November 19, 2025 • 18 mins
What makes Dr.Ian Bulow with Revive Upper Cervical Chiropractic a good neighbor?
When doctors say “everything looks normal” yet you still feel dizzy, foggy, or in pain, it’s hard not to lose hope. We sat down with Dr. Ian Bulow of Revive Upper Cervical Chiropractic to explore a precise, gentle approach to the upper neck that aims to change that story- no twisting, no cracking, and measurable results that matter in daily life.
Dr. Bulow breaks down the three pillars that set upper cervical care apart: objective testing to track real change, three-dimensional CT imaging to map alignment down to the millimeter, and a Blair-certified adjustment that avoids rotation while targeting the atlas and axis with accuracy. We dive into why this method helps people with vertigo, chronic dizziness, migraines, and post-concussion symptoms, and we talk about complex cases like trigeminal neuralgia where the pain is intense and traditional options feel limited. Rather than chase symptoms, the focus is restoring the brain–body connection through meticulous alignment of the upper neck.
We also clear up myths fueled by viral “neck crack” videos. Chiropractic is a broad field with many certifications, and high-risk patients- those with prior neck surgery, instability, or vascular concerns- still have options when methods are selected wisely. Dr. Bulow shares why he teaches the Blair procedure nationally, how his team prioritizes a world-class patient experience, and what “revive” truly means for people who want their lives back. Along the way, we touch on local community, small business roots, and that vital message of possibility: you can improve, and careful care can help you get there.
Curious whether upper cervical care is a fit? Search reviveUCC to learn more or call 724-772-7060 about their new patient special. If this conversation helped you think differently about dizziness, migraines, or chronic pain, follow the show, share it with a friend, and leave a review to help more neighbors find real options.
To learn more about Revive Upper Cervical Chiropractic go to:
https://www.reviveucc.com/
Revive Upper Cervical Chiropractic
(724) 772-7060
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Lila Carter.
SPEAKER_02 (00:13):
Welcome to the Good Neighbor Podcast.
Are you in need of thechiropractic clinic?
One might be closer than youthink.
Today I have the pleasure ofintroducing your good neighbor,
Dr.
Ian Buulo, with Revive UpperCervical Chiropractic.
Dr.
Buulo, how's it going today?
SPEAKER_00 (00:32):
It's going well.
Thanks for having me.
It's a pleasure to be on.
SPEAKER_02 (00:35):
Yeah, thanks for being here.
We're excited to learn all aboutyou and your business.
So please tell us more aboutyour company.
SPEAKER_00 (00:43):
So Revive Upper Cervical has been in the
community for almost 20 years,and we help people with a lot of
chronic conditions.
Probably the most popular wouldbe things like vertigo,
dizziness and imbalances,post-concussion syndrome, things
like that.
But right behind there, you'dhave things like chronic
migraine headaches, whiplashinjuries, and neurodegenerative
(01:06):
diseases.
Neurodegenerative, it's a broadterm, but it's anyone who's been
to a neurologist or an ENT, andafter they do all the MRIs and
do all the tests, they kind ofput their hands up and go, we
don't know what's wrong withyou.
It's usually because whatthey're dealing with is a spinal
issue in the upper neck.
But the neurologists and ENTsare trained to look at the skull
(01:27):
and the brain.
So if not if the MRI is clear,or you know, the sinuses are
clear and the ears are clear,they don't really know why
someone is having you knowfullness or ringing the ears or
dizziness or vertigo or anxietyor pressure in the head.
And they just kind of go, Well,here's a prescription for pain,
or here's a prescription foranxiety, or here's a
prescription to go see a shrink.
(01:48):
And um, those are the types ofpeople that come into our office
and do really well.
So we've been doing that foralmost 20 years, and it's been
um pretty rewarding.
Um, the whole reason we call theclinic Revive is because we get
a kick out of helping people gettheir lives back, and it's
pretty fun, it's pretty coolwork.
SPEAKER_02 (02:05):
I love that.
Yeah, 20 years.
So, how did you get into thisbusiness initially?
SPEAKER_00 (02:10):
Well, I was helped by a chiropractor.
You know, chiropractors areunique and different, you know,
they're like a box ofchocolates.
You never know what you're gonnaget or when you're gonna need
one.
Um it's uh so I needed one as achild and it helped me, and I
didn't really give it muchthought um until I had some
friends that were chiropractorsin Wexford, their dad was a
chiropractor, I mean, and um,they just had a really cool
(02:33):
outlook on life.
Chiropractic is a very naturalthing.
So if someone's in a family thatdoesn't like having a gigantic
pharmaceutical cabinet in theirbathroom, um, then they probably
would like chiropractors becausewe try and help people get off
of medications and get back toliving a happy and a full life.
