Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Jeremy Wolf.
Speaker 2 (00:13):
Well, hello, hello,
friends, family, wonderful
community.
Welcome back to another episodeof the Good Neighbor Podcast.
I was recently at or I shouldsay we were recently at the
monthly Davie Cooper CityChamber of Commerce luncheon and
it was over at NSU and we werethere to tour the media
facilities.
The event was sponsored by MakoMedia.
(00:34):
It's the media arm of NSU.
Shout out to Mako Media.
We had a great time.
Thanks for having us.
Question was asked of the grouphow many here wanted to do a
podcast or have thought aboutdoing a podcast?
And some hands went up.
So naturally I went over and Iinvited them on the show, and we
have a couple of those handshere today.
So I'd like to welcome to theshow our guests.
(00:55):
Notice, I said guests, that'sright, we have a husband and
wife duo, so, who knows, thiscould get spicy, we'll see.
I'm here with Gabriel andBrittany Neres and they join us
from Voda Cleaning andRestoration of Fort Lauderdale
and Miami.
Guys, welcome to the show,thank you.
Good morning, good morning.
(01:16):
Yes, good morning, good morning.
Okay, so let's get into it.
Why don't you tell me a littlebit about your business Voda
Cleaning and Restoration FortLauderdale, miami and then we
shall proceed from there.
Speaker 3 (01:30):
So Voda Cleaning and
Restoration of Fort Lauderdale,
miami.
We specialize in commercial andresidential carpet cleaning,
tile and grout cleaning,upholstery cleaning, odor
removals, we do bio cleanups andon our restoration sides we
also do the water mitigation,mold remediation.
So we are kind of the emergencyservices 24 hours.
(01:55):
We do our cleaning on our dailyends and we do our emergencies
for our restorations.
To all of our customers we'retrying to use nothing but the
eco-friendly products.
We like to try and create thatwarm welcoming and a healthy
environment for all of ourguests or all of our family
(02:15):
members.
Wherever we may be our clients.
If it's business and we'repretty much, you know we try to
go all over the place and helpeverybody anywhere that we can.
Speaker 2 (02:31):
Very cool.
So how does one get into thistype of business?
Is this something that I knowyou mentioned?
This is a franchise and it's, Ibelieve, also recently.
You guys started this down here.
Talk a little bit about thejourney, like your guys'
background and what led you upto starting this business.
Speaker 4 (02:46):
Well, I've been
looking for franchising or
looking into it for the betterpart of two to three years, and
then I went in depth in the pasttwo years.
However, what prompted this isI'm very local to the community.
Both Brittany and I worked atUniversity Dodge in Davie.
I was there for 10 years, shewas there for about five years
(03:06):
and we were there.
A lot of people know us in thegeneral area and I got promoted.
They gave me a promotion thatsame place and we went to go run
a dealership in Maryland.
So we moved our whole family forfour years up to Maryland.
We ran the store.
I was the general manager andshe was my right hand in my
business development center.
Um, and after four years ofbeing there by surprise that you
(03:28):
know, we the store appreciatedin value.
They decided this is the onlystore in maryland, so they sold
it.
Um, and when they sold thestore, we were like all right,
so we're gonna go back toflorida.
So we just had to up and root,sell the house.
It was a lot of challenges thatwe overcame, which were great
challenges, and I'm glad we cameacross them, but that put us in
the position today to be ableto say you know what?
(03:50):
It's time that we determine ourown future and we establish
something for ourselves and ourfamily, and let us be the ones
that give it to the communityand not hide behind somebody
else's name or their brand.
I want our brand to be thebrand, so we looked into it and
be honest with you.
We uh with with franchises.
There's a thing calleddiscovery days.
(04:11):
So you got to travel and yougot to go check out discovery
days Discovery days, yeah, okay.
So before you, before you sign afranchise agreement, they want
you to go and check it outphysically.
So we, we traveled the UnitedStates looking for franchising
different options, you know, uh,cookies, ice cream, acai bowls,
um, and we opted for thisbecause this is one business
(04:36):
that we can 100 help everybodythat calls us.
We're helping you, we're we'rematter what.
Because it's in those diresituations that are very, very
horrible for for consumers todeal with.
