Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Jeremy Rolfe.
Speaker 2 (00:12):
Well, hello, hello
everyone, friends, family,
wonderful community.
Welcome back to the GoodNeighbor Podcast.
Our guest today is, in fact, aresident of Cooper City, so he
is, by definition, a goodneighbor of the show here, and
we are happy to have him on theshow to tell us all about what
he does.
I'm here with Enrique Olivari.
Enrique joins us from EnriqueOlivari Photography.
(00:34):
Enrique, good to see you,brother.
Hi, good to see you guys too.
Yes, yes, okay.
So I think most people have apretty good idea of what a
photographer does.
In fact, I think most people.
Nowadays, with our cell phones,we all think we're professional
photographers, right?
So, with all that said, though,why don't you tell everybody a
(00:58):
little bit about your business,specifically what types of
photography, what types ofservices you provide, and, and
then we'll get into, like thebackstory, how you got into this
?
Speaker 3 (01:09):
okay, so, oh, what I
do now I do a fashion portrait
headshot photographer.
Okay, I also do commercial work.
Not a lot of that.
Most of my stuff is I would saymost of its in the fashion
fashion, in the portrait workheadshots.
It's into fashion Fashion, intoportrait work headshots.
It's starting to pick up now.
I've only been here a year,like I've only lived in South
(01:32):
Florida for a year now I'mreally new here.
Speaker 2 (01:36):
Well, we're happy to
have you.
Where are you from?
Speaker 3 (01:38):
I'm originally from
New York.
I'm originally from New York.
During when they shut the worldoff, I moved to South Dakota,
to Sioux Falls.
I spent three years there.
I was able to.
During that time I was able to.
I had one company, thephotography company.
I was able to start anothercompany, a media company, and we
(02:00):
did well.
It did really well, and I said,okay, it's time to leave the
cold weather and go where it'swarm.
Speaker 2 (02:08):
Yeah, it's a welcome
shift.
I'm actually from New Yorkoriginally.
I moved down here gosh 30 plusyears ago.
What part of New York are youfrom?
Speaker 3 (02:18):
Last place I lived
was Astoria, New York.
Okay, I was in Astoria, so youknow I raised on the Lower East
Side.
Long journey, long journey tomake it here.
Speaker 2 (02:31):
Now have you been
doing photography most of your
professional career.
What does your trajectory orbackground look like?
Speaker 3 (02:39):
So the first camera
was a neighbor.
I learned about photographythrough a neighbor's, my
neighbor's daughter's husband.
He was a professionalphotographer.
He's the first one introducedme to it, showed me pictures,
took us to a darkroom and I sawlike, while we took the pictures
(03:01):
early, we developed them.
After that I was hooked.
I bought my first professionalcamera in 1982.
And I was in the service andwhen I got to Japan I was in the
Marine Corps.
When I got to Japan the firsttime, first thing I bought.
Two weeks later I bought theprofessional camera.
I knew what I wanted.
(03:21):
I'd been reading about it.
It was magazines back then, itwas nothing online.
So that's where it started andI've always stayed with it.
My other background I'm retiredfrom law enforcement.
I did 20 years with New YorkCity as a supervisory officer.
I'm not going to say where, youknow where I was, but I retired
(03:45):
from there in 2005.
And after that I said if Idon't give myself a chance to do
photography, I'm going to dieunhappy.
And I said let me take a chanceand take a deep dive.
And so far it's been great.
It's more than I expected,Definitely more than I expected.
I just feel blessed that I'vebeen able to progress throughout
(04:05):
the years the way I have,especially in the last four or
five years, I've really takenoff.
I've become definitely a name.
Speaker 2 (04:18):
That's great to hear,
man.
A year ago you came down hereto South Florida.
What would you say has been oneof the biggest challenges ever
since you came down here tostart up, and then, on the other
side of that, maybe the biggestreward aside from being away
from the cold.
Speaker 3 (04:39):
I would say one of
the big challenges was here we
go again.
