November 7, 2024 • 22 mins
Attention all small and medium-sized business owners in the United States! Are you using Local Service Ads (LSAs)? Google just announced a HUGE update to Google Business Profiles (GBPs) that will directly impact your LSAs. Starting November 21, 2024, a verified GBP is MANDATORY for running LSAs. In this episode of Google Business Buzz, Henry and Ajay break down exactly what this change means for you and your business, plus offer critical tips for GBP verification and management. Don't get caught off guard - watch now and learn how to safeguard your LSA campaigns!
Key Takeaways:
Why this GBP update is so important for small businesses
- How GBP and LSA reviews now work together
- What happens if your GBP isn't verified
- Tips for successful GBP verification & management
#googlebusinessprofile #localads #lsa #googleads #smallbusiness #marketing #seotips #omg #omgmarketing #omgtow
Timestamps:
- 0:00 Intro & Exciting News!
- 0:22 The Big GBP Update for LSAs
- 1:13 Why This Matters for Small Businesses
- 3:27 How GBP & LSA Reviews Now Work Together
- 4:49 Implications of Unverified GBPs
- 5:53 Difficulty with GBP Verification
- 7:49 Getting Help with GBP Management
- 9:27 Important Dates & Deadlines
- 10:40 The Future of GBP & LSAs
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:22):
Hello and welcome to another episode of the Google
Business Buzz.
This is Henry, and I'm with mybrother, ajay.
We've got some big updates,especially for advertisers using
local services ads.
As we all know, googlecontinues to iterate, continues
(00:43):
to change and improve on thisplatform, and who better than
Ajay, our LSA guru, to walk usthrough this very important
update?
Ajay, how are you doing?
Speaker 2 (00:56):
Henry, I'm doing fantastic.
What's up Henry?
What's up everyone?
It's great to be here again.
So yeah, absolutely massivenews pertaining to not only
local services ads but itsbrother platform, organic
platform, google BusinessProfile.
Here's what's going on byNovember 21st, businesses must
(01:16):
have a GBP Google BusinessProfile in order to run local
services ads.
That's the meat of it, guys.
That is absolutely massive.
For all the years that localservices has been on here, gbp
has never been a strictrequirement.
You needed one review to get byfor most industries on local
(01:38):
services ads.
You need a handful more reviewsfor certain industries, like
roofers, but you've never neededthe GBP.
And now, all of a sudden,several years later, your LSA is
not going to run if your GBP isnot verified.
So massive, massive, massiveimplications.
Henry, what is your firstthought seeing this man?
Speaker 1 (01:57):
Well, it's something that I believe we saw
indications for with differentupdates that Google has been
running.
First, you know, we saw thatthe local pack when the local
pack shows up underneath LSA,underneath Google ads, that more
(02:17):
businesses button takes you toa pro list, a local service ads
pro list link, very different towhat we used to see, where it
would take you to the GoogleMaps.
Now you actually have to clickon that Maps tab to get to the
actual Google Maps platform,which is a completely different
(02:39):
platform.
Right Now we saw Google mergereviews.
Google said LSA reviews andGoogle Business Profile reviews
are the same.
In the beginning, we were alwaysable to connect the GBP reviews
and port them onto the LSA, butthen you could also
(03:00):
specifically request reviews toLSA.
Google removed that ability.
Now it's just the GBP andthat's going to port over to LSA
.
We've been saying this and you,uj, specifically, have been
championing that to educate theclient on getting reviews on GBP
(03:20):
more than the LSA and GBP morethan the LSA.
Right, you always saw ahead andthese indicators.
Now, what does this new updatemean for advertisers?
Speaker 2 (03:31):
Oh, dude.
Yeah, it means quite a lot.
This has heavy implications.
It means that obviously, ifyou're running your local
services ads, you're one of thelucky ones.
You don't have a GBP and you'vebeen getting that call volume.
Let's say LSA just came fortowing and automotive.
So let's say you're a towerright now You're running your
market, you're getting hundredsof calls, as many as you want
(03:52):
Come November 21st, that LSAcall volume, your visibility at
the top is going to disappear.
It also means that, broadlyspeaking, 10,000 feet up in the
sky looking at the channel,looking at small businesses, it
means your GBP management justgot that much more important.
Henry has been championing onpodcast to podcast how GBP is
(04:13):
the organic foundation, thatstable base of the pyramid, and
it's always been important tokeep that up there for your
visibility across tons ofdirectories.
But now it's even moreimportant because guess what?
