April 15, 2025 • 18 mins
Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz
00:00 Intro & Welcome Back Ajay!
1:00 Today's Topic: How AI is Changing the Customer Journey
2:00 AI's Impact on Finding Local Businesses
3:19 SERP Changes: LSA, Ads & the AI Overview Layer
4:45 Organics & Websites: The AI's Source of Truth
5:28 The Importance of Directories (Yelp, BBB, etc.)
5:40 Schema Markup: Feeding the AI Directly
7:35 Be Everywhere: The New Necessity
8:29 Where Does AI Pull Information From? (Website, Directories, GBP)
10:05 Everything Old is New Again: Fundamentals Matter!
10:43 Reputation, Listings & Social Media Management are CRUCIAL
11:23 The Evolving Customer Research Journey
13:33 Meta AI & Advantage+: AI-Powered Ad Targeting
15:06 The Thesis: Anchor Your Business for AI Visibility
16:08 Anchor 1: Directories (The Right Ones)
16:59 Anchor 2: The Website (Source of Truth)
17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials)
18:06 Outro
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:23):
Hello and welcome to another exciting episode of the
Google Business Buzz.
As always, I'm Ajay and I'mjoined by my friend, my
colleague and my brother, henry.
Henry.
How are you doing today, man?
What we got on the menu for allthe people?
Speaker 2 (00:37):
Hey, first of all, welcome back.
It's been too long.
I think We've made through agood podcast without you, but
it's great to have you back.
Man, congratulations on thebaby.
We wanted to tell you in personor through the video Amazing
(00:58):
stuff.
So today we are going to talkabout a really, really important
subject, something that we'vetalked about plenty of times
before, but it's becoming moreand more relevant.
It's AI, right, and what thatmeans for businesses.
What does artificialintelligence mean for a local
(01:22):
small business and smallbusiness owners?
And this is something that youknow we've been setting up for
with previous podcasts.
I think not to toot our ownhorns, but we've been talking
about this and now we're seeingit come into fruition.
So the first thing I want totalk about and I want your
(01:45):
thoughts on are how is AIimpacting traffic and basically
the customer journey?
How are people using AI to findlocal businesses?
Now?
Speaker 1 (02:00):
Oh man, I like that.
You started it there.
That's point one.
So what I think people need tounderstand first before we can
tell that story of how AI ischanging things, is how was it
done before?
And really, the customerjourney is changing.
You're on ChatGPT, you're onGemini, you're on a large
language model.
Everyone, almost everyone I know, is using this technology in
(02:22):
some way or another.
Why is that significant?
Because think about it, guys.
How have we used technology tofind answers in the past?
Google that's the last majorbookmark in the chapter right.
Use Google to find what you'relooking for, whether it be an
informational query, atransactional query.
And of course, there's alsobeen other places people go, but
(02:45):
Google has really been theheavyweight.
And so now, when we answer thatquestion directly, the one you
posed at the beginning, henry,how does this change things?
Well, the answer, at a highlevel, is very simple it's that
people are looking now indifferent places.
There's a whole new secondlayer here, an emerging layer in
artificial intelligence andlarge language models, where
(03:06):
people are going somewhere elseto find answers.
Okay, well, what does that mean, henry?
What does it mean that nowpeople are going to a different
spot than they're used to to geta slice of the pie.
Speaker 2 (03:18):
Well, it means that everybody that is used to
getting traffic from Google orfrom Bing or just classic ways
are going to see a shift.
We're seeing a shift in howpeople are finding small
businesses and websites andcalling profiles, especially
Google business profiles.
(03:39):
It's no secret that the SERP ischanging right.
We've talked about how localservice ads shows up at the top
pushes Google business profiledown.
Then Google ads still showsunderneath Google guaranteed and
it pushes Google businessprofile even further down.
(04:02):
The organics are so far downyou have to scroll at least
twice on your phone to get tothem.
But now this AI overview layeris pushing it even further.
Right, this new experimental AImode that you can get with
(04:23):
Google search.
