October 20, 2024 • 22 mins
Join us as Dr. Bob Coppola, the inspiring chiropractor behind All-Star Chiropractic, shares his compelling journey from aspiring law student to successful chiropractor. Discover how a pivotal moment with a distant cousin transformed his career path, ultimately leading to the establishment of four thriving chiropractic locations across Northern Kentucky. Dr. Coppola reveals the challenges and triumphs of building and expanding a practice while emphasizing the significance of posture and ergonomics in daily life. Drawing from his experience as a former college football player, he passionately advocates for drug-free pain management, particularly for athletes. His insights into conservative treatment options offer a fresh perspective for those seeking alternatives to medication and surgery.
In this episode, listeners will also hear touching personal stories of patients who found unexpected relief from chronic pain and migraines through chiropractic care. Dr. Coppola shares anecdotes of skeptics turned believers, illustrating the power of chiropractic adjustments in alleviating tension headaches and reducing migraine frequency. On a personal note, we delve into Dr. Coppola's family life, including heartwarming tales of his college romance with his wife, Colleen, and the joy of watching their children thrive in sports and academics. Plus, we explore their latest entrepreneurial venture—a charming bar boutique in Loveland that marries their love for wine with local charm. This episode promises an engaging blend of professional insights and personal narratives, offering a holistic view of balancing career aspirations with family life.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, mike Murphy.
Thank you, charlie.
I am Mike Murphy, host of theGood Neighbor Podcast.
We talk to local businessowners and influencers so that
you can get to know them aspeople and not just logos on a
(00:21):
building or on a business card.
And today we have with us notonly a good neighbor, but a good
guy too.
He's somebody who I've knownfor a little while and I want
those of you who don't know himto know him.
He is Dr Bob Coppola, all-starChiropractic.
Bob, welcome to the show.
(00:42):
Tell people who you are andtell us a little bit about
All-Star Chiropractic.
Speaker 2 (00:47):
Sure, mike, thanks for having me on here.
Yeah, we started All-StarChiropractic in 2004, and we've
kind of grown since then.
We moved down the road aboutseven or eight years ago, but
the first office was inEllesmere.
We moved here to Florence, butsince then we opened up three
(01:10):
more locations, so right now weare located in Florence,
independence, hebron andCovington.
Speaker 1 (01:15):
Okay, do you have plans for a fifth, or are you
just kind of like settled intoyour pocket right now and just
rocking and rolling and groovingwith the four you got?
Speaker 2 (01:27):
Yeah, I mean we're pretty happy right now.
We have a great group of docsstaff.
You know that's everyone saysnowadays.
You know staff's the hardestthing to do and we're pretty
fortunate.
We have a great staff and allthe locations and we're able to
kind of hit a lot of northernKentucky just with our blueprint
(01:47):
of where we're located rightnow.
Speaker 1 (01:49):
um fifth location, I don't know if, if we did, it'd
be closer towards the CampbellCounty side, because that's kind
of where we're not at right nowokay, I know, as a business
owner, you've got you're, youknow, never able, able to really
shut your brain down and you'realways kind of thinking next
thing, next thing.
But there's something to besaid for sitting where you are
and doing it right, while you'redoing it, there's a lot of
(02:12):
things you're into.
We'll get around to it.
And as far as the other docs go, I think I'd like to talk to
them individually at some point,but for today it's all about Dr
Bob, as long as you're okaywith that, yeah, sure.
So how did you get involved inchiropractic?
Speaker 2 (02:31):
um, I had a distant cousin who was a chiropractor
and we've talked about it foryears actually coming out of
high school, I actually thoughtI was going to do the law school
route and then, um, you know,playing football in college.
Um, you know a lot of aches andpains.
They give you some kind ofmedication or something just to
kind of.
You know playing football incollege.
You know a lot of aches andpains.
They give you some kind ofmedication or something just to
kind of you know, take the painaway.
I kind of looked at it.
As you know, I have a chance towork with athletes, which I
(02:54):
love, a chance to work withpeople which I love, and then
I'm able to use more of a drugfree method to deliver my care
for patients with types of painslike that.
Speaker 1 (03:05):
OK, well, you mentioned UC.
You know you were an athlete, Ibelieve you were a receiver
when you played football.
Is that correct?
Yes, sir, yes.
So I just picture.
I picture receivers comingacross the middle and just
getting clobbered and kind ofbeing defenseless and your
body's kind of taking a beating,so I can understand the pain
(03:30):
part of it.
Speaker 2 (03:31):
Yeah, we played on the old AstroTurf too.
That AstroTurf was before theycame out with the new stuff.
That was tough on the body forsure.
Since then you had one of theoriginal Turfs.
Speaker 1 (03:42):
Okay, yeah, well, you seem to have come through it.
Okay.
I mean, you look fine, you'rewalking fine, I hope you feel
fine.
Good, so you know whatpercentage of your business
comes from people who maybe havesuffered an accident or injury,
versus people that are justsort of feeling general aches
(04:03):
and pains and they don't knowwhat's going on and so they come
in to kind of get checked outby you.
Speaker 2 (04:08):
Yeah, sure, mike, I'd say the majority of our
patients more of that cumulativetrauma they call it.
So sitting at a computer overtime and that kind of builds up.
We do have our injuries and ouraccidents and our sports
injuries for sure, but I'd sayour average patient is that
cumulative trauma that you knowwhether they developed some
(04:28):
arthritic condition in theirback or neck from sitting, but
just posture and postureawareness.
Especially with today's societywith computers and phones.
That's a big part of what wesee here and it's not a lot of
times it's hard to you know.
Tell the patient exactly.
They'll say it's not.
