July 3, 2024 • 31 mins
In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔
In this video, we'll share expert insights on what to look for in a marketing agency, including:
- Experience and Expertise: Look for agencies with a proven track record of success and a deep understanding of the latest marketing trends and technologies.
- Credibility and Trust: Check for certifications like Google Partner and Meta Business Partner, which demonstrate a commitment to quality and expertise.
- Transparency and Communication: Choose an agency that is transparent about their processes and communicates clearly with you about your campaigns.
- Affordable Pricing: Don't be fooled by agencies offering unrealistically low prices. Quality marketing takes time, effort, and investment.
We'll also discuss red flags to watch out for and how to avoid getting scammed by unscrupulous agencies. 🚩
Don't risk your business's success on an unproven agency. Tune in to learn how to choose the right partner for your marketing needs!
#marketing #digitalmarketing #business #marketingagency #entrepreneur #smallbusiness #advertising #onlinemarketing #marketingtips #google
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Every time I go on my feed I'm like, oh my God,
another company.
Okay, how long have you been inbusiness to say that you're
going to take my baby, mybusiness, to the next level in
24 hours?
What's your credibility?
Where are your credentials?
What do you know?
What do you not know?
Because Google has been aroundfor a long time, and so how long
a company has been establishedis important.
Speaker 2 (00:30):
Welcome to another Google Business Buzz.
Thank you for joining us.
It's again me, henry, and mybrother, jay.
We've got a very, very specialguest going to really really
bring in the big guns for thisepisode.
It's our chief product officer,corrine Cash.
Corrine, thanks for joining us.
Speaker 1 (00:52):
Hey guys, Such a pleasure to be here.
I see you guys every singlemonth, so I'm very excited to
finally get on here.
First and last, though Firstand last.
Speaker 2 (01:04):
Well, corrine, it's our privilege to have you here.
Uh, we're gonna really take outas much information from your
brain as we can so that we canprovide our business owner
audience.
Uh, some real good content.
Jay, give us a brief synopsisof what we're going to talk
about today all right, henryHenry, and welcome Karain.
Speaker 3 (01:25):
Thank you for being with us.
So, everyone, the big topictoday is why you should work
with an agency in 2024 or beyond, and not just any agency, mind
you, but a trusted and vettedpartner.
This landscape is evolving andchanging to such a rapid extent.
Every single day.
Major platforms like Google andMeta are making changes, and
(01:46):
these changes will affect you,your advertising and your
business in ways that you maynot understand or be equipped to
handle on your own, and that'swhy, in a nutshell, it's so
important to just like as if youwere going to get an oil change
.
Yes, you can do it yourself, butyou will need some specialized
equipment, you'll need to takesome safety precautions and
you'll need to have the space todo it.
It's whenever in life you'retrying to do something with a
(02:08):
high degree of skill involved,it's always best to go to a
professional, and that very muchholds true for our industry as
well.
So we're going to hit you guyswith some practical examples
today for what makes workingwith an agency so critical even
more so now than ever before intoday's landscape and also what
that means for you.
So, corrine, what are yourthoughts on, kind of where we
(02:33):
stand in 2024 and adding to thatidea.
Speaker 1 (02:38):
I mean, I think you started us off very well.
You covered a lot of, I think,the main points just in that one
or two sentences that you gave.
But in the illustration youtalked about with changing your
oil, it's the same thing.
I like to say I stay in my lane.
I tell people that all the time, as in, if you are professional
in your area, miss Hairdresser,I'm going to go to you and let
(02:59):
you do what you do best, so Ican do what I do best.
Right, and it's the same thing.
It's like we're all gifted andtalented in our own areas.
You know what you're good at.
For the business owner, yourfocus is running your company.
You're good at that.
You have a passion for that.
You're putting your money andyour time and your investment in
that.
So do that.
But that might not come alongwith the skills that you need to
(03:20):
have a marketing componentthat's efficient and effective
for your business.
So what do you do?
Like I say, I stay in my lane.
As a business owner, I would saylet me find someone that knows
all of the things because, asyou said, in 2024, so many
things change, right, henry?
I mean just today we're like,hey, it's just another big
announcement from google.
Everything, all of thesedifferent platforms that you
(03:42):
want to get a part of they'remaking changes constantly.
As a business owner, I don'thave time, I don't have the
capacity to figure out whatGoogle's doing, what Twitter is
doing.
Sorry, now X is doing likethere's just there's so many
changes and so it's it'simportant for you to stay
focused on the things that againmatter to you, that you have
(04:02):
the time for that, you have thepassion for what you want to do
at the end of the day, and letprofessionals kind of take over
the rest.
And one of the things I thinkthat you mentioned it's like you
would have to have specializedequipment.
You'd have to, you know, takecertain safety precautions.
These days, almost everyonethinks that they're a marketer,
right?
Let's be honest.
(04:23):
If you just go through yourTwitter feed, I keep calling it
Twitter Even that's one of thechanges I just I don't have the
capacity to change right now inmy brain.
Right, x, x, x.
Okay, elon Musk, I can hear himsaying it's X, but you're just
scrolling through feeds and yousee, hey, sign up here, you can
do this yourself, and, and justin 24 hours, you can do that,
and with the advancement oftechnology, it seems like it's
(04:45):
so much easier.
But we really have to understandthat when it comes to effective
marketing real marketing it'sgoing to take time, like you
have to put a level of effortinto it, and it's not an
overnight scheme.
If it was something overnight,everyone would be doing it right
, everyone would be a businessowner.
Why not?
If you say I could just get tothe top of Google tomorrow, heck
(05:09):
, then everyone in the worldwould be on the top of Google.
It takes time and it takes aprocess, and so you have to make
sure that number one, like Isaid, you're working with a team
of people that know what it isthat they're doing, and so
what's important, as I saidabout team is the people.
That's where I come in.
I love people.
It's important to work with anagency, yes, but what type of
(05:32):
agency are you working with?
Who are the people that you aretrusting your baby to your
business, to right, because thatis going to ultimately be
important.
There are many companies.
Yes, omg, of course I willpromote it.
I work there.
It's expected, right, just asany business owner.
If you were a tow company, youwant people to come to you if
they have a tow or if you have aplumber, you'll promote that.
So, yes, I'm hardcore.
(05:52):
Omg is because I know what webring to the table.
But one of those things reallyfocuses on the people, and we
invest a lot of time and effortin making sure that we have the
right people.
Like my two illustriouscolleagues here, henry and aj,
you guys are great, right.
We have the best of the bestthat work here and we're not
just some overnight company,like I mentioned.
(06:14):
You know, every time I go on myfeed I'm like, oh my god,
another company.
Okay, how long have you been inbusiness to say that you're
going to take my baby, mybusiness, to the next level in
24 hours?
Well, what's your, what's yourcredibility?
Where are your credentials?
How long have you been doingthis?
What do you know?
What do you not know?
Because google has been aroundfor a long time.
(06:34):
There are a lot of differentbest practices that you just
have to be in the system to know, and so how long a company has
been established is important,because with time comes
experience, and with omg, like,we've been here for over 30
years at this point, we've beenhere, we've seen the dot com
come, you know, and and start toevolve.