It's taking you to a totallydifferent interface where you're
not seeing ads.
You're just seeing organicresults, mainly from Google
Business Pro, google Maps andwebsites, right, and listings.
But the fact that there are noads at this point, it's a huge
(04:44):
area of opportunity.
Speaker 1 (04:45):
And also a huge clue.
They're dropping thisbreadcrumb in front of you.
They're telling us wherethey're going.
They're saying, hey, so far,with how this thing is shaping
out, it looks like organics aregoing to be the source of the
truth.
Why?
Because they're less biased.
I don't have to put a $10,000budget behind me on paid ads to
prove to my customers that I'mthe best and that I'm at number
(05:07):
one.
No, it's reference points oftrust, consolidated through many
different places to build anunbiased, real picture of who I
am.
So that's the first clue, thefirst breadcrumb.
Everybody is that, in this newAI landscape that's emerging,
they're heavily pointing to whatHenry, to websites, to
directories, fill in the blanks.
I'm sure there's otherreference points.
Speaker 2 (05:28):
No for sure.
Directories like Apple, likeYelp Yelp is a huge one, better
Business Bureau that comes up Alot but the website, that is the
main source of the truth.
We see that, the local businessschema, the schema markup that
you add to your website, it'sthe first thing that AI can pull
(05:48):
.
It's great structured contentfor, not just for search engines
like Google and Bing, but forAI.
That's something that they havereadily available.
The schema markup, so a localbusiness schema markup with your
areas of service areas, withyour services, job types.
All this is now essential.
(06:11):
We've been talking about likewhy is a website important?
Well, it's something that AI isgoing to reference, right?
It's something that AI is goingto pay but is not a good
(06:55):
business owner and there areways to tell right.
So they're taking that to thisarea as well, to AI.
Ai is going to always want todeliver excellent results to the
user, right?
All that AI wants to do isplease, right, and sometimes
(07:16):
they're too biased and they makethings up, but it's all with
good intent and the more thatpeople use it, the more it'll
improve and those hallucinationsare going to go down and people
are going to definitely relymore and more on AI.
Speaker 1 (07:35):
Well said, and so where does that leave us?
In the broader arc, everyone?
It leaves us here.
Before we know, most customerswere being found through, mostly
, google, social media, bing,yahoo, apple, but now we're not
saying Google's going away,we're saying that there's a new
stream of activity, of actionhere.
Where is that?
That's coming from traffic?
From chat, gpt, from Gemini,from other places meta, ai.
(07:59):
Henry, you're not going to do itto me.
This podcast, I said it first.
We got to talk about that.
We do, we do.
And what does that mean, though?
It means that you, as abusiness owner, the thesis, the
core of this podcast that we'retrying to get to you is that you
need to make sure that whatthat AI can see you, that your
business, your online propertiesare extremely visible and
(08:22):
accurate and readily accessibleto AI.
And so what does that mean?
Let's go forward to our ahamoment.
Where does AI pull the info from?
Henry's already brought it up.
It pulls it from the website.
It pulls it from directoriesfancy schmancy word for BBB
sites like BBB, apple, yelp, gbp, google, business Profile, and
(08:43):
so the pitch rounds back to whatwe were talking about.
Eventually, it's talking aboutbefore.
Rather, excuse me, it's notabout being in one place.
It's about being everywhere,and as the foundation to be
everywhere, information accuracymatters now more than ever for
Google, for AI, and so thefuture isn't any more of this
(09:03):
guaranteed trajectory.
We were walking on whereGoogle's the king, google's the
king, google's the king,google's still the king, but now
the future is looking like itcould be a toss up.
We don't know where things aregoing to land, and so what's the
smartest thing that we want youguys to do as business owners?
Understand where things aregoing and plan for the future.
(09:23):
Hedge against risk right.
Don't put all your eggs in onebasket.
Put them in multiple baskets.
Make sure that this foundationis strong so that, no matter
what happens ahead of time, thatyou will be prepared and that
your business will be visible.