So I kind of saw that as achild.
I I thought only my family wasweird like that.
(02:55):
So when I met some friends whosedad was a chiropractor and
realized, oh, there's otherpeople who aren't addicted to
medications, no judgment there.
But like after a while, if it'san endless journey of more and
more pharmaceuticals, it can beum hard.
I mean, that's a hard road to beon.
So I'm not judging it, I'm justsaying that's not what I wanted,
you know.
(03:16):
And um, so that attracted me inthe beginning.
And then when I was inchiropractic college, I had uh
an incidence where I met apatient who was at one time
suicidal from having a painsyndrome in the face, something
called trigeminal neuralgia.
(03:37):
That falls under that umbrellaof neurodegenerative conditions
I was mentioning earlier.
So, this is someone who had beento the neurologist, he had all
of his teeth pulled becausetrigeminal neuralgia is like
having um a root canal donewithout any novocaine.
It's a very intense facial pain,and it's nicknamed the suicide
disease because a lot of peoplewith this condition um choose
(04:01):
suicide as an answer to theirchronic pain.
And he came to our school andpresented, and it blew my socks
off.
I mean, I he was the nicest man.
He had his life saved, literallysaved, um, from a procedure
known as upper cervicalchiropractic.
And um, I think I understand youhad on your podcast one time Dr.
Dade Razir is who's anotherupper cervical practitioner in
(04:24):
Pittsburgh.
There's not many of us, um, butthat attracted me to this
specialty called upper cervical.
And um, and so that's kind ofwhat got me into this work.
I hold a lot of extra degrees inthe upper neck.
I have a postgraduate diplomatein the upper neck.
I'm certified in what's calledthe Blair upper cervical
procedure, and I go around thecountry teaching it now.
(04:45):
And so that's sort of thenutshell, but a little bit drawn
out in terms of what brought meinto this type of work that I do
today.
SPEAKER_02 (04:53):
So, what differentiates an upper cervical
approach from a traditional onewhen it comes to chiropractic?
SPEAKER_00 (04:59):
Yeah, it's a good question.
So it really depends onobjectives and kind of why you
do what you do and the patientsthat you see, but practically
what it would look like as apatient.
There are three primarydifferences as a patient.
What you'll see when you go intoan upper cervical clinic, or
what you'll experience, numberone, is some pretty in-depth
clinical testing that goesbeyond our hands.
(05:21):
And there's nothing wrong withusing your hands, but upper
cervical tends to be veryobjective.
So we want to measure things.
We're very like engineering thatway.
So whether it's thermal imaging,postural assessments, range of
motion testing, um, but mostimportantly, through what in at
the Revive Clinic, I can't speakfor all the upper cervical
(05:42):
clinics in the state ofPennsylvania, but at Revive
upper cervical, we actually dothree-dimensional CT imaging,
which is like bar noneworld-class imaging.
You can't get you can't dobetter than three-dimensional CT
imaging when you look atalignment of bone.
So that's better than MRI, it'sbetter than X-ray, it's better
than anything.
So that's the um seconddifference.
(06:05):
So the first difference isobjective testing to measure
someone's spine before and afterthe adjustment.
So it's not always based on whatthe doctor feels or what the
patient feels, it's based onactual measurements before and
after.
The second difference would bethe three-dimensional CT imaging
that allows us to diagnose themisalignment with 100% precision
(06:27):
down to the millimeter.
And then the third differencewould be the actual procedure
itself.
So the the Blair board certifiedprocedure does not involve any
bending, twisting, cracking, orpopping of the spine at all.
Patients lie on their side,there's a little impulse behind
the ear, but there's no rotationof the neck, no cracking or
(06:48):
popping, nothing like that.
So it's very controlled, verymeasured, and um, you know, it
kind of speaks to our promise asa clinic, which is to deliver
measurable results in reasonabletime while delivering on a
world-class patient experience,meaning we really want to take
care of our patients likefamily, but we want to make sure
(07:09):
they're getting the best carepossible.
SPEAKER_02 (07:12):
Wow, that's amazing.
Yeah, I think whenever youtraditionally think of
chiropractic care, you doimagine, you know, the bending,
the snapping, the popping.
SPEAKER_00 (07:20):
Yeah.
SPEAKER_02 (07:21):
It might be a little bit intimidating for some folks
to approach chiropractic carebecause of that.
So I love that you offer analternative.
Now, what are some myths ormaybe misconceptions in your
industry that you'd like to talkabout today?
SPEAKER_00 (07:37):
Well, it kind of feeds off of what you just said.