(06:55):
We were around with on holdmessages, you know, when people
had business lines and fax lines, right, you guys remember fax
lines.
Right, you guys remember faxlines.
Nobody does it anymore, but itwas a thing and we started there
, and so we had the opportunityto evolve with the time, and so
the experience that comes alongwith that, with that evolution,
(07:15):
I'm telling you that issomething that you cannot take
for granted.
When you're looking for anagency, yes, I would hope you
choose OMG, but whatever agencythat you choose, make sure that
they have experience on theirside.
And back to the people like, wehave 100 percent English
speakers here, but we have a ton, a ton of non-English Spanish
(07:39):
speakers.
I think we have French speakersnot a lot of them, but we have
a various, yeah, portuguese.
One thing I'm excited about is,at the end of the month, we're
going to have a culture virtualfestival right here where we're
celebrating the differentcultures that are a part of our
team here at OMG, because wehave over 17, 18 different
(08:02):
countries that make us up, butwe're all homegrown, we're all
US-based and we're proud of that, but we bring all of our
cultures and differentpersonalities and all of our
different experiences to thetable.
So, when you're looking atwhat's important for an agency,
yes, it's their time, but whoare these people?
Are they equipped, do they havewhat it takes to make sure that
(08:25):
my business is in good hands?
And that's exactly what we havehere at OMG, and so I'm just.
We could talk about this allday, but yeah, it's just.
It's very, very, very, veryimportant.
Speaker 2 (08:36):
You said something super important and I'm just
going to bring it back to whatGoogle always says right
Experience.
Right.
They mentioned this in their intheir organic ranking.
In their organic rankings,experience, expertise, authority
and trust eat Right.
So that that is so.
It's key.
(08:56):
With experience, you get thatexpertise right.
There's a Malcolm Gladwell bookthat I read that talks about
becoming an expert in your fieldtakes about 10,000 hours, right
Of doing the work, of being inthere and the platforms and
actually making things happenand understanding your
(09:19):
profession and your craft.
And I can say that I've done my10 000 hours and then, some you
know, so I know.
Speaker 1 (09:28):
Can I throw in a math quiz?
Okay, it's like five, four,three, two, one who can tell me
how many years is 10 000 days go?
Yeah, for everybody, if you're,if you're listening and
watching from home too, let'sbreak out the calculator.
How many many Jay you got ananswer 27.39 years.
Speaker 3 (09:47):
I did use a calculator?
Speaker 1 (09:49):
Of course we did.
We evolved with the times.
Okay, no more abacus, but yes,yeah, 27 years, go ahead, henry.
Speaker 2 (10:07):
Yeah, so it's the repetition, the fact that we've
been in this repeating the samestrategies that we know are
successful, the provenstrategies.
Repetition is the mother ofretention, right?
And the same thing we say toour clients we, we practice at
OMG Right.
So you'll see our, ourconsistent ads on Instagram.
If you've ever been on ourwebsite, you know we're going to
follow you and that's what wedo for our clients.
So it's very important in theage of AI that business owners
(10:32):
understand that anybody can domarketing and there's a lot of
buzzwords and jargon beingthrown at you about reach number
one in one day, leverage AI,this and that.
And we do use ai heavily at omg.
I'm very proud of that, but wehave people that oversee these
(10:52):
things and they understand thestrategies involved in making
growth happen right, becausethat's what's important.
Speaker 1 (11:00):
You have the tool, but do you know how to use the
tool?
I could have a broom all day,but if I don't know how to sweep
, my floor is still not gettingclean.
So there's a lot of people whothrow around the fact that we've
got a tool.
We've got a tool, okay great.
Do you know how to effectivelyuse that tool so that my
business is succeeding?
And that's what it's about.
Go ahead, andrew.
Speaker 3 (11:19):
It's interesting that we speak to our clients all
about EAT, experience Authority,trust and 2024, and even the
last few years have all beenkind of banging on trust as a
main theme.
We saw with local services ads.
We saw with identityverification rolling out to
Google ads and LSA.
We saw with differentMicrosoft's competitor to LSA.
Just wherever you are on theinternet, trust is more
(11:41):
important than ever before and Ithink that just because
somebody can get a laptop and goonline and call themselves a
marketer, it's important for ouraudience, you guys, to know
that that does not make them amarketer.
But there is something that weknow that can influence your
trust in their claim, and thatis verification and credibility.
So there are different batchtypes within our industry as
(12:03):
well, kind of showcasing who isthe best of the best and if you
don't go with OMG National, well, that certainly sucks.
I hope you do, but in case youdon't, here's what you should
look for.
You should look for an agencywho is a Google partner,
preferably a Google Premierpartner, which is the highest
certification within Google, thetop of the top.
You should look for that metabusiness, and we are.
Speaker 1 (12:24):
Yes, that's why we'll be here like ding.
We got that.
Speaker 3 (12:27):
Exactly, and you should look for the meta
business partner badge.
These are all badges thatdemonstrate how well we know
those platforms and, with ourexperience, how well we can bang
on those platforms to put themto work for your advantage.
So I think that, just likeunderstanding the performance of
a website and knowing whichreports to run and which scores
to check, there are ways tomeasure this credibility for
(12:48):
agencies, and I want to impartthat on our audience such that
they know if they're making abusiness decision, they're not
picking, you know, some guy thatclaims to be a marketer, but
they're picking an actual,credible partner to work with
Right, like they didn't even gothrough the work.
Speaker 1 (13:01):
And you mentioned two of the important badges.
You know google, premiere, metathere are multiple platforms
that have it.
You know we were beyond thatalso call tracking metrics badge
.
We have constant contact, wework with all of these different
companies, but we work for themfor years to prove the fact
that we know what we're doing.
And so, yes, it's important tomake sure that the company
itself that you choose, thatthey have a credibility, they
(13:23):
have a stamp of authority fromsomeone else other than
themselves.
Okay, that's important, right,because they're not
self-proclaimed like we're thebest.
No, did Google say that you wentthrough the process?
Did Facebook tell you that youwent through the process?
You know all of these otherthings, and even even beyond
that, to be honest, beyond the,the company, the agency itself,
(13:45):
what, I'm happy, we prideourselves on, it's even back to
the people.
Do you have a team of peoplethat put in the work?
Because we have certifiedanalysts beyond the badge, we
have people that are certifiedin all of these different areas.
Why?
Because it's important to youas a business owner.
You are entrusting your money to, hopefully, us, omg, but to
(14:05):
whatever agency, you want tomake sure that the people that
are there didn't just get hiredbecause they filled out a resume
and they were like, yeah, Iwant to work here and I'm trying
to collect a salary.
No, do you know what you'redoing on these platforms?
When I give you my money tomanage my ad account, when I
give you my money to manage myGoogle business profile, and we
have product experts, we makeour teams go through multiple
(14:27):
trainings that's not just fromus, but from the other companies
as well so that they have thebadge for that trust and that
credibility.
So that was a great point, ajay.
It's important.
Speaker 2 (14:39):
Totally.