Which means what?
Let's tie it back to thebeginning More visibility, more
customer actions, more organiclead generation, your phone
(09:46):
ringing more, your websitegetting visited and trafficked
more and customers finding youmore, and that's really the key.
If you lose that key, thenyou've lost the point of the
story.
And so, henry, the pitch is beeverywhere organically.
Everything that's old is nownew again, and so future-proof
(10:07):
yourself, guys.
Henry, what are some tips inthis world right now, actionably
towards the directories,towards the websites?
If I'm a business owner, whattype of products am I looking
for?
What type of?
How am I handling this from aproduct side?
Speaker 2 (10:21):
What you said everything old is new, right?
When I started back in 2013doing social media, it was a big
focus on social media.
When I started doing localranking and local search, it's
all been about the Googlealgorithm, google Local and
Google Maps.
(10:42):
The most important thing weused to talk about 10 years ago
was reputation management, wasbeing everywhere with listing
management and social mediamanagement, and that is the most
important thing today On top ofthe website, because that's the
source of the truth for allthree of those things.
(11:03):
Right, you've got to tie backsomewhere.
Your website is like yourstorefront 24-7 open the reviews
, the listings, gbp, yelp,better Business Bureau and the
social media management.
Those are crucial today becauseof the customer journey.
(11:23):
Right, people might start witha AI, chat, gpt search, but they
might not convert there.
I know I'm doing all kinds ofresearch before I'm about to be
spending money with a business,and that includes checking out
their social media profiles.
What are they posting?
That includes going to theirGBP and checking out reviews,
(11:46):
going to Yelp, checking outreviews.
That includes checking outtheir website, checking out
their photos, past projects.
All of this is basically acohort to the final action,
right, which is me reaching outto that business with the intent
to actually contract, contractthem right.
(12:08):
That is is something you can't.
You can't let go and you can'tavoid you.
Nowadays you have to beeverywhere, just like you said,
and social media is important.
The all the listings that wemanage as OMG National, which
are the top five, and some nichelistings like for lawyers, avvo
(12:33):
Lawyer Legion, for realtors wehave Realtorcom and all of these
Zillow, you know, thesedifferent listings that Google
rank are also ranked and indexedby the different AIs.
Gemini goes into the samewebsites as the Googlebot used
(12:55):
to, because Googlebot is AI.
All of those old updates thatthey were rolling out turns out
they're AI.
If you look at BERT, like, lookup the BERT update, it's AI.
It's basically the beginningsof how AI is taking a search
(13:15):
user's intent and the context ofthe words that they use to give
them a good result, not justany random keyword-based result,
you know.
So all of that is today's world, is what AI is referencing and
where AI is gatheringinformation.
We have to talk about meta AIright Advantage Plus.
(13:37):
The way that they are usingtheir AI to target meta ads to
users is incredible.
We've discovered and shout outto MJ, our director of marketing
here at OMG, that the meta AIwill take your audience, the
(14:02):
audience that you set as arecommendation.
But if your ad and the creativewithin is important and
relevant to other set ofaudience, matt is going to go
ahead and take your ad and showit to that other set of audience
, because they need this serviceor this product as well, and
(14:25):
it's really important to takethat into consideration.
Right, because what is it doing?
It's no longer taking theaudience targeting as the main
source of the truth.
It's taking its own context,its own information as the main
source of the truth to deliverthe ad to the right person.
Speaker 1 (14:46):
How strong is that signal and how far can it go?
Where can this business be put,investing its dollars that they
may not even know?
There's a target market therehungry for the product being
offered.
Guys, those are the types ofinsights beautifully said,
brother that AI is using to helpyou generate more revenue, to
help you help more people withyour products and services.
So I think, to summarize and,Henry, that was beautiful, to
(15:08):
summarize everything into thisneat, condensed sentence, it's
like you got to anchor yourselfin this world because you're
hedging against risk, You'rehedging against change, You're
hedging against not againstreally for with progress and
development.
