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May 1, 2024 35 mins

Ashley Nickelsen experienced a dearth of healthy options while spending frequent time in the hospital with both her parents. She set out to do something about it, creating B.T.R. Nation to deliver good-for-you and good-tasting snacks.

We’re chatting about a failed flavor, the marketing channels B.T.R. Nation has found most successful, and the best artists to throw on during a run.

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