A lot of times it's hard to tellthe patient exactly.
They'll say what did I do?
Well, it's hard to say what youdid.
Here's what's wrong with you.
(04:49):
But what did you do?
If I follow you around the last10 years I could probably tell
you what you've been doing.
But what you actually did tocause this pain it was just kind
of building up over time.
Usually it's when the patientkind of throws in the towel and
they say all right, you know,advil is not working.
Doing nothing's not working.
So let's try a conservativeapproach before I go, try
medicine or injections or evensurgery.
Speaker 1 (05:10):
Well, daily Advil is no way to go through life.
Anyways, yeah, we all, we allknow that that's, you know,
maybe a temporary thing, butyeah, we're all searching for
the whys of why we have thatpain and whatnot.
For me, I know, um, my wifegets on me because she catches
me doing the whole hunched downover my phone thing, you know.
(05:31):
So I'm trying to be moreconscious and aware of that.
I guess we should take a stepback, because I realized there
might be people out there thatreally don't understand what
chiropractic is.
So, in terms of a definition,what is chiropractic?
Speaker 2 (05:47):
Sure, I mean lots of definitions if you would Google
it.
But to simplify it, I think Imean what we do is alleviate
pain, just like if you went toyour pain management doctor.
We're trying to alleviate painand improve function and kind of
prove what people want to do inlife and allow them to be able
(06:10):
to do that pain-free.
Just the delivery method'sdifferent.
So if you're going to yourmedical doctor, the method may
be medication or it might be aninjection.
So I mean, ultimately whatchiropractic does is help people
function better and with lesspain.
We just deliver it in differentmanners.
So we're using our hands.
We're using different therapies, some physical therapy type
(06:30):
stuff like massage therapy, dryneedling, whether it's exercises
and stretches, but I meanchiropractic means effective
treatment by hands.
So we still want to get back tothe root of what we do and use
our hands to manipulate thespine and often it's to
alleviate the pressure on anerve.
A lot of what people experienceis nerve pressure and
(06:52):
everything controlled by thebody has to go through the spine
, because it starts from thebrain, comes down through the
spinal cord and then exits atdifferent, various levels in the
spine.
For example, if it's the lowercervical, the neck area that's
going to control more of thearms, versus the lumbar spine.
If someone's having radiatingleg pain, pain shooting down
their leg, it's likely comingfrom the lumbar spine.
If someone's having a radiatingleg pain, pain shooting down
(07:12):
their leg, it's likely comingfrom the lumbar spine.
So everything we do influencesand affects the way the nerves
travel to the body.
Speaker 1 (07:20):
Okay, so everybody really is different.
You have to look at every caseindividually and figure out
what's unique about thatparticular person and do a
treatment plan for themspecifically.
Is that correct?
Speaker 2 (07:38):
Yeah, that's probably my favorite part of the job.
It's not, yeah, it's redundantin the fact that we treat pain,
but no case is the same and Iget to deal with people
different ages, different causesof their injury, and that's I
think that's probably the bestpart of my job, and just it
keeps me active every day.
Every day is different andthat's what I love about it.
Speaker 1 (07:58):
So I I'm known to go down different YouTube rabbit
holes.
One that I've traveled downquite a bit is I get caught up
watching chiropractors adjustpeople excuse me and I see the
look on their faces.
I see, you know, the quickmovement, the cracking of the
(08:20):
neck and the cracking of theback and all that stuff.
And I say to myself, what'sstopping a doc from snapping the
neck of somebody Because itsounds violent?
But I want you to put my mindat ease that that's not going to
happen.
Speaker 2 (08:38):
Sure.
So I'd say well for one in thatterm cracking the people saying
crack my neck, doc.
I mean we're not crackinganything.
So we're actually moving thespine in a way that, yeah, you
might get that popping sound.
That popping sound reallydoesn't have to happen for us to
accomplish what we're trying todo.
But in essence he said easeyour mind.
(08:58):
So I heard a story once, a longtime ago.
I was at a seminar and the guysaid he's talking to a medical
doctor and he said why would Irefer to you if you guys, what
you do is it safe?
Then he asked him he goesdoctor and he said you know why
would I refer to you if you guys, what you do is it's safe?
Then he asked him he goes whatdo you think I pay in
malpractice premiums?
And the guy was you know, 50,000, 60, 000 and it's
considerably lower than that, tothe point where when I tell
(09:22):
people that they they're likeyou kidding me that's all you
pay.
So if the insurance companiesthink what we're doing is safe,
then that's a pretty goodindicator that what we're doing
is safe.
Now, there's risks toeverything.
There's risks with medication,with injections, with physical
therapy, with exercises.
But as far as our risk, it's solow that the insurance
companies don't even charge us alot to insure us.
Speaker 1 (09:44):
Okay, well, let's see If people want to come to you.
One question I'm sure that theyprobably have is do you accept
insurance, do you?
I assume you do, and maybe youalso help people that don't have
insurance.
Speaker 2 (10:08):
There's a lot of chiropractors that don't accept
insurance at all.
A lot of times and I don't knowthis I'm not going to put words
in their mouth but I think theyeither aren't happy with the
insurance company, how they workwith them, how they reimburse
them To me.
We're in an area where we're aninsurance-heavy area and a lot
of people are insured here and Ifeel like people want to use
their insurance.
So if we didn't take it just toput myself as an example I pay
(10:28):
my insurance premiums.
I want to go to a doctor thataccepts my insurance.
So we accept all healthinsurance, which is good.
I'd say about only 10 to 15percent of our patients that see
us don't have insurance and wehave affordable rates, which is
very similar to what they wouldpay if they would use their
insurance.