How do you do that?
You anchor deeply.
Where do you anchor?
You anchor in the things thatare always constants your
(15:28):
directories and, to Henry'spoint specifically, not just all
your directories.
It's not a world of noise.
Which directories are mostimportant for your specific
industry?
If you're a lawyer, like Henrysaid, those law directories are
more important than just thenoise, right?
So it's not how many places arewe putting you, it's how many
places are you putting me thatmatter, that are important, that
are relevant to me?
(15:49):
Directories, Point B the website.
I love the verbiage you usethere.
The website is the source ofthe truth.
Not only does Google care aboutit deeply for organics, but
large language models and AIcare about your website a lot.
So the second anchor there isthe website.
So website plus directories.
You've already got a brilliantfoundation.
So, whatever product you'relooking for, whatever solution
(16:11):
you're being pitched and sold,ask them these questions what
directories do you guys takecare of and why?
How are you optimizing me in aworld with AI in it?
What specifically are you doingthat preps me for this
landscape?
Does my website have localmarketing schema?
Local business schema?
How are my H1s, my H2s?
(16:31):
Don't skip the stuff that is Inour industry.
It's easy to stop talking aboutthe facts, the tried and true,
the tested, the anchors, thethings that will never change,
and it's not that we have thisnew exciting message that
everything is different.
As Henry said before, it'severything that is old is new.
Again.
We got to make sure we're doingthose basics still, but being
(16:53):
perfect and intentional in them.
We can't afford to miss in thisenvironment, and that's really
the key to open the door to thefuture, to make sure that you're
well prepared for it, thatyou're anchored and your
foundation is solid, Because ifyou're everywhere they will come
.
And when they come, you want tomake sure they're coming for
you and not for yourcompetitor's product or service.
Speaker 2 (17:16):
Absolutely Hear, hear .
Well said, ajay, and I thinkthat is a great way to wrap it
up, because if they can find you, they can call you and we can
help.
If you're not already on theinternet, if you don't already
have a social media presence, orif you need help with your
google business profile, we'rethe ones to call.
(17:36):
We have a great uh product ofthe month.
It's called local marketingessentials and it is really
focused on these fundamentals,right, these fundamentals that
now feed data to AI.
So everybody call us up, let ushook you up.
That's my shameless plug to endit, and I appreciate everybody
(17:59):
for another episode and thanksfor coming back, jay.
Can't wait to do the next onewith you thanks for having me
brother.
Speaker 1 (18:07):
Thank you, guys, take care bye, everybody.
Hello and welcome to another exciting episode of the
Google Business Buzz.
As always, I'm Ajay and I'mjoined by my friend, my
colleague and my brother, henry.
Henry.
How are you doing today, man?
What we got on the menu for allthe people?
Speaker 2 (00:37):
Hey, first of all, welcome back.
It's been too long.
I think We've made through agood podcast without you, but
it's great to have you back.
Man, congratulations on thebaby.
We wanted to tell you in personor through the video Amazing
(00:58):
stuff.
So today we are going to talkabout a really, really important
subject, something that we'vetalked about plenty of times
before, but it's becoming moreand more relevant.
It's AI, right, and what thatmeans for businesses.
What does artificialintelligence mean for a local
(01:22):
small business and smallbusiness owners?
And this is something that youknow we've been setting up for
with previous podcasts.
I think not to toot our ownhorns, but we've been talking
about this and now we're seeingit come into fruition.
So the first thing I want totalk about and I want your
(01:45):
thoughts on are how is AIimpacting traffic and basically
the customer journey?
How are people using AI to findlocal businesses?
Now?
Speaker 1 (02:00):
Oh man, I like that.
You started it there.
That's point one.
So what I think people need tounderstand first before we can
tell that story of how AI ischanging things, is how was it
done before?
And really, the customerjourney is changing.
You're on ChatGPT, you're onGemini, you're on a large
language model.
Everyone, almost everyone I know, is using this technology in
(02:22):
some way or another.