There's a there's a myth or amisconception of the risk levels
involved, you know.
I think in some cases,rightfully so.
I'm not a big fan of the TikTokvideos where people's heads are
being wrapped in a towel andthey're being like almost like
you're popping off a Barbiedoll's head.
You know, I don't I'm not a bigadvocate of that.
(07:59):
I don't I don't like it.
I'm sure there's some benefit toit, but I'll be honest, I don't
love it.
Um and so the myth would be thatall chiropractors are that way,
though.
You know, we just think that'sthe way it is, and it's like
that's that's not true at all.
It's sort of like medicine.
In modern in modern medicine,you have lots of different types
of doctors, you have lots ofdifferent certifications and
(08:19):
degrees.
So in chiropractic, it's verymuch the same way.
There are different proceduresand certifications in
chiropractic.
And one of the things that hurtspatients the most is just never
looking into it and taking atface value what they are told by
their medical team sometimes,which is don't ever see a
(08:43):
chiropractor.
You know what I mean?
And that actually, to be honestwith you, is a little bit of
malpractice.
It would be like if I said tosomeone, don't ever take that
medication.
It's a very, it's a veryirresponsible thing for me to
say because I am not a medicalphysician.
It's not responsible for me totell someone what medications to
(09:03):
take or not take, because that'snot my field.
So unfortunately, medicaldoctors feel some of them, not
all, but some medical doctors,out of their concern for a
patient, which is good, likesomeone who's had neck surgery
or someone who's had a stroke,or someone who's had something
called Arnold Chiarimalformation or ligament laxity
(09:25):
in their neck, for all goodintentions, the medical doctor
might think that allchiropractors are like the the
ring dinger on TikTok where theyyank the head.
So, rightfully so, they'll say,Don't ever see a chiropractor,
because they are afraid fortheir patient that their heads
will be yanked.
And if they've had thesurgeries, if they've had the
(09:47):
strokes, if they've had ligamentlaxity issues, then it's true.
They should not have that done.
But that's not just achiropractic thing, that's a
physical therapy thing, that'san osteopath thing when you
really rotate the neck a lot.
So, what we have to do is raisethe awareness that just like in
medicine, there are multipleoptions.
(10:08):
So if you're a high-riskpatient, if you've had surgery,
if you've had a stroke, if youhave cervical instability or
ligament laxity, it's not thatyou can't see any kind type of
chiropractic.
It's just you need to educateyourself on what type is best
for you.
And for upper cervical, it's agreat option for people that are
(10:29):
more high risk or arepost-surgery, or just people
that have natural anxiety.
Some people just don't likehaving their neck grabbed.
And that's okay too.
I'm not saying that thetraditional manipulations are
bad, but I'm saying for somepeople, if they have a lot of
anxiety around it, that'sanother um, this is another um
solid option for them as well.
SPEAKER_02 (10:51):
So, as we're thinking about marketing as
getting to the heart of everybusiness, who are your target
customers and how are youcurrently attracting them to
your company?
SPEAKER_00 (11:02):
Yeah, so there's really we kind of have about, I
think it's four primary types ofpatients we see.
I mean, just like drinking wateris good for everybody, quality
chiropractic care is importantfor anyone who has a spine and
who's been through accidents andinjuries throughout their life,
right?
But the reality is the peoplewho do the best, the soonest,
(11:23):
the fastest, that gets amazingresults and really get their
lives back are people withchronic balance disorders,
vertigo, um, dizziness, thingslike that.
People with headaches,especially migraine sufferers,
um, people with chronic neck andback pain, those would be the
people that have been to thechiropractor before, but it just
doesn't last, you know, orpeople that go to the physical
(11:45):
therapist and it's just notquite getting it.
We really shine in thosesituations.
So the chronic recurring neckand back pain issues, sciatica,
numbness and tingling in thehands and feet.
And then lastly, would be theneurodegenerative diseases.
Um, that's that's the thetrigemal neuralgia, facial pain,
seizure disorders, MS andParkinson's, like a lot of these
(12:06):
conditions where the medicalcommunity kind of goes, we don't
know what to do with you, youknow what I mean?
And um, the way we market tothem right now is we currently
offer a really wonderful newpatient um opportunity where
people basically for the priceof a copay can come in, have the
full three-dimensionalexperience, see what their spine
looks like, and get their firstadjustment.
(12:27):
So virtually at zero expense.
And so we encourage people tolook us up online at Revive UCC.
That's our website, our socialmedia presence, everything's
reviveUCC, or just um call theclinic at 724-772-7060, and uh,
we'd be happy to tell them aboutour new patient special and
(12:48):
bring them in for that uhprocess.
