April 24, 2025 • 22 mins
What does it mean to be a "unicorn" in the aesthetics industry? For Heinny Severini, owner of Purpose Aesthetix at Glam Studios in Norwood, NJ, it means bringing 18 years of nursing expertise into a field often criticized for prioritizing quick cosmetic fixes over genuine health and wellbeing.
During our enlightening conversation, Heinny shares her remarkable journey from hospital bedside nursing through infection prevention and urology before finding her passion in aesthetics after experiencing adult acne. This personal struggle sparked her interest in treatments that address both external appearance and internal health—a philosophy that now defines her practice. Unlike the "cookie-cutter" treatments offered elsewhere, Purpose Aesthetics provides deeply personalized care that begins with education and encompasses the whole person.
Listeners will discover the technical differences between neuromodulators (like Botox) and dermal fillers, but more importantly, they'll understand how modern aesthetic medicine is evolving toward regenerative approaches. Heinny debunks common misconceptions about treatments (no, properly done lip fillers shouldn't make you look like "the Joker"), while explaining how today's habits affect how we'll look a decade from now. Her refreshing honesty about the realities of entrepreneurship—balancing clinical excellence with the demands of running a business—offers valuable insights for anyone considering a similar path.
Whether you're curious about aesthetic treatments, contemplating a career change, or interested in the intersection of health and beauty, this episode provides thoughtful perspective from someone who truly understands that looking good is about feeling good, and that confidence comes from both medical expertise and genuine care. Ready to learn what makes Purpose Aesthetix different? Listen now and discover a community that celebrates confidence, grace, and timeless radiance.
Purpose Aesthetix
Heinny Severini
551-305-3378
521 Livingston St 113 Suite 6, Norwood, NJ 07648
info@purposeaesthetix.com
purposeaesthetix.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Doug Drohan.
Speaker 2 (00:11):
Good day everybody.
Welcome to another episode ofthe Good Neighbor Podcast
brought to you by the BergenNeighbors Media Group.
I am your host, doug Drohan,and today we are joined by
Heinny Severini, the owner ofthe brand new Purpose Aesthetix
at the Glam Studios in Norwood,new Jersey.
Welcome to the show.
Speaker 3 (00:30):
Thank you, I'm so excited about this.
Speaker 2 (00:33):
Yeah, I mean I was at your studio.
I guess you called a studio.
Speaker 3 (00:38):
Yes.
Speaker 2 (00:39):
Just earlier this week, earlier this week, and for
those who don't know what GlamStudios is, it's there's a
concept like this that are it'spopping up around Bergen County
and elsewhere, but it's a kindof a workspace, if you will, at
different studios that peoplemostly in the wellness and
(01:00):
beauty and aesthetics industrycan have their own kind of
business that runs out of abuilding that has other, you
know similar types of businessesbeauty and health, I guess you
could say right.
Speaker 3 (01:14):
Yeah, I love that concept.
This is actually a communityhair nails med spa massage, so
it's great for small business.
Speaker 2 (01:25):
yeah, so let's talk about you before we get into uh
purpose aesthetics.
So what's your background like?
How did you get into uh thisbusiness, and how long have you
been in the aesthetics business?
Speaker 3 (01:39):
yeah, so I call myself a unicorn.
I've been a nurse, um, in thefield of nursing I'm currently a
nurse practitioner for about 18years.
But I started with med surge inhospitals bedside, then I was a
manager in infection prevention, then I became a nurse
(02:02):
practitioner in infectionprevention and then I went into
urology, which was one of myfavorite specialties, and then I
started to really get intoaesthetics, maybe about six
years ago, and that was becauseI developed adult acne,
(02:24):
something that I never had todeal with.
I started doing research andjust fell in love with the
concept that you can help peoplenot only aesthetically right
from the outside, but alsointernally, and that plays a big
role, right.
Speaker 2 (02:40):
That's great.
Speaker 3 (02:41):
Yeah.
Speaker 2 (02:42):
So I mean, I mean you're, you're right, you're all
like a unicorn, because Ihaven't met many people in your
industry that are, that arenurses.
But I think that gives yourclients more of a sense of of
you know, trust and, you know,kind of eases their worries,
maybe because, all right, you'reputting needles in my face,
(03:02):
does this person know whatthey're doing?
But having been a nurse orbeing a nurse, I guess gives us
that extra layer of trust.
So so when did your businesslike?
When did you go off on your own?
What was the kind of the ahamoment where you said you know,
I want to start my own business.
Speaker 3 (03:20):
So I've been in my own space for about two months
almost now.
I did work for other med spasaround Bergen County.
The aha moment was when Iunderstood that, listen, I feel
like it was me from the momentthey entered to that business.
So when they're treated, andeven after you know, in a lot of
(03:53):
these places that I work for,did not education?
That represented safety, thatrepresented everything that I
stand by.
So that was my aha moment.
Yeah.
Speaker 2 (04:13):
Yeah, and I think it's important.