So we try to keep that at anaffordable rate because a lot of
(10:50):
times people they're in betweenjobs so they have to go through
or not go through insurance fora small period of time.
So we try to be affordable thatway for sure.
Speaker 1 (11:01):
So have you ever adjusted somebody and made their
pain go away?
And it's just like profoundlylife-changing for them.
Made their pain go away andit's just like profoundly
life-changing for them.
Do people get emotional?
Do people cry, Do people likedo you have a like, a like, a
really cool, great story aroundthat too?
Like, I assume you have somereally good stories.
Speaker 2 (11:24):
You mind sharing one of them?
Yeah, I mean just just theother day.
The patients I love the mostare the ones that they're kind
of skeptical and they don'tquite understand or think that
we're going to help them or theythink it's going to be the kind
of traditional thought behindchiropractic oh if I see you, I
have to go see you every dayforever.
And then they come in and theyget this amount of relief.
They get right away.
(11:45):
It's not necessarily crying butthey're very grateful and I
have people leave in the officeand they say I tell everyone
about you, dr Bob, like you'rethe only one that can help me.
And that's the kind of stuff welove.
But that initial patient, thatskeptical one that is unsure if
we're going to be able to helpthem, like even today.
I had a new patient today andshe got up and she's like I
don't think she expected to feelmuch better after just the
(12:07):
first treatment and she stood upand she kind of shook her body
around.
She's like she did what hurtbefore she got there.
It hurt when she looked downand she was able to do that.
She's like okay, there's nopain with that.
So not necessarily an emotionalresponse.
Obviously you get your oneswhere you know they've had pain
for 25 years.
Those tend to be more of theemotional ones where they just
(12:27):
they tried everything but I say,no, you didn't try everything
or you wouldn't be here.
So they come in and they'reseeing us and I think that's
more the ones where they're evenso surprised that they get a
little emotional sometimes.
Speaker 1 (12:40):
Yeah, somebody being in pain for 25 years.
I can't even fathom that.
I'm sure that those situationsexist for a lot of reasons.
But boy oh boy, I would havethought that you know, somewhere
along the line they would havefound relief somewhere.
Speaker 2 (12:52):
But I guess, yeah, I had a patient once had headaches
every day for years, everysingle day, and it took several
months with us, because I kindof tell people, the longer you
wait, the longer it takes.
So if you have pain for alonger period of time or
headaches for a longer period oftime, that's going to take a
little longer, in my opinion, tofix it, just based on
experience.
But we got her to completelyheadache free and that was
(13:15):
probably the most emotionalpatient ever was because she
thought she's just going tosuffer for headaches for the
rest of her life.
Speaker 1 (13:21):
Wow.
Well, there's nothing fun aboutheadaches.
I'm one of those people.
Thank God I might get aheadache one headache a year, if
that.
I have a son who suffers frommigraines quite often.
So somebody who suffers frommigraines a lot, are they a
candidate for a chiropractor tocome in and just sort of maybe
(13:42):
see what's going on?
See what's going on.
Speaker 2 (13:44):
I mean it's definitely an option for people
because usually with migraines,people that suffer from
migraines usually suffer fromtension headaches as well, and
chiropractic does really wellwith tension headaches.
So a lot of times if they get10 headaches a month, three of
those might be that migrainevascular type headache.
Well, seven of those aretension.
So I fixed seven otherheadaches and all of a sudden
(14:05):
now I look like I cured yourmigraines.
But really I think we'rehelping those ones that are
related to the tension.
Sometimes as a result of themigraine can lead to that
tension, but we're definitelyable to reduce those amount of
headaches for sure.
Speaker 1 (14:17):
Okay, so pivoting here for a moment, I've met
members of your family and Iwant to talk about family for a
little bit.
I've met members of your familyand I want to talk about family
for a little bit your wifeColleen.
I've met her out and about acouple of places and you guys
have been married for quite awhile.
I think it's 22 years now,right.
Speaker 2 (14:37):
Yep 22 years.
It's past August yeah.
Speaker 1 (14:39):
How did you meet Colleen?
Speaker 2 (14:41):
It's funny.
So, playing football atCincinnati she was actually on
the dance team.
So we met there in the trainingroom and, like I brought up why
I went to chiropractic schoolbeing in the training room, but
we met there for, like ourpostseason physicals and that's
kind of how we met and reallywe've been together ever since.
That was like 1998, I believe.
(15:03):
Okay, yeah, it's been a longtime.
Speaker 1 (15:10):
So that story is still being written year by year
, and with that story comes kids.
Speaker 2 (15:17):
Your daughter, olivia , I know she's a gymnast at the
University of Illinois, correct?
Yes, yes, she's a sophomorethere getting ready for second
season, which starts in January.
Speaker 1 (15:24):
Okay, so how has she adapted to being further away
and how have you adapted tohaving her be so far away?
Speaker 2 (15:35):
She's doing great.
She's very strong-willed,independent, does well, even
since a little kid.
I always use a story like ifthe Home Alone movie if we ever
left her home accidentally whenshe was a kid, she'd go to
Kroger.
She'd get everything she neededto cook something and she would
do everything she needed to doto survive.
And that's kind of hermentality and her independence.
(15:59):
In college we're three and ahalf hours away, so we
definitely see her more duringseason.
I think she likes being threeand a half hours away.
Just for the recruiting process, I mean, we looked at schools
as far as the state ofWashington.
So I think she's kind of nowsinking in and she's like, okay,
you know, this is a lot betterthan having to fly five hours
(16:20):
and not be able to come home anda lot of times her and my wife,
they'll meet in Indianapolis,which is a nice little meeting
point to get her off campus andto get them together a little
bit.