SPEAKER_02 (12:51):
Excellent.
Yeah, so whenever you'rethinking about the kind of
person that you're serving, I'msure it's also a lot of maybe
service workers.
I know when I used to work as anaesthetician, I was always kind
of hunched over people, healingthem.
And then also now I work inmedia, so I'm on my computer all
day.
So I'm sure the kind of peoplethat you can best serve span all
(13:14):
different types of industries,but they all might have one
thing in common that might belistening to podcasts.
So have you ever thought aboutmaybe doing your own podcast?
SPEAKER_00 (13:23):
Indeed.
Yeah, I think uh we talked aboutthis a little sooner.
We have um I actually have acouple that are there out there
in the interwebs, but the uh thereality is that they're they're
not actively added to at themoment.
So people can people can lookup.
I I started one for myselfcalled uh staying connected with
(13:44):
Dr.
Ian Bulow, which was kind of acool play on words because life
is about connection, you know,relationship with your creator,
yourself, and with others.
And um, and so that was a reallycool initiative.
Um, and then we have one in thecommunity locally in Cranberry
Township for small businesses,just for people getting
connected, a lot like the uhGood Neighbors podcast here.
(14:04):
Um people could look them up.
Um, there are probably some oldepisodes, but they they need to
be added to, that's for sure.
SPEAKER_02 (14:12):
Yeah, outside of work, what do you do for fun?
SPEAKER_00 (14:16):
So um I really like the outdoors, I like my family,
I like my faith.
So we try and get outside asmuch as we can.
We live up near Newcastle now,the practice is in Cranberry.
But anyone who's grown up in theNorth Hills of Pittsburgh, we've
got Moraine State Park andMcConnell's Mills north of the
city or north of uh Cranberry,which is just the best.
And then um my wife and I likeexploring little towns and uh,
(14:40):
you know, like little eateriesand coffee shops in the little,
small, fun little towns that aregrowing around um the North
Hills, you know what I mean?
Zillion Opal and and otherareas.
We just absolutely love that.
There's so many cool places thatare starting, especially that's
why we called the Facebook grouparound Cranberry, because
Cranberry is a big metropolitansur suburb of Pittsburgh, right?
(15:00):
But when you go aroundCranberry, you have all these
little towns that are juststarting to develop.
And I'm sure the South Hills issimilar, but um we you know how
it is in Pittsburgh.
Those of us in the north don'tknow anything about the South,
and those of us in the Southhave never been to the North,
right?
So, but for those in the NorthHills, uh, you know what I'm
talking about.
There's Cranberry, and thenthere's Mars and Evans City and
(15:22):
Zealinopol and Harmony andWarrendale, and there's just
really cute little towns aroundthat we like exploring.
SPEAKER_02 (15:29):
Oh, very nice.
Yeah, I love that.
I am Pittsburgh born and raised,but I'm always finding like a
little nook and cranny to goexplore in a new town, or uh a
new coffee shop, or a new bakeryto go to.
So there's always somethingexciting to find and uncover
here in Pittsburgh.
SPEAKER_00 (15:47):
Absolutely.
I agree.
SPEAKER_02 (15:49):
Yeah, so Dr.
Biulow, please tell ourlisteners one thing that they
should remember about reviveupper cervical chiropractic.
SPEAKER_00 (15:58):
Um, you have the ability to get well, I would
say.
I would say that the body isinnately intelligent, you can
improve.
I'm not saying that I'm notsaying that there are cure alls
or magic bullets out there, butI think that the human potential
is pretty incredible.
And I think the sad part is thatmost of us, it's almost like
(16:21):
having a dimmer switch in aroom.
If if due to different factors,our we're we're living life at
like 80% or 60% of the fulllight that's possible.
You know what I mean?
So we call the clinic Revive,and our slogan is to help you
get your life back.
And so the take-home message isthat you can improve.
(16:42):
I'm not saying that it can be100%, but I'm saying that like
don't settle for the status quoand always investigate new
options because there's alwaysthings out there that can
optimize your quality of life.
And if you need help doing that,that's what we're here for.
Is we want to give people theresources necessary to improve
their life, whether it's in ourclinic or in another facility.
(17:05):
We'll do anything anything andeverything we can to help you
improve your quality of life.
That's really the bottom line.
SPEAKER_02 (17:11):
Well, thank you for the important work that you're
doing in the community to helppeople realize their potential
with their health here.
And help our listeners learnmore about your company.
I know you mentioned yourwebsite and your social media
prior.
If you just wanted to remindeveryone, that would be great.
SPEAKER_00 (17:29):
Yeah, absolutely.
