May 9, 2025 • 30 mins
Marketing your business successfully isn't just about being found—it's about creating trust and meaningful connections with potential customers. In this enlightening conversation, Avivit Fisher, owner of REdD Strategy marketing consultancy, shares powerful insights on how local businesses can rise above the noise in today's competitive marketplace.
"Relationships are the number one thing," Avivit emphasizes, revealing why your website serves as your digital home base while platforms like Google Business Profile can dramatically increase your visibility without expensive advertising. She expertly breaks down why many business owners struggle with marketing—from therapists who dislike self-promotion to contractors with neglected online presence—and offers practical solutions that work across industries.
The discussion delves into the psychology behind consumer decision-making, particularly the critical "know, like, and trust" journey that transforms strangers into loyal customers. Avivit explains how reviews function as social proof, why email marketing remains essential for service businesses, and the specific incentives that motivate people to engage with your brand. For business owners wondering about return on investment, her insights on consistency and methodical approach provide a clear roadmap to success.
Beyond marketing tactics, Avivit shares her personal journey from graphic designer to marketing consultant, including the surprising benefits of entrepreneurship. Her story of building a business while raising children resonates with anyone seeking more flexibility and independence in their professional life. Whether you're a therapist, contractor, lawyer, or any local service provider, this conversation offers valuable strategies to enhance your marketing approach and connect more effectively with your community.
Ready to transform your business's visibility and build lasting trust with customers? Visit ranklocalNJ.com to learn more about Avavit's services or connect with her on LinkedIn.
REdD Strategy
Avivit Fisher
646-745 7209
avivit@reddstrategy.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Doug Drohan.
Speaker 2 (00:11):
Hey, good afternoon everybody.
Welcome to another episode ofthe Good Neighbor Podcast
brought to you by the BergenNeighbors Media Group.
Based out of Harrington Park,and just down the road in the
same town, is Avavit Fisher.
She is the owner of RedStrategy.
It is a marketing consultingfirm, I guess, for want of a
better word.
And Avavit, welcome to the show.
Speaker 3 (00:32):
Thank you so much for having me.
I'm so glad to be here.
Speaker 2 (00:36):
Yeah, so we you know.
Truth be told, we first metwhen you and your family first
moved into Harrington Park andyou were featured on the cover
of this amazing magazine called.
Speaker 3 (00:48):
That's right.
Speaker 2 (00:50):
And yeah, so we've known each other for a while but
we kind of run in the samecircle.
So it's great to have you onthe show and I guess we'll get
right into what Red's strategyis and the kind of services you
offer, and we'll go from there.
Speaker 3 (01:08):
Sure.
So RedD Strategy is a marketingconsultancy.
Initially it started as amarketing consultancy for small
business owners, and then Inarrowed my niche to therapy
practice owners, mental healthproviders, and right now I'm
actually expanding again tolocal small businesses because I
(01:29):
think that there's a lot ofthings that can be done on a
local scale, especially when itcomes to digital marketing and
so on.
So I work with practice andbusiness owners.
I help them rank locally online.
(01:51):
I help them create a marketingstrategy that leverages
different channels of marketing.
Some like social media, somehate it, so I work around
people's likes and dislikes, butessentially I help them stand
out in their community, in ourcommunity town county what might
(02:14):
be Right.
Speaker 2 (02:16):
Yeah, I always talk about the top line melody, which
is a term that Bono from U2used in his book.
And when asked you know what istop line melody?
He said well, it's that song,that tune you hear when you walk
around the corner.
It's always in your head.
You know, it's how you riseabove all the noise and the
(02:37):
disruptions and all the you know.
When it comes to advertising,we're exposed to like 5,000 to
10,000 ad messages a day.
So how does your company becomethat top line melody?
So I totally, totally agreewith what you're, what you're
doing, and now there are anumber of different ways for
people to find you as a business, right?
(02:57):
So what are the things, whatare the different kinds of
platforms and and I guess wecould say tentpole pegs that you
work with for someone to have amulti-platform holistic
strategy?
Speaker 3 (03:11):
Right.
So first of all, I meanrelationships are the number one
thing.
I would say and you would knowthat, doug, probably you have a
big network of relationships.
But when we take it offline, Iwould say the most important
platform is your own.
It's your website.
This is your home, digital homethat you own, that nobody owns,
(03:35):
and it's very important to haveit set up correctly and then
every channel out there, be itdirectories, be it social media,
anything should lead to yourhome.
But there's another platformthat is highly underrated for
many, which is a Google BusinessProfile platform, and this is
(04:00):
basically I don't know how Iwould categorize it it's a
directory by Google, so you canshow up on Google maps and
people, and when people aresearching for your particular
service on Google, the goal isfor you to be one of the first
businesses to come up in that.
Speaker 2 (04:19):
Right Without paying.
Right Without paying.
Speaker 3 (04:21):
Google a fine $5,000 a month.
Speaker 2 (04:25):
So it's more organic search, exactly.
Speaker 3 (04:28):
It's more organic, but it can be extremely
effective and it drives leadswithout having to pay for them
per click.
That's what I meant.
Speaker 2 (04:38):
Yeah, it's interesting because, as you're
talking, I have a lot of clientswhose websites are not very
good.
Or I just had a guest on mypodcast who I go to her website
and then it says Winks, this isa great place for you to now to
put your products, so peopleknow who you know.
(04:59):
So, like they didn't evenupdate what the website, like
general platform, is offeringthe author or the owners.
So there's a lot of people needhelp with websites, but the
problem that I see is that a lotof the clients that I work with
are small and medium sizedbusinesses that don't have a lot
of money.
So there are a lot of companiesthat will charge you $5,000 or
(05:20):
more to build a website,thousand dollars or more to
build a website, and a lot ofbusinesses want to build a
website but then also run it foryou monthly and charge you a
monthly fee to make sure it'soptimized and you have all the
right keywords and content.
So where do you fall in?
Do you offer, uh, just websitebuilding, like just a one time
I'll create your website for you.
(05:41):
And here's depending on thecomplexity of it.
Do you have different prices ordo you only have like one type
of service that includeseverything?
Speaker 3 (05:53):
Well, actually, website building is not a
problem in 2025.
You can use AI to build awebsite.
There are AI website builders.
It's very easy to build awebsite.
I don't usually build websitesfor my clients.