You know, when you have mold inyour home, when you have a
water, you know all of a suddenyou walk into your house and you
open the door and poof, watergushes out.
(04:56):
We've already experienced thatand we're like all right, we're
here, give us one hour, you'llbe fine, it's okay, we give them
a hug, let us do what we do,and you know, we extract the
water, we dry out the property,we make sure that we leave it at
two dry standards and we areIICRC certified, which is what
the franchisor wanted us to do,and I'm glad we did it, because
(05:17):
now we have the experience andthe knowledge that others in the
industry may not have.
To this day, I still havecustomers asking us if we are
ICRC certified.
I sold certification.
Boom, we're hired.
So some won't hire because theydon't have those certifications
.
So yeah, because somebodydetermined our future.
When we went up there with ourfamily, they determined our
(05:37):
future and our next path.
We were like you know what?
It's time we build our own pathand we're local in the
community.
A lot of folks know me in theDavie Cooper City area by seeing
me, you know.
So hopefully you know once theybe like oh, you were that guy,
you sold me that truck 10 yearsago.
You know you were the financeand it helped me out and stuff
like that.
So you know it's very commonand familiar to both of us.
(06:00):
So you know I'm glad that we'repart of the community now and
it's just us, it's us 100%, thatare going to be the ones
showing up.
Speaker 2 (06:07):
I love it, and that
is often a common story for the
entrepreneurial journey.
It's right, you're working forsomebody else many years, in
many cases your whole life, andthen something happens like that
and it motivates you to say youknow what?
I want to be in control ofthings.
And then you take theentrepreneurial leap, as they
say, and the rest is history.
So I want to ask you both,because you're coming from that
(06:29):
background and start your ownthing what was one of the
biggest challenges that youfaced in starting the new
business, going out on your own,and on the other side of that,
what's been one of the biggestrewards since you started?
Speaker 4 (06:45):
on your own, and on
the other side of that, what's
been?
Speaker 3 (06:47):
one of the biggest
rewards since you started.
You want to take over.
I'm not going to take over, butone of my biggest challenges I
would say I've been in businessdevelopment.
I've been the one to take onall the phone calls, a mirror.
You know and understand what mycustomers needs were, whether
it was buying a car or theirhome needs, right.
(07:08):
So I kind of try to utilizethat.
My challenge is kind of justnavigating and learning all the
new systems, the new marketingstrategies that I didn't have to
worry about before.
So my biggest challenge wasknowing not knowing how much in
depth that we had to go as faras marketing and getting the
name out there.
I've always worked for someonethat their name was already out
(07:30):
there.
All I had to do was assisteveryone coming to us.
Now we are going to them, weare telling what our services
are, but it's very rewarding atthe end of the day because we're
able to help people in need,and I was one of those people
that would do it myself.
And oh, we had a leak, don'tworry, let's just wipe it up
with towels.
It doesn't work that way.
It really doesn't, because thelonger that water sits, it can
(07:53):
create that mold, it does buildthose bigger problems.
And now in this business I'mable to recognize when something
isn't right in my home or acertain odor, and I know the
right way to take care of it,and I was doing it wrong the
whole time.
Speaker 2 (08:10):
So yeah, my biggest.
Speaker 3 (08:13):
My biggest challenge
was just learning all the new
marketing strategies and and howto get my name out there.
Speaker 2 (08:20):
I guess it also.
It's also got to be a littlebit helpful that it is a
franchise, because there'sclearly it's a proven model and
there's other businesses thatare kind of doing it now.
So you could, I guess, in manyways, lean on the franchise for
guidance on where to go withthat.
I wanted to lean a little bitmore into what you were just
talking about.
I think that was a good point.
You said a lot of people wantto DIY.
(08:40):
When it comes to this type ofstuff, and when you're talking
about mold and water damage,that's probably not the best
place to DIY or DIY Do ityourself.
Yeah, so one of the reasonsthat we do the show obviously
there are so many differentindustries out there and
everybody knows so little aboutall these industries and anytime
(09:01):
I have a professional in anindustry on the show, it's good
to clear up some confusion,misconceptions, myths.