Speaker 1 (16:29):
Yeah, Far enough away to be far away, but close
enough to be close.
Yeah, that makes sense.
And then the youngest Anthony.
He's still at Ryle, correct?
Speaker 2 (16:42):
Yeah, he's a junior at Ryle right now Baseball
basketball for him.
Speaker 1 (16:46):
All right.
Speaker 2 (16:46):
Yeah.
Speaker 1 (16:47):
Yeah, I see on occasion photos of him on social
media, you know, during gamesand whatnot.
So he seems to be rocking theworld.
Speaker 2 (16:56):
Basketball season just kind of kicked in, for
practice-wise, season will startafter Thanksgiving.
I think he would love to playbaseball at the next level
Basketball, I mean, he loves it.
He's on the shorter side buthe's a point guard, so as far as
being able to excel at the nextlevel, I think he really likes
baseball and plays on a reallycompetitive summer team and
(17:20):
Ryle's team did really well lastyear too and made it to state
and won a few games there, sothat was great.
Speaker 1 (17:27):
So, since we're on personal topics, there's one
thing I want to touch on that wewon't get too deep into it,
because I want to save it for aseparate podcast, sure, and that
is you guys have opened up anew venture up in the Loveland
area, correct?
Speaker 2 (17:45):
Yeah, yeah, we started.
It's a bar boutique, if youwill, but it's.
My wife had a dream her wholelife.
She wanted to own her ownboutique and we had an
opportunity to take over a spacein the downtown Loveland area,
kind of in the square kind of.
I always wanted to have my ownwine bar, so this this kind of
(18:05):
worked out to be both.
So we have a boutique with awine bar in there.
So she kind of runs the boutiqueside I kind of run from afar.
The wine side and the planningfor it.
I'm up there every once in awhile and it's, it's fun.
I call it my fun job.
But then I say you know what,my chiropractic job is also my
fun job.
So it's hard to say one versusthe other.
But my fun job.
(18:27):
So it's hard to say one versusthe other, but kind of more of a
passion project we called it.
My daughter's name is OliviaRose and my wife always wanted
to open a boutique called OliviaRose and this kind of made
sense where Rose means love,we're in Loveland.
Rose is a type of wine, so wecame up with Rose Boutique and
Wine Bar.
Speaker 1 (18:41):
Oh, okay, nice, I still haven't been up there, but
just because I'm busy, but I'mgoing to make time.
So you're telling me, colleen,does she go up there every day?
Speaker 2 (18:51):
No, I'd say sometimes it's three or four days a week,
sometimes it's two.
I mean, we have a great staffup there as well and I think,
just as far as owning a businessand running a business, it
doesn't really matter what typeof business it is.
If you know how to recruit goodstaff, you know how to do
day-to-day operations of abusiness.
So it's kind of a seamlesstransition.
(19:13):
I mean, obviously we'relearning a little bit of a new
industry as far as retail andwine bar, but as far as just
managing the business, I have 20years experience doing that
here and, like I said, we havegreat staff up there and we're
about a 45 minute drive, sothat's a little bit of a could
be an issue, but a lot of ourstaff lives five minutes away.
Speaker 1 (19:35):
So that's really helpful and it's a beautiful
area.
Speaker 2 (19:37):
I mean, that's an area that people like to go to
and it's oh, I call it aHallmark town.
It's a Hallmark movie?
Speaker 1 (19:40):
Yeah, it does.
It looks like a postcard, allright, well, I promise to make
the trek up there.
Speaker 2 (19:48):
It's fun.
We'd love to have you there.
Yeah, I like telling peopleI'll take them on a wine journey
.
It's a lot of fun.
Speaker 1 (19:54):
And your basement at home is pretty cool too, so
that's another place I have to.
Yeah, we'll do the next podcastthere?
Oh, I would love that.
I would love that.
Okay, yeah, we'll just have toget the business handled before
we get into any sort of bourbonor wine, but I'll take you up on
it.
Well, where, why, when, how youare, and I appreciate you
(20:30):
taking time to sit with us andkind of giving us an
understanding of where you'vebeen, where you are and where
you're going.
Speaker 2 (20:38):
Yeah, thanks for having me.
I mean, this is always.
I like telling the story, Ilike spreading the word about
not even all-star chiropractic,but the chiropractic in general.
Spreading the word about noteven all-star chiropractic, but
the chiropractic in general,because I think a couple of
years ago I looked into thepercentage of subscribers for a
particular insurance company whouse their chiropractic benefits
and it was 9%.
So if that would translate overto other insurance companies,
(21:01):
which would translate over tojust the population in general,
I'd say it's less than 9% seekchiropractic care or use their
benefits for chiropractic care.
So I think by spreading theword about just chiropractic in
general is going to help theprofession, it's going to help
our offices, it's going to helppeople find maybe an alternative
to what they've been doing, tohelp with what they're going
(21:22):
through.
Speaker 1 (21:23):
Well, you're not only doing the physical, doing the
physical adjustments, you knowthe hands-on stuff, but
education is a huge part of whatyou do.
So I think, yeah, there's a lotof questions.
Speaker 2 (21:36):
People have a lot of questions and being able to kind
of articulate an answer thatthey could understand in a way
that affects them.
They don't really care aboutthe science behind it.
They want to know hey, it hurtswhen I swing a golf club and I
need to golf, so what can we doto fix that and why do I have
pain?
That's what they want to know.
Speaker 1 (21:54):
Okay.
Well, there's plenty ofquestions people have.
You never know what questionsthey have until they ask them
and there's plenty of educationto share.