However yeah, well, for that andbecause you know I am more
(06:15):
interested in marketing thanwebsite building, right, website
building is its own thing.
However, I optimize websites,make sure that when people are
searching for a particularservice or product, it leads to
my client's website.
So I would optimize the websiteand also I would make sure that
(06:38):
it's listed in differentdirectories and also in
different directories and alsothe main service, I think, for
local businesses specifically,it's ranking locally, so I would
optimize the Google businessprofile.
I would manage it and make surethat you get those calls and
(07:00):
bookings consistently right.
Another aspect that I'moffering is email marketing.
Uh, email marketing is very,very important for service
businesses, even productbusinesses, for the most part
but for service businessesparticularly, um, I would say
that anybody who lands on yourwebsite needs to to take two
(07:25):
actions either book a schedule,an appointment or something like
that, or or or booking aservice with you, or leave their
email address so you cancontinue the conversation after
and.
And even if your main marketingis advertising in your magazine
(07:45):
or some kind of other print adlike a direct mail, if you put a
QR code within your ad, itshould lead to your website
where people can take action andyou can actually track it.
Speaker 2 (08:00):
Yeah, so it's called a weed generator or a funnel.
Speaker 3 (08:03):
Right, Right.
Speaker 2 (08:05):
Yeah, so here's the so in speaking with a lot of
business owners that don't quiteget it email marketing.
So obviously, to email somebodyyou have to get their email
address, and without having somekind of incentive for somebody
to leave their email, how areyou going to get it?
(08:26):
You can't.
You can't buy emails right.
Or can you like?
You can get emails frombusinesses, from like data, uh,
axel, genie or some of thoseother lead generation companies,
but you can't get residentialemails right no, uh, for
marketing you should never.
Speaker 3 (08:44):
For sales you can buy emails and for cold emailing,
right For emailing your pitch orwhatever you can get.
But for marketing consistentlyyou have to get people's
permission, Otherwise you'regoing to be penalized.
You will end up in people'sspam and then it's just it's not
good.
To your question about why.
(09:05):
What's the incentive for peopleto leave their email address?
Well, a discount, a deal ofsome sort, a checklist, whatever
makes sense for the business.
It doesn't have to be toocomplicated and you know, some
people are going to be a littlebit wary of leaving their email
(09:28):
addresses, but some not.
Speaker 2 (09:30):
Yeah, I mean, you know some people recommend like
a white paper or download ourPDF to learn more, and you know
it depends on the type ofbusiness you have.
And what would incentivizepeople, like you know, get a
copy of our media kit, you know,then they have to send you an
email to get a copy of it, thatkind of thing, which is what I
do, and then they're alwaysdisappointed when I don't put my
(09:50):
rates in my media kit.
I'm sorry, I don't have likeone rate card to give you.
Um, so no, that's, that's great.
So how did you like?
Let's go back now.
So what?
What's your background?
Did you study marketing andwhere did you study and when did
you launch this company and why?
Speaker 3 (10:12):
Actually, I started as a graphic designer.
I was an art director in thebeginning of my career for a
while, but I always worked in amarketing environment and I got
my undergrad at FashionInstitute of Technology.
And then, yeah, I was a NewYorker and then I got my
(10:38):
graduate degree.
I got my master's in designmanagement.
So it's basically a businessdegree, uh, for creatives, for
designers, and so on from prattinstitute um yeah, so I, as a
graphic designer I was.
There was always a separationbetween marketers and designers
and I really wanted to beinvolved in that business
(11:00):
conversation.
So that's why I went to gradschool and I started my company.
I started the business when Ihad my first son.
I sort of started doing someside projects because I wanted
to stay at home with him.
And then I started primarily Istarted doing working with the
(11:24):
you know service businessesphotographers, wedding vendors
and stuff like that and then 10years ago, my apartment the
apartment building where I livedin Edgewater in New Jersey
burned down.
Speaker 2 (11:41):
Oh, the Avalon.
You lived in the Avalon.
Yeah, I lived in the Avalon.
I was living in thatneighborhood.
That building burned down twiceIn 2000,.
When they were building it, itburned down.
That's when I was first movinginto that neighborhood and I'm
driving to my new apartment andI'm like, oh, what's going on
over there?
And then, yeah, then that theum, half that complex burned.
(12:04):
Wow, so I didn't know you werethere.
Wow, yeah, I don't think I usedto be a personal trainer across
the street at the uh, at um, atthrive, when thrive fitness was
what is now.
I think it still is like a petspa and vet.
Um, there used to be a gymthere before Trader Joe's came
in, but the first like personaltraining job I had was working
(12:30):
there.
So we're neighbors, or we'reneighbors.
So that must have beentraumatic.
So you lost everything, or?
Speaker 3 (12:37):
Yeah, we lost everything and so, yeah, it was
traumatic and I and I, you know,I was kind of looking for
information and I was lookingfor a therapist, um, and I saw
that there was such a disconnectbetween how therapists
presented themselves and whatclients were actually looking
for and I was like, oh, I'minterested in this niche.
(12:58):
I it came from a personal story, it came from personal desire
to help more people to find help.
So I focused on therapists alot and now I'm expanding a
little bit into other serviceproviders.
I think medical spas, anyprivate practice that practices
(13:22):
locally, lawyers, dentists andso on.
Everybody needs marketing help.
Speaker 2 (13:29):
Yeah, yeah.
One thing you learn is thatpeople, if they're a dentist,
they went to dental school andthey know a lot about treating
somebody's teeth, but they don'tknow much about marketing.
Speaker 3 (13:40):
Lawyers too, oh yeah.
Speaker 2 (13:41):
Anybody, anybody, oh, yeah, no, anybody.
You know, I mean it's, it'sdaunting, like all the services
that you offer.
I mean you try to do ityourself and there's no way, um,
but a lot of people do try todo it themselves.
They, you know, they think thathaving an Instagram page is all
they need to do for marketing,because everything's going to
happen magically and everyone'sgoing to find them and they're
going to have all their businessfrom word of mouth.
(14:03):
That's what I hear all the time.
Oh, I don't need to advertiseor market myself.
I get everything word of mouthand you know, some people have
been fortunate in their careersto never have to advertise or
have a website or social mediapage, but there's not that many.
And the mistake I heard a ummight have been on a podcast
show where someone said with newbusinesses owners, they buy
(14:27):
their inventory, they buy theiroffice furniture, they buy their
office, you know, they renttheir space, they forget to buy
their customers and very fewpeople open their doors with a
marketing budget.