So you should be able to findus, everyone should be able to
find us online at revive UCC.
So whether it's a social mediaaccount or whether it's our
website, the the handle that youwant to search up is the word
revive, R E Viazen Victor, IViazin Victor E, Revive, and
then three letters UCC, whichstands for upper cervical
(17:51):
chiropractic.
So revive UCC.
If you look that up in thesearch bar in whatever platform
you on, you're on, you should beable to find us.
And then, of course, you canjust call us directly at
724-772-7060.
SPEAKER_02 (18:06):
Excellent.
Well, Dr.
Buello, I very much appreciateyour time today and having you
as a guest on our show.
We wish you and the chiropracticclinic the best moving forward.
SPEAKER_00 (18:18):
Thanks so much.
I really appreciate the time andfor everyone for listening in.
SPEAKER_01 (18:22):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on the
show, go to gnppittsburgh.com.
That's gnppittsburgh.com or call412 561 9956.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Lila Carter.
SPEAKER_02 (00:13):
Welcome to the Good Neighbor Podcast.
Are you in need of thechiropractic clinic?
One might be closer than youthink.
Today I have the pleasure ofintroducing your good neighbor,
Dr.
Ian Buulo, with Revive UpperCervical Chiropractic.
Dr.
Buulo, how's it going today?
SPEAKER_00 (00:32):
It's going well.
Thanks for having me.
It's a pleasure to be on.
SPEAKER_02 (00:35):
Yeah, thanks for being here.
We're excited to learn all aboutyou and your business.
So please tell us more aboutyour company.
SPEAKER_00 (00:43):
So Revive Upper Cervical has been in the
community for almost 20 years,and we help people with a lot of
chronic conditions.
Probably the most popular wouldbe things like vertigo,
dizziness and imbalances,post-concussion syndrome, things
like that.
But right behind there, you'dhave things like chronic
migraine headaches, whiplashinjuries, and neurodegenerative
(01:06):
diseases.
Neurodegenerative, it's a broadterm, but it's anyone who's been
to a neurologist or an ENT, andafter they do all the MRIs and
do all the tests, they kind ofput their hands up and go, we
don't know what's wrong withyou.
It's usually because whatthey're dealing with is a spinal
issue in the upper neck.
But the neurologists and ENTsare trained to look at the skull
(01:27):
and the brain.
So if not if the MRI is clear,or you know, the sinuses are
clear and the ears are clear,they don't really know why
someone is having you knowfullness or ringing the ears or
dizziness or vertigo or anxietyor pressure in the head.
And they just kind of go, Well,here's a prescription for pain,
or here's a prescription foranxiety, or here's a
prescription to go see a shrink.
(01:48):
And um, those are the types ofpeople that come into our office
and do really well.
So we've been doing that foralmost 20 years, and it's been
um pretty rewarding.
Um, the whole reason we call theclinic Revive is because we get
a kick out of helping people gettheir lives back, and it's
pretty fun, it's pretty coolwork.
SPEAKER_02 (02:05):
I love that.
Yeah, 20 years.
So, how did you get into thisbusiness initially?
SPEAKER_00 (02:10):
Well, I was helped by a chiropractor.
You know, chiropractors areunique and different, you know,
they're like a box ofchocolates.
You never know what you're gonnaget or when you're gonna need
one.
Um it's uh so I needed one as achild and it helped me, and I
didn't really give it muchthought um until I had some
friends that were chiropractorsin Wexford, their dad was a
chiropractor, I mean, and um,they just had a really cool
(02:33):
outlook on life.
Chiropractic is a very naturalthing.
So if someone's in a family thatdoesn't like having a gigantic
pharmaceutical cabinet in theirbathroom, um, then they probably
would like chiropractors becausewe try and help people get off
of medications and get back toliving a happy and a full life.
So I kind of saw that as achild.
I I thought only my family wasweird like that.
(02:55):
So when I met some friends whosedad was a chiropractor and
realized, oh, there's otherpeople who aren't addicted to
medications, no judgment there.
But like after a while, if it'san endless journey of more and
more pharmaceuticals, it can beum hard.
I mean, that's a hard road to beon.
So I'm not judging it, I'm justsaying that's not what I wanted,
you know.
(03:16):
And um, so that attracted me inthe beginning.
And then when I was inchiropractic college, I had uh
an incidence where I met apatient who was at one time
suicidal from having a painsyndrome in the face, something
called trigeminal neuralgia.
(03:37):
That falls under that umbrellaof neurodegenerative conditions
I was mentioning earlier.
So, this is someone who had beento the neurologist, he had all
of his teeth pulled becausetrigeminal neuralgia is like
having um a root canal donewithout any novocaine.