And the reason why we have thisshow is so people understand
who you are like the name behindor the person behind the name.
You are like the name behindthe, the, uh, or the, the person
behind the name, because, toyour point, there are so many
places to have, you know,fillers and aesthetics and
different things for my, my faceor lips or or forehead or
(04:37):
whatever.
So why you like?
Why should I visit you?
You know, and I think that'sthe biggest hurdle that we have
as business owners is gettingthat kind of message out there
without spending, you know, tensof thousands of dollars a month
on just getting ads in front ofpeople like so, so what?
(04:57):
So what's the experience like?
So you, you say you know it'seducating people.
It's obviously your backgroundas a nurse.
So what?
What makes the experience withyou different?
Speaker 3 (05:10):
So my business is not a cookie cutter business, right
?
We personalize treatment.
I make sure that every patientthat comes to my business has a
full consultation, that theyunderstand that not only what I
do here is important but whatthey're doing at home,
especially with their health,that I don't treat a single area
(05:34):
.
For example, a patient comes in.
These nasolabial folds, whichare the lines that run from your
nose to the corner of yourmouth, are bothering me.
Can you treat it?
So, basically, I am going tohave them understand anatomy and
also aging.
Aging is a diagnosis and I'mnot just going to go ahead and
fill that area but provide themwith the best treatment plan,
(05:59):
right?
okay, yeah, yeah everybody'sgonna get personalized treatment
.
Speaker 2 (06:06):
So how they can best treat their skin themselves
through hydration and diet andthings like that.
Speaker 3 (06:13):
It takes more than Botox or filler right.
Speaker 2 (06:17):
Got it.
So for somebody who'suninitiated like myself, I know
Botox, but what is a dermalfiller?
What is tox?
That doesn't?
That sounds like somethingthat's toxic, so I'm afraid of
that so it's a short word fortox is botulin toxin.
Speaker 3 (06:38):
We have different brands.
People know Botox because it'sa name brand, so they all call
it Botox.
But we now have a lot ofneuromodulators and what these
medications do is that they stopthe muscle and by doing that
you kind of help the skin torelax.
You look brighter, you don'tget those permanent static lines
(06:59):
that can form with musclemovements.
You look refreshed.
Dermal fillers are made out ofhyaluronic acid, which is a gel
that is injected.
We all produce it in our body,but this is an external way of
allowing some areas to be filled.
(07:20):
And then we have now newertrends.
Just Like everything inmedicine, we are growing, we're
learning, we're improving.
A lot of the focus now is inregenerative medicine,
especially with skin andaesthetics.
Speaker 2 (07:36):
Okay, yeah.
Speaker 3 (07:38):
And that includes using a lot of things like
vitamins for the skin or yourown blood, right, if you're a
good candidate for that.
Polynucleotides, we have it allfor sure.
Speaker 2 (07:52):
Yeah, all right, and I guess one of the benefits of
any type of I mean for want of abetter word, I'll call beauty
treatment is that when you lookbetter, you feel better.
Sure, when you feel better,you're more confident.
Right, I mean it's, it's, whatyou provide is not just a
physical service, it's, there'sa emotional part to it, right?
Speaker 3 (08:17):
Yes, there's actually studies out there that have
shown that people that gettreatments with Botox feel
better.
I mean, you look at yourself,you feel refreshed, a little
more perky, and you know, evenwhen the sun is out you feel
better, right.
Speaker 2 (08:33):
Yeah.
Speaker 3 (08:33):
Yeah.
Speaker 2 (08:34):
Yeah, and what is so I, if I go on your Web site,
there's a line that says be partof a community that celebrates
confidence, that we just spokeof grace and timeless radiance.
So what do you mean by beingpart of a community?
Speaker 3 (08:51):
A community is people who believe in health inside
and outside.
That's it.
The newest, some of the newerthings now is that a lot of
people understand that health isa community.
Listen, I exercise Great.
I take care of I use sunscreenGreat.
(09:12):
You know this is part of ourcommunity that we now have
learned that, ultimately, whatyou're doing today are the
results of 10, 15 years from now.
Speaker 2 (09:23):
Right, Right, right, yeah.
I heard somebody say itmight've been a celebrity that
said you know, when you turn 50,everything that you did in your
20s comes back to the chickenscome home to roost.
So what you did in your 20s youget away with in your 20s and
in your 30s, but by the timeyou're in your 40s and 50s you
(09:44):
know that lifestyle that you had.
Speaker 3 (09:47):
Yeah, I talk to my clients all the time.
I said listen, all this sundamage that you've had for 25
years, it's now here and we haveto deal with it.
You know as best as you can Ican't take it all away in one
visit Right, so yeah.
Speaker 2 (10:05):
There's a line from a guy named Stephen Covey who
wrote the book Seven Habits ofHighly Effective People, and he
back in the 90s I read that bookand had his tapes, you know,
when you had tapes put in yourcar, when your cars actually had
a tape deck.