They do everything they can,they spend all their money in
the renovation and the whateverit is, but then when it comes to
actual marketing, it's achicken and the egg.
(14:48):
It's like, well, I'll startspending money on marketing when
I start generating revenue.
But how do you generate revenueif nobody knows who you are to
write revenue if nobody knowswho you are?
So it's like it's an amazingmistake.
I feel like most new businessowners make what like.
What's been your experience?
Like you said, you've seen thatin the therapy world with
(15:10):
therapists.
Same same example.
They went to their, theirdoctors or their licensed
clinical social workers and theywanted to start their own
practice.
But how do people find you?
Speaker 3 (15:23):
uh, well, yeah, and with therapists there's another
caveat to that they reallydislike marketing.
So if other businesses are opento it, um, and understand and
very business driven therapistsare, you know, they're mostly
interested in healing people umnot not promoting themselves.
(15:44):
And you're right to your pointof how do people find you if
they don't know anything aboutyou?
So, um, and in 2025, I wouldargue, marketing is even more
important than before, becausepeople are becoming much more
conservative with their spending.
They're looking for the bestdeal, the best fit, the best, uh
(16:08):
, the best option for thewhatever their needs are.
Um, so if you just passivelysitting there waiting for them
to come to you, uh, it's goingto be much, much harder, unless
there's such scarcity in yourarea that nobody else offers
whatever you offer and the needis so high.
It's just not going to be thecase, you know.
Speaker 2 (16:31):
So yeah, yeah.
Speaker 3 (16:33):
Yeah, so no yeah it's .
Speaker 2 (16:36):
It's interesting because, but but how do you, how
does having an online presencerespond to this statement that
people buy from people that theyknow, like and trust?
So how do you help?
I mean, knowing somebody iswhat you do.
Right, you'll help them befound, but how do you help
(16:59):
someone be liked Like SallyField?
They like sally field, theylike me, they really like me,
and uh, and trust.
Right, how do you do that forsomeone?
Because I think finding them issomewhat the easy part, but
building trust, that's more of along-term and difficult path.
Would you agree?
And what do you do to help withthat?
Speaker 3 (17:21):
Yeah, 100%.
So people can find you invarious ways, but let's separate
people who are looking forinformation to people who are
looking to take action becausethey have an urgent need.
So let's say that people whoare looking to take action,
first and foremost, they'regoing to look at reviews.
Right, and exactly that's whyGoogle Business Profile is so
(17:44):
great, because people can postreviews.
And when you look up and youare searching like restaurants
near me, the pack of like threelistings come up and you look at
reviews and you read reviewsand you choose based on.
You give it a try based on that.
You read reviews and you choosebased on.
You give it a try based on that.
If a service is a little bitmore involved, it requires a
(18:06):
little bit of a learning curve.
Really, reviews help, but thenpeople will go on your website
and this is where the funnelcomes into play, because people
should see in your content, theyshould get to know you right,
they should get the answers totheir questions and, if they opt
in to get emails from you, thisis how you build trust.
(18:28):
So it works well with servicesthat require a little bit more
of an investment.
Yeah, a little bit more of aninvestment, right?
Yeah, so people are trying tolike lawyers, like doctors, like
private practices in general,like medical spas even, and all
(18:49):
of that when people are lookingto fix something in their house.
This process of know, like andtrust is much shorter.
Speaker 2 (18:58):
See, but I'm always surprised by that because we've
all had, I think, as a consumeror a patient.
We've probably had more horrorstories or more complaints with
bad contractors than we've hadwith bad doctors or people in
the medical profession.
Because you have a guy comeinto your house to fix something
(19:19):
and they either rip you offbecause you don't know what
they're talking about.
You have a guy come into yourhouse to fix something and they
either rip you off because youdon't know what they're talking
about you take their word for itor they fix your roof and you
you hire the cheapest guy thatyou got from.
You know something you saw in acoupon, I don't know.
You know I I'd rather thoseguys.
I want to, I want to likedouble and triple check.
You know it's amazing to me howmany people hire unlicensed,
(19:44):
non-insured contractors to justget a cheap job done and I'm
like man, what if they screw up?
Or the stories of guys takingyour deposit and not coming back
for six months.
So for me personally, I got totrust these guys before I have
you, just because my friend said, yeah, hire these guys.
I want to dig in a little bitdeeper, so, but I think to your
(20:08):
point though.
Most contractors have crappywebsites.
They do Contractors, plumbers,you name it.
There's really not.
I was just looking at one guy'stoday.
It was a new client of mine.
I hope he's not listening, butactually I'm going to give him
this advice.
He doesn't have any reviews onhis website and he doesn't rank
high in what you were sayingorganic.
(20:29):
If I type electricians near mecause he doesn't have any.
He does not have any reviews.
So yeah, at the minimum.
Speaker 3 (20:38):
At the minimum, his Google business profile should
have reviews of people who usethem, and part of my service is
generating those reviews, andthe reason people don't have
reviews is because they don'task for them.
It's because, they don't have aprocess of asking for reviews.
Speaker 2 (20:59):
And where would they be posted?
Right, yeah.
Speaker 3 (21:02):
Yeah, and so in itself it becomes a tedious
process.
Nobody has time for it.
It's always overlooked.
But reviews are you know,they're very important.
It's, you know, social approvalbasically.
Speaker 2 (21:21):
Right, right, right.
So let me ask you this what'sthe difference between a Google
guaranteed business it'ssponsored, so they're paying to
be guaranteed Like?
Is that a new thing with Googlebeing a Google guaranteed
business listing as opposed tosomebody else who's just not
paying?
And, as you said, you know,because you optimize their,
(21:45):
their, whether it's businesslistings on Google or whatever
that that you know.
What's the difference between aGoogle guaranteed business that
pops up?
I've actually never heard that.
What is a Google guaranteed no.
I've actually never heard ofGoogle guaranteed.
The check Mark says Googleguaranteed and it's sponsored.
It's funny about the sponsorbecause I've actually never
heard of Google Guaranteed.
It's a checkmark.
It says Google Guaranteed.
Speaker 3 (22:02):
And it's sponsored.
Speaker 2 (22:03):
And it's funny about the sponsor because I've had
people say to me you know,because they sponsored that spot
to be on the top, I'm not goingto click on them because I know
they paid to be up thereDoesn't mean they deserve to be
up there, and that's aninteresting thing.