If your GBP gets unverified,not only do you get taken off
the you know, not only do youpotentially lose visibility on
the maps layer if you're dealingwith issues there, but now you
(04:33):
can be taken off a second layerof Google search.
You can be taken off of the LSAlayer.
So you're potentially losingyour customer actions from GBP
and you're potentially losingyour local services ads calls as
well.
So you're losing visibility intwo places if something goes
wrong with the GBP.
And yeah, man, I'm glad youbrought up the GBP reviews,
(04:53):
because that's always beenawkward.
It's been so awkward to me thatfor seven years now you've been
able to.
You know, around that timeyou've been able to get reviews
from two places from LSA, gbp,and Google themselves says, hey,
it's a one-way street, thereviews will flow from GBP to
LSA, but not the other wayaround.
And so if it's a one-way street, why do you allow them in two
places?
It's been weird, right, andwe've been on the right side of
(05:16):
that fence, driving our clientstowards GBP, using review cards
and other tools, qr codes, tohelp them get those reviews in.
But now it's like Google isputting the finality behind that
.
Hey, your LSA reviews no longera thing.
You know all of your reviewsare going to be consolidated
Consolidation is the key wordmanaged through GBP, and you hit
(05:36):
it.
And, like you said, man, it'sjust evidence of everything
merging together, everythingconsolidating, eliminating
redundancy, making things clear.
I'm glad they're cleaning outhouse, henry.
And yeah, it has a ton ofimplications for our small to
medium-sized enterprises.
So where is your mind at in allof this?
Speaker 1 (05:55):
My thinking it's going to impact a lot of
advertisers out there very, verymuch.
It's going to make things a lotmore difficult.
People are used to eating offof LSA and now, without an
affiliated GBP, it's like takingfood out of their plates.
(06:17):
Right, it's really a big deallike taking food out of their
plates, right, it's really a bigdeal.
Luckily for anyone on OMG, youknow, on OMG National, on one of
our products, we've beeneducating our clients and we've
been taking steps towardsmitigating this issue.
Right.
We have our Google CallsAdvisor product, which is both
LSA and GBP right, and thishandles it completely.
(06:42):
The big thing about GoogleBusiness Profile is that it's
not the simplest listing tomanage.
Google has made substantialupdates in how they verify
businesses and in 2024, it'svery seldom that you see a
(07:02):
postcard verification.
It's mostly always a videoverification, and getting that
to go through their process isalso a difficult thing, because
you have to understand thatanything can affect the way that
they see that video.
(07:23):
As a business owner, when youdo the video verification,
they're expecting you to showthe the location, your, your
work tools uh, the actual like.
They even want to see youopening the door to the location
or to your work truck in someinstances.
But if you get a face in thatvideo, it's going to get
(07:47):
rejected.
They're not going to process it.
The phones, right?
We I have an iphone, a lot ofpeople have samsung's, and by
default the resolution on thecameras are high.
If you don't bring thoseresolutions down and you upload
a video file to that GoogleBusiness Profile video
verification option, it mightnot finish processing, it might
(08:11):
not fully upload because of theamount of data in that file.
Right, we have to know thatbefore we do the video
verification, you have to gointo the settings, reduce the
resolution on your video so thatyou don't have these issues,
and prep.
You have to prep.
We'll help you.
We have our DMSs, our digitalmarketing specialists, which are
(08:35):
completely trained and veteransat this point in guiding our
clients, even the most techilliterate client, which we love
.
We are here to help.
While we do the tech, while wedo the marketing, they can go
back and dedicate the time ontheir business, which is where
(08:58):
they need to be.
But that's really where my mindgoes, first and foremost the
difficulty and verification.
Then, when you mentionsuspension, that's a huge, huge
deal and it's another avenuethat you have to think about
with support and what documentsyou need to give to support, and
(09:22):
you only have one shot at itand the clock starts ticking
once you start filling out thatappeal and you have 60 minutes
to upload the document that youneed to submit that appeal.
So everything needs to line upand if you don't do that the
first time, google support'smost likely not going to process
(09:45):
your appeal and you're going tohave to get them to allow you
to make another GBP.
But with the properdocumentation, it's very, very
difficult to the back and forth.
As you know, jay, we're GooglePremier partners.
We have an elevated access tosupport and even in those
instances it can get hairy.
(10:08):
But those are the two things.
Speaker 2 (10:11):
Well said, brother Took the words right out of my
mouth.
From a product side, we haveseen this coming for a while now
.