But he used a line that saidyou can't talk yourself out of a
(10:26):
habit you worked yourself into.
In other words, like justsnapping your fingers it's not
going to change something that alifestyle has developed over
years.
You want to become a bettermanager, or better this, or
better husband, better father,but it's not going to happen
just by snapping your finger ifeverything you've done for the
(10:48):
last 15 years has been counterto that.
So you know, to your point, um,you've been spending your days
drinking and hanging out in thesun.
Uh, now you wake up and say, oh, I got to do something about
this.
Speaker 3 (11:00):
Yeah, I guess you could get plastic surgery, and
then you look like but even withplastic surgery, you're still
going to need um some of thesemedications.
You're still going to need someof these medications.
You're still going to needBotox.
You're still going to need somefillers.
Speaker 2 (11:14):
Yeah.
Speaker 3 (11:14):
You know that's not going to erase damaged skin, but
I'm here for it.
Speaker 2 (11:22):
So who's your typical client?
I mean, I'd imagine it's mostlyfemale, but do you have male
clients as well?
Speaker 3 (11:28):
I do have male clients, not a big population.
Most of my clients are females.
A lot of the young girls lovelip fillers and then the older
females are really more focusedon skin maintenance and some
injectables.
Speaker 2 (11:48):
Yeah, so lip fillers, that's where you're.
You know, like Meg Ryan.
All of a sudden you've gotthese like clown lips or you
look like the Joker.
How long does that last?
Speaker 3 (12:01):
Right.
So listen, that's one of themisconceptions in aesthetics.
We've seen these people thatalmost look like aliens, right
Overdone over the years.
That is not how we're treatingpeople nowadays.
We are basically replacing alittle bit of what's changing,
supporting structures that arechanging Fillers.
(12:24):
If you really read some of the,or study or listen to the
companies, they're supposed tolast a year.
Everybody's different.
If your body metabolizes themedication faster, you know you
need it sooner.
But from what I do is listen.
They come in, they want lipfiller still looks good.
(12:46):
I'm like no, we don't need anymore filler.
Filler still looks good.
I'm like no, we don't need anymore filler.
Speaker 2 (12:52):
It's up to the provider to really bring that
patient into understandingwhat's happening well, it's
almost like you know you'reenglish, you have a stiff upper
lip, but you want to look latina, you know, and it's like well,
I don't think your body wasmeant.
You know you're, you're fromengland and is your genetics,
but yet you want to have.
You know, you want to look.
Right, I mean, certain thingsjust don't look right on people
(13:13):
Don't happen.
Speaker 3 (13:14):
That's what I say.
Everybody comes in and they'relike I want your lips.
I'm like you're going to get alip but you can't have mine.
Speaker 2 (13:22):
Yeah, that's funny.
That's funny.
So let's go back a little bit.
So when did you decide youwanted to be a nurse?
Like, what was that moment inyour life where you're sitting
on it?
Speaker 3 (13:33):
So I actually grew up in Columbia and I wanted to be
a doctor.
My uncle, who raised me, was adoctor and used to bring us to
the hospital when I was little.
Then I came to the US.
I was a young mom.
I had a child when I was 18.
And I said, listen, medicalmedicine is going to be too long
(13:55):
.
I love taking care of people, Ilove medicine and I went into
nursing.
Speaker 2 (14:02):
Wow, okay.
So what part of Colombia didyou grow up in?
Speaker 3 (14:07):
I grew up in Cartagena, Colombia.
Speaker 2 (14:10):
Oh nice, so on the coast.
Speaker 3 (14:11):
Yeah, yeah.
See, I had a lot of sunexposure.
Speaker 2 (14:16):
Yeah, yeah, yeah, and I don't want to get too deep
into Colombia, but havingfriends from there my nephew
married a girl from there and myneighbors from San Andres, you
know, one thing we don't realizeabout Colombia is how different
the climates are.
Certainly like the US.
Bogota, medellin is not.
It's not like it's hot and it'stropical.
(14:38):
You're in the mountains.
It's a different kind ofclimate which I guess would also
affect your skin, your skin Yep, and what you eat.
Right, I'm sure the food is alittle bit different, and just
like it's different in the Southyou know, down Alabama than it
is here in New Jersey, for sure.
All right, so here we go.
(14:59):
You come to America, you becomea nurse, you know, and then at
this point in your life, yousaid I want to open up my own
practice.
One of the things I like totalk to people about on this
show is what the journey's beenlike being an entrepreneur,
because I've heard a couple ofpeople describe it as a roller
coaster.
It's also the differencebetween financial security and
(15:22):
financial independence.
Financial security is having apaycheck every week, having, you
know, punching the clock, so tospeak, and having the security
that you know you hope you keepyour job, but while you do have
a job, you have benefits and youhave that, versus being an
entrepreneur.