Speaker 3 (22:17):
Yeah, but those are ads, so it's different from what
I'm talking about.
What I'm talking about isorganic.
Speaker 2 (22:23):
I know, but when I do the organic search, those come
up first.
Really so these Googleguarantees come up.
First, these first two, and itsays it's sponsored as well, and
(22:44):
then under that I have 1, 2, 3,4, 5, 6, 7, 8, 9, 10, 11, 12,
13, 14, 15, 16.
Six, seven, eight, nine, ten,eleven, twelve, thirteen,
fourteen, fifteen, sixteen, andI go down the line and I'm into
like 20 and I don't see the guythat I'm talking about.
Who?
Who is, uh, two towns away fromus.
Speaker 3 (22:50):
So, um, page two, the goal yeah, I would say, is to
be in a top three right oforganic ones yeah um, google
gives it.
I I mean if, if it's if you'repaying for it, it's a different
story.
Obviously, when you pay for ads, um, they could be more
effective you know right,because they're a top result.
Speaker 2 (23:12):
Yeah, exactly yeah, so nice.
So what is it that you loveabout, you know, okay.
So, first of all, you're you'rea mother of two and, yeah,
you're not commuting to the cityanymore, thank god.
Neither am I, but you knowbeing your own business owner.
Um, you know, with great powercomes a great responsibility,
(23:33):
and you eat what you kill.
Nobody's paying you to show upevery day.
Um, what have you loved aboutthis journey that you've been on
?
You know, has there been?
Obviously, we all go throughlearning phases, but what's it
been like, and what's it beenlike for your kids, your boys,
to see a mom who's who's createdher own business?
(23:54):
So let's.
I've asked you a lot ofquestions, so let's start with
one.
Speaker 3 (24:02):
What do you love about what you do?
Independence, first of all.
I don't have a boss.
I love that right.
Um, I also can.
I also can be extremelyflexible with innovation, like
something new that comes up.
There's no bureaucracy within,within, like the company that
needs to like.
We need to discuss and havemeetings.
I try things, I see what works.
(24:24):
I learn about it.
There's a lot of flexibilityand independence.
Speaker 2 (24:29):
Yeah, that's great.
Yeah, I mean, that's the goodthing about being a business
owner.
Yeah, obviously there'schallenges, there's ups and
downs.
We have to market ourselves, wehave to market ourselves, we
have to, you know, generaterevenue.
But I, I'm a big believer in um.
I I get a sorry, I get an emailevery day from a guy named
(24:50):
Larry Levine.
Um, and I plug him all the time.
He should start paying me, um.
He has a book called sellingfrom the heart and a podcast
called Selling from the Heartand every morning at 6 am I get
his daily dose of inspiration.
Yeah, today was the Heart FirstSales Advantage.
(25:14):
This is when you lead withsincerity and empathy, you
create trust that goes beyondthe transaction.
So I can get into an email I'mnot going to read everything,
but every day it's a reminder ofbeing authentic and if you have
your client's interest at heart, then that eventually it
(25:36):
doesn't happen overnight.
It's not a quick fix, just likemarketing isn't.
But I firmly believe that if Ilead from my client's benefit,
if my business is driven by whatam I doing that's going to help
them.
What can I do differently?
The same thing you said I couldtry different things, and if
they don't work, okay, but Ihave no bureaucracy, I have no
(25:58):
boss to tell me that you can'tdo that.
It's been tried before.
No, I try it and because myultimate goal is for my client
to have success and you know, Ican promise brand awareness, but
at the end of the day, peoplewant the phone to ring and I
think if you lead from the heartand you have your client's
(26:18):
interest in mind, that'spersonally, what I'm fulfilled
by is yeah, there's great thingsabout having the autonomy of
having your own practice.
I can go coach baseball at fouro'clock.
I could play poker with yourhusband and other guys on a
Friday and not have to worryabout I'm stuck in traffic in
(26:40):
the city on a Friday and nothave to worry about I'm stuck in
traffic in the city.
But it's for me, it's thesatisfaction of knowing that I'm
trying to help somebody growtheir business.
And you know, I don't know howyou feel about that, but I think
when you're in a marketing rolesomething that's not always so
tangible I didn't, you know,it's not like you're selling
(27:00):
widgets.
You know you're, you're selling.
Sometimes it's a feeling andit's it's a process, it's an
investment strategy.
I don't know if that resonateswith you or not.
Speaker 3 (27:13):
Absolutely, because and people come to me and it's
like, well, what's going to bethe ROI on that?
You know it's very difficult tosometimes to give.
There's so many variables rightand some of the variables are
not even up to you, like themarket fluctuates and things
happen.
But the important thing isbeing methodical about that, is
(27:38):
being consistent, about that isbeing consistent.
Consistency, I learned, is whatgenerates leads.
It's what generates whatcreates awareness.
And, just like you said, thisguy that emails to you every
morning, it's consistent.
You know he's on top of yourmind.
You just mentioned his book.
I mean, if he emailed you oncein a blue moon, you wouldn't
(28:00):
have remembered really.
So so consistency is veryimportant, Um, and you have to
give it time, Um, and that'sright, so you know.
But there are forms, certainformulas that you can follow.
That can that, can you know,optimize your chances for
success?
Speaker 2 (28:19):
Yeah, and that and that's just it.
Um, it's giving you a betterchances for success.
Yeah, and that's just it.
It's giving you a better chanceat success.
And then I touched on being arole model to your sons.
Speaker 3 (28:40):
Do you feel like you're a role model or do you
not realize it?
It's funny because I think thatmy kids didn't realize that
they even had a job until like acouple of years ago, because,
because I was so uh, I had sucha strong, like uh, separation.
Like they come home from school,I'm a mom, like right, I'm
dedicated to them.
And they were like, oh, mommyhas a job, what do you do?
(29:01):
And then my son.
You know, I remember my olderson, who's who's now almost 13.
A few years ago he was asked inschool what does your mom do?
And then he already knew what Iwas doing and what my business
was and he was like he's, she'shelping doctors.
And there was such a sense ofpride.
Speaker 2 (29:22):
You know, so it made me feel good yeah, that's
amazing.
So we're uh, we're kind ofrunning out of time here we
spoke a lot.
I tend to talk too much, but Iapologize for that.
Um, so let's, let's just talkabout how people would find you.