I totally agree with that, anda lot of companies are out there
misusing Google's badge andthey have it on their website
and they tell companies.
They tell them that they'regoing to bring them the sun and
the moon, but then a week latercalls drop, leads drop and they
(15:00):
don't know what's going on.
This is very risky too, becauseif you do get solicited by a
company that claims to be aGoogle partner and isn't, that
could affect negatively yourcampaign.
Honestly, we are Google Premierpartners.
We've been Google partners foryears now.
Partners We've been Googlepartners for years now.
(15:24):
But the premier badge this isonly given to 3% of the top
advertising agencies in theUnited States.
How many agencies are there inthe United States?
Thousands.
So we're top three.
We're no nonsense.
We know the correctmethodologies that Google itself
gives us right.
We get access to exclusive betaprograms.
(15:48):
We have access to a repdirectly with Google, and this
is something that you don't justget.
You know this is something thatyou have to work for.
You have to show improvedperformance and ROI for the
client.
So just be careful out there.
I've seen it a lot and when Ido see it, I report it.
(16:11):
There is a way of reporting it.
Speaker 1 (16:13):
Yeah, and because one thing we focus on is the
process too.
And so, henry, kind of tellthem a little bit, just besides
the people, people, because thepeople is very, very important,
but what kind of process goes onat these agencies?
Speaker 2 (16:27):
sure.
So a lot of times I know thatwhen we get businesses from
other agencies I'm not going tomention any names uh, we get.
We get clients that have beenburned right, clients that that
they start with us verycautiously because they know
that marketing and advertisingcan be something very tricky and
(16:51):
they've been burned in the past.
You said it in the beginningyou stay in your lane right and
when people don't understandsomething, they can be taken
advantage of, and that'sunfortunately the case with a
lot of our small businessclients.
We work hard to regain theirtrust by educating them, by
(17:12):
telling them how Google Ads,google Business Profile, how
local search or organic searchactually works.
We don't promise what we can'tdeliver, we can't guarantee
success.
Speaker 1 (17:33):
Nobody can.
And if you hear that from anagency, run, turn around and run
Say that again, Henry, becausethat is so important.
Speaker 2 (17:35):
If you hear that they're guaranteeing you success
.
Turn around and run.
You can't have that.
You can't hear that Google isnot something that we can
control 100%.
It's its own platform.
We know the best practices, weknow the best methodologies, but
there's no guarantee.
Speaker 1 (17:52):
Google themselves can't even guarantee that.
If you went to the CEO ofGoogle right now and you were
his best friend, like hey, man,I really want to get to the top
of this, he's probably going tosay, well, you better put in the
work because there's algorithmsat play.
So, yeah, no, no, no one canguarantee you that.
Speaker 2 (18:06):
Got to do the 100 percent right.
That's 100 percent right.
So the process at OMG is to isto first be transparent.
You know not, not promise whatwe can't deliver.
We usually under promise andover deliver, which is the best
way to do business.
Then we learn about thebusiness itself.
We learn about their goals, welearn about where they want to
(18:29):
be seen.
We learn about their area right, because not every area is the
same.
I know that the towing verticalin Kentucky right, is very, very
niche and a lot of people usesocial media to find a good
towing company.
I know this because I worked inthe towing industry for many
(18:53):
years.
But that's not the same in NewYork.
People in New York that needemergency services.
They're going to Google andthey're clicking on the first
thing that pops up.
Things are different dependingon the area and depending on the
industry and depending on thegoals.
So understanding a business andtheir goals is paramount to
then align them with the rightproducts, right.
(19:15):
So I think that the processthat we have has been refined
over 30 years of experience,right, and has led us to create
some very, very competitive andhigh quality products and also
affordable products.
Right, right, ajay.
(19:35):
Why don't you tell us a littlebit about the products?
Speaker 1 (19:37):
A million percent.
Tell them about my baby.
Tell them about my baby, all ofour babies definitely is the
product department.
Speaker 3 (19:44):
But, guys, the number one thing I want to say here to
our audience listening, is thata platform is not a product.
This goes in all of ourtrainings, this goes to all of
our staff, this goes to all ofour clients.
A platform is not a product.
So true, what you do to theplatform is the product.
That's your Coke formula andthat's really where we shine at
OMG National.
If we could condense ourphilosophy about product into
(20:06):
two words, it's productmethodology.
What is that system that we aredeploying consistently and with
great detail, and that thesystem is the same but tailored
to different verticals.
So we're accounting forindustry specific variants.
We're accounting for, like asHenry gave, the situation with
(20:28):
how the Kentucky towing marketmay have some variants from the
New York towing market and userbehavior there.
We are adapting our methodologydepending on the industry and
depending on the location.
But that overarchingmethodology, that vision, is
well known across all of ourteams that work on the product
and it's constantly curated andupdated with best practices.
So if Google makes a changeit's funny we're just talking
they made a change today toGoogle Local Services ads, and
(20:48):
so we're making a change to ourmethodology to accommodate that
change.
But not only do you have a goodCoke formula, but are you
changing that formula based onwhat's happening?
So a platform is not a product.
What you do to the platform isthe product.
We embody the spirit, becausewe have our own product
department.
That product department isstaffed with product managers,
who then have staff under themthat ensure that the vision and
(21:12):
the updates and the methods areconstantly being updated and
communicated across our entireorganization, eventually down to
you, mr and Mrs Customer,because we want you guys to be
educated.
Like Henry said, we don't wantto just be a one-sided stream of
communication telling you,telling you, telling you.
We want it to be a two-waystreet where we give you the
information, you digest theinformation, we have a
conversation that then resultsin the continual flourishing of
(21:36):
your business from your renewedunderstanding.
So our products under-promiseand over-deliver.
Henry said it Our products areintentionally priced such that
our SMB client base, small tomedium sized businesses, are
able to afford them.
We are intentionally, guys,lowering our price to an
affordable rate and we're alsobaking that in with as much
value as we can stuff for thatprice.
(21:57):
So we're giving you a heck of adeal, we're throwing our best
work and we're really making itcompetitive and affordable.
So you're not breaking the bankworking with us.
We've got different products ofall flavors and shapes and
sizes so depending on what yourbudget is and where you are in
your journey and what you need,we can certainly adapt at least
one of our products to work foryou.
That is considerate of whereyou are and how much you have to
(22:20):
spend.
Speaker 1 (22:26):
We're not a one-size-fits-all firm.
Go ahead, henry.
I love that.
I actually wanted it before.
Oh, I was saying before because, oh, you guys know, when we
start talking about us, I getlike two or forty things that
came in my head, but, um, one ofit just was a methodology, and
I want to make sure that, foreverybody listening when we say,
you know, methodology isexactly what it sounds like the
method, like what's the plan.
So, yes, going back to thebroom, I have three kids so I'm
just always clean and I feellike but back to the broom
(22:50):
scenario, it's like what's theplan?
Are we going to sweep this wayfirst, what's the most effective
way to get, whatever it is done?
And that's what the methodologyis.
It's like taking the tools,taking the people, taking the
process and saying, okay, what'sthe best way?