So, aside from that everybodywanting to DIY these things what
are some of the most commonmisconceptions that you see from
your clients?
Misunderstandings people havesurrounding what you guys do?
Speaker 4 (09:21):
The biggest one,
which is a huge issue, is mold,
obviously in South Floridabecause of the humidity.
Now, jeremy, if you don't mind,could this be interactive and I
could be like, can I ask youthe question what do you think
kills mold?
Speaker 2 (09:33):
What kills?
Speaker 4 (09:34):
mold.
Yeah, here's the thing.
Does bleach kill mold is myquestion.
Does what?
I'm sorry, bleach kill?
Speaker 2 (09:39):
mold.
I mean I want to say, yeah, itshould, but I don't think it.
I don't think it does basedupon the premise of your
question, so I'm going to gowith no, If you just asked me
straight up.
Speaker 4 (09:57):
I'd probably go.
Yeah, of course the majority,the majority of homeowners,
believe when they see a moldstain that they go ahead and go
wipe it off with bleach.
Bleach will only get rid of thestain, it does not kill the
mold.
So mold is, I think is, onemillionth of a micron and just
super, super tiny.
So those spores, when you goahead and you spray it with
bleach and you wipe it, guesswhat you just did?
Speaker 2 (10:17):
We just spread it.
Now it's on that, Now it's onthat towel.
Can I answer again?
I know the answer to thisquestion.
Now you know what kills mold.
Voda.
Cleaning and restoration ofFort Lauderdale.
Speaker 4 (10:30):
Miami Boom Nailed it.
Speaker 2 (10:34):
We neutralize it.
What do we have for?
Speaker 4 (10:36):
the winner.
But yes, there's a hugemisconception that bleach does
it.
And then here's what's reallyinteresting about it.
So we have antimicrobialshospital grades.
What we use gets used inhospitals when they're cleaning
up blood when somebody diseases.
That's what we use for our bioproducts to go ahead and clean
up.
So it's very, very safe.
However, let's say we're on amold job and it's a small job
(10:59):
and all we got to do is a wipedown.
So we put that into microbial,we wipe it down with our
antimicrobial and we go thatsame towel that we use.
We discard it.
It goes straight to the trash.
But a homeowner will go aheadand put bleach on it, wipe the
mold and then stick that sametowel in their washing machine
and wash their clothes orsomething else with it.
(11:20):
And what did you just do?
You're just you're spreadingyou're spreading and spreading
and spreading it.
You got rid of the stain, butyou did not kill it, you did not
neutralize it.
And the one thing I can say toany and all homeowners if you
see mold, just make a phone call.
We do free inspections, wedon't charge for anything.
Don't touch it, cause when youtouch it you agitate it, and now
(11:40):
it can become airborne.
When it's sitting somewhere,it's there, it's just.
It's basically it's there, butit's dormant.
You don't want to agitate it,you don't want to touch it, you
don't want to rub it, becauseit'll go from this wall to that
wall in a matter of days or inhours.
You know what I mean.
All of a sudden it's like oh,why is it over here now?
Uh, you messed with it.
So that's why it's veryimportant.
(12:01):
I mean, when we do mojo, wehave build containment, we have
to encapsulate the entire area.
That's why you see the plasticsheeting.
We have to go in with Tyveksuits, we wear our masks.
You know, and I've done alreadya few Mojobs and the one job we
are dealing with is a very,very large job of a celebrity
(12:27):
and for his privacy I won't saythe name, but it's really
heart-wrenching because you knowhe cannot sleep in his own
master bedroom because hisentire master bedroom is full of
microbial growth.
And the process for that thetruth at the other side is, for
mold there's a process.
It's always suggested to get amold hygienist to get you the
mold count, the mold spore count.
So, in other words, everybodyhas mold in the state of Florida
.
Let's talk about a specificmold stocky botchers.
(12:49):
They're going to do an airquality sample outside the home.
There's 550 spores of stockybotchers outside the home and if
you have it outside, you'regoing to have it inside because
of the air exchange when youopen and close your doors.
However, when you come insidethe home and Stachybotrys is
(13:13):
20,000 spores, you're growing itand it's just simple air
quality.
But then they come inside thehome and there's, you know, very
low Stachybotrys.