It's a very intense facial pain,and it's nicknamed the suicide
disease because a lot of peoplewith this condition um choose
(04:01):
suicide as an answer to theirchronic pain.
And he came to our school andpresented, and it blew my socks
off.
I mean, I he was the nicest man.
He had his life saved, literallysaved, um, from a procedure
known as upper cervicalchiropractic.
And um, I think I understand youhad on your podcast one time Dr.
Dade Razir is who's anotherupper cervical practitioner in
(04:24):
Pittsburgh.
There's not many of us, um, butthat attracted me to this
specialty called upper cervical.
And um, and so that's kind ofwhat got me into this work.
I hold a lot of extra degrees inthe upper neck.
I have a postgraduate diplomatein the upper neck.
I'm certified in what's calledthe Blair upper cervical
procedure, and I go around thecountry teaching it now.
(04:45):
And so that's sort of thenutshell, but a little bit drawn
out in terms of what brought meinto this type of work that I do
today.
SPEAKER_02 (04:53):
So, what differentiates an upper cervical
approach from a traditional onewhen it comes to chiropractic?
SPEAKER_00 (04:59):
Yeah, it's a good question.
So it really depends onobjectives and kind of why you
do what you do and the patientsthat you see, but practically
what it would look like as apatient.
There are three primarydifferences as a patient.
What you'll see when you go intoan upper cervical clinic, or
what you'll experience, numberone, is some pretty in-depth
clinical testing that goesbeyond our hands.
(05:21):
And there's nothing wrong withusing your hands, but upper
cervical tends to be veryobjective.
So we want to measure things.
We're very like engineering thatway.
So whether it's thermal imaging,postural assessments, range of
motion testing, um, but mostimportantly, through what in at
the Revive Clinic, I can't speakfor all the upper cervical
(05:42):
clinics in the state ofPennsylvania, but at Revive
upper cervical, we actually dothree-dimensional CT imaging,
which is like bar noneworld-class imaging.
You can't get you can't dobetter than three-dimensional CT
imaging when you look atalignment of bone.
So that's better than MRI, it'sbetter than X-ray, it's better
than anything.
So that's the um seconddifference.
(06:05):
So the first difference isobjective testing to measure
someone's spine before and afterthe adjustment.
So it's not always based on whatthe doctor feels or what the
patient feels, it's based onactual measurements before and
after.
The second difference would bethe three-dimensional CT imaging
that allows us to diagnose themisalignment with 100% precision
(06:27):
down to the millimeter.
And then the third differencewould be the actual procedure
itself.
So the the Blair board certifiedprocedure does not involve any
bending, twisting, cracking, orpopping of the spine at all.
Patients lie on their side,there's a little impulse behind
the ear, but there's no rotationof the neck, no cracking or
(06:48):
popping, nothing like that.
So it's very controlled, verymeasured, and um, you know, it
kind of speaks to our promise asa clinic, which is to deliver
measurable results in reasonabletime while delivering on a
world-class patient experience,meaning we really want to take
care of our patients likefamily, but we want to make sure
(07:09):
they're getting the best carepossible.
SPEAKER_02 (07:12):
Wow, that's amazing.
Yeah, I think whenever youtraditionally think of
chiropractic care, you doimagine, you know, the bending,
the snapping, the popping.
SPEAKER_00 (07:20):
Yeah.
SPEAKER_02 (07:21):
It might be a little bit intimidating for some folks
to approach chiropractic carebecause of that.
So I love that you offer analternative.
Now, what are some myths ormaybe misconceptions in your
industry that you'd like to talkabout today?
SPEAKER_00 (07:37):
Well, it kind of feeds off of what you just said.
There's a there's a myth or amisconception of the risk levels
involved, you know.
I think in some cases,rightfully so.
I'm not a big fan of the TikTokvideos where people's heads are
being wrapped in a towel andthey're being like almost like
you're popping off a Barbiedoll's head.
You know, I don't I'm not a bigadvocate of that.
(07:59):
I don't I don't like it.
I'm sure there's some benefit toit, but I'll be honest, I don't
love it.
Um and so the myth would be thatall chiropractors are that way,
though.
You know, we just think that'sthe way it is, and it's like
that's that's not true at all.
It's sort of like medicine.
In modern in modern medicine,you have lots of different types
of doctors, you have lots ofdifferent certifications and
(08:19):
degrees.
So in chiropractic, it's verymuch the same way.
There are different proceduresand certifications in
chiropractic.
And one of the things that hurtspatients the most is just never
looking into it and taking atface value what they are told by
their medical team sometimes,which is don't ever see a
(08:43):
chiropractor.