What do we need to move?
How do we move these pieces ofthe puzzle together to make it
fit, to get you the most foryour money?
(23:12):
The second part that I wanted toaddress was the money part.
Yes, it's important for you toweigh your options.
There are a lot of agencies outthere and I want to be careful
as I say this, but cheaper isn'talways necessarily better.
I want you to always understandthat cheaper isn't always
necessarily better and moreexpensive isn't necessarily
(23:33):
better either.
However, you have to beprepared to pay something.
I have to put this out therebecause a lot of times SMBs are
just companies period, even ifit is a new company or you've
been established for a long time.
Sometimes there's anexpectation that the price
should be way down here for youto get here.
(23:54):
The expectations like if wejust talk about this elephant in
the room.
Sometimes the expectations area bit higher for what you're
willing to pay.
And there's a saying that wehave in the Caribbean I'm
originally from the Bahamas andso we say scared money, don't
make money.
That's what I say.
Scared money, don't make money.
That's what you say.
Scared money, don't make money.
As if you're scared to spendmoney, you're more than likely
(24:16):
you're not going to make a lotof money, because you have to
understand it's an investment,your business.
You are investing in yourbusiness because you know you're
going to get that return onyour investment.
So it's important for you tounderstand that you are going to
have to spend money.
When you use an agency, let's,let's make sure you let it.
It's not free.
Just like you don't give, youknow, your services for free.
(24:38):
You're doing something, youexpect to be compensated.
It's the same with agencies,but they charge and somebody we
charge.
Why is that?
Because of the people, becauseof the process, because of the
product, right, and so I justwanted to make sure to put it
out there that it's importantthat you know.
Yes, here at omji, we try tomake sure that we can give you
as much as possible for as lowas we possibly can, but
(25:02):
understanding that you have toshow your skin in the game.
Also, you have to be willing tosay this is my company, I'm
willing to invest this because Iknow I.
This is where the trust I'mwilling to invest this because I
know I've gotten this is wherethe trust comes in and the
credibility for this agency orwhoever you decide to work with,
that I'm going to get threetimes, four times, 10 times, 50
times my ROI on the investmentthat I make.
(25:22):
So that's, that's what I justwant to throw in there.
Sorry, henry.
Speaker 2 (25:26):
Excellent points.
The money part is the mostimportant part.
If you pay a big ticket pricefor, let's say, a campaign that
isn't generating the right leads, then you're leaving that
company.
You're going to stop doingthose ads.
You need to look at what'sgoing on.
(25:48):
To look at what's going on whenthat doesn't align on our end.
We look at and identify what'shappening right.
If a campaign isn't performing,is it because the settings are
off?
Is it because the website isoff, or is it because the budget
is off?
Right and to your point, maybethere needs to be an increase in
(26:09):
budget to get into those topspots with the competition that
is willing to pay that top spot.
Speaker 1 (26:17):
And that's important right there.
That is important becauseyou're not the only person
advertising in your area forthat service, and so it's
competition.
Speaker 3 (26:27):
Right, right.
And just like the phrase scaredmoney don't make money, there's
another phrase that comes tomind, which is in life, you get
what you pay for.
So I'm going to call outanother elephant in the room.
Just like we have thousands ofsuccess stories and happy
customers, but another thing wehave unfortunately a reality for
any agency out there is youhave happy customers who love
you and who leave after a fewyears of working with you
because they found the sameproduct or a similar product at
(26:50):
a lower price.
Now, as Corrine said, there's aslider scale here where you
have to balance expectations andreality.
Now, if you're paying $200, $300a month in a monthly management
fee currently for a product,and if you're going over to
someone who claims they can giveyou that same product or a very
similar product for $87,sometimes just use your common
sense, truth detector guys.
(27:10):
Some things in this life reallyare too good to be true, and
one of those is someonedramatically undercutting a
price for something that'sgiving you tremendous value.
It's unlikely that someone isgoing to go in there sub $100,
$80, $70 and give you a realGoogle Ads product.
It's going to give you a Googlebusiness profile management
that's thorough andcomprehensive that encompasses a
(27:32):
publishing strategy, a postingstrategy that uses all of the
latest and greatest bestmethodologies to get you where
you need to be.
And so not only does scaredmoney not make money, but not
only is a platform not a product, but the product is what you do
to the product, but also youget what you pay for.
So be wary of these priceundercutters who are selling you
(27:53):
junk.
Speaker 2 (27:54):
Essentially, and it happens in every industry, right
?
I mean our towers see it intheir area.
When a tower comes inundercutting prices, we hate it,
they hate it.
We hate it too.
But that's something we can'tcontrol.
It all should go back toexperience and trust right and
making sure that you vet thecompany that you're going to
(28:14):
work with.
I would also like to put outthe feelers for OMG National.
We are, in my opinion, the bestmarketing company in the
country.
We have the best marketingpeople in the country.
Our entire staff lives thisright.
We're talking to people acrossthe United States and Canada all
(28:38):
day.
We're running Facebook,instagram, google Ads, google
Profiles all day.
Speaker 1 (28:46):
We do it for ourselves.
That's right, that's right.
We do it, we do it forourselves.
Speaker 2 (28:50):
That's right.
That's right, we do it.
Yeah, and the thing is, youknow, we need to all ensure, be
sure about the work that we do.
Expertise is paramount andCorrine, here is the expert of
experts, our chief productofficer.
Speaker 1 (29:08):
Well, I wouldn't say expert of experts, but you know,
just like we said, to make sure, I've been doing this for a
long time at this point I know Idon't look it, I won't even
tell you, guys, my age, but yeah, we've been doing this for a
very, very long time once youhave a good group of people that
(29:31):
know what they're doing, thathave a passion for what they're
doing and that's exactly what wehave here at OMG National.
You know, I, every time we havea meeting, I'm always like I
love you guys and I truly doLike I see all of all of the
ones that work at OMG.
It's like they're an extendedpart of my family.
I spend time with them almostas much time as I spend with my
husband Not almost.
I spend more time, of course,at home, but but it's just to
(29:53):
say but we have this camaraderieand I think that's important
too.
Sometimes you can get when you,sometimes you sign up with an
extremely large company.
One of the things is it's sosiloed.
We say that as in, they operatedifferent.
This department doesn't talk tothis department.
You say it when you're dealingwith a chasey, penny or any of
those other big, huge things.
(30:14):
It's.
It's like no department istalking to each other.
But one thing I absolutely lovehere at OMG is that our people
were so connected, like all ofthe managers were meeting
together constantly.
Everybody kind of knows whateverybody else is doing.
If, if Google makes a changeover here, everybody in Facebook
land knows this one, everyoneknows because it's important and
we value truly value our SMBs,our clients, because we
(30:35):
understand that they work hardfor their money, and so I think
that the fact that the expertise, the trust, the credibility you
have to have the right peopleworking on your stuff.
Speaker 2 (30:43):
Excellent, so I think we've reached our time here.
Team.
Speaker 3 (30:49):
Thanks so much.
Speaker 2 (30:50):
Thanks so much, Corrine.