But then they find Asperiluspenicillin, which is another
common one, and then, okay, soyou're growing this one in the
home and then that moldhygienist will give us a
protocol.
That protocol is crucial forthe consumer to be protected
because it gives everyremediator, whoever you decide
to go with, it gives them aprotocol.
(13:34):
This is what you need to do toeliminate the source and the
growth we go in.
We follow that protocol when weleave.
Now that same mold hygienist isgoing to go in and do a
post-test to make sure we didour job.
Ta-da Consumers protected.
However that cost, it could beanywhere from $800 to $1,000
(13:57):
pre-test and post-test total.
So $400 and $400 or $500 and$500, however it is wherever it
is that the consumer chooses touse.
In the state of Florida, themold remediator by law, because
of conflict of interest, is notallowed to perform the test.
So I can't do the test, wecan't do it.
Somebody else has to performthat.
The mold hygienist has to go onsite.
That has nothing to do with us.
(14:18):
They have to do it and thenthey give us the protocol or
they give it to the customer.
So I do want to mention thatthat consumers will be protected
when you get a mold hygienistinvolved, because it gives us
the protocol, because when theydo that post-test, if, for
whatever reason, the air qualitystill has elevated mold spores
inside the home, now thehomeowner and even the mold
(14:40):
hygienist can tell theremediator hey guys, you didn't
do your job right, I need you togo back and we have to do it.
And we have to do it.
We haven't had that happen tous ever because we follow the
protocol.
So yeah, that's a little spinthat maybe I can help homeowners
out on.
I mean water damage.
I mean you have to dry out theproperty and make sure you have
the right moisture meters andeverything to make sure your
(15:01):
walls are dry, because themajority of homeowners they dry
out their own property.
When we remove the baseboards,let's say we go back, or they
have another water loss two orthree weeks later, or a month
later or a year later we removethe baseboard, that it oh
microbial growth all over it.
It's like what happened here andthey're like oh yeah, I dried
(15:22):
it out like two years ago andyou know, and and mold.
Listen, it doesn't affect me,but it could be others in the
home that it affects them.
It just depends.
It's one of those things thatyou know depends on the me.
Right now I'm good.
It doesn't affect me,supposedly, but and I'm saying
this because I know a client ofours that he is not, that he's
(15:46):
not able to take the medications.
The doctors are not giving himthe medications that he needs
for himself because they foundaspirin, penicillin in his blood
.
So you know that's somethinghe's been trying to remediate
and remediate and remediate.
um, he, he called us uh recently, recently, after other
(16:06):
companies have gone out to dothe perform the work for him.
So right now we're we'retalking with him and his doctors
and stuff like that to try tosee what the best course of
action is for this specificclient.
So this is it's.
So it could be something veryserious for some.
Speaker 2 (16:19):
Yeah, mold is no
bueno.
I think most people that aredealing with these issues are
dealing with them because ofsome kind of flood or some kind
of issue.
But what about those that, likeyou, can have?
You could not have a majorissue like that right, like you
could have?
Maybe your roof is leaking, youdon't know it and it's seeping
into the walls and you couldhave mold buildup, but because
(16:41):
it's out of sight, out of mind,people aren't really looking to
get that.
Do you recommend as a homeowneror not just a homeowner or
somebody do you recommendgetting an inspection done every
so often just to make sure thatthere's no dangerous levels of
mold, or is that somethingthat's not typically necessary?
Speaker 4 (17:00):
it can't hurt but
when the time comes, you know,
when this and I'm saying thisbecause it's happened to us
already oh, I'm not spending the400 for the test, is all right?
Uh, I don't get it, you're.
Speaker 2 (17:12):
It just seems like
it's such, it seems like it's
such a uh, it could be such acommon occurrence, especially
somewhere like south florida,where it's, you know, so, so
humid and rains all the timethat many people can be living
with levels of mold that areelevated and really affecting
them and affecting their health.
Maybe it's not like a seriousthing, but, you know, mildly
(17:32):
affecting them and they couldwonder why they're not feeling
great, and maybe that could bethe issue.
So you know, it can't hurt.
Speaker 4 (17:38):
That's all I'm saying
I I would say I mean for 400.