So you're in New York, youestablish some type of a um, a
customer base, client base.
So I go to south dakota.
So it took me a year before Icould start.
Uh, anything out there it was,it was like that, I would say,
competitive there they don'thave community like they do here
(05:02):
and in new york.
It was a little more cutthroatout there in the Midwest because
there's not a lot ofphotographers everyone.
But I had.
I guess I had been swimmingwith the sharks in New York for
so many years.
I come down here, I know I knewa lot of people and, uh, I was.
I could say it was like, it waslike a blessing.
(05:24):
I ran into people that I knewfrom New York and they say we
need, we want to work with youbecause we know you, you know
we've worked you before a longtime ago in New York, we know
you.
Then, by perchance, I met a CEOof a media company who she took
me on as a Florida featuresphotographer for her company and
(05:48):
that's been that's like thisbig saving, that's been like the
super blessing I've had.
Speaker 2 (05:59):
Good stuff, man, big
saving, that's been like like
the super blessing.
I've had good stuff, man, solike, like I mentioned at the
top of the show, nowadays withbones, everybody you know thinks
they're a professionalphotographer.
I know, uh, my wife's prettygood at it.
I'm not so good but and you'redoing more, a more niche area in
photography with your, yourportraits, business headshots
and things like that right, butdo you find that's been a big
(06:22):
obstacle for you in terms ofbringing on new clients, that
everybody thinks that they coulddo this stuff on their own, and
if so, what are some othermyths and misconceptions that
people typically havesurrounding the photography
business in this day and age?
Speaker 3 (06:41):
A lot of.
I tell friends and close anyonewho's a friend or anyone who
wants to buy a camera go on avacation, buy a camera, say, buy
a hard drive, use your phone,use your phone.
And so why?
Because the pictures will comeout.
They'll be a lot better for you.
Drive, use your phone, use yourphone and said why?
Because the pictures have comeout.
There'll be a lot better foryou.
They're processed right.
You know that's the way thecamera takes a picture.
(07:03):
As you see it, they'refantastic.
Stick with stick with shit,like you're going on vacation
unless you're doing somethingreally special.
Use your phone, it'll.
It'll get the job done.
It'll definitely get your jobdone in what, like it, happens a
lot.
You have a small company, smallstartups.
We're gonna get our camera okay.
(07:24):
By the time you get going,you're five thousand dollars in
the hole on camera equipment andno one knows how to use
anything that's the trick that's, that's what it is.
No one, um, and if you and thedrawback on that is that you do
have young guys who, um, youknow, they buy a camera, they
want to be a photographer, they,uh, they'll, they're not ready,
(07:50):
they're not at that level, butthey'll try to get into the and
it kind of hurts the business.
Uh, what they'll do is they'lltry like a thousand photos for
like $25.
Like they'll, they'll try tocharge you, oh, we're going to
do a hundred edit photos forthis price.
And when you look at it you sayyou know you're going to get
what you pay for.
(08:11):
And a lot of times what happensis like even recently it
happened I mean, at the drive toBoca for a dental clinic, they
went to the cheap guy forheadshots and the guy calls me
and says you know I spent thismuch money and I said, okay,
well, this is my price.
There's no negotiating with it.
(08:31):
It's not like you go to arestaurant and try to a
restaurant especially, I use arestaurant a lot with this as an
analogy.
You don't go to a restaurantand try to haggle on the price
of whatever you're ordering.
So this is what you're going toget and this is what I promise
and I can guarantee you're goingto like my work and you're
(08:52):
going to see my work as itprogresses, cause I'll let you
look at, I'll tether it where asI take a shot.
You'll see what exactly whatyou're going to get and I'll
just touch it up a little bitand you know I'll have it
delivered.
Um, one of my biggest things Icould deliver in five days.
I've uh, I've been doing thisfor a while.