You really made it a specialepisode thank you guys for
having me.
Speaker 1 (30:55):
I had fun.
Maybe we do this again.
Awesome, all right, we're gonnahold you to it next month all
Speaker 2 (31:04):
right well thank you, uh audience.
Thank everyone for joining ustoday.
Jay and I are always humbledwhen we see the numbers of the
pod, so please subscribe, like,share, comment and visit
omgnationalcom for moreinformation.
Take care, guys.
Speaker 1 (31:26):
Bye guys.
Every time I go on my feed I'm like, oh my God,
another company.
Okay, how long have you been inbusiness to say that you're
going to take my baby, mybusiness, to the next level in
24 hours?
What's your credibility?
Where are your credentials?
What do you know?
What do you not know?
Because Google has been aroundfor a long time, and so how long
a company has been establishedis important.
Speaker 2 (00:30):
Welcome to another Google Business Buzz.
Thank you for joining us.
It's again me, henry, and mybrother, jay.
We've got a very, very specialguest going to really really
bring in the big guns for thisepisode.
It's our chief product officer,corrine Cash.
Corrine, thanks for joining us.
Speaker 1 (00:52):
Hey guys, Such a pleasure to be here.
I see you guys every singlemonth, so I'm very excited to
finally get on here.
First and last, though Firstand last.
Speaker 2 (01:04):
Well, corrine, it's our privilege to have you here.
Uh, we're gonna really take outas much information from your
brain as we can so that we canprovide our business owner
audience.
Uh, some real good content.
Jay, give us a brief synopsisof what we're going to talk
about today all right, henryHenry, and welcome Karain.
Speaker 3 (01:25):
Thank you for being with us.
So, everyone, the big topictoday is why you should work
with an agency in 2024 or beyond, and not just any agency, mind
you, but a trusted and vettedpartner.
This landscape is evolving andchanging to such a rapid extent.
Every single day.
Major platforms like Google andMeta are making changes, and
(01:46):
these changes will affect you,your advertising and your
business in ways that you maynot understand or be equipped to
handle on your own, and that'swhy, in a nutshell, it's so
important to just like as if youwere going to get an oil change
.
Yes, you can do it yourself, butyou will need some specialized
equipment, you'll need to takesome safety precautions and
you'll need to have the space todo it.
It's whenever in life you'retrying to do something with a
(02:08):
high degree of skill involved,it's always best to go to a
professional, and that very muchholds true for our industry as
well.
So we're going to hit you guyswith some practical examples
today for what makes workingwith an agency so critical even
more so now than ever before intoday's landscape and also what
that means for you.
So, corrine, what are yourthoughts on, kind of where we
(02:33):
stand in 2024 and adding to thatidea.
Speaker 1 (02:38):
I mean, I think you started us off very well.
You covered a lot of, I think,the main points just in that one
or two sentences that you gave.
But in the illustration youtalked about with changing your
oil, it's the same thing.
I like to say I stay in my lane.
I tell people that all the time, as in, if you are professional
in your area, miss Hairdresser,I'm going to go to you and let
(02:59):
you do what you do best, so Ican do what I do best.
Right, and it's the same thing.
It's like we're all gifted andtalented in our own areas.
You know what you're good at.
For the business owner, yourfocus is running your company.
You're good at that.
You have a passion for that.
You're putting your money andyour time and your investment in
that.
So do that.
But that might not come alongwith the skills that you need to
(03:20):
have a marketing componentthat's efficient and effective
for your business.
So what do you do?
Like I say, I stay in my lane.
As a business owner, I would saylet me find someone that knows
all of the things because, asyou said, in 2024, so many
things change, right, henry?
I mean just today we're like,hey, it's just another big
announcement from google.
Everything, all of thesedifferent platforms that you
(03:42):
want to get a part of they'remaking changes constantly.
As a business owner, I don'thave time, I don't have the
capacity to figure out whatGoogle's doing, what Twitter is
doing.
Sorry, now X is doing likethere's just there's so many
changes and so it's it'simportant for you to stay
focused on the things that againmatter to you, that you have
(04:02):
the time for that, you have thepassion for what you want to do
at the end of the day, and letprofessionals kind of take over
the rest.
And one of the things I thinkthat you mentioned it's like you
would have to have specializedequipment.
You'd have to, you know, takecertain safety precautions.
These days, almost everyonethinks that they're a marketer,
right?
Let's be honest.
(04:23):
If you just go through yourTwitter feed, I keep calling it
Twitter Even that's one of thechanges I just I don't have the
capacity to change right now inmy brain.
Right, x, x, x.
Okay, elon Musk, I can hear himsaying it's X, but you're just
scrolling through feeds and yousee, hey, sign up here, you can
do this yourself, and, and justin 24 hours, you can do that,
and with the advancement oftechnology, it seems like it's
(04:45):
so much easier.
But we really have to understandthat when it comes to effective
marketing real marketing it'sgoing to take time, like you
have to put a level of effortinto it, and it's not an
overnight scheme.
If it was something overnight,everyone would be doing it right
, everyone would be a businessowner.
Why not?
If you say I could just get tothe top of Google tomorrow, heck
(05:09):
, then everyone in the worldwould be on the top of Google.
It takes time and it takes aprocess, and so you have to make
sure that number one, like Isaid, you're working with a team
of people that know what it isthat they're doing, and so
what's important, as I saidabout team is the people.
That's where I come in.
I love people.
It's important to work with anagency, yes, but what type of
(05:32):
agency are you working with?
Who are the people that you aretrusting your baby to your
business, to right, because thatis going to ultimately be
important.
There are many companies.
Yes, omg, of course I willpromote it.
I work there.
It's expected, right, just asany business owner.
If you were a tow company, youwant people to come to you if
they have a tow or if you have aplumber, you'll promote that.
So, yes, I'm hardcore.
(05:52):
Omg is because I know what webring to the table.
But one of those things reallyfocuses on the people, and we
invest a lot of time and effortin making sure that we have the
right people.
Like my two illustriouscolleagues here, henry and aj,
you guys are great, right.
We have the best of the bestthat work here and we're not
just some overnight company,like I mentioned.
(06:14):
You know, every time I go on myfeed I'm like, oh my god,
another company.
Okay, how long have you been inbusiness to say that you're
going to take my baby, mybusiness, to the next level in
24 hours?
Well, what's your, what's yourcredibility?
Where are your credentials?
How long have you been doingthis?
What do you know?
What do you not know?
Because google has been aroundfor a long time.
(06:34):
There are a lot of differentbest practices that you just
have to be in the system to know, and so how long a company has
been established is important,because with time comes
experience, and with omg, like,we've been here for over 30
years at this point, we've beenhere, we've seen the dot com
come, you know, and and start toevolve.
(06:55):
We were around with on holdmessages, you know, when people
had business lines and fax lines, right, you guys remember fax
lines.
Right, you guys remember faxlines.
Nobody does it anymore, but itwas a thing and we started there
, and so we had the opportunityto evolve with the time, and so
the experience that comes alongwith that, with that evolution,
(07:15):
I'm telling you that issomething that you cannot take
for granted.