I threw 400 at my health allday, every day you got me
thinking here.
Speaker 2 (17:45):
I'm like looking
around my house.
There's a spot on the ceiling.
Uh, maybe I should getsomething checked out here.
So you guys go ahead, you canbe in your air handler for your
air.
Speaker 4 (17:59):
It's just, that's how
you know it's common yet.
And it's not common because wedon't know any different.
But your AC handler, that's oneof the things that you got to
get it clean constantly andthat's an eight hundred dollar
fix so to get it clean and takeout your coils and acid wash it
and stuff like that.
But that both makes sure thatyou have clean air running
through your home.
Think about it.
There's condensation.
All mold needs to grow is dirtand water.
(18:23):
If there's humidity and dirt,boom, you got mold.
Speaker 2 (18:30):
So it's just you know
, or dust.
Oh boy, Gabriel, you'restarting to worry me here.
Oh man, how quickly do youthink you can get over here?
Let's go me here.
Oh man, how quickly do youthink you can get over here?
Let's go.
You guys had mentioned earlierthat you had taken the family
and moved up to Maryland forfour years.
Tell me a little bit about thefamily.
You guys have kids.
Speaker 3 (18:51):
Yes there's four all
together.
One's off to college and on hisown.
We have two high schoolers andone elementary schooler.
Speaker 2 (18:59):
Um they had such a
good time with them, you, you
wanted to do it all over again.
You had a.
Speaker 3 (19:02):
That's right yeah,
college and I have to have an
elementary I.
I have 24, the other seven godbless your soul.
Speaker 2 (19:09):
I was just talking to
my wife about this the other
day.
We have 11 and 13 and we'relike no mas, por favor, we don't
want any more.
I, I love my kids to death.
It's fun, but to go through thewhole process all over again at
the age we're at it's like no.
Thank you, I'm good.
Speaker 3 (19:26):
No, it's fun.
The kids have come to work aswell.
I mean we like to involve them.
We let them know what we'redoing.
We have them get the name outthere.
We've sponsored their sports.
We have our banners up on theirschools, like that was part of
a marketing strategy.
But also, you know, the kidsare involved.
I have right now our daughter'sworking with us for their summer
(19:46):
job, which is great experience.
You can never really gobackwards Once you get good
experience working with people,having a customer service.
Our other son has worked withus.
The little one has come in andplayed around a few times to try
to help clean a carpet or two.
But you know they are veryinvolved in what we do and what
(20:06):
the company does, what we standfor, the cleanliness and them
also being just very educated inregards to certain things that
they see.
I mean can't go anywherewithout him looking through an
air vent to see if there's moldgrowth in anybody's house
anymore, you know.
So the kids are kind offollowing those, like, ooh,
there's a spot on their rug.
I think I could fix that, mom,and I'm like, all right, it's
(20:31):
fun times.
Speaker 2 (20:33):
Very cool.
And what do you guys like to dofor fun in your downtime?
And I mean gosh, if you haveany with the business, I know
you're running around all overthe place Easy to do.
But, when you do have some time.
What's on the agenda for thefamily?
You guys like to travel.
What do you like to do for fun?
Speaker 3 (20:49):
We travel down to
Miami Beach and we go on the
boat.
Speaker 2 (20:52):
That's it.
Speaker 3 (20:53):
We go fishing, we hit
the sandbar, we enjoy just a
good time out on the water withthe family and friends.
Speaker 2 (21:00):
Good old South
Florida life, love it.
Speaker 4 (21:02):
Yeah, You're welcome
to come if you want man.
Speaker 3 (21:04):
For sure.
Speaker 4 (21:05):
Let's go Coming up
for 12.
Speaker 2 (21:08):
Bring the kids, bring
the kids, let's go, let's go,
good deal.
So okay, before we wrap up here, I want to ask both of you to
leave our listeners with onething.
It could be about the business,or just a wisdom, a little
(21:28):
nugget, some lesson of life youlearned along the way.
Speaker 3 (21:36):
I'll let each of you
answer that as you see fit, go
ahead.
Speaker 4 (21:42):
I would say don't be
dollar wise, penny foolish.