Not to toot our own horns, butwe designed these solutions,
some of our products,specifically around this problem
.
It's like, hey, gbp, lsa, let'spackage them together, let's
deal with these issues head on.
We see that they haveimplications concerning one
another.
If you lose your GBP reviews,your LSA will get impacted.
(10:31):
Now that's just even moremagnified, that's even more of a
bigger deal.
(11:05):
No-transcript volume canpotentially disappear, not to be
an alarmist, but it's true.
If you need those leads to eat,like you said, henry, that's
food off of your table.
So to anyone watching,listening, if you need someone
that's not even to put in a plugin here, but here's a plug If
(11:26):
you want someone that genuinelylives, eats, breathes this,
someone that cares about you andknows what they're doing, come
talk to us.
Because, yeah, theseverification issues, there are
nuances in them, there aresometimes headaches to solve the
suspensions and if you lose one, you can lose the other at this
point, because if your GBP goesdown, heck, your LSA is going
to go down too.
So this is what we do, this iswhat we're about.
(11:48):
This is what we specialize in,and it's about getting the news
out to you guys and it's aboutmaking sure that everyone
understands what's going on,because the smartest kind of
customer for us the one that'swatching this, the one that's
taking note is one that's goingto, you know, work with us
honestly, because we can getthese things resolved quickly,
(12:12):
expediently.
We have the connections, wehave the insight, we have the
experience.
And it's about keeping people uplonger before you even get into
the product methodology.
What does it do?
Any good product, the base ofit, is going to be can we get
out there and be exposed as muchas possible?
It's an exposure methodologybefore you get into the fancy
stuff, the bidding, the budgets,the um, the, the timing.
It's just going to be can westay up there, get up there and
(12:33):
stay up there, and so exposureis a huge part of that.
We are watching for this, weare well attuned to it and, yeah
, it's going to have hugeimplications.
So what it also means is thatpeople are going to be needing
help more and more.
As you get to on or aroundNovember 21st, more people
you're going to be typing in.
You know why is my localservices ads not working.
(12:54):
The calls stopped coming in.
Why is my Google businessprofile?
What does this mean?
Is the call stopped coming in?
Why is my Google businessprofile?
What does this mean?
Is it suspended?
Is this a soft suspension?
A hard suspension?
Google's making me do thisvideo call thing.
So we're going to get all kindsof traffic and we're eager and
we're ready to be helpful andget you up and going.
So that's where my mind goes,brother, is to just like yours,
to help these people and do somegood for you guys watching,
(13:19):
listening and dialed in.
Speaker 1 (13:22):
Absolutely, ajay.
Let me read exactly what Googlesays in their article and I
want you to react to it.
This is real time.
We didn't even talk about this.
Speaker 2 (13:33):
Let's do it, man.
Speaker 1 (13:34):
First thing, if your account is matched to an
existing business on Maps, youwill need to verify your Google
business profile in order tocontinue serving local service
ads.
What do you think about that?
Speaker 2 (13:51):
Going back to what we said about trust and
transactions.
They want credibility.
They want you to be who you sayyou are and have that be
consistent across platforms.
They're probably tired of wetalked a lot, guys, about how
you can use reviews from GBP,connect that to LSA.
They're probably sick of peoplegrabbing the wrong GBP,
grabbing a GBP with 2,000reviews that maybe isn't theirs.
(14:14):
Under the old system, you usedto be able to skate by doing
shady stuff like that, and nowthey're.
They're enhancing theircredibility and they want to
make sure that your address isthe same, that you are who you
are on GBP and you are where youare rather, excuse me on LSA.
So to me, brother, it's allabout trust and and consistency
and making sure that.
(14:35):
We talked again abouteliminating redundancy, about
how the multiple reviews inmultiple places, multiple
addresses in multiple places andall of these things kind of
cleanly coming together withuniformity.
That's what's happening.
Two are becoming one, no matterhow you slice it.
That's aggressive, but I saidit here.
These platforms are strangelybending together and morphing
(14:55):
together and becoming morecohesive as one, and that's a
trend you picked up on firstyears ago with the ProList, and
we'll show screenshots of thatup on your screen as well to
show you guys what we're talkingabout with the ProList.
But LSA and GBP coming togetheris nothing new.
You're just seeing its finalform start to take place and I
have even wilder predictions.
(15:15):
While you let me go on thislittle ramble here, I think that
we're going to see a universeman quote me on this we'll
revisit this two to three yearswhere you can make changes on
one side, like the GBP, andthose changes can maybe impact
the LSA or vice versa.