So I'm going to go off on myown and now I don't have that
(15:43):
security, but I do have theability to do more with my life,
to make more, to earn more,because now you know the sky's
the limit, whereas when you workfor someone else, sometimes
there's certain you knowceilings on how far you can go
or what you can do.
Right, what is it like for you?
Speaker 3 (16:01):
Wow.
So it's, it's, it's, you know,it's, it's a lot right.
So I am, before anything, I wasa provider.
Like you said, I was justfocusing on one thing making
sure my patients are safe, doingthe best that I can.
Now there's a lot right.
I carry I don't know how manytitles at this point right,
(16:24):
cleaning person, you're, you'reeverything busy.
What I love is that I'mbasically standing what I by,
what I believe right.
Um, that every client thatcomes to me has service that I
created.
Um, even from the consent orthe branding, the colors.
(16:50):
It's me right, and that's whatkeeps me going.
But it is definitely a rollercoaster, right, one day is
different from the other.
It's hard to disconnect.
That's something that I have towork on, um, since it's a new
thing for me.
I don't know how to disconnectright, I'm always checking
(17:12):
emails or answering dms oninstagram.
So that's something that I haveto work on and it will come
it'll come.
Speaker 2 (17:20):
I've been, it's been.
This is my eighth year of uhrunning my own business and um,
it, you know it's, it'sdefinitely uh, there's, it's a
different kind of stress.
Uh, I've gotten better with it.
I've become more um, I'velearned there's certain things I
just can't do myself, so I Ihave to pay somebody to do it
because I can't.
(17:40):
You know, in the beginningyou're kind of bootstrapping it,
you want to save as much moneyas possible.
But then you realize and you'reso worn down and so like on
edge that, like you know you're,you got a 24 hours, seven days
a week sign on your forehead.
Uh, but it is what you need todo.
And when you watch Shark Tank,it's always about what's your
grind, right?
(18:00):
You know rise and grind and um,you have a dream.
It's not going to happenwithout passion.
It's not going to happenwithout passion and it's not
going to happen without hardwork, but it's worth it.
I'll tell you that, like yousaid, now you're working for
yourself and you make thedecisions.
If they don't work out, youjust pivot, learn from it and
keep going.
You don't have to worry about aboss is going to reprimand you
(18:24):
or something like that, and thenyou can totally you know you
can listen to your clients andbe able to react to that quicker
.
Speaker 3 (18:30):
Right.
Speaker 2 (18:31):
It's something that I found rewarding in a lot of
different ways.
So let's, let's go back.
Okay, so here we are.
We're in Norwood, new Jersey,521 Livingston street.
There is a new kind of I'll saynew in the last couple of years
, this new kind of shoppingstrip mall plaza on Livingston,
which is a road that runs from,I think, harrington Park all the
(18:55):
way up to New York State andbecomes Route 303.
So you are in suite six at GlamStudios.
Speaker 3 (19:03):
Yes.
Speaker 2 (19:04):
Okay, and what is the best way for people to book an
appointment with you?
Speaker 3 (19:11):
yes, so we do have a booking system, but I think the
easiest way is to call or textand our number is 551-305-3378
and we can automatically getthem scheduled from there.
We also have a booking systemfrom Aesthetix records which
they can access from ourinstagram link tree or from our
(19:35):
website nice and on instagram.
Speaker 2 (19:38):
How would I find you there?
Speaker 3 (19:40):
yes, on instagram we're purpose Aesthetix with an
X at the end and a underscore.
Speaker 2 (19:53):
Right right.
Speaker 3 (19:54):
And we're also on Facebook as Purpose.
Aesthetics with an X at the end.
Speaker 2 (20:02):
And you have a big event coming up right in May.
Speaker 3 (20:06):
Yes, I'm so excited we are finally um having a grand
opening party.
Um we're collaborating with oneof our neighbors here, which is
yes, 86 and vine.
I love it there.
Um, we're having an all-whiteparty from 6 to 9 pm.
It's's gonna be fun.
Speaker 2 (20:28):
Dj raffles all the above, yeah, so do you come on a
web boat is.
Speaker 3 (20:35):
That is that how I dress.
Yeah, that's something that youdo.
Listen, if it's white, why not?
Yeah and we have an event right.
We do require people toregister.
Speaker 2 (20:48):
Okay, and how would they do that?
I know on Instagram you havesomething on Instagram.
Speaker 3 (20:53):
On our link tree too.
We have something there.
They can go directly, hit onthat link tree and go ahead and
reserve their ticket for sure.
Speaker 2 (21:06):
Nice, nice.
Yeah, let's, just before we saygoodbye, let's just review
again some of the services thatyou provide.
So we talked on fillers, wetalked about Botox.
What are the other types ofservices that you provide?
Speaker 3 (21:21):
Yes, so we provide laser services, microneedling
medical grade peels.
I do have wellness services,microneedling medical grade
peels.
I do have wellness serviceswhich are IVs, for nutrition,
for health.
Also.
