,
how long you wait before theyget back to you before you you
call up the next one.
Or if you want to go to arestaurant tonight, how long you
gonna wait.
Find that if you could meetthem, if you go at 7.30 before
you go to the next one.
(08:05):
So what we do is we kind oftake over that for our clients,
because we saw there's a hugehole.
When a client works with us,we'll answer the phones for them
.
We'll let people, when somebodyfills out the form on the
website, we'll automate it andsend out a text and an email
right away to get them to clickto call or to schedule a meeting
(08:27):
or consultation or whatever itis.
If they don't respond, we'll doit again and again for them.
You know, most small businessesit's really you know fill out a
phone, your website.
Well, don't go call them, leavea message and say, okay, that's
a bad lead, oh, you gotta keepon hitting them, you gotta reach
them.
You know the Imagine number iseight.
You got to reach somebodywithin eight minutes and they
(08:47):
have to reach out to them eighttimes in eight days in order to
do it and nobody has thebandwidth to do it.
So that's kind of what we do nowhere is, we handle it all for
our clients and we're seeinghuge results like a 30%, 40%
increase in sales, because,instead of doing it once, we
(09:08):
have the technology tocontinually automate it.
But you know, AI, using AI andusing chatbots on websites to
communicate with people you know, 24-7.
Speaker 2 (09:18):
I'll tell you a good vertical.
I know you work with homeimprovement guys but they are
the worst when it comes tocalling you back.
Terrible.
I mean.
They need your service likenobody I've ever known.
They never call you back.
I always say I'm not going tobeg somebody to take my money.
I got a referral, I saw yourtruck, whatever it is.
Incredibly, they just neverbothered to call me back.
(09:40):
I guess it's great to be sobusy that you don't care.
Speaker 3 (09:45):
It's amazing If I needed work done on my house
this last summer.
I did some stuff done for adeck.
Some people ran ads.
I'm like wait, why are yourunning advertising if you're
going to even get back to me?
I say that all the time I knowthey send a direct mailer for a
landscaper.
Speaker 2 (10:01):
You call them and they never call you.
Speaker 3 (10:05):
Exactly for a landscaper.
You call them and they nevercall you exactly.
It's crazy.
Yeah, that's something thatwe've.
That I found has been a hugehole in any small business is
the fact that they don't havethe bandwidth to do it, the
automation of the technology,and that's where we step in and
hand left.
Speaker 2 (10:16):
Well, nice, nice.
So I want to dig into a littlebit more about all the different
services that you provide,because I work with a lot of
clients who don't.
I work with small andmedium-sized businesses.
They don't have the time to doa lot of this themselves and a
lot of times they don't have thebudget.
But when somebody talks aboutPPC or pay-per-click, what's the
(10:39):
difference between running apay-per-click campaign versus
digital advertising or, like a,say, an impressions campaign?
Speaker 3 (10:50):
well, pay-per-click exactly that.
You pay every time somebodyclicks on your ad and you have
to put out a budget for it andhow much you want to spend for
the click.
So a small business.
You don't want to have somebodyspending, if you know, $100,
$200 and they click it.
You have to manage it there,otherwise it could go really
(11:11):
quick.
So a pay-per-click is Google,an ad on Google.
You pay every time somebodyclicks on your ad, which then
takes them to a landing page ortakes them to a website where
then they will be able to dosome type of call to action.
When you're doing digitaladvertising, like if you're
running ads on facebook, or ifyou do things like retargeting
(11:32):
or geo-targeting, um, then youpay for reach.
You pay how many people seeyour ad, um, so if you're in a
very rural area you don't haveto pay much because you know
there's not many people seeingit.
But if you're in new york city,you're in brooklyn, you're in
burton county with millions ofpeople.
The cost is basically calledCPM cost per thousand.
(11:52):
So how much you want to spendto reach every thousand people.
You can get by on some placesfor a few hundred bucks a month,
some in the bigger areas.