So Google is going to movethrough this evolution where
(15:36):
it's going to change the way wemake changes to these platforms,
both LSA and GBP, and I don'tknow what that final world is
going to look like, that finaliteration, but I know that we're
probably looking at a world inwhich changing one will change
the other, and you're alreadyseeing a specific example of
that, with the addresses needingto line up no-transcript, and I
(16:19):
think we can see something verysimilar with restaurants.
Speaker 1 (16:25):
And if you type in like foodgooglecom, right, you
can see all of the restaurantsin your area and order online.
All of that is controlled onthe Google business profile, so
it's a different.
Basically, it's a differentplatform, right, it's a
different, whole differentplatform that syncs up with the
(16:45):
GBP and Google Maps and alsoGoogle Ads.
You know you can run adsthrough it.
So it's Google doing what theydo best.
Right, they're banging on allof their platforms and basically
consolidating, but I wouldwager that's going to happen too
, and I would wager they'regoing to bring website ranking
(17:10):
into the fold in some way.
Right, Right now, on LSA, youalmost don't see a URL, a link,
nothing like that.
But you know, in the future, Imean, it's who knows.
But, like I've always argued,the website is like a storefront
, right, and when people clickon a website, it's like looking
(17:34):
through the window, going intothe store, and it can be a
valuable lead if your website isset up properly to bring that,
nurture that lead.
So I mean, what do you thinkabout that?
Speaker 2 (17:50):
You're a sharp guy man, You're a sharp guy.
Lsa has had the website fieldfor years now, since inception,
but it won't show for allverticals.
So if you're a sharp guy man,You're a sharp guy.
Lsa has had the website fieldfor years now, since inception,
but it won't show for allverticals.
So if you're a plumber, yourwebsite won't necessarily show
on the LSA profile.
So why is your website going inthe LSA profile if it won't
show externally to potentialcustomers and what's behind that
?
So I think you're right.
I think that's a soundprediction, Honestly.
(18:13):
Another thing we didn't touch onthat I think has merit here is
the and you touched on the themewhich is the reserve with
Google, the scheduling functionon the scheduling platform.
On GBP.
We talked about how booking forLSA has always been awkward.
You've kind of had to gothrough third-party providers
Housecall Pro, to name a few,Service Titan, and we saw news
(18:35):
earlier that they're integratingreserve by Google to eliminate
redundancies, and that's GBP'sbooking platform.
So let's wrap it all up whatare you seeing here?
You're seeing the reviews.
You're seeing them get rid ofLSA reviews and bang on the GBP
for reviews.
You're seeing the booking kindof consolidate.
You're seeing the very statusof the GBP listing itself, it
(18:57):
needing to be verified in orderto keep your LSA running.
That's a direct dependency.
It doesn't get any more directthan that.
And so you're seeing all thesedots that if you just stitch
them together, it paints a veryclear world that Google wants
you to be on both and have yourinformation fleshed out on both,
be fully verified on both, bewho you say you are, be
consistent, be real, beauthentic and, yeah, what
(19:21):
happens on one is going toinfluence the other.
So crazy times.
Speaker 1 (19:26):
Dude, crazy times.
I just thought about howflushed out the reserve by
Google or with Google is on therestaurant end.
I've used it many times andit's perfect.
You get an email.
Through that email you can evencancel the reservation that you
(19:46):
made on the GBP.
It's so fleshed out.
You can order food throughthere using your Google Pay.
Everything's synced up.
Google has your credit card,your debit card information
already saved.
They make the payment portal.
They control everything.
You never have to leave aGoogle platform to basically get
(20:09):
your food ordered and delivereddirectly to your home if you
want to, or just make areservation and then use Google
Maps to get to the place, andthen the attribution is right
there.
Google is everything.
Speaker 2 (20:25):
Great user experience and I think they're trying to
bring some of that to this LSAGBP world.
We've got going on where thereare some redundancies, so I
think, ultimately, henry,they're trying to create a
better user.
Are some redundancies?
So I think, ultimately, henry,they're trying to create a
better user experience foreveryone involved and I think
that they're trying to makecustomers trust the results.
And yeah, long story short guys, if you have a GBP, it's always
(20:47):
been important.
We can't stress this enough.
It's even more important now.
You can lose your leads, youcan lose your action, your
activity.
So work with someone you trustHeck, if you don't want to work
with us, fine, but work withsomeone you do trust.
That is reputable.
Hint, hint.
We're really good at what we doand we care about you, we care
about your business and we'rehere to educate you.