You know what I mean?
And that actually, to be honestwith you, is a little bit of
malpractice.
It would be like if I said tosomeone, don't ever take that
medication.
It's a very, it's a veryirresponsible thing for me to
say because I am not a medicalphysician.
It's not responsible for me totell someone what medications to
(09:03):
take or not take, because that'snot my field.
So unfortunately, medicaldoctors feel some of them, not
all, but some medical doctors,out of their concern for a
patient, which is good, likesomeone who's had neck surgery
or someone who's had a stroke,or someone who's had something
called Arnold Chiarimalformation or ligament laxity
(09:25):
in their neck, for all goodintentions, the medical doctor
might think that allchiropractors are like the the
ring dinger on TikTok where theyyank the head.
So, rightfully so, they'll say,Don't ever see a chiropractor,
because they are afraid fortheir patient that their heads
will be yanked.
And if they've had thesurgeries, if they've had the
(09:47):
strokes, if they've had ligamentlaxity issues, then it's true.
They should not have that done.
But that's not just achiropractic thing, that's a
physical therapy thing, that'san osteopath thing when you
really rotate the neck a lot.
So, what we have to do is raisethe awareness that just like in
medicine, there are multipleoptions.
(10:08):
So if you're a high-riskpatient, if you've had surgery,
if you've had a stroke, if youhave cervical instability or
ligament laxity, it's not thatyou can't see any kind type of
chiropractic.
It's just you need to educateyourself on what type is best
for you.
And for upper cervical, it's agreat option for people that are
(10:29):
more high risk or arepost-surgery, or just people
that have natural anxiety.
Some people just don't likehaving their neck grabbed.
And that's okay too.
I'm not saying that thetraditional manipulations are
bad, but I'm saying for somepeople, if they have a lot of
anxiety around it, that'sanother um, this is another um
solid option for them as well.
SPEAKER_02 (10:51):
So, as we're thinking about marketing as
getting to the heart of everybusiness, who are your target
customers and how are youcurrently attracting them to
your company?
SPEAKER_00 (11:02):
Yeah, so there's really we kind of have about, I
think it's four primary types ofpatients we see.
I mean, just like drinking wateris good for everybody, quality
chiropractic care is importantfor anyone who has a spine and
who's been through accidents andinjuries throughout their life,
right?
But the reality is the peoplewho do the best, the soonest,
(11:23):
the fastest, that gets amazingresults and really get their
lives back are people withchronic balance disorders,
vertigo, um, dizziness, thingslike that.
People with headaches,especially migraine sufferers,
um, people with chronic neck andback pain, those would be the
people that have been to thechiropractor before, but it just
doesn't last, you know, orpeople that go to the physical
(11:45):
therapist and it's just notquite getting it.
We really shine in thosesituations.
So the chronic recurring neckand back pain issues, sciatica,
numbness and tingling in thehands and feet.
And then lastly, would be theneurodegenerative diseases.
Um, that's that's the thetrigemal neuralgia, facial pain,
seizure disorders, MS andParkinson's, like a lot of these
(12:06):
conditions where the medicalcommunity kind of goes, we don't
know what to do with you, youknow what I mean?
And um, the way we market tothem right now is we currently
offer a really wonderful newpatient um opportunity where
people basically for the priceof a copay can come in, have the
full three-dimensionalexperience, see what their spine
looks like, and get their firstadjustment.
(12:27):
So virtually at zero expense.
And so we encourage people tolook us up online at Revive UCC.
That's our website, our socialmedia presence, everything's
reviveUCC, or just um call theclinic at 724-772-7060, and uh,
we'd be happy to tell them aboutour new patient special and
(12:48):
bring them in for that uhprocess.
SPEAKER_02 (12:51):
Excellent.
Yeah, so whenever you'rethinking about the kind of
person that you're serving, I'msure it's also a lot of maybe
service workers.
I know when I used to work as anaesthetician, I was always kind
of hunched over people, healingthem.
And then also now I work inmedia, so I'm on my computer all
day.
So I'm sure the kind of peoplethat you can best serve span all
(13:14):
different types of industries,but they all might have one
thing in common that might belistening to podcasts.
So have you ever thought aboutmaybe doing your own podcast?
SPEAKER_00 (13:23):
Indeed.
Yeah, I think uh we talked aboutthis a little sooner.
We have um I actually have acouple that are there out there
in the interwebs, but the uh thereality is that they're they're
not actively added to at themoment.
So people can people can lookup.
I I started one for myselfcalled uh staying connected with
(13:44):
Dr.