You've got to spend that in aweek or more, depending upon
your location.
We've dictated there.
Ideally, the best strategy andthe and the best recipe is
(12:14):
having a combination of acrossthe board.
Yeah, we run ad campaigns forclients we have.
We put money towards google, weput money towards retargeting
and we put money towards umsocial media advertising.
You know retargeting when weput money towards social media
advertising.
Speaker 2 (12:28):
You know, retargeting for me as a consumer like I
maybe.
I clicked on an ad.
I'll give you a great example.
So I play golf and I got thisInstagram post and it was
something called click it Allright, some kind of you know
swing aid.
It's going to change my game.
I'm going to be in the singledigit handicapper but what?
(12:50):
I learned not to do is buyanything from instagram, because
I've tried it a couple timesand and it just never showed up.
Oh, okay, but now I keep seeingthe click it ads or not ads,
their their content.
I keep seeing it on my feed.
I'm looking at it right now, um, and I think I'm seeing it
across different platforms.
I'll see it on facebook.
Obviously it's now, and I thinkI'm seeing it across different
(13:10):
platforms.
I'll see it on Facebook.
Obviously it's meta.
So I think it's effective.
I don't think it's intrusive.
It's kind of reminding me, youknow, and eventually I guess
it'll give up if I don't doanything with it.
But that, for me, is not.
I think that's smart marketing.
I'd say the part that issomewhat disturbing you
(13:30):
mentioned if I fill outsomething to call for a car
dealership, they may not call meback, but I'm going to get
phone calls from about 15 others.
You fill out an application toget a mortgage or an email.
Speaker 3 (13:46):
You don't take it off .
Of't get off of this.
Speaker 2 (13:48):
Forget it, my God.
And it's not emails, it's phonecalls.
No, no, it's not.
Speaker 3 (13:52):
Well, you've got to get a spam protector on your
phone and I've got a mortgage 10years ago and I'm still getting
calls from it.
You know every finance.
Speaker 2 (14:00):
You know yeah.
Speaker 3 (14:09):
Yeah, so you, what retargeting is you do?
Imagine you look at a golf cluband you don't buy it.
Well, now that golf clubfollows you everywhere you go.
It's by far the best type ofmarketing you can do, because
somebody already came to yourwebsite but they just didn't
follow through on buying orcontacting you.
So now you're going to remarketthem and follow them wherever
they go with your message andit's an incredible, incredible
(14:29):
technology and sales program,but it works only in conjunction
with other stuff.
You know, when we do marketingfor clients and we run Google
ads or other things, we includealways retargeting with it,
because it's the icing on top ofthe cake.
But you got to have the cakefirst.
Speaker 2 (14:43):
And I think I read a statistic that 90% of the time
we see an ad we're not in themarket for what they're selling.
Right, why do I see progressive, you know, insurance ads all
the time?
I mean insurance companies mustmake a ton of money because
they spend so much on TVadvertising.
Right Between State Farm andProgressive and all the others.
(15:05):
It's incredible what they spendon TV advertising alone.
But the point is is that pointis that I may not need insurance
today, but they're hoping whenI do.
Or if I'm watching a soccermatch or whatever and they've
got Chevy on their, or I'mwatching a golf match and
they've got MasterCard on theirshirt, I'm not running out and
(15:27):
changing my credit card.
But obviously it's aboutbranding and it's about building
awareness and a connotationthat they're marketing to
somebody who's watching golf orthey're marketing somebody who's
watching NASCAR.
That's the kind of customerthey want.
So hopefully, when they arelooking for motor oil or a car
or a financial advisor and theyGoogle it right and then they
(15:50):
recognize that name because theykeep seeing them over and over
again, even if it's subliminal.
But I guess you know.
So what do you find is thebiggest challenges to explaining
in a world of instantgratification.
I mean, the nice thing aboutwhat you do is you could always
show people how many clicks theygot, you could show them, how
many impressions you could showthem, how many impressions you
(16:10):
could show them likes and andthings like that.