Speaker 2 (09:09):
I've invested enough
into the business, so you know I
can deliver in five days andthat that's usually my selling
point when it comes to most ofmy work yes, it's funny you said
that about going to arestaurant and trying to
negotiate, like there's certainthings that you just don't do
that for and then there's otherthings that you like you're
almost expected to right.
(09:30):
It's almost like like commonparlance, like when you go get
quotes for things.
You're always trying tonegotiate down and like my goal.
One of the reasons, one of thethings I love about the show and
one of the things I love aboutkind of what I do in the
community where I I help prop uplocal businesses and support
local building relationships, isthat, like I, I strive for
relationships where I don't everhave to do that right, where I
(09:52):
hire somebody to come in and Itrust their judgment, I trust
their professionalism and Idon't want to put them in a
position where it's like, oh,can you do any better on the
price?
Then you're taking away fromyou know like, hopefully they're
giving you a good quote rightand they're not padding it with
fluff.
And that's one of the problemsis that there's a lot of fly by
night people and professions andyou're dealing with.
(10:15):
But if you can deal with peoplethat you know like and trust,
people from the same communitylike you, you live in montero.
We're all part of the same area.
If I hired you to come out forphotos, I I would.
I would trust your judgment andI wouldn't really question the
price on it.
That's just me.
It's um.
The older I get, the more, themore I get like that.
Speaker 3 (10:31):
I just try to yeah,
like you don't want to.
You don't want to go with likeI when it comes to like, like
choosing someone like I.
I say look around, like youknow, the cheapest guys and the
guy you want, cause you're goingto get.
You know you're definitelygoing to get what you pay for.
Speaker 2 (10:47):
Well, yeah, I mean
anybody.
Back to the idea that everybodyhas a phone, everybody can take
a photo, right, and everybodycan take a very nice photo In
many cases you'll look at it andit looks beautiful, but there
are so many subtleties andnuances in photography and
especially I, I've learned a lotmore ever since I started doing
a podcast, like I started doingthis, I wasn't even doing any
kind of video.
I started with audio and then Iwas like, oh, I might as well
(11:08):
record video with it and Istarted trying to set up video
and lighting and equipment andit's like man, there's a lot of
moving parts there and there's alot of these little again
subtleties and nuances that youdon't really.
Maybe you couldn't necessarilypick out directly what it is
between, like an amateur photoand a professional photo, but
something about it sings in adifferent way and it just
creates a differentpsychological perspective.
(11:30):
So definitely a lot that goesinto it.
I know I work hands on withphotographers all the time.
I put out a local publicationand you know I see all the work
that goes into it and I see thededication and then the quality
that comes on the other side ofit.
So it's really nice.
Speaker 3 (11:50):
Like I said, to
choose the guy who's going to
work for you.
You'll know who it is, you geta feel.
You want to feel that chemistrybetween you guys, especially,
like I would say, about 80% ofmy work is commercial work.
Now, since I've been to Florida, I do a lot of work in Miami.
I'm down in Miami about threetimes a week over here.
(12:11):
Yeah, I do a little stuff.
I do a lot more portrait work,headshots, and that's slowly
building up.
I don't have my own studio.
That's a drawback.
I just haven't… Some of theprices here, I don't know what
to say about it.
Speaker 2 (12:28):
Not as bad as New
York, come on.
Speaker 3 (12:31):
No, I rented studio
space in New York from a larger
studio, yeah, and at certaindays a week where I would go
down and you know I couldschedule everything over here.
Not so much, not so much.
I'm still looking.
I haven't found anything thatyou know I prefer to be like in
(12:51):
this area here, which would begreat for me it is a great area
down here for sure.
Speaker 2 (12:58):
Yeah, definitely
Beautiful.
So you mentioned a year, 1982.
I was only two years old backthen.
I'm trying to place age-wise.
Do you have kids down here inCooper City?
I know a lot of people come toCooper City specifically for the
schools.
It's such a great community.
Do you have family down here?
Speaker 3 (13:17):
No.