Uh, what's the best way toreach you?
Speaker 3 (29:40):
Sure.
So, actually, if you want tofind more about my services, you
can go to ranklocalnj.
com.
It will bring you straight tothis service that I mentioned.
But also you can find me onLinkedIn, avivit Fisher, I'm on
LinkedIn, I'm very, very active,and my main website, which is
(30:02):
reddstrategy.
com.
Speaker 2 (30:08):
Okay, that's great.
Well, avivit, thank you so muchfor joining us today.
It was great, and you and I aregoing to come back right after
Chuck says goodbye.
Speaker 3 (30:18):
All right.
Thank you for having me.
Speaker 2 (30:20):
All right Thank you.
Speaker 1 (30:22):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPBergen.
com.
That's GNPBergen.
com, or call 201-298-8325.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Doug Drohan.
Speaker 2 (00:11):
Hey, good afternoon everybody.
Welcome to another episode ofthe Good Neighbor Podcast
brought to you by the BergenNeighbors Media Group.
Based out of Harrington Park,and just down the road in the
same town, is Avavit Fisher.
She is the owner of RedStrategy.
It is a marketing consultingfirm, I guess, for want of a
better word.
And Avavit, welcome to the show.
Speaker 3 (00:32):
Thank you so much for having me.
I'm so glad to be here.
Speaker 2 (00:36):
Yeah, so we you know.
Truth be told, we first metwhen you and your family first
moved into Harrington Park andyou were featured on the cover
of this amazing magazine called.
Speaker 3 (00:48):
That's right.
Speaker 2 (00:50):
And yeah, so we've known each other for a while but
we kind of run in the samecircle.
So it's great to have you onthe show and I guess we'll get
right into what Red's strategyis and the kind of services you
offer, and we'll go from there.
Speaker 3 (01:08):
Sure.
So RedD Strategy is a marketingconsultancy.
Initially it started as amarketing consultancy for small
business owners, and then Inarrowed my niche to therapy
practice owners, mental healthproviders, and right now I'm
actually expanding again tolocal small businesses because I
(01:29):
think that there's a lot ofthings that can be done on a
local scale, especially when itcomes to digital marketing and
so on.
So I work with practice andbusiness owners.
I help them rank locally online.
(01:51):
I help them create a marketingstrategy that leverages
different channels of marketing.
Some like social media, somehate it, so I work around
people's likes and dislikes, butessentially I help them stand
out in their community, in ourcommunity town county what might
(02:14):
be Right.
Speaker 2 (02:16):
Yeah, I always talk about the top line melody, which
is a term that Bono from U2used in his book.
And when asked you know what istop line melody?
He said well, it's that song,that tune you hear when you walk
around the corner.
It's always in your head.
You know, it's how you riseabove all the noise and the
(02:37):
disruptions and all the you know.
When it comes to advertising,we're exposed to like 5,000 to
10,000 ad messages a day.
So how does your company becomethat top line melody?
So I totally, totally agreewith what you're, what you're
doing, and now there are anumber of different ways for
people to find you as a business, right?
(02:57):
So what are the things, whatare the different kinds of
platforms and and I guess wecould say tentpole pegs that you
work with for someone to have amulti-platform holistic
strategy?
Speaker 3 (03:11):
Right.
So first of all, I meanrelationships are the number one
thing.
I would say and you would knowthat, doug, probably you have a
big network of relationships.
But when we take it offline, Iwould say the most important
platform is your own.
It's your website.
This is your home, digital homethat you own, that nobody owns,
(03:35):
and it's very important to haveit set up correctly and then
every channel out there, be itdirectories, be it social media,
anything should lead to yourhome.
But there's another platformthat is highly underrated for
many, which is a Google BusinessProfile platform, and this is
(04:00):
basically I don't know how Iwould categorize it it's a
directory by Google, so you canshow up on Google maps and
people, and when people aresearching for your particular
service on Google, the goal isfor you to be one of the first
businesses to come up in that.
Speaker 2 (04:19):
Right Without paying.
Right Without paying.
Speaker 3 (04:21):
Google a fine $5,000 a month.
Speaker 2 (04:25):
So it's more organic search, exactly.
Speaker 3 (04:28):
It's more organic, but it can be extremely
effective and it drives leadswithout having to pay for them
per click.
That's what I meant.
Speaker 2 (04:38):
Yeah, it's interesting because, as you're
talking, I have a lot of clientswhose websites are not very
good.
Or I just had a guest on mypodcast who I go to her website
and then it says Winks, this isa great place for you to now to
put your products, so peopleknow who you know.
(04:59):
So, like they didn't evenupdate what the website, like
general platform, is offeringthe author or the owners.
So there's a lot of people needhelp with websites, but the
problem that I see is that a lotof the clients that I work with
are small and medium sizedbusinesses that don't have a lot
of money.
So there are a lot of companiesthat will charge you $5,000 or
(05:20):
more to build a website,thousand dollars or more to
build a website, and a lot ofbusinesses want to build a
website but then also run it foryou monthly and charge you a
monthly fee to make sure it'soptimized and you have all the
right keywords and content.
So where do you fall in?
Do you offer, uh, just websitebuilding, like just a one time
I'll create your website for you.
(05:41):
And here's depending on thecomplexity of it.
Do you have different prices ordo you only have like one type
of service that includeseverything?
Speaker 3 (05:53):
Well, actually, website building is not a
problem in 2025.
You can use AI to build awebsite.
There are AI website builders.
It's very easy to build awebsite.
I don't usually build websitesfor my clients.
However yeah, well, for that andbecause you know I am more
(06:15):
interested in marketing thanwebsite building, right, website
building is its own thing.
However, I optimize websites,make sure that when people are
searching for a particularservice or product, it leads to
my client's website.
So I would optimize the websiteand also I would make sure that
(06:38):
it's listed in differentdirectories and also in
different directories and alsothe main service, I think, for
local businesses specifically,it's ranking locally, so I would
optimize the Google businessprofile.
I would manage it and make surethat you get those calls and
(07:00):
bookings consistently right.
Another aspect that I'moffering is email marketing.
Uh, email marketing is very,very important for service
businesses, even productbusinesses, for the most part
but for service businessesparticularly, um, I would say
that anybody who lands on yourwebsite needs to to take two
(07:25):
actions either book a schedule,an appointment or something like
that, or or or booking aservice with you, or leave their
email address so you cancontinue the conversation after
and.