But if you have clients thathave very short attention spans
and probably very short, um youknow, uh, you know tolerance, I
guess, for it not paying offright away.
So what are the biggest?
Do you find that as a bigchallenge or like, or do you
have the only the kind ofclients that get it?
Speaker 3 (16:30):
I wish yeah I have to educate them right away, and
there's no such thing as as asinstagramification of marketing
or seo.
It's a marathon, not a sprint.
Yeah, take your time, you haveto build in your brand out there
.
You've got to let people see it.
The average person has to seeyour ad 18 times before that
even resonates, you know so it'sfunny, you say 18.
Speaker 2 (16:51):
Right, it used to be the rule of seven, but now it's.
Speaker 3 (16:53):
Now it's 18 because of all the noise out there.
It's how much stuff is beingseen.
You know, right.
So now it's, you know.
You know two and a half timesthat, all right, so you know.
Typically I educate them thatthey have to have a budget.
Unfortunately, that the sameage.
If you're going to market yourbusiness, you have to have a
secondary, you have to have abudget and, depending upon what
(17:13):
niche you're in, you've got tospend anywhere from 5% to 15% of
your gross sales on advertisingmarketing.
Speaker 2 (17:23):
Let me ask.
Sorry to interrupt.
So what do you say to theperson?
Hey, dean, I just opened mydoors.
I don't know what my grossrevenue is.
How can I spend any money onmarketing?
Speaker 3 (17:33):
Then you've got to do some projections and if you
open up your doors, hopefullyyou put together a business plan
and you projected your salesfor the first year or two and
whatever your projection is,that's what you have to have in
it If you open up your doors.
Speaker 2 (17:44):
How can I spend if I don't have any money yet?
Speaker 3 (17:52):
I.
How could I spend if I don'thave any money?
Yet I don't have any customerscoming through the door.
Don't open your doors if youdon't have the money to
advertise and get your name outthere.
Speaker 2 (18:01):
Unfortunately, the competition is so fierce in
every industry that if you don'thave the money behind it,
you're not going to get there.
You'll build it very, veryslowly, but I have a social
media page.
That's all I need.
Speaker 3 (18:09):
I think I'm going to get referrals word of mouth, you
know and then I wish you allthe luck, and here's my card,
and when you're ready, pleaselet me know and I'm glad to help
you.
Speaker 2 (18:19):
Yeah, yeah.
So speaking of glad to help you.
So what are some examples ofsome of the clients like some
case studies, what?
What are some examples of someof the clients like some case
studies?
What are some of your favoritestories of people that you help?
Because you mentioned youdidn't start this business just
to make money.
You said you, you enjoy helpingpeople right and helping their
(18:42):
business grow, helping themachieve whatever their business
goals are.
It could be just brandawareness, but for the most part
people want to see, theyadvertise, they spend money on
marketing because they want todrive more revenue, more clients
.
So what are some of theexamples of like, if you can,
I'll put you on the spot like acase study of a client that gave
(19:04):
you, like the greatsatisfaction of being able to
help them I got perfect example.
Speaker 3 (19:08):
I have one client in um, north jersey.
He's in orthodontics practicecame to me about 70 years ago
with one office um, just greatguys.
Another jet fan who's that?
His name is rod larino, a greatguy.
He he's in North Jersey.
He's got about seven.
So he started off with us withone location.
(19:29):
Fast forward, 70 years later hehas six locations now.
Wow, due to the marketing thatwe've done for him, he's
expanded and grown.
We have billboards all overRoute 287, up and down, all over
the area, up and out there inWayne.
So he's doing great Lovetalking to him, great guy and
just a great case study there.
(19:49):
He started off with one officeeight, nine years ago and now I
think he's up to six.
Speaker 2 (19:56):
What did you do initially, when he had the one
office?
Speaker 3 (19:59):
You know we just added SEO.