Speaker 1 (21:06):
That's right, that's right.
And, like Jay said, if youdon't want to use OMG, please
use the partner directory.
You can find us there.
You can find many other veryreputable businesses that do
what we do, or you can do ityourself.
This is available for everybody.
There's there's really nosecret sauce.
The thing is that we live thisand breathe this.
(21:31):
I wouldn't I wouldn't expect todefend myself in court because
I'm not a lawyer, but I do knowabout marketing for lawyers.
So with that, thank youeverybody for joining us again,
and we hope this was educational, informative and entertaining.
(21:51):
Thank you, guys, take care.
Bye-bye everybody.
Hello and welcome to another episode of the Google
Business Buzz.
This is Henry, and I'm with mybrother, ajay.
We've got some big updates,especially for advertisers using
local services ads.
As we all know, googlecontinues to iterate, continues
(00:43):
to change and improve on thisplatform, and who better than
Ajay, our LSA guru, to walk usthrough this very important
update?
Ajay, how are you doing?
Speaker 2 (00:56):
Henry, I'm doing fantastic.
What's up Henry?
What's up everyone?
It's great to be here again.
So yeah, absolutely massivenews pertaining to not only
local services ads but itsbrother platform, organic
platform, google BusinessProfile.
Here's what's going on byNovember 21st, businesses must
(01:16):
have a GBP Google BusinessProfile in order to run local
services ads.
That's the meat of it, guys.
That is absolutely massive.
For all the years that localservices has been on here, gbp
has never been a strictrequirement.
You needed one review to get byfor most industries on local
(01:38):
services ads.
You need a handful more reviewsfor certain industries, like
roofers, but you've never neededthe GBP.
And now, all of a sudden,several years later, your LSA is
not going to run if your GBP isnot verified.
So massive, massive, massiveimplications.
Henry, what is your firstthought seeing this man?
Speaker 1 (01:57):
Well, it's something that I believe we saw
indications for with differentupdates that Google has been
running.
First, you know, we saw thatthe local pack when the local
pack shows up underneath LSA,underneath Google ads, that more
(02:17):
businesses button takes you toa pro list, a local service ads
pro list link, very different towhat we used to see, where it
would take you to the GoogleMaps.
Now you actually have to clickon that Maps tab to get to the
actual Google Maps platform,which is a completely different
(02:39):
platform.
Right Now we saw Google mergereviews.
Google said LSA reviews andGoogle Business Profile reviews
are the same.
In the beginning, we were alwaysable to connect the GBP reviews
and port them onto the LSA, butthen you could also
(03:00):
specifically request reviews toLSA.
Google removed that ability.
Now it's just the GBP andthat's going to port over to LSA
.
We've been saying this and you,uj, specifically, have been
championing that to educate theclient on getting reviews on GBP
(03:20):
more than the LSA and GBP morethan the LSA.
Right, you always saw ahead andthese indicators.
Now, what does this new updatemean for advertisers?
Speaker 2 (03:31):
Oh, dude.
Yeah, it means quite a lot.
This has heavy implications.
It means that obviously, ifyou're running your local
services ads, you're one of thelucky ones.
You don't have a GBP and you'vebeen getting that call volume.
Let's say LSA just came fortowing and automotive.
So let's say you're a towerright now You're running your
market, you're getting hundredsof calls, as many as you want
(03:52):
Come November 21st, that LSAcall volume, your visibility at
the top is going to disappear.
It also means that, broadlyspeaking, 10,000 feet up in the
sky looking at the channel,looking at small businesses, it
means your GBP management justgot that much more important.
Henry has been championing onpodcast to podcast how GBP is
(04:13):
the organic foundation, thatstable base of the pyramid, and
it's always been important tokeep that up there for your
visibility across tons ofdirectories.
But now it's even moreimportant because guess what?
If your GBP gets unverified,not only do you get taken off
the you know, not only do youpotentially lose visibility on
the maps layer if you're dealingwith issues there, but now you
(04:33):
can be taken off a second layerof Google search.
You can be taken off of the LSAlayer.
So you're potentially losingyour customer actions from GBP
and you're potentially losingyour local services ads calls as
well.
So you're losing visibility intwo places if something goes
wrong with the GBP.
And yeah, man, I'm glad youbrought up the GBP reviews,
(04:53):
because that's always beenawkward.
It's been so awkward to me thatfor seven years now you've been
able to.