And even if your main marketingis advertising in your magazine
(07:45):
or some kind of other print adlike a direct mail, if you put a
QR code within your ad, itshould lead to your website
where people can take action andyou can actually track it.
Speaker 2 (08:00):
Yeah, so it's called a weed generator or a funnel.
Speaker 3 (08:03):
Right, Right.
Speaker 2 (08:05):
Yeah, so here's the so in speaking with a lot of
business owners that don't quiteget it email marketing.
So obviously, to email somebodyyou have to get their email
address, and without having somekind of incentive for somebody
to leave their email, how areyou going to get it?
(08:26):
You can't.
You can't buy emails right.
Or can you like?
You can get emails frombusinesses, from like data, uh,
axel, genie or some of thoseother lead generation companies,
but you can't get residentialemails right no, uh, for
marketing you should never.
Speaker 3 (08:44):
For sales you can buy emails and for cold emailing,
right For emailing your pitch orwhatever you can get.
But for marketing consistentlyyou have to get people's
permission, Otherwise you'regoing to be penalized.
You will end up in people'sspam and then it's just it's not
good.
To your question about why.
(09:05):
What's the incentive for peopleto leave their email address?
Well, a discount, a deal ofsome sort, a checklist, whatever
makes sense for the business.
It doesn't have to be toocomplicated and you know, some
people are going to be a littlebit wary of leaving their email
(09:28):
addresses, but some not.
Speaker 2 (09:30):
Yeah, I mean, you know some people recommend like
a white paper or download ourPDF to learn more, and you know
it depends on the type ofbusiness you have.
And what would incentivizepeople, like you know, get a
copy of our media kit, you know,then they have to send you an
email to get a copy of it, thatkind of thing, which is what I
do, and then they're alwaysdisappointed when I don't put my
(09:50):
rates in my media kit.
I'm sorry, I don't have likeone rate card to give you.
Um, so no, that's, that's great.
So how did you like?
Let's go back now.
So what?
What's your background?
Did you study marketing andwhere did you study and when did
you launch this company and why?
Speaker 3 (10:12):
Actually, I started as a graphic designer.
I was an art director in thebeginning of my career for a
while, but I always worked in amarketing environment and I got
my undergrad at FashionInstitute of Technology.
And then, yeah, I was a NewYorker and then I got my
(10:38):
graduate degree.
I got my master's in designmanagement.
So it's basically a businessdegree, uh, for creatives, for
designers, and so on from prattinstitute um yeah, so I, as a
graphic designer I was.
There was always a separationbetween marketers and designers
and I really wanted to beinvolved in that business
(11:00):
conversation.
So that's why I went to gradschool and I started my company.
I started the business when Ihad my first son.
I sort of started doing someside projects because I wanted
to stay at home with him.
And then I started primarily Istarted doing working with the
(11:24):
you know service businessesphotographers, wedding vendors
and stuff like that and then 10years ago, my apartment the
apartment building where I livedin Edgewater in New Jersey
burned down.
Speaker 2 (11:41):
Oh, the Avalon.
You lived in the Avalon.
Yeah, I lived in the Avalon.
I was living in thatneighborhood.
That building burned down twiceIn 2000,.
When they were building it, itburned down.
That's when I was first movinginto that neighborhood and I'm
driving to my new apartment andI'm like, oh, what's going on
over there?
And then, yeah, then that theum, half that complex burned.
(12:04):
Wow, so I didn't know you werethere.
Wow, yeah, I don't think I usedto be a personal trainer across
the street at the uh, at um, atthrive, when thrive fitness was
what is now.
I think it still is like a petspa and vet.
Um, there used to be a gymthere before Trader Joe's came
in, but the first like personaltraining job I had was working
(12:30):
there.
So we're neighbors, or we'reneighbors.
So that must have beentraumatic.
So you lost everything, or?
Speaker 3 (12:37):
Yeah, we lost everything and so, yeah, it was
traumatic and I and I, you know,I was kind of looking for
information and I was lookingfor a therapist, um, and I saw
that there was such a disconnectbetween how therapists
presented themselves and whatclients were actually looking
for and I was like, oh, I'minterested in this niche.
(12:58):
I it came from a personal story, it came from personal desire
to help more people to find help.
So I focused on therapists alot and now I'm expanding a
little bit into other serviceproviders.
I think medical spas, anyprivate practice that practices
(13:22):
locally, lawyers, dentists andso on.
Everybody needs marketing help.
Speaker 2 (13:29):
Yeah, yeah.
One thing you learn is thatpeople, if they're a dentist,
they went to dental school andthey know a lot about treating
somebody's teeth, but they don'tknow much about marketing.
Speaker 3 (13:40):
Lawyers too, oh yeah.
Speaker 2 (13:41):
Anybody, anybody, oh, yeah, no, anybody.
You know, I mean it's, it'sdaunting, like all the services
that you offer.
I mean you try to do ityourself and there's no way, um,
but a lot of people do try todo it themselves.
They, you know, they think thathaving an Instagram page is all
they need to do for marketing,because everything's going to
happen magically and everyone'sgoing to find them and they're
going to have all their businessfrom word of mouth.
(14:03):
That's what I hear all the time.
Oh, I don't need to advertiseor market myself.
I get everything word of mouthand you know, some people have
been fortunate in their careersto never have to advertise or
have a website or social mediapage, but there's not that many.
And the mistake I heard a ummight have been on a podcast
show where someone said with newbusinesses owners, they buy
(14:27):
their inventory, they buy theiroffice furniture, they buy their
office, you know, they renttheir space, they forget to buy
their customers and very fewpeople open their doors with a
marketing budget.
They do everything they can,they spend all their money in
the renovation and the whateverit is, but then when it comes to
actual marketing, it's achicken and the egg.
(14:48):
It's like, well, I'll startspending money on marketing when
I start generating revenue.
But how do you generate revenueif nobody knows who you are to
write revenue if nobody knowswho you are?
So it's like it's an amazingmistake.
I feel like most new businessowners make what like.
What's been your experience?
Like you said, you've seen thatin the therapy world with
(15:10):
therapists.
Same same example.
They went to their, theirdoctors or their licensed
clinical social workers and theywanted to start their own
practice.
But how do people find you?
Speaker 3 (15:23):
uh, well, yeah, and with therapists there's another
caveat to that they reallydislike marketing.
