Beauty, Confidence, and Community: Inside the Wax and Sugar Center

Ever wondered what it takes to build a beauty business that prioritizes genuine results over flashy trends? Karina Aguilar, co-owner of Wax & Sugar Center, reveals the refreshing philosophy behind her thriving Florida-based spa business.

Founded in 2019 alongside her esthetician mother, Wax and Sugar Center has expanded to three locations across Florida, offering specialized hair removal, facials, and skin restoration services. What makes them stand out in a crowded industry? Their unwavering commitment to taking time with clients rather than rushing through appointments. "We don't like to make you feel like you came and got a bad service," Karina explains, highlighting their patient approach that has won them loyal customers.

The mother-daughter team doesn't shy away from addressing industry misconceptions, particularly the "new and shiny" treatments flooding social media that often fall short of their promises. Instead, they focus on what works—evidence-based treatments delivered with care and expertise. Their target audience? Women seeking self-improvement and renewed confidence in their skin. Through strategic social media marketing across Instagram, TikTok, and YouTube, they've built communities around their Tampa Bay, Fort St. Lucie, and Stewart locations.

Ready to experience a beauty service that prioritizes results over rushing? Visit BrazilianWaxSugarCenter.com to learn more about their approach to beauty that emphasizes not just looking good, but feeling confident from within. Follow their social channels to discover how this family business is redefining beauty standards one client at a time.

Episode Transcript

Speaker 1 (00:04):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, GarfieldBowen.

Speaker 2 (00:21):
Welcome to the Good Neighbor Podcast.
Are you in need of a beautysalon, slash spa?
Well, one may be closer thanyou think.
Today, I have the pleasure ofintroducing your good neighbor,
karina Aguilar, with Wax andSugar Center.
Karina, how are you doing today?

Speaker 3 (00:37):
Good, how are you?

Speaker 2 (00:39):
I am well, I am well, we're excited to learn all
about you and your company.
Tell us about your businessWell.

Speaker 3 (00:45):
I am well.
We're excited to learn allabout you and your company.
Tell us about your business.
Well, we started in 2019.
We have three differentlocations across the state of
Florida and we're just a spa.
We do hair removal and facialsand restoration and things like
that, and that's just reallywhat we've been striving to do
in our communities.

Speaker 2 (01:03):
Excellent, excellent.
How did you get into thisbusiness?

Speaker 3 (01:09):
So actually it's my mom.
She started doing hair removal.
She's been an esthetician for avery long time and she
influenced me to start doing itas well.
So we are actually in thebusiness together and we opened
the first one in 2019.

(01:31):
Is there any myths ormisconceptions about your
industry?
Myths or misconceptions there'sa lot of stuff going on on like
social media right now.
Lots of new things, new andshiny things that you know
probably don't work.
So the only thing that I couldsay is just a lot of false
advertising that's being donejust because it's new and shiny.

Speaker 2 (01:53):
Yeah, I know they have the facial and the mask and
all that other things there andI'm thinking of that.
What's that, Dr Pimple Popper,or whatever?

Speaker 3 (02:03):
Yeah, yeah, yeah, she's really famous.

Speaker 2 (02:10):
So, in turn, we know that marketing is the heart of
every business.
How would you describe yourtarget audience and how are you
currently reaching them?

Speaker 3 (02:19):
So our target audience is mainly women.
That's mainly who we sell to,and it just kind of depends on
the area, because every area isdifferent with our different
locations, and so we just reallytry and target women and the
women that are willing to kindof improve themselves, because
that's really what we are aboutgiving women back their

(02:42):
confidence and feeling good intheir own skin and we try to
really reach them through socialmedia.
That's a big one right now.
There's a lot of Instagram andTikTok and YouTube and stuff
that we've been doing to reallyjust harness that type of
audience that we're looking for.

Speaker 2 (03:01):
Have you ever thought about doing your own podcast?

Speaker 3 (03:04):
We have, yeah, we have, it's just a lot of work.

Speaker 2 (03:09):
Okay Now, outside of work I know you're a busy person
.
I see you have on your littleoutfit there when you're not so
busy working.
What do you like to do for fun?

Speaker 3 (03:24):
My mom and I.
We like to go out.
We like to go around the city,do certain things.
Me personally, I I like toexercise, I like to go play
tennis.
I like to do these new thingsand meet people.

Speaker 2 (03:38):
That's typically what I do, mainly working all the
time all those people that's notfamiliar with Wax and Sugar
Center.
Tell them one thing they shouldremember about your company.

Speaker 3 (03:53):
We really focus on taking our time and making sure
that you have a good experiencewith us.
We're not very rushy.
We don't like to brush onpeople.
We don't like to make you feellike you kind of came and you
got a bad service.
We always strive to have a goodservice at all of our locations
with all of our estheticians.

(04:14):
That's really what we push for.

Speaker 2 (04:17):
I know you mentioned.
You said you had threelocations, so listeners probably
have one question on their mindnow is how?
How did they find you?

Speaker 3 (04:29):
Well, you can in Florida.
We're in Tampa Bay, so rightnow we have a location in
Dunedin which is like Clearwater, and then our other two
locations are in Fort St Lucieand in Stewart, florida, and so
really, how you can find thoseaddresses is, you know, going on
our website.
But we make it really easy bygoing.
You can go on the website, youcan go on a booking site, you

(04:51):
can go on Google.
We have, we're everywhere.

Speaker 2 (04:54):
Okay, you want to share your URL for your website.

Speaker 3 (04:58):
It's BrazilianWaxSugarCentercom.

Speaker 2 (05:01):
Listen, karina.
It's been a pleasure having youon the show.
I wish you and your businessthe very best moving forward
thank you thank you forlistening to the good neighbor
podcast.

Speaker 1 (05:15):
to nominate your favorite local businesses to be
featured on the show, go toGNPLivecom.
That's GNPLivecom, or call877-934-3302.