You know, around that timeyou've been able to get reviews
from two places from LSA, gbp,and Google themselves says, hey,
it's a one-way street, thereviews will flow from GBP to
LSA, but not the other wayaround.
And so if it's a one-way street, why do you allow them in two
places?
It's been weird, right, andwe've been on the right side of
(05:16):
that fence, driving our clientstowards GBP, using review cards
and other tools, qr codes, tohelp them get those reviews in.
But now it's like Google isputting the finality behind that
.
Hey, your LSA reviews no longera thing.
You know all of your reviewsare going to be consolidated
Consolidation is the key wordmanaged through GBP, and you hit
(05:36):
it.
And, like you said, man, it'sjust evidence of everything
merging together, everythingconsolidating, eliminating
redundancy, making things clear.
I'm glad they're cleaning outhouse, henry.
And yeah, it has a ton ofimplications for our small to
medium-sized enterprises.
So where is your mind at in allof this?
Speaker 1 (05:55):
My thinking it's going to impact a lot of
advertisers out there very, verymuch.
It's going to make things a lotmore difficult.
People are used to eating offof LSA and now, without an
affiliated GBP, it's like takingfood out of their plates.
(06:17):
Right, it's really a big deallike taking food out of their
plates, right, it's really a bigdeal.
Luckily for anyone on OMG, youknow, on OMG National, on one of
our products, we've beeneducating our clients and we've
been taking steps towardsmitigating this issue.
Right.
We have our Google CallsAdvisor product, which is both
LSA and GBP right, and thishandles it completely.
(06:42):
The big thing about GoogleBusiness Profile is that it's
not the simplest listing tomanage.
Google has made substantialupdates in how they verify
businesses and in 2024, it'svery seldom that you see a
(07:02):
postcard verification.
It's mostly always a videoverification, and getting that
to go through their process isalso a difficult thing, because
you have to understand thatanything can affect the way that
they see that video.
(07:23):
As a business owner, when youdo the video verification,
they're expecting you to showthe the location, your, your
work tools uh, the actual like.
They even want to see youopening the door to the location
or to your work truck in someinstances.
But if you get a face in thatvideo, it's going to get
(07:47):
rejected.
They're not going to process it.
The phones, right?
We I have an iphone, a lot ofpeople have samsung's, and by
default the resolution on thecameras are high.
If you don't bring thoseresolutions down and you upload
a video file to that GoogleBusiness Profile video
verification option, it mightnot finish processing, it might
(08:11):
not fully upload because of theamount of data in that file.
Right, we have to know thatbefore we do the video
verification, you have to gointo the settings, reduce the
resolution on your video so thatyou don't have these issues,
and prep.
You have to prep.
We'll help you.
We have our DMSs, our digitalmarketing specialists, which are
(08:35):
completely trained and veteransat this point in guiding our
clients, even the most techilliterate client, which we love
.
We are here to help.
While we do the tech, while wedo the marketing, they can go
back and dedicate the time ontheir business, which is where
(08:58):
they need to be.
But that's really where my mindgoes, first and foremost the
difficulty and verification.
Then, when you mentionsuspension, that's a huge, huge
deal and it's another avenuethat you have to think about
with support and what documentsyou need to give to support, and
(09:22):
you only have one shot at itand the clock starts ticking
once you start filling out thatappeal and you have 60 minutes
to upload the document that youneed to submit that appeal.
So everything needs to line upand if you don't do that the
first time, google support'smost likely not going to process
(09:45):
your appeal and you're going tohave to get them to allow you
to make another GBP.
But with the properdocumentation, it's very, very
difficult to the back and forth.
As you know, jay, we're GooglePremier partners.
We have an elevated access tosupport and even in those
instances it can get hairy.
(10:08):
But those are the two things.
Speaker 2 (10:11):
Well said, brother Took the words right out of my
mouth.
From a product side, we haveseen this coming for a while now
.
Not to toot our own horns, butwe designed these solutions,
some of our products,specifically around this problem
.
It's like, hey, gbp, lsa, let'spackage them together, let's
deal with these issues head on.
We see that they haveimplications concerning one
another.
If you lose your GBP reviews,your LSA will get impacted.
(10:31):
Now that's just even moremagnified, that's even more of a
bigger deal.
(11:05):
No-transcript volume canpotentially disappear, not to be
an alarmist, but it's true.
If you need those leads to eat,like you said, henry, that's
food off of your table.
So to anyone watching,listening, if you need someone
that's not even to put in a plugin here, but here's a plug If
(11:26):
you want someone that genuinelylives, eats, breathes this,
someone that cares about you andknows what they're doing, come
talk to us.