So I think you and I will sitdown on occasion and do future
podcasts and, just you know,educate little by little, share
your expertise with thecommunity, and I thank you for
(22:14):
sitting with us today andknocking out podcast number one.
Speaker 2 (22:18):
I appreciate it, mike .
Yeah, thanks for having me on,and anytime I'd love to do
another one.
Speaker 1 (22:23):
Thanks, dr Bob.
So to the listeners out there Isay, um, we can't wait to see
you again next time.
Until then, everybody be goodto your neighbors so long
everybody.
Thanks for listening to thegood neighbor podcast union.
Speaker 2 (22:35):
to nominate your favorite local businesses to be
featured on the show, go tognpunioncom.
That's gnpunioncom, or call usat 859-651-8330.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, mike Murphy.
Thank you, charlie.
I am Mike Murphy, host of theGood Neighbor Podcast.
We talk to local businessowners and influencers so that
you can get to know them aspeople and not just logos on a
(00:21):
building or on a business card.
And today we have with us notonly a good neighbor, but a good
guy too.
He's somebody who I've knownfor a little while and I want
those of you who don't know himto know him.
He is Dr Bob Coppola, all-starChiropractic.
Bob, welcome to the show.
(00:42):
Tell people who you are andtell us a little bit about
All-Star Chiropractic.
Speaker 2 (00:47):
Sure, mike, thanks for having me on here.
Yeah, we started All-StarChiropractic in 2004, and we've
kind of grown since then.
We moved down the road aboutseven or eight years ago, but
the first office was inEllesmere.
We moved here to Florence, butsince then we opened up three
(01:10):
more locations, so right now weare located in Florence,
independence, hebron andCovington.
Speaker 1 (01:15):
Okay, do you have plans for a fifth, or are you
just kind of like settled intoyour pocket right now and just
rocking and rolling and groovingwith the four you got?
Speaker 2 (01:27):
Yeah, I mean we're pretty happy right now.
We have a great group of docsstaff.
You know that's everyone saysnowadays.
You know staff's the hardestthing to do and we're pretty
fortunate.
We have a great staff and allthe locations and we're able to
kind of hit a lot of northernKentucky just with our blueprint
(01:47):
of where we're located rightnow.
Speaker 1 (01:49):
um fifth location, I don't know if, if we did, it'd
be closer towards the CampbellCounty side, because that's kind
of where we're not at right nowokay, I know, as a business
owner, you've got you're, youknow, never able, able to really
shut your brain down and you'realways kind of thinking next
thing, next thing.
But there's something to besaid for sitting where you are
and doing it right, while you'redoing it, there's a lot of
(02:12):
things you're into.
We'll get around to it.
And as far as the other docs go, I think I'd like to talk to
them individually at some point,but for today it's all about Dr
Bob, as long as you're okaywith that, yeah, sure.
So how did you get involved inchiropractic?
Speaker 2 (02:31):
um, I had a distant cousin who was a chiropractor
and we've talked about it foryears actually coming out of
high school, I actually thoughtI was going to do the law school
route and then, um, you know,playing football in college.
Um, you know a lot of aches andpains.
They give you some kind ofmedication or something just to
kind of.
You know playing football incollege.
You know a lot of aches andpains.
They give you some kind ofmedication or something just to
kind of you know, take the painaway.
I kind of looked at it.
As you know, I have a chance towork with athletes, which I
(02:54):
love, a chance to work withpeople which I love, and then
I'm able to use more of a drugfree method to deliver my care
for patients with types of painslike that.
Speaker 1 (03:05):
OK, well, you mentioned UC.
You know you were an athlete, Ibelieve you were a receiver
when you played football.
Is that correct?
Yes, sir, yes.
So I just picture.
I picture receivers comingacross the middle and just
getting clobbered and kind ofbeing defenseless and your
body's kind of taking a beating,so I can understand the pain
(03:30):
part of it.
Speaker 2 (03:31):
Yeah, we played on the old AstroTurf too.
That AstroTurf was before theycame out with the new stuff.
That was tough on the body forsure.
Since then you had one of theoriginal Turfs.
Speaker 1 (03:42):
Okay, yeah, well, you seem to have come through it.
Okay.
I mean, you look fine, you'rewalking fine, I hope you feel
fine.
Good, so you know whatpercentage of your business
comes from people who maybe havesuffered an accident or injury,
versus people that are justsort of feeling general aches
(04:03):
and pains and they don't knowwhat's going on and so they come
in to kind of get checked outby you.
Speaker 2 (04:08):
Yeah, sure, mike, I'd say the majority of our
patients more of that cumulativetrauma they call it.
So sitting at a computer overtime and that kind of builds up.
We do have our injuries and ouraccidents and our sports
injuries for sure, but I'd sayour average patient is that
cumulative trauma that you knowwhether they developed some
(04:28):
arthritic condition in theirback or neck from sitting, but
just posture and postureawareness.
Especially with today's societywith computers and phones.
That's a big part of what wesee here and it's not a lot of
times it's hard to you know.
Tell the patient exactly.
They'll say it's not.
A lot of times it's hard to tellthe patient exactly.
They'll say what did I do?
Well, it's hard to say what youdid.
Here's what's wrong with you.
(04:49):
But what did you do?
If I follow you around the last10 years I could probably tell
you what you've been doing.
But what you actually did tocause this pain it was just kind
of building up over time.
Usually it's when the patientkind of throws in the towel and
they say all right, you know,advil is not working.
Doing nothing's not working.
So let's try a conservativeapproach before I go, try
medicine or injections or evensurgery.
Speaker 1 (05:10):
Well, daily Advil is no way to go through life.
Anyways, yeah, we all, we allknow that that's, you know,
maybe a temporary thing, butyeah, we're all searching for
the whys of why we have thatpain and whatnot.