Ian Bulow, which was kind of acool play on words because life
is about connection, you know,relationship with your creator,
yourself, and with others.
And um, and so that was a reallycool initiative.
Um, and then we have one in thecommunity locally in Cranberry
Township for small businesses,just for people getting
connected, a lot like the uhGood Neighbors podcast here.
(14:04):
Um people could look them up.
Um, there are probably some oldepisodes, but they they need to
be added to, that's for sure.
SPEAKER_02 (14:12):
Yeah, outside of work, what do you do for fun?
SPEAKER_00 (14:16):
So um I really like the outdoors, I like my family,
I like my faith.
So we try and get outside asmuch as we can.
We live up near Newcastle now,the practice is in Cranberry.
But anyone who's grown up in theNorth Hills of Pittsburgh, we've
got Moraine State Park andMcConnell's Mills north of the
city or north of uh Cranberry,which is just the best.
And then um my wife and I likeexploring little towns and uh,
(14:40):
you know, like little eateriesand coffee shops in the little,
small, fun little towns that aregrowing around um the North
Hills, you know what I mean?
Zillion Opal and and otherareas.
We just absolutely love that.
There's so many cool places thatare starting, especially that's
why we called the Facebook grouparound Cranberry, because
Cranberry is a big metropolitansur suburb of Pittsburgh, right?
(15:00):
But when you go aroundCranberry, you have all these
little towns that are juststarting to develop.
And I'm sure the South Hills issimilar, but um we you know how
it is in Pittsburgh.
Those of us in the north don'tknow anything about the South,
and those of us in the Southhave never been to the North,
right?
So, but for those in the NorthHills, uh, you know what I'm
talking about.
There's Cranberry, and thenthere's Mars and Evans City and
(15:22):
Zealinopol and Harmony andWarrendale, and there's just
really cute little towns aroundthat we like exploring.
SPEAKER_02 (15:29):
Oh, very nice.
Yeah, I love that.
I am Pittsburgh born and raised,but I'm always finding like a
little nook and cranny to goexplore in a new town, or uh a
new coffee shop, or a new bakeryto go to.
So there's always somethingexciting to find and uncover
here in Pittsburgh.
SPEAKER_00 (15:47):
Absolutely.
I agree.
SPEAKER_02 (15:49):
Yeah, so Dr.
Biulow, please tell ourlisteners one thing that they
should remember about reviveupper cervical chiropractic.
SPEAKER_00 (15:58):
Um, you have the ability to get well, I would
say.
I would say that the body isinnately intelligent, you can
improve.
I'm not saying that I'm notsaying that there are cure alls
or magic bullets out there, butI think that the human potential
is pretty incredible.
And I think the sad part is thatmost of us, it's almost like
(16:21):
having a dimmer switch in aroom.
If if due to different factors,our we're we're living life at
like 80% or 60% of the fulllight that's possible.
You know what I mean?
So we call the clinic Revive,and our slogan is to help you
get your life back.
And so the take-home message isthat you can improve.
(16:42):
I'm not saying that it can be100%, but I'm saying that like
don't settle for the status quoand always investigate new
options because there's alwaysthings out there that can
optimize your quality of life.
And if you need help doing that,that's what we're here for.
Is we want to give people theresources necessary to improve
their life, whether it's in ourclinic or in another facility.
(17:05):
We'll do anything anything andeverything we can to help you
improve your quality of life.
That's really the bottom line.
SPEAKER_02 (17:11):
Well, thank you for the important work that you're
doing in the community to helppeople realize their potential
with their health here.
And help our listeners learnmore about your company.
I know you mentioned yourwebsite and your social media
prior.
If you just wanted to remindeveryone, that would be great.
SPEAKER_00 (17:29):
Yeah, absolutely.
So you should be able to findus, everyone should be able to
find us online at revive UCC.
So whether it's a social mediaaccount or whether it's our
website, the the handle that youwant to search up is the word
revive, R E Viazen Victor, IViazin Victor E, Revive, and
then three letters UCC, whichstands for upper cervical
(17:51):
chiropractic.
So revive UCC.
If you look that up in thesearch bar in whatever platform
you on, you're on, you should beable to find us.
And then, of course, you canjust call us directly at
724-772-7060.
SPEAKER_02 (18:06):
Excellent.
Well, Dr.
Buello, I very much appreciateyour time today and having you
as a guest on our show.
We wish you and the chiropracticclinic the best moving forward.
SPEAKER_00 (18:18):
Thanks so much.
I really appreciate the time andfor everyone for listening in.
SPEAKER_01 (18:22):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on the
show, go to gnppittsburgh.com.
That's gnppittsburgh.com or call412 561 9956.
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