Ran his website paid throughGoogle Ads.
Helped him get more referrers,them get more referrals, so we
basically block one just runningads.
More of a consultant as well,so we help them come up with
strategies to you know, you knowmost people don't see the
forest through the trees ofsmall businesses.
You know you're kept.
You have a captive audiencethat you need to get referrals
from and have them tell alltheir friends about how great
(20:21):
you are.
You know, when it comes tosocial media I mentioned that
before you could crow the cowscome home how great you are.
But if your customers do it foryou, that's what moves the
needle.
We have to help educate themand so if they listen to the
expert, we help them get morereferrals, get more referrals
from patients, more referralsfrom other doctors and just room
.
Then you open another officeand then another and another.
(20:42):
Um, so it's all you know,because people that that get
involved and muck it up, you'regonna, you're gonna keep going
in circles you know, imagine ifyou went to.
You know you're an attorney or adentist.
Then you tell them what to do.
No, that you're the expert.
That's why you're hiring theexpert right, right, right, yeah
.
Speaker 2 (21:00):
that's what they expert.
Right, right, right yeah.
They're the experts at whatthey do.
Speaker 3 (21:02):
Listen to us and, you know, respect us, the ones that
get the best results.
Focus on what you do best.
Speaker 2 (21:07):
Yeah.
Speaker 3 (21:07):
That's from.
There.
Speaker 2 (21:09):
So you mentioned reviews.
So is that what reputationmanagement helps people do is
manage their reviews and getmore reviews?
Speaker 3 (21:15):
Everybody looks at Google reviews.
They don't read the amount.
I mean they don't read thecontent.
They look at the amount, likeif you are looking for you know
you want to get a landscaper,you can do a landscaper near me,
a landscaper in Bergen County,and one guy comes up with 11
reviews and one has 700.
Which one are you calling?
Speaker 2 (21:33):
Yeah.
Speaker 3 (21:34):
Yeah, so, but the app , the business has to have a
review program in place.
Program in place, so in one wayto get a review, ask can ask.
If you don't ask you'll get, soif you ask your customers for
it 90.
I'll say yeah, of course I'll doit for you, but make it easy
for them.
Give them a qr code they couldscan, you know, on a little
postcard and they can scan itright then give you a review.
(21:56):
Um, you know, want it.
You know, unfortunately we'rein the kind of you know
narcissistic world and you know,and they can.
People only the kind of youknow narcissistic world and you
know, and they're going topeople only really give reviews.
Is it a bad experience?
Speaker 2 (22:06):
Yeah.
Speaker 3 (22:07):
Last interesting statistic the average person who
has a bad experience tells 20people Good experience.
Speaker 2 (22:17):
One Yep.
Speaker 3 (22:19):
Think about it.
When was the last time?
If you went to a restaurant andyou had a bad meal, how many
people did you tell about A lot,I know, that's why when.
Speaker 2 (22:25):
I'm looking at hotel reviews.
I'm always careful.
Speaker 3 (22:28):
I don't tell anybody, but the ones that were terrible
.
We have to get out of thatmindset there.
That's important to have areview program in place as well.
Speaker 2 (22:41):
That's great.
Obviously, we've touched on alot of those.
Have a review program in placeas well.
Yeah, that's great.
Yeah, so what else?
I mean?
Obviously we've touched on alot of those.
What else have you like?
What you're offering to yourclients or recommending that
they do?
From a marketing perspective,that might be different from a
few years ago.
Like I see, you know, funnyenough, we're on a podcast right
now, right?
So where do podcasts fall intoa marketing mix?
Speaker 3 (23:06):
big.
You know I'm in my you knowdental part.
That my business.
I run a podcast and Iinterviewed orthodontists and
dental practices.
I have my then you mentionedbefore you there are a lot of
magazines that are niches.
I also under under mypresentation multimedia.
I also have a company calledOrtho Marketing and we market
orthodontics for dentalpractices.