Speaker 2 (21:38):
After this grand opening party at 86 and Vine,
who are your cocktail parlorpartners?
If I've had a little what wecall cocktail flu the next day,
I could come in for an iv bvitamin kind of boost recovery
yes, for sure, for sure nice,nice I like that yeah, yeah
(22:01):
that's great.
well, hanny, this was great, Iyou know.
I think we can come back atanother time and maybe talk
about some specific um, you know, we'll call it an episode or or
an experience that somebody hadwhere you helped them.
Uh, you know, maybe it was likeyou said, it was acne or it was
something else, and I'd love tobe able to share that story
with uh, you know, with theaudience.
(22:22):
So, thank you so much for forjoining us today, um, and I am
just going to have Chuck saygoodbye to us, and then you and
I will be right back.
Speaker 3 (22:32):
Thank you so much.
Speaker 1 (22:35):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpbergencom.
That's gnpbergencom, or call201-298-8325.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Doug Drohan.
Speaker 2 (00:11):
Good day everybody.
Welcome to another episode ofthe Good Neighbor Podcast
brought to you by the BergenNeighbors Media Group.
I am your host, doug Drohan,and today we are joined by
Heinny Severini, the owner ofthe brand new Purpose Aesthetix
at the Glam Studios in Norwood,new Jersey.
Welcome to the show.
Speaker 3 (00:30):
Thank you, I'm so excited about this.
Speaker 2 (00:33):
Yeah, I mean I was at your studio.
I guess you called a studio.
Speaker 3 (00:38):
Yes.
Speaker 2 (00:39):
Just earlier this week, earlier this week, and for
those who don't know what GlamStudios is, it's there's a
concept like this that are it'spopping up around Bergen County
and elsewhere, but it's a kindof a workspace, if you will, at
different studios that peoplemostly in the wellness and
(01:00):
beauty and aesthetics industrycan have their own kind of
business that runs out of abuilding that has other, you
know similar types of businessesbeauty and health, I guess you
could say right.
Speaker 3 (01:14):
Yeah, I love that concept.
This is actually a communityhair nails med spa massage, so
it's great for small business.
Speaker 2 (01:25):
yeah, so let's talk about you before we get into uh
purpose aesthetics.
So what's your background like?
How did you get into uh thisbusiness, and how long have you
been in the aesthetics business?
Speaker 3 (01:39):
yeah, so I call myself a unicorn.
I've been a nurse, um, in thefield of nursing I'm currently a
nurse practitioner for about 18years.
But I started with med surge inhospitals bedside, then I was a
manager in infection prevention, then I became a nurse
(02:02):
practitioner in infectionprevention and then I went into
urology, which was one of myfavorite specialties, and then I
started to really get intoaesthetics, maybe about six
years ago, and that was becauseI developed adult acne,
(02:24):
something that I never had todeal with.
I started doing research andjust fell in love with the
concept that you can help peoplenot only aesthetically right
from the outside, but alsointernally, and that plays a big
role, right.
Speaker 2 (02:40):
That's great.
Speaker 3 (02:41):
Yeah.
Speaker 2 (02:42):
So I mean, I mean you're, you're right, you're all
like a unicorn, because Ihaven't met many people in your
industry that are, that arenurses.
But I think that gives yourclients more of a sense of of
you know, trust and, you know,kind of eases their worries,
maybe because, all right, you'reputting needles in my face,
(03:02):
does this person know whatthey're doing?
But having been a nurse orbeing a nurse, I guess gives us
that extra layer of trust.
So so when did your businesslike?
When did you go off on your own?
What was the kind of the ahamoment where you said you know,
I want to start my own business.
Speaker 3 (03:20):
So I've been in my own space for about two months
almost now.
I did work for other med spasaround Bergen County.
The aha moment was when Iunderstood that, listen, I feel
like it was me from the momentthey entered to that business.
So when they're treated, andeven after you know, in a lot of
(03:53):
these places that I work for,did not education?
That represented safety, thatrepresented everything that I
stand by.
So that was my aha moment.
Yeah.
Speaker 2 (04:13):
Yeah, and I think it's important.
And the reason why we have thisshow is so people understand
who you are like the name behindor the person behind the name.
You are like the name behindthe, the, uh, or the, the person
behind the name, because, toyour point, there are so many
places to have, you know,fillers and aesthetics and
different things for my, my faceor lips or or forehead or
(04:37):
whatever.
So why you like?
Why should I visit you?
You know, and I think that'sthe biggest hurdle that we have
as business owners is gettingthat kind of message out there
without spending, you know, tensof thousands of dollars a month
on just getting ads in front ofpeople like so, so what?
(04:57):
So what's the experience like?
So you, you say you know it'seducating people.
It's obviously your backgroundas a nurse.
So what?
What makes the experience withyou different?
Speaker 3 (05:10):
So my business is not a cookie cutter business, right
?
We personalize treatment.