Why is that significant?
Because think about it, guys.
How have we used technology tofind answers in the past?
Google that's the last majorbookmark in the chapter right.
Use Google to find what you'relooking for, whether it be an
informational query, atransactional query.
And of course, there's alsobeen other places people go, but
(02:45):
Google has really been theheavyweight.
And so now, when we answer thatquestion directly, the one you
posed at the beginning, henry,how does this change things?
Well, the answer, at a highlevel, is very simple it's that
people are looking now indifferent places.
There's a whole new secondlayer here, an emerging layer in
artificial intelligence andlarge language models, where
(03:06):
people are going somewhere elseto find answers.
Okay, well, what does that mean, henry?
What does it mean that nowpeople are going to a different
spot than they're used to to geta slice of the pie.
Speaker 2 (03:18):
Well, it means that everybody that is used to
getting traffic from Google orfrom Bing or just classic ways
are going to see a shift.
We're seeing a shift in howpeople are finding small
businesses and websites andcalling profiles, especially
Google business profiles.
(03:39):
It's no secret that the SERP ischanging right.
We've talked about how localservice ads shows up at the top
pushes Google business profiledown.
Then Google ads still showsunderneath Google guaranteed and
it pushes Google businessprofile even further down.
(04:02):
The organics are so far downyou have to scroll at least
twice on your phone to get tothem.
But now this AI overview layeris pushing it even further.
Right, this new experimental AImode that you can get with
(04:23):
Google search.
It's taking you to a totallydifferent interface where you're
not seeing ads.
You're just seeing organicresults, mainly from Google
Business Pro, google Maps andwebsites, right, and listings.
But the fact that there are noads at this point, it's a huge
(04:44):
area of opportunity.
Speaker 1 (04:45):
And also a huge clue.
They're dropping thisbreadcrumb in front of you.
They're telling us wherethey're going.
They're saying, hey, so far,with how this thing is shaping
out, it looks like organics aregoing to be the source of the
truth.
Why?
Because they're less biased.
I don't have to put a $10,000budget behind me on paid ads to
prove to my customers that I'mthe best and that I'm at number
(05:07):
one.
No, it's reference points oftrust, consolidated through many
different places to build anunbiased, real picture of who I
am.
So that's the first clue, thefirst breadcrumb.
Everybody is that, in this newAI landscape that's emerging,
they're heavily pointing to whatHenry, to websites, to
directories, fill in the blanks.
I'm sure there's otherreference points.
Speaker 2 (05:28):
No for sure.
Directories like Apple, likeYelp Yelp is a huge one, better
Business Bureau that comes up Alot but the website, that is the
main source of the truth.
We see that, the local businessschema, the schema markup that
you add to your website, it'sthe first thing that AI can pull
(05:48):
.
It's great structured contentfor, not just for search engines
like Google and Bing, but forAI.
That's something that they havereadily available.
The schema markup, so a localbusiness schema markup with your
areas of service areas, withyour services, job types.
All this is now essential.
(06:11):
We've been talking about likewhy is a website important?
Well, it's something that AI isgoing to reference, right?
It's something that AI is goingto pay but is not a good
(06:55):
business owner and there areways to tell right.
So they're taking that to thisarea as well, to AI.
Ai is going to always want todeliver excellent results to the
user, right?
All that AI wants to do isplease, right, and sometimes
(07:16):
they're too biased and they makethings up, but it's all with
good intent and the more thatpeople use it, the more it'll
improve and those hallucinationsare going to go down and people
are going to definitely relymore and more on AI.
Speaker 1 (07:35):
Well said, and so where does that leave us?
In the broader arc, everyone?
It leaves us here.
Before we know, most customerswere being found through, mostly
, google, social media, bing,yahoo, apple, but now we're not
saying Google's going away,we're saying that there's a new
stream of activity, of actionhere.
Where is that?
That's coming from traffic?
From chat, gpt, from Gemini,from other places meta, ai.