For me, I know, um, my wifegets on me because she catches
me doing the whole hunched downover my phone thing, you know.
(05:31):
So I'm trying to be moreconscious and aware of that.
I guess we should take a stepback, because I realized there
might be people out there thatreally don't understand what
chiropractic is.
So, in terms of a definition,what is chiropractic?
Speaker 2 (05:47):
Sure, I mean lots of definitions if you would Google
it.
But to simplify it, I think Imean what we do is alleviate
pain, just like if you went toyour pain management doctor.
We're trying to alleviate painand improve function and kind of
prove what people want to do inlife and allow them to be able
(06:10):
to do that pain-free.
Just the delivery method'sdifferent.
So if you're going to yourmedical doctor, the method may
be medication or it might be aninjection.
So I mean, ultimately whatchiropractic does is help people
function better and with lesspain.
We just deliver it in differentmanners.
So we're using our hands.
We're using different therapies, some physical therapy type
(06:30):
stuff like massage therapy, dryneedling, whether it's exercises
and stretches, but I meanchiropractic means effective
treatment by hands.
So we still want to get back tothe root of what we do and use
our hands to manipulate thespine and often it's to
alleviate the pressure on anerve.
A lot of what people experienceis nerve pressure and
(06:52):
everything controlled by thebody has to go through the spine
, because it starts from thebrain, comes down through the
spinal cord and then exits atdifferent, various levels in the
spine.
For example, if it's the lowercervical, the neck area that's
going to control more of thearms, versus the lumbar spine.
If someone's having radiatingleg pain, pain shooting down
their leg, it's likely comingfrom the lumbar spine.
If someone's having a radiatingleg pain, pain shooting down
(07:12):
their leg, it's likely comingfrom the lumbar spine.
So everything we do influencesand affects the way the nerves
travel to the body.
Speaker 1 (07:20):
Okay, so everybody really is different.
You have to look at every caseindividually and figure out
what's unique about thatparticular person and do a
treatment plan for themspecifically.
Is that correct?
Speaker 2 (07:38):
Yeah, that's probably my favorite part of the job.
It's not, yeah, it's redundantin the fact that we treat pain,
but no case is the same and Iget to deal with people
different ages, different causesof their injury, and that's I
think that's probably the bestpart of my job, and just it
keeps me active every day.
Every day is different andthat's what I love about it.
Speaker 1 (07:58):
So I I'm known to go down different YouTube rabbit
holes.
One that I've traveled downquite a bit is I get caught up
watching chiropractors adjustpeople excuse me and I see the
look on their faces.
I see, you know, the quickmovement, the cracking of the
(08:20):
neck and the cracking of theback and all that stuff.
And I say to myself, what'sstopping a doc from snapping the
neck of somebody Because itsounds violent?
But I want you to put my mindat ease that that's not going to
happen.
Speaker 2 (08:38):
Sure.
So I'd say well for one in thatterm cracking the people saying
crack my neck, doc.
I mean we're not crackinganything.
So we're actually moving thespine in a way that, yeah, you
might get that popping sound.
That popping sound reallydoesn't have to happen for us to
accomplish what we're trying todo.
But in essence he said easeyour mind.
(08:58):
So I heard a story once, a longtime ago.
I was at a seminar and the guysaid he's talking to a medical
doctor and he said why would Irefer to you if you guys, what
you do is it safe?
Then he asked him he goesdoctor and he said you know why
would I refer to you if you guys, what you do is it's safe?
Then he asked him he goes whatdo you think I pay in
malpractice premiums?
And the guy was you know, 50,000, 60, 000 and it's
considerably lower than that, tothe point where when I tell
(09:22):
people that they they're likeyou kidding me that's all you
pay.
So if the insurance companiesthink what we're doing is safe,
then that's a pretty goodindicator that what we're doing
is safe.
Now, there's risks toeverything.
There's risks with medication,with injections, with physical
therapy, with exercises.
But as far as our risk, it's solow that the insurance
companies don't even charge us alot to insure us.
Speaker 1 (09:44):
Okay, well, let's see If people want to come to you.
One question I'm sure that theyprobably have is do you accept
insurance, do you?
I assume you do, and maybe youalso help people that don't have
insurance.
Speaker 2 (10:08):
There's a lot of chiropractors that don't accept
insurance at all.
A lot of times and I don't knowthis I'm not going to put words
in their mouth but I think theyeither aren't happy with the
insurance company, how they workwith them, how they reimburse
them To me.
We're in an area where we're aninsurance-heavy area and a lot
of people are insured here and Ifeel like people want to use
their insurance.
So if we didn't take it just toput myself as an example I pay
(10:28):
my insurance premiums.
I want to go to a doctor thataccepts my insurance.
So we accept all healthinsurance, which is good.
I'd say about only 10 to 15percent of our patients that see
us don't have insurance and wehave affordable rates, which is
very similar to what they wouldpay if they would use their
insurance.
So we try to keep that at anaffordable rate because a lot of
(10:50):
times people they're in betweenjobs so they have to go through
or not go through insurance fora small period of time.
So we try to be affordable thatway for sure.
Speaker 1 (11:01):
So have you ever adjusted somebody and made their
pain go away?
And it's just like profoundlylife-changing for them.
Made their pain go away andit's just like profoundly
life-changing for them.
Do people get emotional?
Do people cry, Do people likedo you have a like, a like, a
really cool, great story aroundthat too?
Like, I assume you have somereally good stories.
Speaker 2 (11:24):
You mind sharing one of them?
Yeah, I mean just just theother day.