Because, yeah, theseverification issues, there are
nuances in them, there aresometimes headaches to solve the
suspensions and if you lose one, you can lose the other at this
point, because if your GBP goesdown, heck, your LSA is going
to go down too.
So this is what we do, this iswhat we're about.
(11:48):
This is what we specialize in,and it's about getting the news
out to you guys and it's aboutmaking sure that everyone
understands what's going on,because the smartest kind of
customer for us the one that'swatching this, the one that's
taking note is one that's goingto, you know, work with us
honestly, because we can getthese things resolved quickly,
(12:12):
expediently.
We have the connections, wehave the insight, we have the
experience.
And it's about keeping people uplonger before you even get into
the product methodology.
What does it do?
Any good product, the base ofit, is going to be can we get
out there and be exposed as muchas possible?
It's an exposure methodologybefore you get into the fancy
stuff, the bidding, the budgets,the um, the, the timing.
It's just going to be can westay up there, get up there and
(12:33):
stay up there, and so exposureis a huge part of that.
We are watching for this, weare well attuned to it and, yeah
, it's going to have hugeimplications.
So what it also means is thatpeople are going to be needing
help more and more.
As you get to on or aroundNovember 21st, more people
you're going to be typing in.
You know why is my localservices ads not working.
(12:54):
The calls stopped coming in.
Why is my Google businessprofile?
What does this mean?
Is the call stopped coming in?
Why is my Google businessprofile?
What does this mean?
Is it suspended?
Is this a soft suspension?
A hard suspension?
Google's making me do thisvideo call thing.
So we're going to get all kindsof traffic and we're eager and
we're ready to be helpful andget you up and going.
So that's where my mind goes,brother, is to just like yours,
to help these people and do somegood for you guys watching,
(13:19):
listening and dialed in.
Speaker 1 (13:22):
Absolutely, ajay.
Let me read exactly what Googlesays in their article and I
want you to react to it.
This is real time.
We didn't even talk about this.
Speaker 2 (13:33):
Let's do it, man.
Speaker 1 (13:34):
First thing, if your account is matched to an
existing business on Maps, youwill need to verify your Google
business profile in order tocontinue serving local service
ads.
What do you think about that?
Speaker 2 (13:51):
Going back to what we said about trust and
transactions.
They want credibility.
They want you to be who you sayyou are and have that be
consistent across platforms.
They're probably tired of wetalked a lot, guys, about how
you can use reviews from GBP,connect that to LSA.
They're probably sick of peoplegrabbing the wrong GBP,
grabbing a GBP with 2,000reviews that maybe isn't theirs.
(14:14):
Under the old system, you usedto be able to skate by doing
shady stuff like that, and nowthey're.
They're enhancing theircredibility and they want to
make sure that your address isthe same, that you are who you
are on GBP and you are where youare rather, excuse me on LSA.
So to me, brother, it's allabout trust and and consistency
and making sure that.
(14:35):
We talked again abouteliminating redundancy, about
how the multiple reviews inmultiple places, multiple
addresses in multiple places andall of these things kind of
cleanly coming together withuniformity.
That's what's happening.
Two are becoming one, no matterhow you slice it.
That's aggressive, but I saidit here.
These platforms are strangelybending together and morphing
(14:55):
together and becoming morecohesive as one, and that's a
trend you picked up on firstyears ago with the ProList, and
we'll show screenshots of thatup on your screen as well to
show you guys what we're talkingabout with the ProList.
But LSA and GBP coming togetheris nothing new.
You're just seeing its finalform start to take place and I
have even wilder predictions.
(15:15):
While you let me go on thislittle ramble here, I think that
we're going to see a universeman quote me on this we'll
revisit this two to three yearswhere you can make changes on
one side, like the GBP, andthose changes can maybe impact
the LSA or vice versa.
So Google is going to movethrough this evolution where
(15:36):
it's going to change the way wemake changes to these platforms,
both LSA and GBP, and I don'tknow what that final world is
going to look like, that finaliteration, but I know that we're
probably looking at a world inwhich changing one will change
the other, and you're alreadyseeing a specific example of
that, with the addresses needingto line up no-transcript, and I
(16:19):
think we can see something verysimilar with restaurants.
Speaker 1 (16:25):
And if you type in like foodgooglecom, right, you
can see all of the restaurantsin your area and order online.
All of that is controlled onthe Google business profile, so
it's a different.