(23:27):
We help dentists getorthodontic practices.
Speaker 2 (23:29):
Okay.
Speaker 3 (23:31):
And I run a podcast and it's very well received.
I get two, three calls a weekfrom people who heard my podcast
and want to talk to me abouthelping them out.
Podcasts are great also.
Another great thing now is towhat is to make your your
marketing go across the boardand use ai.
I've got a client um in thecity who got a patient came in
(23:55):
as a dental practice from chatgpt wow so somebody went to it
and asked for a question.
Asked a question about, you know, invisalign and new york city
and boom.
Speaker 2 (24:04):
And so here a question, asked a question about
you know Invisalign and NewYork city and boom and they said
, here's an example of a greatpractice to go to and the
practice got a $7,000 patientout of it because of chat GP.
Speaker 3 (24:11):
So you gotta you know .
So using AI, using technology,using automation is really a
game changer these days, and youhave to adapt you know.
Speaker 2 (24:30):
So how do you make sure you show up on chat gbt?
Uh, because, um, you know, andI'll give you full disclosure.
So when I'm, when I'm meetingwith a client, I'll ask the
question like, should a localpool business, um you know,
market locally, uh, usingmagazines or what's what's put
together a marketing plan for alocal landscaper in Bergen
County?
And when they've mentionedmagazines, my company comes up.
(24:50):
So I'm like now, is that justbecause I'm typing it in, or
because I have some good organicpresence out there?
Is that why I'm coming up?
It's interesting.
So how does your client makesure that they show up on chat,
gpt or other AIs?
Speaker 3 (25:06):
You know there are some tools and technologies that
we use, that you know that getthem there.
We have a lot of differentsubmissions.
You know SEO search engineoptimization has changed a lot,
a lot, over the last five, sixyears, especially the last six
months.
You know.
So when you just it's not justhaving a website and just adding
(25:26):
keywords to it anymore, youknow there's a lot of stuff that
needs to be done.
You need to have a lot of linkscoming in and you have to
basically let ChatGPT and otherAI programs know that you exist.
Otherwise they don't.
So you've got to actuallysubmit yourself to these
programs and it's not easy, youknow.
You know to go through hoopsfor it.
But if they know you're there,you'll be found.
Speaker 2 (25:48):
And where you come in is like you're a dentist,
you're running a dental practice, you don't have time to do this
stuff yourself.
Right, you know you're acontractor, you're up on a roof
all day, you don't have time todo this yourself, exactly.
And the list goes on and on.
So this is great, dean.
I mean there's so much more wecould talk about.
I'd love to talk more about theresults that you've had.
I mean, you shared one, butthere's so many different things
(26:11):
and so many different ways thatyou've used social media, that
you've used pay-per-click andother.
Maybe we could save that foranother one.
Sure, let's do it, but howwould people find you?
What's the best way?
And you know to be clear, youknow the name of my podcast is
Good Neighbor Podcast, bergen,Bergen County.
You did mention you have a lotof Bergen and North Jersey
(26:33):
clients, so let's make sure thatthey understand that right.
Just because you're based inWestchester doesn't mean that
you don't serve and help a lotof businesses here.
So what's the best way for themto reach you?
Speaker 3 (26:46):
I'm all over the social media, but if it's going
to presentation multimedia.
com, just fill out the formphone numbers there.
You can email me.
Dean@ presentation multimedia.
com.
Follow us on LinkedIn,instagram, facebook all of our
social media.
You can find us on any of themthere and I'd love to hear if
(27:07):
anybody has any questions orthey're interested in learning
more how to help your business.
Just please reach out.
I really appreciate having youon.
Speaker 2 (27:14):
Yeah, no, thank you very much.
We're going to have Chuck takeus out and then you and I will
be right back.
Thanks, Thank you.
Speaker 1 (27:21):
Thank you for listening to the Good Neighbor
podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpbergen.
com.
That's gnpbergen.
com, or call 201-298-8325.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!