My wife has a.
You have family down here.
No, we have.
Uh, my wife has a lot offriends down here.
She lived in broward county andshe raised her kids for most of
their lives down here, thenmoved to new york, um, but she
had a lot of friends and thatwas a reason why we came down
here.
Whenever we would go on fromsouth dakota we'd come down to
Fort Lauderdale, she said, youknow, she'd always have friends
(13:39):
and they were here like a great,a lot of support in like making
that decision.
He said, like you know, she saidhe said where do you want to go
?
She told me.
He said I can't do this coldanymore.
And I said you know what?
You were crazy enough to followme to South Dakota.
You know, minus 54 degrees atdays.
Wherever you want to go, I'llfollow you, I don't care.
(14:02):
And I said, like let's pick theplace to live.
And and he says, you find it, II'll, I'll take care of the
rest.
Like find a place.
And so we came down.
We had been coming down here alot because of her friends.
That's how we landed here.
I mean, I wouldn't.
It's a big, it's a big change.
(14:23):
I mean, you know, we just had alicense and took almost a year
to get our licenses changed over.
Get used to the car insurancehere.
You know, those are the smalllittle nuances that you have to
deal with.
But you know, electric bill,electric bill, like everything,
was a lot cheaper in the Midwest.
But we're here now.
So, like I said, I could thinkof this as I used to pay, you
(14:46):
know, but I don't do anymore.
But moving down here it'sdefinite Business-wise it's
really good.
Also, I was like surprised.
I was was like surprised I wasable to pick up that much like
work.
Private usually commercial workis hard work to pick up.
Commercial work was.
It's pretty stable.
I deal with with certaincompanies, certain brands or PR
(15:12):
firms and a media company, sothat usually helps me out.
Speaker 2 (15:18):
Yeah, this is every
time I go away now, whether it's
to see my brother in New Jerseyor I just went to LA for a
graduation for my nephew notrecommended but every time I go
away and I come back and I flyinto Fort Lauderdale Airport and
I leave the airport and I seethe beautiful weather.
Everything's so spacious,everything's so bright.
(15:44):
I was like I'm so happy to behere and then I land home here
in Cooper City.
I got kids in school here.
It's such a wonderful communityand I'm really happy to have
had this opportunity to meet you, a neighbor from the community.
How could our listeners learnmore?
Anybody out there that'slistening to this, that that
needs your services?
What is the best way for themto connect with you?
Maybe share your social mediawebsite contact information?
(16:04):
What's the best way to reachyour brother?
Speaker 3 (16:07):
I'm on on Instagram.
I use a lot more Instagram thantick-tock.
I try to take talk.
Never happened from never workfor me, just just happened.
Like you take it like reallyweird, like we'll let the
younger generations keep thatone well, like I, I uh I do a
lot of uh social media oninstagram.
I'm at enrique ali underscorephoto on instagram.
(16:29):
Uh, my website is, uh, I guess,wwweeuophotocom.
That would be my, I guess myportfolio.
And, yeah, like Instagram wouldbe the easiest way to connect
with me.
Speaker 2 (16:49):
All right, very cool.
We'll, of course, drop a linkin the description to all of
your contact information, soanybody that's interested can
reach out.
Enrique.
Thanks for joining us today,brother.
It was nice getting to know you.
Speaker 3 (17:00):
Thanks for giving me
the opportunity.
All of your contact information.
So anybody that's interestedcan reach out Enrique thanks for
joining us today, brother, itwas nice getting to know you.
Speaker 2 (17:05):
Thanks for giving me
the opportunity.
Oh, it's our pleasure To joinin for you guys, yeah, man, and
thanks, as always, to ourlisteners for tuning in.
We will catch everyone nexttime on the next episode of the
Good Neighbor Podcast.
Everyone, take care and stayblessed.
Speaker 1 (17:39):
Thanks for listening
to the Good Neighbor Podcast and
stay blessed.
Or call 954-231-3170.