Basically, it's a differentplatform, right, it's a
different, whole differentplatform that syncs up with the
(16:45):
GBP and Google Maps and alsoGoogle Ads.
You know you can run adsthrough it.
So it's Google doing what theydo best.
Right, they're banging on allof their platforms and basically
consolidating, but I wouldwager that's going to happen too
, and I would wager they'regoing to bring website ranking
(17:10):
into the fold in some way.
Right, Right now, on LSA, youalmost don't see a URL, a link,
nothing like that.
But you know, in the future, Imean, it's who knows.
But, like I've always argued,the website is like a storefront
, right, and when people clickon a website, it's like looking
(17:34):
through the window, going intothe store, and it can be a
valuable lead if your website isset up properly to bring that,
nurture that lead.
So I mean, what do you thinkabout that?
Speaker 2 (17:50):
You're a sharp guy man, You're a sharp guy.
Lsa has had the website fieldfor years now, since inception,
but it won't show for allverticals.
So if you're a sharp guy man,You're a sharp guy.
Lsa has had the website fieldfor years now, since inception,
but it won't show for allverticals.
So if you're a plumber, yourwebsite won't necessarily show
on the LSA profile.
So why is your website going inthe LSA profile if it won't
show externally to potentialcustomers and what's behind that
?
So I think you're right.
I think that's a soundprediction, Honestly.
(18:13):
Another thing we didn't touch onthat I think has merit here is
the and you touched on the themewhich is the reserve with
Google, the scheduling functionon the scheduling platform.
On GBP.
We talked about how booking forLSA has always been awkward.
You've kind of had to gothrough third-party providers
Housecall Pro, to name a few,Service Titan, and we saw news
(18:35):
earlier that they're integratingreserve by Google to eliminate
redundancies, and that's GBP'sbooking platform.
So let's wrap it all up whatare you seeing here?
You're seeing the reviews.
You're seeing them get rid ofLSA reviews and bang on the GBP
for reviews.
You're seeing the booking kindof consolidate.
You're seeing the very statusof the GBP listing itself, it
(18:57):
needing to be verified in orderto keep your LSA running.
That's a direct dependency.
It doesn't get any more directthan that.
And so you're seeing all thesedots that if you just stitch
them together, it paints a veryclear world that Google wants
you to be on both and have yourinformation fleshed out on both,
be fully verified on both, bewho you say you are, be
consistent, be real, beauthentic and, yeah, what
(19:21):
happens on one is going toinfluence the other.
So crazy times.
Speaker 1 (19:26):
Dude, crazy times.
I just thought about howflushed out the reserve by
Google or with Google is on therestaurant end.
I've used it many times andit's perfect.
You get an email.
Through that email you can evencancel the reservation that you
(19:46):
made on the GBP.
It's so fleshed out.
You can order food throughthere using your Google Pay.
Everything's synced up.
Google has your credit card,your debit card information
already saved.
They make the payment portal.
They control everything.
You never have to leave aGoogle platform to basically get
(20:09):
your food ordered and delivereddirectly to your home if you
want to, or just make areservation and then use Google
Maps to get to the place, andthen the attribution is right
there.
Google is everything.
Speaker 2 (20:25):
Great user experience and I think they're trying to
bring some of that to this LSAGBP world.
We've got going on where thereare some redundancies, so I
think, ultimately, henry,they're trying to create a
better user.
Are some redundancies?
So I think, ultimately, henry,they're trying to create a
better user experience foreveryone involved and I think
that they're trying to makecustomers trust the results.
And yeah, long story short guys, if you have a GBP, it's always
(20:47):
been important.
We can't stress this enough.
It's even more important now.
You can lose your leads, youcan lose your action, your
activity.
So work with someone you trustHeck, if you don't want to work
with us, fine, but work withsomeone you do trust.
That is reputable.
Hint, hint.
We're really good at what we doand we care about you, we care
about your business and we'rehere to educate you.
Speaker 1 (21:06):
That's right, that's right.
And, like Jay said, if youdon't want to use OMG, please
use the partner directory.
You can find us there.
You can find many other veryreputable businesses that do
what we do, or you can do ityourself.
This is available for everybody.
There's there's really nosecret sauce.
The thing is that we live thisand breathe this.
(21:31):
I wouldn't I wouldn't expect todefend myself in court because
I'm not a lawyer, but I do knowabout marketing for lawyers.
So with that, thank youeverybody for joining us again,
and we hope this was educational, informative and entertaining.
(21:51):
Thank you, guys, take care.
Bye-bye everybody.
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