So if other businesses are opento it, um, and understand and
very business driven therapistsare, you know, they're mostly
interested in healing people umnot not promoting themselves.
(15:44):
And you're right to your pointof how do people find you if
they don't know anything aboutyou?
So, um, and in 2025, I wouldargue, marketing is even more
important than before, becausepeople are becoming much more
conservative with their spending.
They're looking for the bestdeal, the best fit, the best, uh
(16:08):
, the best option for thewhatever their needs are.
Um, so if you just passivelysitting there waiting for them
to come to you, uh, it's goingto be much, much harder, unless
there's such scarcity in yourarea that nobody else offers
whatever you offer and the needis so high.
It's just not going to be thecase, you know.
Speaker 2 (16:31):
So yeah, yeah.
Speaker 3 (16:33):
Yeah, so no yeah it's .
Speaker 2 (16:36):
It's interesting because, but but how do you, how
does having an online presencerespond to this statement that
people buy from people that theyknow, like and trust?
So how do you help?
I mean, knowing somebody iswhat you do.
Right, you'll help them befound, but how do you help
(16:59):
someone be liked Like SallyField?
They like sally field, theylike me, they really like me,
and uh, and trust.
Right, how do you do that forsomeone?
Because I think finding them issomewhat the easy part, but
building trust, that's more of along-term and difficult path.
Would you agree?
And what do you do to help withthat?
Speaker 3 (17:21):
Yeah, 100%.
So people can find you invarious ways, but let's separate
people who are looking forinformation to people who are
looking to take action becausethey have an urgent need.
So let's say that people whoare looking to take action,
first and foremost, they'regoing to look at reviews.
Right, and exactly that's whyGoogle Business Profile is so
(17:44):
great, because people can postreviews.
And when you look up and youare searching like restaurants
near me, the pack of like threelistings come up and you look at
reviews and you read reviewsand you choose based on.
You give it a try based on that.
You read reviews and you choosebased on.
You give it a try based on that.
If a service is a little bitmore involved, it requires a
(18:06):
little bit of a learning curve.
Really, reviews help, but thenpeople will go on your website
and this is where the funnelcomes into play, because people
should see in your content, theyshould get to know you right,
they should get the answers totheir questions and, if they opt
in to get emails from you, thisis how you build trust.
(18:28):
So it works well with servicesthat require a little bit more
of an investment.
Yeah, a little bit more of aninvestment, right?
Yeah, so people are trying tolike lawyers, like doctors, like
private practices in general,like medical spas even, and all
(18:49):
of that when people are lookingto fix something in their house.
This process of know, like andtrust is much shorter.
Speaker 2 (18:58):
See, but I'm always surprised by that because we've
all had, I think, as a consumeror a patient.
We've probably had more horrorstories or more complaints with
bad contractors than we've hadwith bad doctors or people in
the medical profession.
Because you have a guy comeinto your house to fix something
(19:19):
and they either rip you offbecause you don't know what
they're talking about.
You have a guy come into yourhouse to fix something and they
either rip you off because youdon't know what they're talking
about you take their word for itor they fix your roof and you
you hire the cheapest guy thatyou got from.
You know something you saw in acoupon, I don't know.
You know I I'd rather thoseguys.
I want to, I want to likedouble and triple check.
You know it's amazing to me howmany people hire unlicensed,
(19:44):
non-insured contractors to justget a cheap job done and I'm
like man, what if they screw up?
Or the stories of guys takingyour deposit and not coming back
for six months.
So for me personally, I got totrust these guys before I have
you, just because my friend said, yeah, hire these guys.
I want to dig in a little bitdeeper, so, but I think to your
(20:08):
point though.
Most contractors have crappywebsites.
They do Contractors, plumbers,you name it.
There's really not.
I was just looking at one guy'stoday.
It was a new client of mine.
I hope he's not listening, butactually I'm going to give him
this advice.
He doesn't have any reviews onhis website and he doesn't rank
high in what you were sayingorganic.
(20:29):
If I type electricians near mecause he doesn't have any.
He does not have any reviews.
So yeah, at the minimum.
Speaker 3 (20:38):
At the minimum, his Google business profile should
have reviews of people who usethem, and part of my service is
generating those reviews, andthe reason people don't have
reviews is because they don'task for them.
It's because, they don't have aprocess of asking for reviews.
Speaker 2 (20:59):
And where would they be posted?
Right, yeah.
Speaker 3 (21:02):
Yeah, and so in itself it becomes a tedious
process.
Nobody has time for it.
It's always overlooked.
But reviews are you know,they're very important.
It's, you know, social approvalbasically.
Speaker 2 (21:21):
Right, right, right.
So let me ask you this what'sthe difference between a Google
guaranteed business it'ssponsored, so they're paying to
be guaranteed Like?
Is that a new thing with Googlebeing a Google guaranteed
business listing as opposed tosomebody else who's just not
paying?
And, as you said, you know,because you optimize their,
(21:45):
their, whether it's businesslistings on Google or whatever
that that you know.
What's the difference between aGoogle guaranteed business that
pops up?
I've actually never heard that.
What is a Google guaranteed no.
I've actually never heard ofGoogle guaranteed.
The check Mark says Googleguaranteed and it's sponsored.
It's funny about the sponsorbecause I've actually never
heard of Google Guaranteed.
It's a checkmark.
It says Google Guaranteed.
Speaker 3 (22:02):
And it's sponsored.
Speaker 2 (22:03):
And it's funny about the sponsor because I've had
people say to me you know,because they sponsored that spot
to be on the top, I'm not goingto click on them because I know
they paid to be up thereDoesn't mean they deserve to be
up there, and that's aninteresting thing.
Speaker 3 (22:17):
Yeah, but those are ads, so it's different from what
I'm talking about.
What I'm talking about isorganic.
Speaker 2 (22:23):
I know, but when I do the organic search, those come
up first.
Really so these Googleguarantees come up.
First, these first two, and itsays it's sponsored as well, and
(22:44):
then under that I have 1, 2, 3,4, 5, 6, 7, 8, 9, 10, 11, 12,
13, 14, 15, 16.
Six, seven, eight, nine, ten,eleven, twelve, thirteen,
fourteen, fifteen, sixteen, andI go down the line and I'm into
like 20 and I don't see the guythat I'm talking about.
Who?
Who is, uh, two towns away fromus.