I make sure that every patientthat comes to my business has a
full consultation, that theyunderstand that not only what I
do here is important but whatthey're doing at home,
especially with their health,that I don't treat a single area
(05:34):
.
For example, a patient comes in.
These nasolabial folds, whichare the lines that run from your
nose to the corner of yourmouth, are bothering me.
Can you treat it?
So, basically, I am going tohave them understand anatomy and
also aging.
Aging is a diagnosis and I'mnot just going to go ahead and
fill that area but provide themwith the best treatment plan,
(05:59):
right?
okay, yeah, yeah everybody'sgonna get personalized treatment
.
Speaker 2 (06:06):
So how they can best treat their skin themselves
through hydration and diet andthings like that.
Speaker 3 (06:13):
It takes more than Botox or filler right.
Speaker 2 (06:17):
Got it.
So for somebody who'suninitiated like myself, I know
Botox, but what is a dermalfiller?
What is tox?
That doesn't?
That sounds like somethingthat's toxic, so I'm afraid of
that so it's a short word fortox is botulin toxin.
Speaker 3 (06:38):
We have different brands.
People know Botox because it'sa name brand, so they all call
it Botox.
But we now have a lot ofneuromodulators and what these
medications do is that they stopthe muscle and by doing that
you kind of help the skin torelax.
You look brighter, you don'tget those permanent static lines
(06:59):
that can form with musclemovements.
You look refreshed.
Dermal fillers are made out ofhyaluronic acid, which is a gel
that is injected.
We all produce it in our body,but this is an external way of
allowing some areas to be filled.
(07:20):
And then we have now newertrends.
Just Like everything inmedicine, we are growing, we're
learning, we're improving.
A lot of the focus now is inregenerative medicine,
especially with skin andaesthetics.
Speaker 2 (07:36):
Okay, yeah.
Speaker 3 (07:38):
And that includes using a lot of things like
vitamins for the skin or yourown blood, right, if you're a
good candidate for that.
Polynucleotides, we have it allfor sure.
Speaker 2 (07:52):
Yeah, all right, and I guess one of the benefits of
any type of I mean for want of abetter word, I'll call beauty
treatment is that when you lookbetter, you feel better.
Sure, when you feel better,you're more confident.
Right, I mean it's, it's, whatyou provide is not just a
physical service, it's, there'sa emotional part to it, right?
Speaker 3 (08:17):
Yes, there's actually studies out there that have
shown that people that gettreatments with Botox feel
better.
I mean, you look at yourself,you feel refreshed, a little
more perky, and you know, evenwhen the sun is out you feel
better, right.
Speaker 2 (08:33):
Yeah.
Speaker 3 (08:33):
Yeah.
Speaker 2 (08:34):
Yeah, and what is so I, if I go on your Web site,
there's a line that says be partof a community that celebrates
confidence, that we just spokeof grace and timeless radiance.
So what do you mean by beingpart of a community?
Speaker 3 (08:51):
A community is people who believe in health inside
and outside.
That's it.
The newest, some of the newerthings now is that a lot of
people understand that health isa community.
Listen, I exercise Great.
I take care of I use sunscreenGreat.
(09:12):
You know this is part of ourcommunity that we now have
learned that, ultimately, whatyou're doing today are the
results of 10, 15 years from now.
Speaker 2 (09:23):
Right, Right, right, yeah.
I heard somebody say itmight've been a celebrity that
said you know, when you turn 50,everything that you did in your
20s comes back to the chickenscome home to roost.
So what you did in your 20s youget away with in your 20s and
in your 30s, but by the timeyou're in your 40s and 50s you
(09:44):
know that lifestyle that you had.
Speaker 3 (09:47):
Yeah, I talk to my clients all the time.
I said listen, all this sundamage that you've had for 25
years, it's now here and we haveto deal with it.
You know as best as you can Ican't take it all away in one
visit Right, so yeah.
Speaker 2 (10:05):
There's a line from a guy named Stephen Covey who
wrote the book Seven Habits ofHighly Effective People, and he
back in the 90s I read that bookand had his tapes, you know,
when you had tapes put in yourcar, when your cars actually had
a tape deck.
But he used a line that saidyou can't talk yourself out of a
(10:26):
habit you worked yourself into.
In other words, like justsnapping your fingers it's not
going to change something that alifestyle has developed over
years.
You want to become a bettermanager, or better this, or
better husband, better father,but it's not going to happen
just by snapping your finger ifeverything you've done for the
(10:48):
last 15 years has been counterto that.
So you know, to your point, um,you've been spending your days
drinking and hanging out in thesun.
Uh, now you wake up and say, oh, I got to do something about
this.
Speaker 3 (11:00):
Yeah, I guess you could get plastic surgery, and
then you look like but even withplastic surgery, you're still
going to need um some of thesemedications.
You're still going to need someof these medications.
You're still going to needBotox.
You're still going to need somefillers.
Speaker 2 (11:14):
Yeah.
Speaker 3 (11:14):
You know that's not going to erase damaged skin, but
I'm here for it.