The patients I love the mostare the ones that they're kind
of skeptical and they don'tquite understand or think that
we're going to help them or theythink it's going to be the kind
of traditional thought behindchiropractic oh if I see you, I
have to go see you every dayforever.
And then they come in and theyget this amount of relief.
They get right away.
(11:45):
It's not necessarily crying butthey're very grateful and I
have people leave in the officeand they say I tell everyone
about you, dr Bob, like you'rethe only one that can help me.
And that's the kind of stuff welove.
But that initial patient, thatskeptical one that is unsure if
we're going to be able to helpthem, like even today.
I had a new patient today andshe got up and she's like I
don't think she expected to feelmuch better after just the
(12:07):
first treatment and she stood upand she kind of shook her body
around.
She's like she did what hurtbefore she got there.
It hurt when she looked downand she was able to do that.
She's like okay, there's nopain with that.
So not necessarily an emotionalresponse.
Obviously you get your oneswhere you know they've had pain
for 25 years.
Those tend to be more of theemotional ones where they just
(12:27):
they tried everything but I say,no, you didn't try everything
or you wouldn't be here.
So they come in and they'reseeing us and I think that's
more the ones where they're evenso surprised that they get a
little emotional sometimes.
Speaker 1 (12:40):
Yeah, somebody being in pain for 25 years.
I can't even fathom that.
I'm sure that those situationsexist for a lot of reasons.
But boy oh boy, I would havethought that you know, somewhere
along the line they would havefound relief somewhere.
Speaker 2 (12:52):
But I guess, yeah, I had a patient once had headaches
every day for years, everysingle day, and it took several
months with us, because I kindof tell people, the longer you
wait, the longer it takes.
So if you have pain for alonger period of time or
headaches for a longer period oftime, that's going to take a
little longer, in my opinion, tofix it, just based on
experience.
But we got her to completelyheadache free and that was
(13:15):
probably the most emotionalpatient ever was because she
thought she's just going tosuffer for headaches for the
rest of her life.
Speaker 1 (13:21):
Wow.
Well, there's nothing fun aboutheadaches.
I'm one of those people.
Thank God I might get aheadache one headache a year, if
that.
I have a son who suffers frommigraines quite often.
So somebody who suffers frommigraines a lot, are they a
candidate for a chiropractor tocome in and just sort of maybe
(13:42):
see what's going on?
See what's going on.
Speaker 2 (13:44):
I mean it's definitely an option for people
because usually with migraines,people that suffer from
migraines usually suffer fromtension headaches as well, and
chiropractic does really wellwith tension headaches.
So a lot of times if they get10 headaches a month, three of
those might be that migrainevascular type headache.
Well, seven of those aretension.
So I fixed seven otherheadaches and all of a sudden
(14:05):
now I look like I cured yourmigraines.
But really I think we'rehelping those ones that are
related to the tension.
Sometimes as a result of themigraine can lead to that
tension, but we're definitelyable to reduce those amount of
headaches for sure.
Speaker 1 (14:17):
Okay, so pivoting here for a moment, I've met
members of your family and Iwant to talk about family for a
little bit.
I've met members of your familyand I want to talk about family
for a little bit your wifeColleen.
I've met her out and about acouple of places and you guys
have been married for quite awhile.
I think it's 22 years now,right.
Speaker 2 (14:37):
Yep 22 years.
It's past August yeah.
Speaker 1 (14:39):
How did you meet Colleen?
Speaker 2 (14:41):
It's funny.
So, playing football atCincinnati she was actually on
the dance team.
So we met there in the trainingroom and, like I brought up why
I went to chiropractic schoolbeing in the training room, but
we met there for, like ourpostseason physicals and that's
kind of how we met and reallywe've been together ever since.
That was like 1998, I believe.
(15:03):
Okay, yeah, it's been a longtime.
Speaker 1 (15:10):
So that story is still being written year by year
, and with that story comes kids.
Speaker 2 (15:17):
Your daughter, olivia , I know she's a gymnast at the
University of Illinois, correct?
Yes, yes, she's a sophomorethere getting ready for second
season, which starts in January.
Speaker 1 (15:24):
Okay, so how has she adapted to being further away
and how have you adapted tohaving her be so far away?
Speaker 2 (15:35):
She's doing great.
She's very strong-willed,independent, does well, even
since a little kid.
I always use a story like ifthe Home Alone movie if we ever
left her home accidentally whenshe was a kid, she'd go to
Kroger.
She'd get everything she neededto cook something and she would
do everything she needed to doto survive.
And that's kind of hermentality and her independence.
(15:59):
In college we're three and ahalf hours away, so we
definitely see her more duringseason.
I think she likes being threeand a half hours away.
Just for the recruiting process, I mean, we looked at schools
as far as the state ofWashington.
So I think she's kind of nowsinking in and she's like, okay,
you know, this is a lot betterthan having to fly five hours
(16:20):
and not be able to come home anda lot of times her and my wife,
they'll meet in Indianapolis,which is a nice little meeting
point to get her off campus andto get them together a little
bit.
Speaker 1 (16:29):
Yeah, Far enough away to be far away, but close
enough to be close.
Yeah, that makes sense.
And then the youngest Anthony.
He's still at Ryle, correct?
Speaker 2 (16:42):
Yeah, he's a junior at Ryle right now Baseball
basketball for him.
Speaker 1 (16:46):
All right.
Speaker 2 (16:46):
Yeah.
Speaker 1 (16:47):
Yeah, I see on occasion photos of him on social
media, you know, during gamesand whatnot.
So he seems to be rocking theworld.
Speaker 2 (16:56):
Basketball season just kind of kicked in, for
practice-wise, season will startafter Thanksgiving.