And that applies to everythingand anything in our walks of
life, from buying an automobileto the current scenario that
we're doing right now.
Um, it's just because I I havealready experienced, uh, you
know, a customer ended upgrowing mold in his house
because he went on vacation,because he wanted to turn off
his AC, you know and then you'regoing to save.
(22:04):
You're going to save.
You know what is it?
A hundred bucks a month, or $50a month, and all of a sudden
now you have a thousands ofdollar remediation bill because
your entire home, your entirecloset Louis Vuitton bags
everything is full of microbialgrowth.
Your entire closet LouisVuitton bags everything is full
of microbial growth, green,nasty mold, because you wanted
to turn off your AC.
Oh you know.
By the way, one advice I wouldsay please, if you ever leave
(22:25):
your home, make sure yourtemperature inside the home is
between 73 and 75.
That's a good temperature forto to help in not having more
microbial growth in your home 73to 75.
Speaker 2 (22:42):
That's the sweet spot
.
The Goldilocks zone Correct.
Speaker 3 (22:47):
I agree with that.
I would agree with that and saythat would be the same thing.
I speak with a lot of customersthat want to hold off because
they think maybe $200 was toomuch and then it turns into 2000
because we waited or we wantedto get other opinions, which
it's fine, grab opinions but itonly takes 10 minutes for us to
(23:09):
come out there and do anestimate.
Whatever it is to assess thesituation, we don't charge.
It's a free estimate and ifit's only a couple hundred bucks
, do it, because it can alwaysget worse.
Whether it's a water damage,the mold mitigation, the odor,
you have to attack the problem.
Speaker 2 (23:30):
Absolutely.
That's actually one of thethings that I've gotten a lot
better with as I've gotten older.
Obviously, there's a balance inlife.
You need to.
You can't just spend moneycompletely willy nilly because
you got to save as I've gottenolder.
Obviously, there's a balance inlife.
You can't just spend moneycompletely willy-nilly because
you got to save.
But I've gotten a lot better atmaking sure that when I need to
do something, I'm not trying tocut corners and I'm just paying
, whatever my goal always.
(23:50):
I say this all the time and Ilove doing this show because I
get a chance to meet the ownersof various businesses and I
always strive to have somebodyin every industry that I know
and trust that if I have aproblem, I'm not like going to
Google and calling threecompanies and quote shopping and
dealing with all that insanityLike I want to, just like now.
(24:11):
You know, having you on theshow, it's great I got a chance
to meet you.
You're very knowledgeable.
If I have an issue like this, Iknow exactly who to call.
I can pick up the phone.
I feel like I'm comfortablewith you guys.
I feel like you have my bestinterest at heart and I'm not
going to even question what theprice is, you tell me it's $400,
$500, whatever it is.
I met you through the chamber.
It's like, yeah, get it done.
I don't feel a need.
(24:37):
And what are you comparing?
When you get like fivecompanies, you're like, oh, this
one does this.
You'll drive yourself mad.
It's just so much better tohave somebody, and that's the
goal and that's what's greatabout this platform.
I've interviewed over 300businesses and there are
countless businesses that I'vemet that are doing great work in
the community, and you guys areno different.
So I appreciate you coming onthe show.
(25:02):
It was a lot of fun getting theopportunity to meet you both
and learn about all the greatwork you're doing in the
community.
So if you're out therelistening, obviously if you have
a flood or some kind of naturalor unnatural disaster, you know
who to call now.
And if you're curious aboutmaybe you do have some kind of
mold issue or something in thehouse, reach out, get that free
inspection.
(25:22):
It can't hurt.
It really can't.
So, guys, thanks again forjoining us.
We appreciate it.
Yes.
Speaker 3 (25:29):
Thank you so much.
Speaker 4 (25:29):
Thanks for having us.
Speaker 2 (25:31):
Of course, and thanks
as always to our listeners for
tuning in, and we will catcheveryone next time on the next
episode of the good neighborpodcast.
Everyone, take care and have ablessed day.
Speaker 1 (25:42):
bye-bye thanks for
listening to the good neighbor
podcast, cooper city.
To nominate your favorite localbusiness to be featured on the
show, go to, that'sGNPCooperCitycom or call
954-231-3170.