When you're looking for anagency, yes, I would hope you
choose OMG, but whatever agencythat you choose, make sure that
they have experience on theirside.
And back to the people like, wehave 100 percent English
speakers here, but we have a ton, a ton of non-English Spanish
(07:39):
speakers.
I think we have French speakersnot a lot of them, but we have
a various, yeah, portuguese.
One thing I'm excited about is,at the end of the month, we're
going to have a culture virtualfestival right here where we're
celebrating the differentcultures that are a part of our
team here at OMG, because wehave over 17, 18 different
(08:02):
countries that make us up, butwe're all homegrown, we're all
US-based and we're proud of that, but we bring all of our
cultures and differentpersonalities and all of our
different experiences to thetable.
So, when you're looking atwhat's important for an agency,
yes, it's their time, but whoare these people?
Are they equipped, do they havewhat it takes to make sure that
(08:25):
my business is in good hands?
And that's exactly what we havehere at OMG, and so I'm just.
We could talk about this allday, but yeah, it's just.
It's very, very, very, veryimportant.
Speaker 2 (08:36):
You said something super important and I'm just
going to bring it back to whatGoogle always says right
Experience.
Right.
They mentioned this in their intheir organic ranking.
In their organic rankings,experience, expertise, authority
and trust eat Right.
So that that is so.
It's key.
(08:56):
With experience, you get thatexpertise right.
There's a Malcolm Gladwell bookthat I read that talks about
becoming an expert in your fieldtakes about 10,000 hours, right
Of doing the work, of being inthere and the platforms and
actually making things happenand understanding your
(09:19):
profession and your craft.
And I can say that I've done my10 000 hours and then, some you
know, so I know.
Speaker 1 (09:28):
Can I throw in a math quiz?
Okay, it's like five, four,three, two, one who can tell me
how many years is 10 000 days go?
Yeah, for everybody, if you're,if you're listening and
watching from home too, let'sbreak out the calculator.
How many many Jay you got ananswer 27.39 years.
Speaker 3 (09:47):
I did use a calculator?
Speaker 1 (09:49):
Of course we did.
We evolved with the times.
Okay, no more abacus, but yes,yeah, 27 years, go ahead, henry.
Speaker 2 (10:07):
Yeah, so it's the repetition, the fact that we've
been in this repeating the samestrategies that we know are
successful, the provenstrategies.
Repetition is the mother ofretention, right?
And the same thing we say toour clients we, we practice at
OMG Right.
So you'll see our, ourconsistent ads on Instagram.
If you've ever been on ourwebsite, you know we're going to
follow you and that's what wedo for our clients.
So it's very important in theage of AI that business owners
(10:32):
understand that anybody can domarketing and there's a lot of
buzzwords and jargon beingthrown at you about reach number
one in one day, leverage AI,this and that.
And we do use ai heavily at omg.
I'm very proud of that, but wehave people that oversee these
(10:52):
things and they understand thestrategies involved in making
growth happen right, becausethat's what's important.
Speaker 1 (11:00):
You have the tool, but do you know how to use the
tool?
I could have a broom all day,but if I don't know how to sweep
, my floor is still not gettingclean.
So there's a lot of people whothrow around the fact that we've
got a tool.
We've got a tool, okay great.
Do you know how to effectivelyuse that tool so that my
business is succeeding?
And that's what it's about.
Go ahead, andrew.
Speaker 3 (11:19):
It's interesting that we speak to our clients all
about EAT, experience Authority,trust and 2024, and even the
last few years have all beenkind of banging on trust as a
main theme.
We saw with local services ads.
We saw with identityverification rolling out to
Google ads and LSA.
We saw with differentMicrosoft's competitor to LSA.
Just wherever you are on theinternet, trust is more
(11:41):
important than ever before and Ithink that just because
somebody can get a laptop and goonline and call themselves a
marketer, it's important for ouraudience, you guys, to know
that that does not make them amarketer.
But there is something that weknow that can influence your
trust in their claim, and thatis verification and credibility.
So there are different batchtypes within our industry as
(12:03):
well, kind of showcasing who isthe best of the best and if you
don't go with OMG National, well, that certainly sucks.
I hope you do, but in case youdon't, here's what you should
look for.
You should look for an agencywho is a Google partner,
preferably a Google Premierpartner, which is the highest
certification within Google, thetop of the top.
You should look for that metabusiness, and we are.
Speaker 1 (12:24):
Yes, that's why we'll be here like ding.
We got that.
Speaker 3 (12:27):
Exactly, and you should look for the meta
business partner badge.
These are all badges thatdemonstrate how well we know
those platforms and, with ourexperience, how well we can bang
on those platforms to put themto work for your advantage.
So I think that, just likeunderstanding the performance of
a website and knowing whichreports to run and which scores
to check, there are ways tomeasure this credibility for
(12:48):
agencies, and I want to impartthat on our audience such that
they know if they're making abusiness decision, they're not
picking, you know, some guy thatclaims to be a marketer, but
they're picking an actual,credible partner to work with
Right, like they didn't even gothrough the work.
Speaker 1 (13:01):
And you mentioned two of the important badges.
You know google, premiere, metathere are multiple platforms
that have it.
You know we were beyond thatalso call tracking metrics badge
.
We have constant contact, wework with all of these different
companies, but we work for themfor years to prove the fact
that we know what we're doing.
And so, yes, it's important tomake sure that the company
itself that you choose, thatthey have a credibility, they
(13:23):
have a stamp of authority fromsomeone else other than
themselves.
Okay, that's important, right,because they're not
self-proclaimed like we're thebest.
No, did Google say that you wentthrough the process?
Did Facebook tell you that youwent through the process?
You know all of these otherthings, and even even beyond
that, to be honest, beyond the,the company, the agency itself,
(13:45):
what, I'm happy, we prideourselves on, it's even back to
the people.
Do you have a team of peoplethat put in the work?
Because we have certifiedanalysts beyond the badge, we
have people that are certifiedin all of these different areas.
Why?
Because it's important to youas a business owner.
You are entrusting your money to, hopefully, us, omg, but to
(14:05):
whatever agency, you want tomake sure that the people that
are there didn't just get hiredbecause they filled out a resume
and they were like, yeah, Iwant to work here and I'm trying
to collect a salary.
No, do you know what you'redoing on these platforms?
When I give you my money tomanage my ad account, when I
give you my money to manage myGoogle business profile, and we
have product experts, we makeour teams go through multiple
(14:27):
trainings that's not just fromus, but from the other companies
as well so that they have thebadge for that trust and that
credibility.
So that was a great point, ajay.
It's important.
Speaker 2 (14:39):
Totally.
I totally agree with that, anda lot of companies are out there
misusing Google's badge andthey have it on their website
and they tell companies.
They tell them that they'regoing to bring them the sun and
the moon, but then a week latercalls drop, leads drop and they
(15:00):
don't know what's going on.
This is very risky too, becauseif you do get solicited by a
company that claims to be aGoogle partner and isn't, that
could affect negatively yourcampaign.
Honestly, we are Google Premierpartners.
We've been Google partners foryears now.