Speaker 2 (11:22):
So who's your typical client?
I mean, I'd imagine it's mostlyfemale, but do you have male
clients as well?
Speaker 3 (11:28):
I do have male clients, not a big population.
Most of my clients are females.
A lot of the young girls lovelip fillers and then the older
females are really more focusedon skin maintenance and some
injectables.
Speaker 2 (11:48):
Yeah, so lip fillers, that's where you're.
You know, like Meg Ryan.
All of a sudden you've gotthese like clown lips or you
look like the Joker.
How long does that last?
Speaker 3 (12:01):
Right.
So listen, that's one of themisconceptions in aesthetics.
We've seen these people thatalmost look like aliens, right
Overdone over the years.
That is not how we're treatingpeople nowadays.
We are basically replacing alittle bit of what's changing,
supporting structures that arechanging Fillers.
(12:24):
If you really read some of the,or study or listen to the
companies, they're supposed tolast a year.
Everybody's different.
If your body metabolizes themedication faster, you know you
need it sooner.
But from what I do is listen.
They come in, they want lipfiller still looks good.
(12:46):
I'm like no, we don't need anymore filler.
Filler still looks good.
I'm like no, we don't need anymore filler.
Speaker 2 (12:52):
It's up to the provider to really bring that
patient into understandingwhat's happening well, it's
almost like you know you'reenglish, you have a stiff upper
lip, but you want to look latina, you know, and it's like well,
I don't think your body wasmeant.
You know you're, you're fromengland and is your genetics,
but yet you want to have.
You know, you want to look.
Right, I mean, certain thingsjust don't look right on people
(13:13):
Don't happen.
Speaker 3 (13:14):
That's what I say.
Everybody comes in and they'relike I want your lips.
I'm like you're going to get alip but you can't have mine.
Speaker 2 (13:22):
Yeah, that's funny.
That's funny.
So let's go back a little bit.
So when did you decide youwanted to be a nurse?
Like, what was that moment inyour life where you're sitting
on it?
Speaker 3 (13:33):
So I actually grew up in Columbia and I wanted to be
a doctor.
My uncle, who raised me, was adoctor and used to bring us to
the hospital when I was little.
Then I came to the US.
I was a young mom.
I had a child when I was 18.
And I said, listen, medicalmedicine is going to be too long
(13:55):
.
I love taking care of people, Ilove medicine and I went into
nursing.
Speaker 2 (14:02):
Wow, okay.
So what part of Colombia didyou grow up in?
Speaker 3 (14:07):
I grew up in Cartagena, Colombia.
Speaker 2 (14:10):
Oh nice, so on the coast.
Speaker 3 (14:11):
Yeah, yeah.
See, I had a lot of sunexposure.
Speaker 2 (14:16):
Yeah, yeah, yeah, and I don't want to get too deep
into Colombia, but havingfriends from there my nephew
married a girl from there and myneighbors from San Andres, you
know, one thing we don't realizeabout Colombia is how different
the climates are.
Certainly like the US.
Bogota, medellin is not.
It's not like it's hot and it'stropical.
(14:38):
You're in the mountains.
It's a different kind ofclimate which I guess would also
affect your skin, your skin Yep, and what you eat.
Right, I'm sure the food is alittle bit different, and just
like it's different in the Southyou know, down Alabama than it
is here in New Jersey, for sure.
All right, so here we go.
(14:59):
You come to America, you becomea nurse, you know, and then at
this point in your life, yousaid I want to open up my own
practice.
One of the things I like totalk to people about on this
show is what the journey's beenlike being an entrepreneur,
because I've heard a couple ofpeople describe it as a roller
coaster.
It's also the differencebetween financial security and
(15:22):
financial independence.
Financial security is having apaycheck every week, having, you
know, punching the clock, so tospeak, and having the security
that you know you hope you keepyour job, but while you do have
a job, you have benefits and youhave that, versus being an
entrepreneur.
So I'm going to go off on myown and now I don't have that
(15:43):
security, but I do have theability to do more with my life,
to make more, to earn more,because now you know the sky's
the limit, whereas when you workfor someone else, sometimes
there's certain you knowceilings on how far you can go
or what you can do.
Right, what is it like for you?
Speaker 3 (16:01):
Wow.
So it's, it's, it's, you know,it's, it's a lot right.
So I am, before anything, I wasa provider.
Like you said, I was justfocusing on one thing making
sure my patients are safe, doingthe best that I can.
Now there's a lot right.
I carry I don't know how manytitles at this point right,
(16:24):
cleaning person, you're, you'reeverything busy.
What I love is that I'mbasically standing what I by,
what I believe right.
Um, that every client thatcomes to me has service that I
created.
Um, even from the consent orthe branding, the colors.
(16:50):
It's me right, and that's whatkeeps me going.
But it is definitely a rollercoaster, right, one day is
different from the other.
It's hard to disconnect.