Speaker 3 (22:50):
So, um, page two, the goal yeah, I would say, is to
be in a top three right oforganic ones yeah um, google
gives it.
I I mean if, if it's if you'repaying for it, it's a different
story.
Obviously, when you pay for ads, um, they could be more
effective you know right,because they're a top result.
Speaker 2 (23:12):
Yeah, exactly yeah, so nice.
So what is it that you loveabout, you know, okay.
So, first of all, you're you'rea mother of two and, yeah,
you're not commuting to the cityanymore, thank god.
Neither am I, but you knowbeing your own business owner.
Um, you know, with great powercomes a great responsibility,
(23:33):
and you eat what you kill.
Nobody's paying you to show upevery day.
Um, what have you loved aboutthis journey that you've been on
?
You know, has there been?
Obviously, we all go throughlearning phases, but what's it
been like, and what's it beenlike for your kids, your boys,
to see a mom who's who's createdher own business?
(23:54):
So let's.
I've asked you a lot ofquestions, so let's start with
one.
Speaker 3 (24:02):
What do you love about what you do?
Independence, first of all.
I don't have a boss.
I love that right.
Um, I also can.
I also can be extremelyflexible with innovation, like
something new that comes up.
There's no bureaucracy within,within, like the company that
needs to like.
We need to discuss and havemeetings.
I try things, I see what works.
(24:24):
I learn about it.
There's a lot of flexibilityand independence.
Speaker 2 (24:29):
Yeah, that's great.
Yeah, I mean, that's the goodthing about being a business
owner.
Yeah, obviously there'schallenges, there's ups and
downs.
We have to market ourselves, wehave to market ourselves, we
have to, you know, generaterevenue.
But I, I'm a big believer in um.
I I get a sorry, I get an emailevery day from a guy named
(24:50):
Larry Levine.
Um, and I plug him all the time.
He should start paying me, um.
He has a book called sellingfrom the heart and a podcast
called Selling from the Heartand every morning at 6 am I get
his daily dose of inspiration.
Yeah, today was the Heart FirstSales Advantage.
(25:14):
This is when you lead withsincerity and empathy, you
create trust that goes beyondthe transaction.
So I can get into an email I'mnot going to read everything,
but every day it's a reminder ofbeing authentic and if you have
your client's interest at heart, then that eventually it
(25:36):
doesn't happen overnight.
It's not a quick fix, just likemarketing isn't.
But I firmly believe that if Ilead from my client's benefit,
if my business is driven by whatam I doing that's going to help
them.
What can I do differently?
The same thing you said I couldtry different things, and if
they don't work, okay, but Ihave no bureaucracy, I have no
(25:58):
boss to tell me that you can'tdo that.
It's been tried before.
No, I try it and because myultimate goal is for my client
to have success and you know, Ican promise brand awareness, but
at the end of the day, peoplewant the phone to ring and I
think if you lead from the heartand you have your client's
(26:18):
interest in mind, that'spersonally, what I'm fulfilled
by is yeah, there's great thingsabout having the autonomy of
having your own practice.
I can go coach baseball at fouro'clock.
I could play poker with yourhusband and other guys on a
Friday and not have to worryabout I'm stuck in traffic in
(26:40):
the city on a Friday and nothave to worry about I'm stuck in
traffic in the city.
But it's for me, it's thesatisfaction of knowing that I'm
trying to help somebody growtheir business.
And you know, I don't know howyou feel about that, but I think
when you're in a marketing rolesomething that's not always so
tangible I didn't, you know,it's not like you're selling
(27:00):
widgets.
You know you're, you're selling.
Sometimes it's a feeling andit's it's a process, it's an
investment strategy.
I don't know if that resonateswith you or not.
Speaker 3 (27:13):
Absolutely, because and people come to me and it's
like, well, what's going to bethe ROI on that?
You know it's very difficult tosometimes to give.
There's so many variables rightand some of the variables are
not even up to you, like themarket fluctuates and things
happen.
But the important thing isbeing methodical about that, is
(27:38):
being consistent, about that isbeing consistent.
Consistency, I learned, is whatgenerates leads.
It's what generates whatcreates awareness.
And, just like you said, thisguy that emails to you every
morning, it's consistent.
You know he's on top of yourmind.
You just mentioned his book.
I mean, if he emailed you oncein a blue moon, you wouldn't
(28:00):
have remembered really.
So so consistency is veryimportant, Um, and you have to
give it time, Um, and that'sright, so you know.
But there are forms, certainformulas that you can follow.
That can that, can you know,optimize your chances for
success?
Speaker 2 (28:19):
Yeah, and that and that's just it.
Um, it's giving you a betterchances for success.
Yeah, and that's just it.
It's giving you a better chanceat success.
And then I touched on being arole model to your sons.
Speaker 3 (28:40):
Do you feel like you're a role model or do you
not realize it?
It's funny because I think thatmy kids didn't realize that
they even had a job until like acouple of years ago, because,
because I was so uh, I had sucha strong, like uh, separation.
Like they come home from school,I'm a mom, like right, I'm
dedicated to them.
And they were like, oh, mommyhas a job, what do you do?
(29:01):
And then my son.
You know, I remember my olderson, who's who's now almost 13.
A few years ago he was asked inschool what does your mom do?
And then he already knew what Iwas doing and what my business
was and he was like he's, she'shelping doctors.
And there was such a sense ofpride.
Speaker 2 (29:22):
You know, so it made me feel good yeah, that's
amazing.
So we're uh, we're kind ofrunning out of time here we
spoke a lot.
I tend to talk too much, but Iapologize for that.
Um, so let's, let's just talkabout how people would find you.
Uh, what's the best way toreach you?
Speaker 3 (29:40):
Sure.
So, actually, if you want tofind more about my services, you
can go to ranklocalnj.
com.
It will bring you straight tothis service that I mentioned.
But also you can find me onLinkedIn, avivit Fisher, I'm on
LinkedIn, I'm very, very active,and my main website, which is
(30:02):
reddstrategy.
com.
Speaker 2 (30:08):
Okay, that's great.
Well, avivit, thank you so muchfor joining us today.
It was great, and you and I aregoing to come back right after
Chuck says goodbye.
Speaker 3 (30:18):
All right.
Thank you for having me.
Speaker 2 (30:20):
All right Thank you.
Speaker 1 (30:22):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPBergen.
com.
That's GNPBergen.
com, or call 201-298-8325.
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