Partners We've been Googlepartners for years now.
(15:24):
But the premier badge this isonly given to 3% of the top
advertising agencies in theUnited States.
How many agencies are there inthe United States?
Thousands.
So we're top three.
We're no nonsense.
We know the correctmethodologies that Google itself
gives us right.
We get access to exclusive betaprograms.
(15:48):
We have access to a repdirectly with Google, and this
is something that you don't justget.
You know this is something thatyou have to work for.
You have to show improvedperformance and ROI for the
client.
So just be careful out there.
I've seen it a lot and when Ido see it, I report it.
(16:11):
There is a way of reporting it.
Speaker 1 (16:13):
Yeah, and because one thing we focus on is the
process too.
And so, henry, kind of tellthem a little bit, just besides
the people, people, because thepeople is very, very important,
but what kind of process goes onat these agencies?
Speaker 2 (16:27):
sure.
So a lot of times I know thatwhen we get businesses from
other agencies I'm not going tomention any names uh, we get.
We get clients that have beenburned right, clients that that
they start with us verycautiously because they know
that marketing and advertisingcan be something very tricky and
(16:51):
they've been burned in the past.
You said it in the beginningyou stay in your lane right and
when people don't understandsomething, they can be taken
advantage of, and that'sunfortunately the case with a
lot of our small businessclients.
We work hard to regain theirtrust by educating them, by
(17:12):
telling them how Google Ads,google Business Profile, how
local search or organic searchactually works.
We don't promise what we can'tdeliver, we can't guarantee
success.
Speaker 1 (17:33):
Nobody can.
And if you hear that from anagency, run, turn around and run
Say that again, Henry, becausethat is so important.
Speaker 2 (17:35):
If you hear that they're guaranteeing you success
.
Turn around and run.
You can't have that.
You can't hear that Google isnot something that we can
control 100%.
It's its own platform.
We know the best practices, weknow the best methodologies, but
there's no guarantee.
Speaker 1 (17:52):
Google themselves can't even guarantee that.
If you went to the CEO ofGoogle right now and you were
his best friend, like hey, man,I really want to get to the top
of this, he's probably going tosay, well, you better put in the
work because there's algorithmsat play.
So, yeah, no, no, no one canguarantee you that.
Speaker 2 (18:06):
Got to do the 100 percent right.
That's 100 percent right.
So the process at OMG is to isto first be transparent.
You know not, not promise whatwe can't deliver.
We usually under promise andover deliver, which is the best
way to do business.
Then we learn about thebusiness itself.
We learn about their goals, welearn about where they want to
(18:29):
be seen.
We learn about their area right, because not every area is the
same.
I know that the towing verticalin Kentucky right, is very, very
niche and a lot of people usesocial media to find a good
towing company.
I know this because I worked inthe towing industry for many
(18:53):
years.
But that's not the same in NewYork.
People in New York that needemergency services.
They're going to Google andthey're clicking on the first
thing that pops up.
Things are different dependingon the area and depending on the
industry and depending on thegoals.
So understanding a business andtheir goals is paramount to
then align them with the rightproducts, right.
(19:15):
So I think that the processthat we have has been refined
over 30 years of experience,right, and has led us to create
some very, very competitive andhigh quality products and also
affordable products.
Right, right, ajay.
(19:35):
Why don't you tell us a littlebit about the products?
Speaker 1 (19:37):
A million percent.
Tell them about my baby.
Tell them about my baby, all ofour babies definitely is the
product department.
Speaker 3 (19:44):
But, guys, the number one thing I want to say here to
our audience listening, is thata platform is not a product.
This goes in all of ourtrainings, this goes to all of
our staff, this goes to all ofour clients.
A platform is not a product.
So true, what you do to theplatform is the product.
That's your Coke formula andthat's really where we shine at
OMG National.
If we could condense ourphilosophy about product into
(20:06):
two words, it's productmethodology.
What is that system that we aredeploying consistently and with
great detail, and that thesystem is the same but tailored
to different verticals.
So we're accounting forindustry specific variants.
We're accounting for, like asHenry gave, the situation with
(20:28):
how the Kentucky towing marketmay have some variants from the
New York towing market and userbehavior there.
We are adapting our methodologydepending on the industry and
depending on the location.
But that overarchingmethodology, that vision, is
well known across all of ourteams that work on the product
and it's constantly curated andupdated with best practices.
So if Google makes a changeit's funny we're just talking
they made a change today toGoogle Local Services ads, and
(20:48):
so we're making a change to ourmethodology to accommodate that
change.
But not only do you have a goodCoke formula, but are you
changing that formula based onwhat's happening?
So a platform is not a product.
What you do to the platform isthe product.
We embody the spirit, becausewe have our own product
department.
That product department isstaffed with product managers,
who then have staff under themthat ensure that the vision and
(21:12):
the updates and the methods areconstantly being updated and
communicated across our entireorganization, eventually down to
you, mr and Mrs Customer,because we want you guys to be
educated.
Like Henry said, we don't wantto just be a one-sided stream of
communication telling you,telling you, telling you.
We want it to be a two-waystreet where we give you the
information, you digest theinformation, we have a
conversation that then resultsin the continual flourishing of
(21:36):
your business from your renewedunderstanding.
So our products under-promiseand over-deliver.
Henry said it Our products areintentionally priced such that
our SMB client base, small tomedium sized businesses, are
able to afford them.
We are intentionally, guys,lowering our price to an
affordable rate and we're alsobaking that in with as much
value as we can stuff for thatprice.
(21:57):
So we're giving you a heck of adeal, we're throwing our best
work and we're really making itcompetitive and affordable.
So you're not breaking the bankworking with us.
We've got different products ofall flavors and shapes and
sizes so depending on what yourbudget is and where you are in
your journey and what you need,we can certainly adapt at least
one of our products to work foryou.
That is considerate of whereyou are and how much you have to
(22:20):
spend.
Speaker 1 (22:26):
We're not a one-size-fits-all firm.
Go ahead, henry.
I love that.
I actually wanted it before.
Oh, I was saying before because, oh, you guys know, when we
start talking about us, I getlike two or forty things that
came in my head, but, um, one ofit just was a methodology, and
I want to make sure that, foreverybody listening when we say,
you know, methodology isexactly what it sounds like the
method, like what's the plan.
So, yes, going back to thebroom, I have three kids so I'm
just always clean and I feellike but back to the broom
(22:50):
scenario, it's like what's theplan?
Are we going to sweep this wayfirst, what's the most effective
way to get, whatever it is done?
And that's what the methodologyis.
It's like taking the tools,taking the people, taking the
process and saying, okay, what'sthe best way?
What do we need to move?
How do we move these pieces ofthe puzzle together to make it
fit, to get you the most foryour money?
(23:12):
The second part that I wanted toaddress was the money part.
Yes, it's important for you toweigh your options.
There are a lot of agencies outthere and I want to be careful
as I say this, but cheaper isn'talways necessarily better.
I want you to always understandthat cheaper isn't always
necessarily better and moreexpensive isn't necessarily
(23:33):
better either.
However, you have to beprepared to pay something.