(07:59):
Henry, you're not going to do itto me.
This podcast, I said it first.
We got to talk about that.
We do, we do.
And what does that mean, though?
It means that you, as abusiness owner, the thesis, the
core of this podcast that we'retrying to get to you is that you
need to make sure that whatthat AI can see you, that your
business, your online propertiesare extremely visible and
(08:22):
accurate and readily accessibleto AI.
And so what does that mean?
Let's go forward to our ahamoment.
Where does AI pull the info from?
Henry's already brought it up.
It pulls it from the website.
It pulls it from directoriesfancy schmancy word for BBB
sites like BBB, apple, yelp, gbp, google, business Profile, and
(08:43):
so the pitch rounds back to whatwe were talking about.
Eventually, it's talking aboutbefore.
Rather, excuse me, it's notabout being in one place.
It's about being everywhere,and as the foundation to be
everywhere, information accuracymatters now more than ever for
Google, for AI, and so thefuture isn't any more of this
(09:03):
guaranteed trajectory.
We were walking on whereGoogle's the king, google's the
king, google's the king,google's still the king, but now
the future is looking like itcould be a toss up.
We don't know where things aregoing to land, and so what's the
smartest thing that we want youguys to do as business owners?
Understand where things aregoing and plan for the future.
(09:23):
Hedge against risk right.
Don't put all your eggs in onebasket.
Put them in multiple baskets.
Make sure that this foundationis strong so that, no matter
what happens ahead of time, thatyou will be prepared and that
your business will be visible.
Which means what?
Let's tie it back to thebeginning More visibility, more
customer actions, more organiclead generation, your phone
(09:46):
ringing more, your websitegetting visited and trafficked
more and customers finding youmore, and that's really the key.
If you lose that key, thenyou've lost the point of the
story.
And so, henry, the pitch is beeverywhere organically.
Everything that's old is nownew again, and so future-proof
(10:07):
yourself, guys.
Henry, what are some tips inthis world right now, actionably
towards the directories,towards the websites?
If I'm a business owner, whattype of products am I looking
for?
What type of?
How am I handling this from aproduct side?
Speaker 2 (10:21):
What you said everything old is new, right?
When I started back in 2013doing social media, it was a big
focus on social media.
When I started doing localranking and local search, it's
all been about the Googlealgorithm, google Local and
Google Maps.
(10:42):
The most important thing weused to talk about 10 years ago
was reputation management, wasbeing everywhere with listing
management and social mediamanagement, and that is the most
important thing today On top ofthe website, because that's the
source of the truth for allthree of those things.
(11:03):
Right, you've got to tie backsomewhere.
Your website is like yourstorefront 24-7 open the reviews
, the listings, gbp, yelp,better Business Bureau and the
social media management.
Those are crucial today becauseof the customer journey.
(11:23):
Right, people might start witha AI, chat, gpt search, but they
might not convert there.
I know I'm doing all kinds ofresearch before I'm about to be
spending money with a business,and that includes checking out
their social media profiles.
What are they posting?
That includes going to theirGBP and checking out reviews,
(11:46):
going to Yelp, checking outreviews.
That includes checking outtheir website, checking out
their photos, past projects.
All of this is basically acohort to the final action,
right, which is me reaching outto that business with the intent
to actually contract, contractthem right.
(12:08):
That is is something you can't.
You can't let go and you can'tavoid you.
Nowadays you have to beeverywhere, just like you said,
and social media is important.
The all the listings that wemanage as OMG National, which
are the top five, and some nichelistings like for lawyers, avvo
(12:33):
Lawyer Legion, for realtors wehave Realtorcom and all of these
Zillow, you know, thesedifferent listings that Google
rank are also ranked and indexedby the different AIs.
Gemini goes into the samewebsites as the Googlebot used
(12:55):
to, because Googlebot is AI.
All of those old updates thatthey were rolling out turns out
they're AI.
If you look at BERT, like, lookup the BERT update, it's AI.