I think he would love to playbaseball at the next level
Basketball, I mean, he loves it.
He's on the shorter side buthe's a point guard, so as far as
being able to excel at the nextlevel, I think he really likes
baseball and plays on a reallycompetitive summer team and
(17:20):
Ryle's team did really well lastyear too and made it to state
and won a few games there, sothat was great.
Speaker 1 (17:27):
So, since we're on personal topics, there's one
thing I want to touch on that wewon't get too deep into it,
because I want to save it for aseparate podcast, sure, and that
is you guys have opened up anew venture up in the Loveland
area, correct?
Speaker 2 (17:45):
Yeah, yeah, we started.
It's a bar boutique, if youwill, but it's.
My wife had a dream her wholelife.
She wanted to own her ownboutique and we had an
opportunity to take over a spacein the downtown Loveland area,
kind of in the square kind of.
I always wanted to have my ownwine bar, so this this kind of
(18:05):
worked out to be both.
So we have a boutique with awine bar in there.
So she kind of runs the boutiqueside I kind of run from afar.
The wine side and the planningfor it.
I'm up there every once in awhile and it's, it's fun.
I call it my fun job.
But then I say you know what,my chiropractic job is also my
fun job.
So it's hard to say one versusthe other.
But my fun job.
(18:27):
So it's hard to say one versusthe other, but kind of more of a
passion project we called it.
My daughter's name is OliviaRose and my wife always wanted
to open a boutique called OliviaRose and this kind of made
sense where Rose means love,we're in Loveland.
Rose is a type of wine, so wecame up with Rose Boutique and
Wine Bar.
Speaker 1 (18:41):
Oh, okay, nice, I still haven't been up there, but
just because I'm busy, but I'mgoing to make time.
So you're telling me, colleen,does she go up there every day?
Speaker 2 (18:51):
No, I'd say sometimes it's three or four days a week,
sometimes it's two.
I mean, we have a great staffup there as well and I think,
just as far as owning a businessand running a business, it
doesn't really matter what typeof business it is.
If you know how to recruit goodstaff, you know how to do
day-to-day operations of abusiness.
So it's kind of a seamlesstransition.
(19:13):
I mean, obviously we'relearning a little bit of a new
industry as far as retail andwine bar, but as far as just
managing the business, I have 20years experience doing that
here and, like I said, we havegreat staff up there and we're
about a 45 minute drive, sothat's a little bit of a could
be an issue, but a lot of ourstaff lives five minutes away.
Speaker 1 (19:35):
So that's really helpful and it's a beautiful
area.
Speaker 2 (19:37):
I mean, that's an area that people like to go to
and it's oh, I call it aHallmark town.
It's a Hallmark movie?
Speaker 1 (19:40):
Yeah, it does.
It looks like a postcard, allright, well, I promise to make
the trek up there.
Speaker 2 (19:48):
It's fun.
We'd love to have you there.
Yeah, I like telling peopleI'll take them on a wine journey
.
It's a lot of fun.
Speaker 1 (19:54):
And your basement at home is pretty cool too, so
that's another place I have to.
Yeah, we'll do the next podcastthere?
Oh, I would love that.
I would love that.
Okay, yeah, we'll just have toget the business handled before
we get into any sort of bourbonor wine, but I'll take you up on
it.
Well, where, why, when, how youare, and I appreciate you
(20:30):
taking time to sit with us andkind of giving us an
understanding of where you'vebeen, where you are and where
you're going.
Speaker 2 (20:38):
Yeah, thanks for having me.
I mean, this is always.
I like telling the story, Ilike spreading the word about
not even all-star chiropractic,but the chiropractic in general.
Spreading the word about noteven all-star chiropractic, but
the chiropractic in general,because I think a couple of
years ago I looked into thepercentage of subscribers for a
particular insurance company whouse their chiropractic benefits
and it was 9%.
So if that would translate overto other insurance companies,
(21:01):
which would translate over tojust the population in general,
I'd say it's less than 9% seekchiropractic care or use their
benefits for chiropractic care.
So I think by spreading theword about just chiropractic in
general is going to help theprofession, it's going to help
our offices, it's going to helppeople find maybe an alternative
to what they've been doing, tohelp with what they're going
(21:22):
through.
Speaker 1 (21:23):
Well, you're not only doing the physical, doing the
physical adjustments, you knowthe hands-on stuff, but
education is a huge part of whatyou do.
So I think, yeah, there's a lotof questions.
Speaker 2 (21:36):
People have a lot of questions and being able to kind
of articulate an answer thatthey could understand in a way
that affects them.
They don't really care aboutthe science behind it.
They want to know hey, it hurtswhen I swing a golf club and I
need to golf, so what can we doto fix that and why do I have
pain?
That's what they want to know.
Speaker 1 (21:54):
Okay.
Well, there's plenty ofquestions people have.
You never know what questionsthey have until they ask them
and there's plenty of educationto share.
So I think you and I will sitdown on occasion and do future
podcasts and, just you know,educate little by little, share
your expertise with thecommunity, and I thank you for
(22:14):
sitting with us today andknocking out podcast number one.
Speaker 2 (22:18):
I appreciate it, mike .
Yeah, thanks for having me on,and anytime I'd love to do
another one.
Speaker 1 (22:23):
Thanks, dr Bob.
So to the listeners out there Isay, um, we can't wait to see
you again next time.
Until then, everybody be goodto your neighbors so long
everybody.
Thanks for listening to thegood neighbor podcast union.
Speaker 2 (22:35):
to nominate your favorite local businesses to be
featured on the show, go tognpunioncom.
That's gnpunioncom, or call usat 859-651-8330.
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