That's something that I have towork on, um, since it's a new
thing for me.
I don't know how to disconnectright, I'm always checking
(17:12):
emails or answering dms oninstagram.
So that's something that I haveto work on and it will come
it'll come.
Speaker 2 (17:20):
I've been, it's been.
This is my eighth year of uhrunning my own business and um,
it, you know it's, it'sdefinitely uh, there's, it's a
different kind of stress.
Uh, I've gotten better with it.
I've become more um, I'velearned there's certain things I
just can't do myself, so I Ihave to pay somebody to do it
because I can't.
(17:40):
You know, in the beginningyou're kind of bootstrapping it,
you want to save as much moneyas possible.
But then you realize and you'reso worn down and so like on
edge that, like you know you're,you got a 24 hours, seven days
a week sign on your forehead.
Uh, but it is what you need todo.
And when you watch Shark Tank,it's always about what's your
grind, right?
(18:00):
You know rise and grind and um,you have a dream.
It's not going to happenwithout passion.
It's not going to happenwithout passion and it's not
going to happen without hardwork, but it's worth it.
I'll tell you that, like yousaid, now you're working for
yourself and you make thedecisions.
If they don't work out, youjust pivot, learn from it and
keep going.
You don't have to worry about aboss is going to reprimand you
(18:24):
or something like that, and thenyou can totally you know you
can listen to your clients andbe able to react to that quicker
.
Speaker 3 (18:30):
Right.
Speaker 2 (18:31):
It's something that I found rewarding in a lot of
different ways.
So let's, let's go back.
Okay, so here we are.
We're in Norwood, new Jersey,521 Livingston street.
There is a new kind of I'll saynew in the last couple of years
, this new kind of shoppingstrip mall plaza on Livingston,
which is a road that runs from,I think, harrington Park all the
(18:55):
way up to New York State andbecomes Route 303.
So you are in suite six at GlamStudios.
Speaker 3 (19:03):
Yes.
Speaker 2 (19:04):
Okay, and what is the best way for people to book an
appointment with you?
Speaker 3 (19:11):
yes, so we do have a booking system, but I think the
easiest way is to call or textand our number is 551-305-3378
and we can automatically getthem scheduled from there.
We also have a booking systemfrom Aesthetix records which
they can access from ourinstagram link tree or from our
(19:35):
website nice and on instagram.
Speaker 2 (19:38):
How would I find you there?
Speaker 3 (19:40):
yes, on instagram we're purpose Aesthetix with an
X at the end and a underscore.
Speaker 2 (19:53):
Right right.
Speaker 3 (19:54):
And we're also on Facebook as Purpose.
Aesthetics with an X at the end.
Speaker 2 (20:02):
And you have a big event coming up right in May.
Speaker 3 (20:06):
Yes, I'm so excited we are finally um having a grand
opening party.
Um we're collaborating with oneof our neighbors here, which is
yes, 86 and vine.
I love it there.
Um, we're having an all-whiteparty from 6 to 9 pm.
It's's gonna be fun.
Speaker 2 (20:28):
Dj raffles all the above, yeah, so do you come on a
web boat is.
Speaker 3 (20:35):
That is that how I dress.
Yeah, that's something that youdo.
Listen, if it's white, why not?
Yeah and we have an event right.
We do require people toregister.
Speaker 2 (20:48):
Okay, and how would they do that?
I know on Instagram you havesomething on Instagram.
Speaker 3 (20:53):
On our link tree too.
We have something there.
They can go directly, hit onthat link tree and go ahead and
reserve their ticket for sure.
Speaker 2 (21:06):
Nice, nice.
Yeah, let's, just before we saygoodbye, let's just review
again some of the services thatyou provide.
So we talked on fillers, wetalked about Botox.
What are the other types ofservices that you provide?
Speaker 3 (21:21):
Yes, so we provide laser services, microneedling
medical grade peels.
I do have wellness services,microneedling medical grade
peels.
I do have wellness serviceswhich are IVs, for nutrition,
for health.
Also.
Speaker 2 (21:38):
After this grand opening party at 86 and Vine,
who are your cocktail parlorpartners?
If I've had a little what wecall cocktail flu the next day,
I could come in for an iv bvitamin kind of boost recovery
yes, for sure, for sure nice,nice I like that yeah, yeah
(22:01):
that's great.
well, hanny, this was great, Iyou know.
I think we can come back atanother time and maybe talk
about some specific um, you know, we'll call it an episode or or
an experience that somebody hadwhere you helped them.
Uh, you know, maybe it was likeyou said, it was acne or it was
something else, and I'd love tobe able to share that story
with uh, you know, with theaudience.
(22:22):
So, thank you so much for forjoining us today, um, and I am
just going to have Chuck saygoodbye to us, and then you and
I will be right back.
Speaker 3 (22:32):
Thank you so much.
Speaker 1 (22:35):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpbergencom.
That's gnpbergencom, or call201-298-8325.
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