It's basically the beginningsof how AI is taking a search
(13:15):
user's intent and the context ofthe words that they use to give
them a good result, not justany random keyword-based result,
you know.
So all of that is today's world, is what AI is referencing and
where AI is gatheringinformation.
We have to talk about meta AIright Advantage Plus.
(13:37):
The way that they are usingtheir AI to target meta ads to
users is incredible.
We've discovered and shout outto MJ, our director of marketing
here at OMG, that the meta AIwill take your audience, the
(14:02):
audience that you set as arecommendation.
But if your ad and the creativewithin is important and
relevant to other set ofaudience, matt is going to go
ahead and take your ad and showit to that other set of audience
, because they need this serviceor this product as well, and
(14:25):
it's really important to takethat into consideration.
Right, because what is it doing?
It's no longer taking theaudience targeting as the main
source of the truth.
It's taking its own context,its own information as the main
source of the truth to deliverthe ad to the right person.
Speaker 1 (14:46):
How strong is that signal and how far can it go?
Where can this business be put,investing its dollars that they
may not even know?
There's a target market therehungry for the product being
offered.
Guys, those are the types ofinsights beautifully said,
brother that AI is using to helpyou generate more revenue, to
help you help more people withyour products and services.
So I think, to summarize and,Henry, that was beautiful, to
(15:08):
summarize everything into thisneat, condensed sentence, it's
like you got to anchor yourselfin this world because you're
hedging against risk, You'rehedging against change, You're
hedging against not againstreally for with progress and
development.
How do you do that?
You anchor deeply.
Where do you anchor?
You anchor in the things thatare always constants your
(15:28):
directories and, to Henry'spoint specifically, not just all
your directories.
It's not a world of noise.
Which directories are mostimportant for your specific
industry?
If you're a lawyer, like Henrysaid, those law directories are
more important than just thenoise, right?
So it's not how many places arewe putting you, it's how many
places are you putting me thatmatter, that are important, that
are relevant to me?
(15:49):
Directories, Point B the website.
I love the verbiage you usethere.
The website is the source ofthe truth.
Not only does Google care aboutit deeply for organics, but
large language models and AIcare about your website a lot.
So the second anchor there isthe website.
So website plus directories.
You've already got a brilliantfoundation.
So, whatever product you'relooking for, whatever solution
(16:11):
you're being pitched and sold,ask them these questions what
directories do you guys takecare of and why?
How are you optimizing me in aworld with AI in it?
What specifically are you doingthat preps me for this
landscape?
Does my website have localmarketing schema?
Local business schema?
How are my H1s, my H2s?
(16:31):
Don't skip the stuff that is Inour industry.
It's easy to stop talking aboutthe facts, the tried and true,
the tested, the anchors, thethings that will never change,
and it's not that we have thisnew exciting message that
everything is different.
As Henry said before, it'severything that is old is new.
Again.
We got to make sure we're doingthose basics still, but being
(16:53):
perfect and intentional in them.
We can't afford to miss in thisenvironment, and that's really
the key to open the door to thefuture, to make sure that you're
well prepared for it, thatyou're anchored and your
foundation is solid, Because ifyou're everywhere they will come
.
And when they come, you want tomake sure they're coming for
you and not for yourcompetitor's product or service.
Speaker 2 (17:16):
Absolutely Hear, hear .
Well said, ajay, and I thinkthat is a great way to wrap it
up, because if they can find you, they can call you and we can
help.
If you're not already on theinternet, if you don't already
have a social media presence, orif you need help with your
google business profile, we'rethe ones to call.
(17:36):
We have a great uh product ofthe month.
It's called local marketingessentials and it is really
focused on these fundamentals,right, these fundamentals that
now feed data to AI.
So everybody call us up, let ushook you up.
That's my shameless plug to endit, and I appreciate everybody
(17:59):
for another episode and thanksfor coming back, jay.
Can't wait to do the next onewith you thanks for having me
brother.
Speaker 1 (18:07):
Thank you, guys, take care bye, everybody.
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