I have to put this out therebecause a lot of times SMBs are
just companies period, even ifit is a new company or you've
been established for a long time.
Sometimes there's anexpectation that the price
should be way down here for youto get here.
(23:54):
The expectations like if wejust talk about this elephant in
the room.
Sometimes the expectations area bit higher for what you're
willing to pay.
And there's a saying that wehave in the Caribbean I'm
originally from the Bahamas andso we say scared money, don't
make money.
That's what I say.
Scared money, don't make money.
That's what you say.
Scared money, don't make money.
As if you're scared to spendmoney, you're more than likely
(24:16):
you're not going to make a lotof money, because you have to
understand it's an investment,your business.
You are investing in yourbusiness because you know you're
going to get that return onyour investment.
So it's important for you tounderstand that you are going to
have to spend money.
When you use an agency, let's,let's make sure you let it.
It's not free.
Just like you don't give, youknow, your services for free.
(24:38):
You're doing something, youexpect to be compensated.
It's the same with agencies,but they charge and somebody we
charge.
Why is that?
Because of the people, becauseof the process, because of the
product, right, and so I justwanted to make sure to put it
out there that it's importantthat you know.
Yes, here at omji, we try tomake sure that we can give you
as much as possible for as lowas we possibly can, but
(25:02):
understanding that you have toshow your skin in the game.
Also, you have to be willing tosay this is my company, I'm
willing to invest this because Iknow I.
This is where the trust I'mwilling to invest this because I
know I've gotten this is wherethe trust comes in and the
credibility for this agency orwhoever you decide to work with,
that I'm going to get threetimes, four times, 10 times, 50
times my ROI on the investmentthat I make.
(25:22):
So that's, that's what I justwant to throw in there.
Sorry, henry.
Speaker 2 (25:26):
Excellent points.
The money part is the mostimportant part.
If you pay a big ticket pricefor, let's say, a campaign that
isn't generating the right leads, then you're leaving that
company.
You're going to stop doingthose ads.
You need to look at what'sgoing on.
(25:48):
To look at what's going on whenthat doesn't align on our end.
We look at and identify what'shappening right.
If a campaign isn't performing,is it because the settings are
off?
Is it because the website isoff, or is it because the budget
is off?
Right and to your point, maybethere needs to be an increase in
(26:09):
budget to get into those topspots with the competition that
is willing to pay that top spot.
Speaker 1 (26:17):
And that's important right there.
That is important becauseyou're not the only person
advertising in your area forthat service, and so it's
competition.
Speaker 3 (26:27):
Right, right.
And just like the phrase scaredmoney don't make money, there's
another phrase that comes tomind, which is in life, you get
what you pay for.
So I'm going to call outanother elephant in the room.
Just like we have thousands ofsuccess stories and happy
customers, but another thing wehave unfortunately a reality for
any agency out there is youhave happy customers who love
you and who leave after a fewyears of working with you
because they found the sameproduct or a similar product at
(26:50):
a lower price.
Now, as Corrine said, there's aslider scale here where you
have to balance expectations andreality.
Now, if you're paying $200, $300a month in a monthly management
fee currently for a product,and if you're going over to
someone who claims they can giveyou that same product or a very
similar product for $87,sometimes just use your common
sense, truth detector guys.
(27:10):
Some things in this life reallyare too good to be true, and
one of those is someonedramatically undercutting a
price for something that'sgiving you tremendous value.
It's unlikely that someone isgoing to go in there sub $100,
$80, $70 and give you a realGoogle Ads product.
It's going to give you a Googlebusiness profile management
that's thorough andcomprehensive that encompasses a
(27:32):
publishing strategy, a postingstrategy that uses all of the
latest and greatest bestmethodologies to get you where
you need to be.
And so not only does scaredmoney not make money, but not
only is a platform not a product, but the product is what you do
to the product, but also youget what you pay for.
So be wary of these priceundercutters who are selling you
(27:53):
junk.
Speaker 2 (27:54):
Essentially, and it happens in every industry, right
?
I mean our towers see it intheir area.
When a tower comes inundercutting prices, we hate it,
they hate it.
We hate it too.
But that's something we can'tcontrol.
It all should go back toexperience and trust right and
making sure that you vet thecompany that you're going to
(28:14):
work with.
I would also like to put outthe feelers for OMG National.
We are, in my opinion, the bestmarketing company in the
country.
We have the best marketingpeople in the country.
Our entire staff lives thisright.
We're talking to people acrossthe United States and Canada all
(28:38):
day.
We're running Facebook,instagram, google Ads, google
Profiles all day.
Speaker 1 (28:46):
We do it for ourselves.
That's right, that's right.
We do it, we do it forourselves.
Speaker 2 (28:50):
That's right.
That's right, we do it.
Yeah, and the thing is, youknow, we need to all ensure, be
sure about the work that we do.
Expertise is paramount andCorrine, here is the expert of
experts, our chief productofficer.
Speaker 1 (29:08):
Well, I wouldn't say expert of experts, but you know,
just like we said, to make sure, I've been doing this for a
long time at this point I know Idon't look it, I won't even
tell you, guys, my age, but yeah, we've been doing this for a
very, very long time once youhave a good group of people that
(29:31):
know what they're doing, thathave a passion for what they're
doing and that's exactly what wehave here at OMG National.
You know, I, every time we havea meeting, I'm always like I
love you guys and I truly doLike I see all of all of the
ones that work at OMG.
It's like they're an extendedpart of my family.
I spend time with them almostas much time as I spend with my
husband Not almost.
I spend more time, of course,at home, but but it's just to
(29:53):
say but we have this camaraderieand I think that's important
too.
Sometimes you can get when you,sometimes you sign up with an
extremely large company.
One of the things is it's sosiloed.
We say that as in, they operatedifferent.
This department doesn't talk tothis department.
You say it when you're dealingwith a chasey, penny or any of
those other big, huge things.
(30:14):
It's.
It's like no department istalking to each other.
But one thing I absolutely lovehere at OMG is that our people
were so connected, like all ofthe managers were meeting
together constantly.
Everybody kind of knows whateverybody else is doing.
If, if Google makes a changeover here, everybody in Facebook
land knows this one, everyoneknows because it's important and
we value truly value our SMBs,our clients, because we
(30:35):
understand that they work hardfor their money, and so I think
that the fact that the expertise, the trust, the credibility you
have to have the right peopleworking on your stuff.
Speaker 2 (30:43):
Excellent, so I think we've reached our time here.
Team.
Speaker 3 (30:49):
Thanks so much.
Speaker 2 (30:50):
Thanks so much, Corrine.
You really made it a specialepisode thank you guys for
having me.
Speaker 1 (30:55):
I had fun.
Maybe we do this again.
Awesome, all right, we're gonnahold you to it next month all
Speaker 2 (31:04):
right well thank you, uh audience.
Thank everyone for joining ustoday.
Jay and I are always humbledwhen we see the numbers of the
pod, so please subscribe, like,share, comment and visit
omgnationalcom for moreinformation.
Take care, guys.
Speaker 1 (31:26):
Bye guys.
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